2023年深圳永業(yè)國(guó)際貨運(yùn)代理有限公司物流客戶(hù)調(diào)查表

Asｓｉgnmｅｎtｓpｅcificaｔion(ＢAPrｏgｒam）英語(yǔ)專(zhuān)業(yè)必修課程作業(yè)規(guī)定（專(zhuān)升本課程)Courｓe:ＰraｃtiｃalＢusｉnesｓPｒojectDeｓｉgnAsｓignmenｔ:０2(Unitｓ6-10)Assiｇｎmenttiｔle：Dａt(yī)aＣoｌlecｔion/Appendicｅs,PrｏjectＩｍｐlemｅntatioｎ，Ｄiｓcussiｏｎ,Ｃonｃｌusioｎ,Introduction，Ａbsｔrａcts，aｎdtｈefirstdｒaftofthewholepaｐer重要聲明:本課程的各階段作業(yè)規(guī)定以網(wǎng)院在平臺(tái)上發(fā)布的作業(yè)規(guī)定為準(zhǔn),而不是根據(jù)教材中的作業(yè)規(guī)定完畢作業(yè)。姓名:呂凌志_?學(xué)籍號(hào):＿＿ 年級(jí)：0９秋專(zhuān)升本學(xué)習(xí)中心：北京總部學(xué)習(xí)中心_ 輔導(dǎo)教師:姜蕓 Basｅｄonｔheｐｒoｊectdｅsignyｏｕhavecoｍpletedinthｅｐrｅviｏusstage,ｙｏｕareａｓｋｅdtｏimpｌｅmeｎtyourpｒojectandthencomposｅtｈecoreｐａｒtsｏfyｏurBAdegreepaperｉｎthisassignment.Plｅasｅrｅｆｅrtounits6-10ofＰrａｃticaｌBusiｎessＰrojectDｅsignｆorｇuｉdaｎceanｄｓｕpｐorttotｈｉsａsｓignｍent.Ｔhｅｉnｆorｍatiｏninbrａcketｓinｄiｃatｅthespｅcificuniｔyｏuｃanrｅfｅrｔo.ThｅreareSIXｐaｒｔsinthisassigｎment.PartOneDａt(yī)ａＣolｌectioｎ/Appenｄicｅs（Uｎit6>Acｔivity2)DIRECTＩOＮSFORＳTUDＥNＴS:Inyouronliｎｅcourseｗare,twｏｃatｅgorｉeｓoｆfｏｒms/metｈoｄsarｅinｔrｏducedtoｃoｌleｃtprimarydata:ObseｒvaｔionａnｄloｇsＳｕrveysａndintｅrviewsPleaｓeｐrｅseｎｔthｅｔypesｏffｏrmsyouplantouseｔocolleｃｔdatainthiｓｐroｊect,ｗhiｃｈarｅgoｉngtobｅattaｃｈedａｓapｐendiｃｅｓinｙourＢAｄegreepapeｒ.Ｙouｓhoulｄｇiveaｔｉｔleｔoeaｃhoｆtheｆorm,ｓuｃhas“ＦｏcusGroupDiscussionOuｔlｉne”,“TrainｉｎgEvaｌuatioｎForm”ａnｄ“Questionnaire”.Bｕtfｉrsｔ,pleasｅrestatｅyｏｕrprojectｏbｊｅｃｔｉｖeandhｙｐｏtheｓisｔｏwhichyouｒtutorｃanｒeｆerwhilｅtheｙevaluaｔｅtｈeｔyｐｅｓofdatayｏuａreｇoingtocollect.Projｅｃtoｂjｅcｔｉｖe:ＴheproｂleｍｔhatIamｒｅsearchingｉｓthatｏurrevenuｅandcaｒｇovolumｅｈaｄｒeducedalｏｔ.Ｔheloｎｇ-teｒｍgoａｌofmｙｐrｏjectｉsbyrｕｎningourｎew“prｏducｔ”ｏfnｅwｓhｉpｐｉnｇrouｔeｂetwｅe(cuò)nShenZhenｐorｔａndAｕstralｉa,wｉtｈprｏvidinｇaonｅ－monthpreｆeｒenｔｉalpriｃetoourcustomerssoｔhａt(yī)ouｒbｕsinessanｄrepｕtationcouｌｄｂｅrecognizedinouｒfiｅｌdｉnfuture.Atthesametimｅ,ourcaｒgovｏlｕmｅwiｌlbｅinｃreaｓｅdｆoraｎoｔher100toｎｓperｍｏntｈonthisroutingafterthｅpreferentｉalｐeｒｉod.Aｎdtｈereｗillbeaｎotheｒ10newｃustｏmerswhｏwillstarｔcooperatiｎｇwiｔhus.Pｒojecthypoｔｈesis:Itishypothesizeｄthatiｆｔhenewsｈippｉｎｇｒouｔeisrunsuｃcessfuｌly，wｅｗillhavethenｅwｈiｇhlighttｏimprovｅoｕrwｈｏlelogiｓｔｉｃsdｅveloｐmｅｎtａnｄmorｅｃustｏｍerswｉllbeinterestedinoｕｒbｕsinｅssｐｒoduｃｔ.Ｉnsertｙourdｅsｃｒｉptionaftｅrthｅprｏｍpｔsｉnｔheｓpacebelow.ＦｏrmＩ:AｐｐｅndixI:Ｑueｓｔiｏnnａirebeforｅimpｌemｅntingprｏｊｅct深圳永業(yè)國(guó)際貨運(yùn)代理有限公司物流客戶(hù)調(diào)查表評(píng)估公司名稱(chēng)：評(píng)估地點(diǎn):公司地址：評(píng)估日期:調(diào)查項(xiàng)目:綜合評(píng)估職務(wù):評(píng)估人:電話：電子郵件地址:傳真:評(píng)估項(xiàng)目選擇代碼代碼543211．您以前是否了解永業(yè)國(guó)際貨運(yùn)代理有限公司非常了解比較了解了解聽(tīng)說(shuō)過(guò)不知道２.您如何評(píng)價(jià)我們以前的服務(wù)很好好一般差很差３.你如何評(píng)價(jià)我們對(duì)于特殊問(wèn)題的解決能力很好好一般差很差4.您認(rèn)為價(jià)格與服務(wù)哪個(gè)更重要服務(wù)價(jià)格5.您對(duì)深圳港到澳大利亞新航線服務(wù)是否感愛(ài)好非常是一般不非常不6.您是否樂(lè)意付保費(fèi)來(lái)保證您貨品足夠的安全是不您公司的意見(jiàn)與建議:永業(yè)員工姓名:FｏｒmII:AppeｎdｉxＸI:Queｓｔiｏｎｎａireafterimｐlｅmentinｇprojecｔ深圳永業(yè)國(guó)際貨運(yùn)代理有限公司物流客戶(hù)調(diào)查表評(píng)估公司名稱(chēng):評(píng)估地點(diǎn):公司地址：評(píng)估日期:調(diào)查項(xiàng)目:綜合評(píng)估職務(wù):評(píng)估人:電話:電子郵件地址:傳真:評(píng)估項(xiàng)目得分標(biāo)準(zhǔn)得分543２11.時(shí)間１00%９９％９８％9７％9７%2．運(yùn)送對(duì)的率10０%99%98%９７％97%3.運(yùn)送安全率1０0%9９%9８%９7%97%4.對(duì)的安全交接率100%9９%9８%97%97%５.服務(wù)和價(jià)格很好好一般差很差6.和諧與禮貌態(tài)度很好好一般差很差7.對(duì)客戶(hù)的詢(xún)問(wèn)和規(guī)定迅速作出反映很好好一般差很差8.信息是否順暢很好好一般差很差９.與我公司合作更多業(yè)務(wù)是一般不綜合評(píng)估:您公司的意見(jiàn)與建議員工姓名:FＯRTUＴＯRＳ:Youareｒequiredtoｐrovidｅbeｔween－ｔextcｏmmentsonｔheｓｔudｅnｔ’ｓwritiｎgｂｙuｓingtｈe“Ｅｄｉt”fｕnｃtiｏnorａｃontrａｓtingfontcoloｒｔohiｇhｌightyourcommｅｎtsorsuggestions.Pleasetｉｃkinthepｒｏpeｒcelｌanｄwritｅyｏurovｅralｌcommentsｉｎthｅｂoｘｏｆ“Ｔu(píng)tor’sＣｏmmｅnts”below.評(píng)價(jià)指標(biāo)ＡsｓesｓmeｎtCｒｉｔerｉa評(píng)估（Accepｔabｌe／Revise)請(qǐng)打勾進(jìn)行評(píng)估（√)合格需修改用了不同的工具來(lái)采集數(shù)據(jù)。Avarietyoｆｔoolｓareusedtｏcolｌectdata.通過(guò)這些表格／工具等可獲取充足的數(shù)據(jù)。Suｆficiｅntｒesｕｌtｓcanbeｏbtainedｂｙｕsingthesｅforms.表格中的題項(xiàng)或問(wèn)題設(shè)計(jì)嚴(yán)謹(jǐn),有助于檢查項(xiàng)目假設(shè)。Thｅiteｍsoｒｑuｅstionsintheformsareweｌl-deｓignｅdｔohｅlpverｉｆythecreｄibiliｔyofthｅprojecthｙpothｅsis．語(yǔ)言對(duì)的、準(zhǔn)確，無(wú)歧義。Eachformiｓｅｘｐｒeｓsediｎclear,aｃcｕｒateａnｄunambiguouｓＥｎgｌiｓh.Tuｔor’ｓCommeｎｔs:ParｔＴｗoＤａt(yī)ａPｒｅsentａt(yī)ion(uｎits6&９)DIRECTIONSFORSTUDENＴS:Afterhａvｉngｉmｐlemenｔｅdｙoｕrｐrojectanｄanalyzeｄthedatａcｏllected，youarenoｗａskedtodeｓcｒibeinｄetaｉｌwhatyouhavｅfound.Youshｏuｌddesｃriｂｅyourfindingswithtｈesuppｏｒtofｎeceｓｓaｒygraｐhｓ,chartｓ,tａblｅs,etc.ThiｓimpoｒtantpartwilllaｔerｏnbepreseｎteｄｉnyoｕrBAdeｇｒｅｅpaperunｄerthｅhｅadｉngｓuchａｓ“DataPresenｔation”ｏｒ“PｒoｊｅctFiｎdingｓ”.Wrｉteyourteｘtundeｒｔhefollowｉngblankspacｅaｃcｏｒdingtoｔhｅaｂｏveaｒeaｓ.（Suggestedlｅｎgth：nｏfeweｒthan800words.)ＰｒoｊecｔＦiｎdings１Dａｔａ（Ｒesuｌｔs)Analｙsis１.1ThepreｖｉousｐrobｌemanalysisTｈｅpreviｏuspｒoblemisthaｔoｕrnewcｕstoｍersarenｏｔｅａsytoaｃcｅptourlogisticsｅrｖice.Itwaｓcauｓｅdｂytｈeｓhorｔageｏfhｉghlightedlｏgｉsｔicsｐroｄuｃts，siｌeｎｔreputatiｏｎ,dｒumbeaｔing,ｔheqｕaｎtｉtiｅsoｆcｌients,simpｌexcustomers，eｔc．１．2ReｃorｄｓoftheimｐｌementaｔioｎoｆprojectSomeｒecｏrdscouldindicateｔｈeimpｌeｍentationoｆthisｐrojｅctｆｒomｔｈebegｉnnｉngtoｔheend.ＴhoserｅcorｄsincludｅCustｏmerFiles，Questiｏｎnaireforｍ,DeｌiveryOrder,CuｓtomｅrAssesｓmｅnt,ShｉppingNｏtiｃeandＴｏllReceipts.1.3Resuｌtscomparisｏｎ１) Bｙiｎvestigatinｇandanalyzｉｎgourinterｎalfｉlesandcusｔｏｍers’feeｄbａck(PlｅａsｅｓeｅApｐendｉxXI),ｗeｃoｍｐａredｓomeessentialfactorsshownasbｅｌowFigures．a(chǎn)）?FirstｏneｉsＱuotaｔｉoｎ.Accoｒdingtocｕsｔomers’feedbacｋ,ourｒecoverｅdquｏtationaｆtｅrproｍｏｔionisalitｔｌeｅｘpenｓivethaｎbefｏretｈeｙwereｏffered．90％ofCｕstomerｓstillｔhoughtitｉsreaｓonａｂlewiｔｈourcurｒeｎtservｉｃｅ.Moｓｔｏｆourcustomersprｏduｃehighaｄｄｅdｖａluｅgｏoｄsｓothaｔｔｈeｙhａvemｕchｍoreconcerｎｏnservｉcetｈａnquoｔatｉon.b)?TｈesecondfacｔｏrisTimｅ．Itｉsｏｂｖioｕsthaｔouｒcｙcletimeisaｌmostpｅrfectａchieｖeｍｅｎt.100%ｃustoｍeｒsａreabsolutelｙhappywｉthit.Itisthemoｓｔcruｃialpoｉntｆoｒｕstokeｅpaｎdｗｉnneｗcustomerｓinfutｕｒe.c) Aｔｔｉtudeisｔhiｒdoｎｅ.Ａttitｕdｅisnotonlywｈａｔasｔａffｉｍpresseｄtｈeｃusｔomｅrｆorｈimorheｒｓelf,ａｎdｒeprｅsentthecuｌtureandmanａgementofaｃｏｍｐanｙａsｗｅｌl．Thｉsiｓthereaｓｏnwhyeｖeryｃompａnycontributesｍｏrｅconcernonｉt.Aｔtｈispoint,Iａmstｉｌlｓatisfiｅｄalthouｇhwejustimpｒoveｄ1%thａnｂefore.Ｓoｍeprobｌemswerｅhaｐpｅnedbｅcａuseofdiffｅrｅｎｔculｔｕrebaｃkgrｏund.d) Damagｅisaｌwａｙsaserioｕｓprｏblemtｏallcarriers.Aｃｃoｒdｉngtｏtherelevantregulａt(yī)ｉｏn,ｔhecoｍpeｎsationｉscａlculatｅdbａseｏnＲMB20.０0ｐｅｒkiｌogｒaｍforａnｙｄamageｏrmｉssｉngonｔｈedｏｍestiｃshｉｐmentiftheｏｗｎerdiｄnotpａyｅｘｔraiｎsurancecharｇe.Ｈｏｗeｖer，ｉtｉseasytｏlosｅaｃuｓtｏｍeriｆithappeｎeｄofｔeｎ.Eｓpeｃiaｌlyｆoｒhｉghaddedvａlｕｅｐrodｕct,ｉtmaycostmｏｒethanＵS$1,00０．00foｒa２0kiｌogｒａmsshipmeｎt．Ｉnordｅｒtokeeptheshipmenｔｉnasaｆesitｕatｉｏｎ,wetｏoｋsｏｍedifｆerｅnｔmeｔhoｄsｆorthｅdiffｅrｅｎtgoodsｂeforeｔｈｅpｒｏject.Inrｅtｕrｎofthis,wｅａcqｕｉrｅd100%ｓatisfacｔion.ｅ)?Asthefifthissuｅ,ａｃcuｒaｃyiｓalｓoimpoｒｔaｎｔonｂoｔhshipmentsａｎdｄocuments.Sｏｍｅtiｍes,ｔherearemorｅthantｅnshipmｅｎtsanddｏｃuｍｅntsｔhaｔaｒecoｎｓolidａｔeｄｉnｏｎecoｎtainｅr.SｏtheｉnfｏrmationrelａｔestoＤｅliveｒyＯrdeｒ，PackinｇList,Iｎvoiｃe,etｃ.willbethebasiｃinfｏrmaｔioｎtｏdiｓｔingｕiｓhｆrｏmoｎetｏtheｏtheｒ.Weareproudofｏurcuｒreｎtremarks,ａndwilｌpｕtmoreｃｏncernonit.f) Lastbutnoｔleaｓt,rｅspｏnsealｗaｙsｐrｅｓentsmanageｍentaｎdcapaｂilitｙofatｅam.Aneffｉｃiｅntteａmworkwillproviｄethｅirsoｌｕtiｏｎwithinshorｔesttｉmｅ．Ｏurcommiｔmentishａlfworkiｎgdayｔoｒeｓoｌｖeaｎｙproｂlｅｍwiｔhoursolｕｔiｏｎ.Ｃomparｉｎgthecusｔoｍｅｒs’pｒeｖiｏusｓervice，weincｒeasｅd1８％anｄwilｌhighｌigｈtitｉnfuｔurebidding.Fｉgure1:Ｇeｎeralpeｒｆorｍａｎcｅbｅfｏrｅaｎdaftｅrpｒojeｃtimplementatiｏn2) Compariｎgourｉnｔeｒnaｌｄａt(yī)afroｍJanuaryｔoAuｇust,oｕrcａrgovolumeinAugｕstｉsｉncreasedmorethaｎ1５0ｔonｓ.Thｅturｎｏverthatis83%ofinｔｅrｎａt(yī)ioｎalbuｓｉneｓsisalｓoiｎcrｅaseｄuptoRMB1，６8８,2８0．00．Figｕre2:Australiａrouteｒeport１bｅtｗｅe(cuò)nSheｎＺhｅnpｏｒｔandAusｔrａlｉaAustraliarouteAustraliaroutereport1betweenShenZhenportandAustralia0500,0001,000,0001,500,0002,000,000JanFebMarAprMayJunJul0%20%40%60%80%100%CargoVolume(kg)TurnoverbyAustraliaroute(Rmb)TurnoverbyAustraliaroute(%)3) Durｉngonｅ-monthpromoｔionｆrｏm1stＳepｔermｂｅrtｏ30thSeｐtember(ｗeｅk36toweek39)，oｕｒshiｐmeｎtlｏtsanｄclientqｕａntｉtiｅｓisａｌsｏobｖiouslyｉｎcreaｓed.Figｕre3：Auｓtraliａroｕｔｅｒｅportfromweek36toweek39Aｓonｅｏfouｒkeｙacｃoｕntcuｓtomeｒｓ，LOUVREassｅsseｄoｕrperformａnｃeｏfＡuｇustoｎtheiriｎｉtiaｔive(Pleasｅsｅe(cuò)AppendixＸII)．Accｏrdinｇtotheａssessment,weｃanfindｏutｔheiｒconsiderationoｎｄｉffeｒeｎtaspects．Therｅsｕltｓabｓolutelｙindｉcａｔｅoursuｃｃessｏnｔｈisprojeｃt.Figuｒｅ3:LOUVRＥmonthlyａssｅｓsmenｔＦORＴＵTORS:Yoｕarereqｕｉredｔoprovidebetween-ｔextcommｅnｔsｏnthestudeｎt’swritｉnｇｂｙuｓingtｈｅ“Edit”fｕncｔioｎorａconｔraｓtｉngfontcoｌoｒtｏhｉｇhｌiｇhtyourcommentｓorsuggesｔｉoｎs．Ｐｌeasｅtｉckｉnthepropeｒcｅlｌanｄwritｅyoｕroｖeｒaｌlｃommeｎｔsinthebｏxof“Tutor’ｓCｏmｍents”beｌow．評(píng)價(jià)指標(biāo)AｓsesｓmentCrｉｔeria評(píng)估（Ａｃｃeｐtable／Ｒevise)請(qǐng)打勾進(jìn)行評(píng)估（√)合格需修改簡(jiǎn)要概括了項(xiàng)目實(shí)際實(shí)行情況,涉及是否調(diào)整了原設(shè)計(jì)方案。Abriefsummaryofｔhｅactualimｐleｍenｔatｉｏniｓｇｉven,incｌｕｄｉｎgａｎｙｄeｖiationｓfroｍtｈeoｒｉgiｎａlｄesign.明確描述數(shù)據(jù)收集的方法、時(shí)間、對(duì)象以及數(shù)量。Coｎditiｏnsfｏｒｃollｅｃtingtheｄataａrｅspeｃified，includiｎgｄateｓ，times,ｒesearchsｕbｊectsａnｄquantiｔy.用圖表或表格呈現(xiàn)數(shù)據(jù)，每個(gè)圖表或表格有編號(hào)和標(biāo)題。Tabｌeｓorcｈａrｔsaｒeusｅdtocompilｅｔhｅｄataandsｈowtreｎds.Ｔａblesanｄchartshaｖｅpropeｒｔｉtlesanｄnuｍbｅrｓsｏthａt(yī)ｖarｉaｂleｓａreｃlear.數(shù)據(jù)描述清楚、呈現(xiàn)方式恰當(dāng)。Ｔhｅｄataｉsclearlyaｎｄproｐerｌｙpreseｎted.語(yǔ)言對(duì)的、準(zhǔn)確，無(wú)歧義。Thiｓwholeｐartｉsｅxｐｒesseｄincleａr,accurateaｎduｎambigｕousEnglish．Tutor’sＣｏmmｅｎts：ＰaｒtThreeDiｓcｕssionａndCoｎｃlｕsiｏｎ(Uｎit10)DＩＲECTIONSFORSTUDEＮTS:BａsｅdonｔhedatａyｏuhavｅpresenｔedｉｎＰａrtＴｗo,youａrenoｗrｅｑuireｄｔoｓeｌectsoｍeｓiｇｎifｉcantfactsａｎｄiｎtｅrｐrｅtｔheｓefｉndingsinabroaｄercontｅxt.Iｎsteaｄofsimｐｌyrｅstａt(yī)iｎｇyourreｓults，youshouｌdｄrawinferｅｎｃｅsabｏutｔheｉrimpliｃatioｎsforbuｓｉneｓsingeneｒal.Thisｉmportaｎtpａrtwｉｌllａt(yī)eronbeｐresentediｎyourBAｄegrｅe(cuò)pａｐｅｒundｅrtheheadingｌiｋe“Discussｉon”.Wrｉtｅyourｔｅｘｔｕｎderthefoｌlowingblanｋspaceacｃoｒdiｎgtotheaｂｏｖeａreａs.（Sｕggeｓtedlengtｈ：ｎoｆeｗertｈaｎ50０wｏｒｄｓ．)ResultｓDｉｓcussiｏnOurｔeamevaｌuａt(yī)ｅｄourｐerformanｃeagaｉnsttheobｊectivesaｎdhypothesisweｈavesetiｎtｈｅprｏjｅct.Withｔheeffortｓ,wecoulｄsａyｗerｕｎthepｒojeｃｔsuccesｓfully．Thegoaｌｏfourprojｅctｉｓtｏruｎournew“product”oｎthｅｎｅwAuｓtraliaroutebeｔwｅe(cuò)nSheｎＺhｅnpoｒtanｄAｕｓtralｉa．Inthepromｏtｉｏnpｅrｉｏd,weoｂtainｅdｇooｄperformanceｔhａnwｅe(cuò)xpecｔed.Tｈeｔargeｔiｓtｏinｃｒｅaseｏurcａrgovoluｍｅto１00ｔoｎsｐermonthtodevelop１０newcuｓｔomersｔhｒoughｔhenewprｏdｕctandｔheｐromotionｐｒicｅpｅrmontｈ．Tｈetruthiswerｅached１50tｏｎsintｈeｆirｓｔmoｎthａndgoｔ１5newｃustｏmeｒs.Wｅdeｖeloｐｅdouｒnewbusiｎｅsｓａｎdｇainsａt(yī)isｆａctｉonｆｒomourcｕsｔomerｓintｈeseｒvicｅｗｅprｏvｉｄｅd.Ｗithsuccｅｓｓoｆourproject,Ifeeｌｍoreｃonfiｄｅnttｏmakｅｍorｅpｌansｏｎbｕsiｎｅｓsdevｅlｏpｍentaｎdinｎｏvatiｏｎinfutｕre.Ｔheａboveanalysｉsandrｅsultsｉdeｎtｉｆyｔhａt(yī)wehadfulfilledｏurpｒoｊecｔ.Hｏwevｅr,weareawareoｆsomｅpenｄiｎｇisｓuesweneedｔobｅsｏlvｅdoriｍproved,wｈiｃhIlistedbｅlｏw．1)?DiscountRａt(yī)ea) 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Uneｘｐｅｃteddｅlaｙinｔheｔｒaｎsportａt(yī)ion.ａ)?Duetｏｔｈebaｄｗｅatheｒoｒtraｆｆｉｃacｃiｄeｎｔ，ｉtｍaｙｎotbeeasyｔoconｔｒｏlthｅdelｉverｙtｉmｅsoｍetiｍeｓ．Ｈｏｗevｅrwecouｌdｎoｔｗａittheprｏbｌemissoｌvedbｙthemｓｅlves.ＴhesｏlutionistoasｋdｒiveｒorshipmeｎtcｏmpanｙｒepｏｒtinｇａｎyｄelaｙｔoＣusｔomerＳervｉcetimely.CustoｍerSｅrｖiceｗilｌｉnfｏｒmｃuｓtomｅrimmediatelｙａftｅｒgetｔｉngｉｎforｍatｉonａｎｄｕpdatetｏcuｓtomerifaｎyiｍprovements.Fｒomｔheaｂｏverｅsuｌtｓdｉscussioｎ,weknowｗhａt(yī)wegｏtａndwｈatｗeneedtoimproveｉnourfuｔｕrejob.Tｈemosｔimpoｒtａnｃeisthatitbroughｔｖａlｕableeｘperｉenceonhｏwｔｏconductanｅwpｒodｕｃt.CｏnclｕsｉonAsｔhepｒoｊectmａnagｅr，Iｐlａned,ｉmplemeｎtedanｄｓｕccｅssfｕｌｌyfinisheditfｒoｍthebｅgiｎningtｏtheｅnd．Thｅprojｅcｔwilloｐeｎupnewcustomersandimｐｅlpｏtｅntｉalcｌｉentsfｏrｍorebｕsiness.Beforetheｐrojeｃt,ｗetookfocuｓgroｕｐ,emailcｏmmunｉcatｉon,telepｈoneconvｅｒsaｔioｎ,qｕeｓtionnaiｒeandSWOTanaｌyｓiｓinordertｏｃｌeａrlｙuｎｄerstandourｃｕstｏmeｒs’consｉdｅraｔiｏnaｎdmｅe(cuò)ttheirdｅmanｄs.Meanwhile,wetｒiedtｏcontacｔmorelogｉstiｃscｏmpanytｏacquｉreｍorecurreｎｔinfoｒmatiｏnｏnＡustrａliaroutｅbｅtweｅｎSｈｅｎZhenpoｒtandAustraliainouｒfiｌｅdsoｔhatwecoulddrawｏuｔthereａｓｏnａbleａnｄcompｅｔitｉveterms.Accoｒｄiｎｇtoaboｖeiｎfｏrｍatiｏn,Iseｔupoursｔrategｙtoｒuｎiｎthｉｓｒouｔe．Eacｈprｏjectwiｌlhaveitsｏwncｈaｒａｃteriｓtiｃｓ，whiｃhwillbereflｅctediｎthｅwａythelｏｇisｔｉcｓcｏmpａnyoｒｇanｉzeｓitsapproａcｈesａnｄaｃｔｉvｉties.Tｈeiｍportａncetoplａnniｎgofaboｖetｙpeofaｎalｙsisｉstherecognｉtiｏnofthoseｓpecifiｃcritｉｃalａｃtiｖｉtiesｔhａt(yī)ourteammustcａrｒyｏｕteffecｔiｖeｌy．Orｉenｔaｔeｏurplaｎnｉngｔｏwaｒdｓthoseaｃtivitiｅsａndｍakｅｓureｔhatwetａｋｅtheｍiｎｔｏａｃcoｕnｔｗhenｄrawiｎgupouraｃtiｏnpｌａｎ.Ａppaｒenｔlｙ,wｅwｏｒｋeｄｏutouｒｃoｎcｒeteobjeｃtiｖeistoinｃreaｓeourｃargｏvｏluｍｅforａnｏther１00tｏｎｓpermｏnthoｎthiｓrｏuｔｉnｇandtherewｉllbeaｎothｅr1０ｎewcustｏmersｗhowｉllｓｔaｒtcooperatｉngwithus．Duｒiｎgtｈeimｐleｍeｎtatioｎｏｆｔhepｒoｊｅct,weｍｏniｔorｅｄitsdeveloｐmentbyfｌow－ｃhaｒtwiｔhｔｉme-scale,ｉntｅrnalmeetiｎｇ，interｎａlｆilｅs，cｕstoｍerfiles，ｇroｕｐdiscussｉｎgａｎdweｅklyrepoｒt.Ｉfuｌｌydelegaｔerｅｓponsｉbｉlｉtyaｎdaｕthｏrity，tｈerebyｅmpoｗｅｒingtheproｊectteａm.Myｒolｅistｏfaciｌｉｔａt(yī)ｅandsｕppoｒｔthedｅｖeloｐｍｅnｔａndｉmplｅmentaｔionoｆｃｏｒrecｔivｅactｉonsｉfactuａlpｒoｇrｅsｓfaｌlsｂeｈindplanｎｅｄｐrｏgrｅss.Theprｏｊectisrelatedtｏｔｈreeｍaｉnstatｉoｎsandallｄｅpartmenｔｓ.Ｓｏ,spiｒitofteamworｋａppｅarstｏbetheｍoｓtｃｒｕｃialｐｏinttothｅsｕccessｆulｐｒｏject．Ourteａmmembersareｈigｈlycｏmｍitｔeｄａｎdeaｇｅｒtoachieｖetｈｅpｒojｅctobjeｃtiｖe.Allstafｆsｆeelａsｅnseofｕnitｙandprｉdeintｈｅseａｃcomplishmｅnts．Commuｎｉcatiｏnamｏｎgusｉsopen,frａnkandtimely.Therｅisagreatdegreeofiｎtｅrdｅｐendenｃythatmｅmbeｒsfrｅqueｎｔｌycollaｂｏrａt(yī)edaｎdwｉｌlｉｎglyhｅlｐedeachotｈeｒwｉthworkbｅｙondtheｉｒownaｓsignｅdtasｋs.Attheｔimeoftheｐrｏjectisｆinished，wehａdintｅrnaｌmeeting，faｃｅtofaｃｅｄisｃｕssionｗithｃlientsａndｑueｓｔionnａｉrｅｓuｒvｅytoｅｖaluatｅtｈeproject.Thｉsprｏjecthasbeenextremelｙsｕｃcesｓfulinrｅgardｓｔｏmeetouｒgoalｓ,whichwerｅlaidoｕtbefoｒethecｏmmencｅmentofthiｓprojecｔ．Ｃustｏmersarｅsａt(yī)ｉｓfiｅdｗithoｕrｑuotation,cycｌetime,seｒvice,etc．Ｂycheckｉngourinternaｌbuｓinessfｉleｓ，ｗeｈave1５nｅwcustomersincreaｓe．Ouｒｃarｇovolumeisalsｏiｎcｒｅaｓeｄfｏr１50ｔonspｅrmonth.Boththecｌｉenｔsaｎdourstaffsenjoｙedwｏｒkingｏntｈｅｐroject.Ｏｎthecontrａryside,wealsoｆｏｕndｏｕrdｉsaｄvantagesthaｔneedtobeimpｒｏveinfuturｅ.Weｆｉniｓhedthｉsprｏjectsucｃessfulｌyandreacheｄourgoaｌ,ｉtwｉｌｌbecertainthaｔwewillbenｅｆｉtfｒｏｍitfｏrourprofｉt,customerｑuanｔｉtyａndｎewｂuｓinｅsswhiｃhｗillalsocｒeaｔeotherｎewｌogisticsproducts.Ａttheｓametime,itisinｖisibletｏｉｍproveourrｅｐｕｔatiｏｎ,ｂｕtthatisｗhatｗｅneｅdanｄthｅmostvaｌuableasｐectｏｎourcomｐanylonｇ-ｔｅrmｄeｖｅｌopment.FORTＵTORS:Youarereｑｕiredｔｏｐrｏｖidebeｔweeｎ－tｅxtcommentsonｔhestudeｎｔ’sｗritinｇbyｕsiｎgthｅ“Ｅｄit”functiｏnoracontraｓｔingfｏnｔcｏlorｔｏhｉｇｈlｉghtyourcｏmmeｎtｓorsuggestｉons.Ｐl(wèi)ｅａｓetickinthepropｅrcelｌａnｄwriteyouroveralｌｃoｍmentsintheboxof“Ｔｕｔor’sCoｍments”bｅｌow.評(píng)價(jià)指標(biāo)ＡssesｓmenｔCriteriａ評(píng)估(Acceptable/Reｖise)請(qǐng)打勾進(jìn)行評(píng)估(√)合格需修改從與項(xiàng)目假設(shè)最相關(guān)的事實(shí)／變化入手,對(duì)顯著現(xiàn)象進(jìn)行討論。Sｉgnｉｆicantｆactshavebｅe(cuò)nsｅlecｔeｄｆordｉscｕsｓion,startingwiｔｈｔhoｓemoｓtreleｖａnｔtｏthｅhｙｐothｅｓis.數(shù)據(jù)分析與討論充足得當(dāng)。Ｔhedataisprｏperlｙａnａlyzedanddisｃussed.明確闡述了數(shù)據(jù)與項(xiàng)目目的和假設(shè)的關(guān)系。Tｈeｍｅaningｏfthedatａｉｎrelatiｏntoｔheoriｇｉnalobjectiveanｄhyｐothesｉｓismadｅcｌear．闡述了結(jié)論,比如項(xiàng)目結(jié)果是否證明假設(shè)成立。Ｆｉｎalcoｎcｌuｓions，suchaｓwhetｈertheｆiｎdingsｓupｐortｔhｅhypotheｓｉs，arｅｓtated.說(shuō)明了項(xiàng)目調(diào)研結(jié)果以及項(xiàng)目意義。Thesignｉfｉcanceoftheresultsａｎｄtｈeprojecthasbeenexplaiｎed.包含了對(duì)項(xiàng)目局限性的說(shuō)明和／或未來(lái)更進(jìn)一步的調(diào)研計(jì)劃。Anyｌｉmitａt(yī)ｉoｎsａｎddirectionｓforfutuｒerｅｓearchｈavｅbeendiｓcｕssed.結(jié)論不少于30０字。Thｅconclｕｓioncontａｉｎsｎoｆeweｒthａn3０0words．語(yǔ)言對(duì)的、準(zhǔn)確，無(wú)歧義。Tｈispａrtisexpresｓeｄinｃlｅar,accｕrａt(yī)eandunambigｕousｌaｎｇuaｇｅ.Tutoｒ’sCommｅnts:ＰartFourAbstracts（uniｔs7＆8)DIRECTIONSFOＲＳTＵDENTS:YourBAdegｒeepaperｎeｅdstwoaｂstracts,oneinChinesｅanｄasecｏnｄinEnｇｌish.TheChｉｎｅseａbstｒaｃtshouｌdｈavebｅｔween5００and8０0words,aｎdthｅEnｇlｉsｈａbｓｔrａctabout３0０wｏｒdｓ.Alｔｈoｕｇhｔhetwoabsｔrａcｔsdifｆｅｒｉｎｌｅｎｇth,ｔｈeｉrcontentisaｂｏuｔthesａme．Ｔheabｓｔracｔshoｕldconｃiselyｄescｒibe：tｈeproｊecｔbａckground,prｏblemｓtａt(yī)emeｎｔ,problemanａlysis,ｏbjeｃｔive（ｓ）,hypothesiｓ,ｒeｓearchｓubjects,keyｃoｎteｎtｓ，iｍplemenｔaｔiｏｎperiod,ｋeｙｍｅtｈod（s),mａｉnreｓultsanｄｓignifiｃance．Iｎsｅrtyｏuｒdeｓcripｔionafterｔhepｒomｐtsｉnｔheｓｐaceｂeｌoｗ．摘要(中文）深圳永業(yè)國(guó)際貨運(yùn)代理有限公司是經(jīng)商務(wù)部、中國(guó)海關(guān)、檢查檢疫局和中國(guó)國(guó)際航運(yùn)管理局在1996年批準(zhǔn)成立的一級(jí)國(guó)際貨運(yùn)代理公司。隨著幾年前國(guó)際貨代市場(chǎng)競(jìng)爭(zhēng)的日益劇烈，公司于2023年開(kāi)始與原有的少量大客戶(hù)發(fā)展東南亞航線業(yè)務(wù),使公司的業(yè)務(wù)有了新的增長(zhǎng)點(diǎn)。近兩年,規(guī)模大小不同的新物流公司如雨后春筍,同時(shí)這個(gè)市場(chǎng)也開(kāi)始變的不夠規(guī)范,從而給公司帶來(lái)了新的挑戰(zhàn)。特別在過(guò)去的一年里，我公司的主業(yè)務(wù)出口家具的業(yè)績(jī)大幅下降。導(dǎo)致此現(xiàn)象的因素一方面是公司原有客戶(hù)的業(yè)務(wù)量下降和流失，另一方面是沒(méi)有新業(yè)務(wù)的增長(zhǎng)。我作為公司的物流總監(jiān),如何應(yīng)對(duì)并解決這個(gè)問(wèn)題成為了當(dāng)務(wù)之急的挑戰(zhàn)。本論文通過(guò)設(shè)計(jì)一個(gè)在深圳港到澳大利亞的新航線,并在一個(gè)月內(nèi)向客戶(hù)提供價(jià)格上的優(yōu)惠，從而進(jìn)一步整體上帶動(dòng)現(xiàn)有客戶(hù)的業(yè)務(wù)量。同時(shí),這個(gè)項(xiàng)目在行業(yè)內(nèi)也產(chǎn)生了一定的影響,使得一部分潛在的間接客戶(hù)得到增長(zhǎng)。公司的業(yè)務(wù)量得以增長(zhǎng),市場(chǎng)占有率和知名度得以提高。在通過(guò)對(duì)物流行業(yè)澳大利亞航線的運(yùn)送情況的了解,通過(guò)對(duì)客戶(hù)的問(wèn)卷、電話、電子郵件和面對(duì)面的調(diào)查,以及SWＯＴ分析法和公司內(nèi)部員工的集思廣益來(lái)擬定該項(xiàng)目運(yùn)作的具體定位、方案和所達(dá)成的預(yù)期效果。在項(xiàng)目結(jié)束后，通過(guò)公司內(nèi)部的相關(guān)業(yè)務(wù)和財(cái)務(wù)報(bào)表，以及客戶(hù)的不同方式的調(diào)查反饋,證實(shí)了該項(xiàng)目使公司的相關(guān)業(yè)務(wù)量得到提高，并增長(zhǎng)了一批新的客戶(hù)。成功的實(shí)行深圳港到澳大利亞新航線的項(xiàng)目使我們清醒的結(jié)識(shí)到在當(dāng)今競(jìng)爭(zhēng)日趨劇烈的物流市場(chǎng)，只有通過(guò)不斷開(kāi)發(fā)出自己亮點(diǎn)的產(chǎn)品，才干全面帶動(dòng)整體的業(yè)務(wù)，提高公司在行業(yè)內(nèi)的知名度。同時(shí)也可認(rèn)為物流業(yè)務(wù)長(zhǎng)期良性的發(fā)展奠定了基礎(chǔ)。Aｂstraｃｔ(Engｌish）Thedissｅrｔaｔｉonpresｅntsadｅｔaｉledreportonｔhepｒojeｃtiｍpleｍｅntedtoiｎcｒeasｅinternatioｎalcargovoluｍｅanｄｄevelopnｅｗcustomers.Ｏtherwisｅ，iｔwilllｅaｄtｏloseｍoｒecurrentａndprevｉousclｉeｎtsandｂriｎgtｈenegａｔiveｅffｅctsｔolong-tｅrmｌogｉsticsdeｖelopment.ItｉｓｈｙpotｈｅｓｉzedifthenewAustrａｌiarｏuteｒunsuｃcessｆｕllｙ,wewillhaveｔhenewhighlｉghttoｉmprｏveoｕrwhoｌelogisticｓdevelｏｐmｅntａndｍorecuｓtomeｒswillbｅintereｓtediｎｏｕrbｕｓinesspｒｏduｃts.Baｓeｄoｎthｅhｙpothesiｓ,Ｉｔakｅdifferｅｎｔwaysoniｍｐlementinｇｔhisproｊect,ｓuchａsfaｃｅ－to-fａceｄｉscuｓsioｎ，eｍaｉlcｏmmunicationtelephoneconｖｅrsaｔｉon,qｕｅｓtioｎnaｉｒe,SWＯTａnalｙsｉsofcurｒｅｎtsｉtuaｔｉoｎ,ｉntｅrnalmeetinｇanｄgroｕpdiｓcuｓsinｇ.Ourexｐｅctedtaｒｇｅthasbeenrｅａcｈeｄbyrunniｎgthisprojｅｃｔ.Tｈisproｊectnoｔonｌybringｓusmoreｃargｏｖolｕmeaｎdｎewｃustomｅｒs,buｔalsoanewｉdｅａt(yī)odevelopourbusiness.Meanwｈilｅ，ourclieｎｔｓarefｕｌlysatiｓfiedwithourhighqualityserｖiｃeaｎdｒeasonablｅquotatiｏn.Thｅresｕltｓindicａt(yī)ethaｔwemｕsｔimprovｅgenｅrａｌlogisticsbusinｅssbｙcｒｅatinｇneｗ“ｐrｏduct”．Ｉwouldlｉketoexpressｍyａppｒeciatioｎfortｈegreatefforｔsｍadebyallｏurteａｍmｅmberｓintｈeprｏject．Witｈgreattｅaｍwork，weａchievedｏurexpeｃtedcａrgovoluｍeaｎｄwoｎnewclientsｔhｒoｕｇhnｅｗprojeｃt．Ｗｉtｈｓｕcceｓsoｆoｕrｐroｊecｔ,Ifeeｌｍｏreconｆｉdｅntｔｏｍakｅｍｏreplansonbｕsinｅssｄevelopｍentanｄiｎnovａt(yī)ioｎ.Ｄespitetｈｅopｔiｍistiｃfulfillmｅntofthｅprojecｔ，wｅａｒeawareofsomｅpeｎdingｉssuｅsneedtoｂesolvedorimproveｄiｎouｒoｐeratioｎ.Onlyiｆweｃoｕlｄｋeephighｑuａlｉtyserｖiｃeandseａrｃhneｗattractiveａnｄｃｏmpetｉtivepｒｏject,wｅwillwingｏodprofｉtiｎourｂusinｅssＦORTUTORＳ：Ｙouarerequｉredｔoproｖideｂetween-tｅxtｃomｍeｎtsontｈestｕdenｔ’swritinｇbyuｓingtｈｅ“Eｄｉt”fｕｎctiｏnoraconｔrasｔingfontｃｏｌortohighlightyourｃomｍenｔsorｓugｇestions.Pleasetｉckintｈｅpｒoｐeｒcｅllanｄwriteｙourｏvｅralｌcommentsｉnｔｈｅboxof“Tuｔor’sComments”beｌoｗ.評(píng)價(jià)指標(biāo)AssesｓmｅｎtCｒiteriａ評(píng)估(Accｅｐｔａbｌe/Revise）請(qǐng)打勾進(jìn)行評(píng)估（√)合格需修改介紹了項(xiàng)目背景。Tｈeprojｅctｂackgroundisｉntｒoｄuced．明確并簡(jiǎn)要分析了項(xiàng)目問(wèn)題。Ａspeciｆｉｃｐrobｌemｉsidentｉfｉedandｃoncｉselyａnalyzed.闡述了項(xiàng)目目的及假設(shè)。Theprｏｊectoｂjｅctｉｖeandｈypotheｓisaｒestated.介紹了具體的項(xiàng)目實(shí)行時(shí)間。Ａspecｉｆiciｍplemenｔationperiodｉｓgivｅn.簡(jiǎn)要說(shuō)明了調(diào)研對(duì)象及調(diào)研的重要內(nèi)容。Thｅｒeseaｒchsubjｅctandkeyconｔentarｅbｒieｆlyintrｏduｃeｄ.描述了重要調(diào)研方法。Thekeｙmｅｔｈoｄ(ｓ)isｄｅscｒibｅｄ.簡(jiǎn)要說(shuō)明了重要結(jié)果及意義。Ｔhemainresultsanｄｓignｉficaｎcearecｏｎciseｌyprｅseｎtｅｄ.附有3至５個(gè)關(guān)鍵詞,以分號(hào)“;”分隔。Thｅabstraｃｔiｓｆollowｅdbybｅtｗeen3ａｎｄ5kｅyworｄs，separａt(yī)ｅdfrｏmeachｏtherbysemi－coｌoｎ“;”．語(yǔ)言對(duì)的、準(zhǔn)確，無(wú)歧義。Tｈｅaｂstractisexpressedinclear,accｕrａt(yī)ｅandunａｍbiｇｕｏｕｓlａngｕａge．Tutｏr’sCommｅnｔs:PaｒtFiｖeIｎtrｏｄucｔion(Uniｔ7＞Aｃtｉvitｙ３)DIRECTIＯＮＳFOＲSTUＤENTS:WrｉtetheIｎｔｒｏductiｏnofyourBAdegreepaperｕnderｔｈeｆollowingblaｎｋspace.ＴheIntrodｕｃtionｓhouldｉｎｃluｄｅinformationon:theｐｒojectbaｃkgｒound,prｏbｌemsｔaｔemｅnt，problemanalyｓis,ratioｎａleorcｉtedrｅｆerenceｓ,obｊecｔｉvｅ(ｓ),hｙpｏtｈｅsｉｓ,ｒｅsearｃｈsuｂjects，ｋeｙconｔｅｎtｓ,aｎｄexpectｅｄrｅｓults.IntroductiｏnAsaclａss-Ａinterｎaｔiｏｎalforｗarder,YＯNGＹEwaｓfoundedｉｎ1996,havingａｎindividｕalcorｐorateｂoｄy，rｅｇｉsｔeredinShenＺhenIｎdustｒiａl&CommｅrcialAdmｉniｓtｒatｉonBuｒeau，ａｐproｖｅdｂytheMｉniｓｔryｏfCｏmｍeｒceＡffairs，CｈｉnaCusｔoms,ChinaQuaｒantiｎeBuｒeauandtheChｉnaiｎternaｔioｎalshippiｎｇAdminiｓｔraｔion.Ｏｕrbuｓiｎｅssincludｅapplyiｎgtocuｓtomｓcleaｒance，frｅｉghtfoｒwaｒdingandｄisｐatｃhiｎgｏfｔｈeimpｏrtｅdandexpｏrtedcａrgoes,ｂondeｄtｒａnｓｆerrｉngandwａrｅｈｏusiｎgｓｅrviceandinｔernａｔionallｏｇistics.Meanwｈile，wｅarethememｂｅrofInteｒnatｉonalsｈｉppｉngTrａnspoｒtationAssｏｃiation,ChinaInternatioｎalFreighｔＡｓsoｃiａt(yī)ｉon(CIFA),ａndShenＺhenＣustomsＡｓsociａt(yī)ion.Wehaveｓetuｐourｏwnbｒａncheｓwitｈalmost１00sｔａｆfsｉｎShenＺhen，ShｕnDｅ,Siｎgapore,Australiａ.Theannuａlcargovolｕmeisabout2０230tonsoniｎtｅrnａｔi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