2023年深圳永業(yè)國際貨運代理有限公司物流客戶調(diào)查表

Asｓｉgnmｅｎtｓpｅcificaｔion(ＢAPrｏgｒam）英語專業(yè)必修課程作業(yè)規(guī)定（專升本課程)Courｓe:ＰraｃtiｃalＢusｉnesｓPｒojectDeｓｉgnAsｓignmenｔ:０2(Unitｓ6-10)Assiｇｎmenttiｔle：Dａt(yī)aＣoｌlecｔion/Appendicｅs,PrｏjectＩｍｐlemｅntatioｎ，Ｄiｓcussiｏｎ,Ｃonｃｌusioｎ,Introduction，Ａbsｔrａcts，aｎdtｈefirstdｒaftofthewholepaｐer重要聲明:本課程的各階段作業(yè)規(guī)定以網(wǎng)院在平臺上發(fā)布的作業(yè)規(guī)定為準,而不是根據(jù)教材中的作業(yè)規(guī)定完畢作業(yè)。姓名:呂凌志_?學(xué)籍號:＿＿ 年級：0９秋專升本學(xué)習(xí)中心：北京總部學(xué)習(xí)中心_ 輔導(dǎo)教師:姜蕓 Basｅｄonｔheｐｒoｊectdｅsignyｏｕhavecoｍpletedinthｅｐrｅviｏusstage,ｙｏｕareａｓｋｅdtｏimpｌｅmeｎtyourpｒojectandthencomposｅtｈecoreｐａｒtsｏfyｏurBAdegreepaperｉｎthisassignment.Plｅasｅrｅｆｅrtounits6-10ofＰrａｃticaｌBusiｎessＰrojectDｅsignｆorｇuｉdaｎceanｄｓｕpｐorttotｈｉsａsｓignｍent.Ｔhｅｉnｆorｍatiｏninbrａcketｓinｄiｃatｅthespｅcificuniｔyｏuｃanrｅfｅrｔo.ThｅreareSIXｐaｒｔsinthisassigｎment.PartOneDａt(yī)ａＣolｌectioｎ/Appenｄicｅs（Uｎit6>Acｔivity2)DIRECTＩOＮSFORＳTUDＥNＴS:Inyouronliｎｅcourseｗare,twｏｃatｅgorｉeｓoｆfｏｒms/metｈoｄsarｅinｔrｏducedtoｃoｌleｃtprimarydata:ObseｒvaｔionａnｄloｇsＳｕrveysａndintｅrviewsPleaｓeｐrｅseｎｔthｅｔypesｏffｏrmsyouplantouseｔocolleｃｔdatainthiｓｐroｊect,ｗhiｃｈarｅgoｉngtobｅattaｃｈedａｓapｐendiｃｅｓinｙourＢAｄegreepapeｒ.Ｙouｓhoulｄｇiveaｔｉｔleｔoeaｃhoｆtheｆorm,ｓuｃhas“ＦｏcusGroupDiscussionOuｔlｉne”,“TrainｉｎgEvaｌuatioｎForm”ａnｄ“Questionnaire”.Bｕtfｉrsｔ,pleasｅrestatｅyｏｕrprojectｏbｊｅｃｔｉｖeandhｙｐｏtheｓisｔｏwhichyouｒtutorｃanｒeｆerwhilｅtheｙevaluaｔｅtｈeｔyｐｅｓofdatayｏuａreｇoingtocollect.Projｅｃtoｂjｅcｔｉｖe:ＴheproｂleｍｔhatIamｒｅsearchingｉｓthatｏurrevenuｅandcaｒｇovolumｅｈaｄｒeducedalｏｔ.Ｔheloｎｇ-teｒｍgoａｌofmｙｐrｏjectｉsbyrｕｎningourｎew“prｏducｔ”ｏfnｅwｓhｉpｐｉnｇrouｔeｂetwｅenShenZhenｐorｔａndAｕstralｉa,wｉtｈprｏvidinｇaonｅ－monthpreｆeｒenｔｉalpriｃetoourcustomerssoｔhａt(yī)ouｒbｕsinessanｄrepｕtationcouｌｄｂｅrecognizedinouｒfiｅｌdｉnfuture.Atthesametimｅ,ourcaｒgovｏlｕmｅwiｌlbｅinｃreaｓｅdｆoraｎoｔher100toｎｓperｍｏntｈonthisroutingafterthｅpreferentｉalｐeｒｉod.Aｎdtｈereｗillbeaｎotheｒ10newｃustｏmerswhｏwillstarｔcooperatiｎｇwiｔhus.Pｒojecthypoｔｈesis:Itishypothesizeｄthatiｆｔhenewsｈippｉｎｇｒouｔeisrunsuｃcessfuｌly，wｅｗillhavethenｅwｈiｇhlighttｏimprovｅoｕrwｈｏlelogiｓｔｉｃsdｅveloｐmｅｎtａnｄmorｅｃustｏｍerswｉllbeinterestedinoｕｒbｕsinｅssｐｒoduｃｔ.Ｉnsertｙourdｅsｃｒｉptionaftｅrthｅprｏｍpｔsｉnｔheｓpacebelow.ＦｏrmＩ:AｐｐｅndixI:Ｑueｓｔiｏnnａirebeforｅimpｌemｅntingprｏｊｅct深圳永業(yè)國際貨運代理有限公司物流客戶調(diào)查表評估公司名稱：評估地點:公司地址：評估日期:調(diào)查項目:綜合評估職務(wù):評估人:電話：電子郵件地址:傳真:評估項目選擇代碼代碼543211．您以前是否了解永業(yè)國際貨運代理有限公司非常了解比較了解了解聽說過不知道２.您如何評價我們以前的服務(wù)很好好一般差很差３.你如何評價我們對于特殊問題的解決能力很好好一般差很差4.您認為價格與服務(wù)哪個更重要服務(wù)價格5.您對深圳港到澳大利亞新航線服務(wù)是否感愛好非常是一般不非常不6.您是否樂意付保費來保證您貨品足夠的安全是不您公司的意見與建議:永業(yè)員工姓名:FｏｒmII:AppeｎdｉxＸI:Queｓｔiｏｎｎａireafterimｐlｅmentinｇprojecｔ深圳永業(yè)國際貨運代理有限公司物流客戶調(diào)查表評估公司名稱:評估地點:公司地址：評估日期:調(diào)查項目:綜合評估職務(wù):評估人:電話:電子郵件地址:傳真:評估項目得分標準得分543２11.時間１00%９９％９８％9７％9７%2．運送對的率10０%99%98%９７％97%3.運送安全率1０0%9９%9８%９7%97%4.對的安全交接率100%9９%9８%97%97%５.服務(wù)和價格很好好一般差很差6.和諧與禮貌態(tài)度很好好一般差很差7.對客戶的詢問和規(guī)定迅速作出反映很好好一般差很差8.信息是否順暢很好好一般差很差９.與我公司合作更多業(yè)務(wù)是一般不綜合評估:您公司的意見與建議員工姓名:FＯRTUＴＯRＳ:Youareｒequiredtoｐrovidｅbeｔween－ｔextcｏmmentsonｔheｓｔudｅnｔ’ｓwritiｎgｂｙuｓingtｈe“Ｅｄｉt”fｕnｃtiｏnorａｃontrａｓtingfontcoloｒｔohiｇhｌightyourcommｅｎtsorsuggestions.Pleasetｉｃkinthepｒｏpeｒcelｌanｄwritｅyｏurovｅralｌcommentsｉｎthｅｂoｘｏｆ“Ｔutor’sＣｏmmｅnts”below.評價指標ＡsｓesｓmeｎtCｒｉｔerｉa評估（Accepｔabｌe／Revise)請打勾進行評估（√)合格需修改用了不同的工具來采集數(shù)據(jù)。Avarietyoｆｔoolｓareusedtｏcolｌectdata.通過這些表格／工具等可獲取充足的數(shù)據(jù)。Suｆficiｅntｒesｕｌtｓcanbeｏbtainedｂｙｕsingthesｅforms.表格中的題項或問題設(shè)計嚴謹,有助于檢查項目假設(shè)。Thｅiteｍsoｒｑuｅstionsintheformsareweｌl-deｓignｅdｔohｅlpverｉｆythecreｄibiliｔyofthｅprojecthｙpothｅsis．語言對的、準確，無歧義。Eachformiｓｅｘｐｒeｓsediｎclear,aｃcｕｒateａnｄunambiguouｓＥｎgｌiｓh.Tuｔor’ｓCommeｎｔs:ParｔＴｗoＤａt(yī)ａPｒｅsentａt(yī)ion(uｎits6&９)DIRECTIONSFORSTUDENＴS:Afterhａvｉngｉmｐlemenｔｅdｙoｕrｐrojectanｄanalyzeｄthedatａcｏllected，youarenoｗａskedtodeｓcｒibeinｄetaｉｌwhatyouhavｅfound.Youshｏuｌddesｃriｂｅyourfindingswithtｈesuppｏｒtofｎeceｓｓaｒygraｐhｓ,chartｓ,tａblｅs,etc.ThiｓimpoｒtantpartwilllaｔerｏnbepreseｎteｄｉnyoｕrBAdeｇｒｅｅpaperunｄerthｅhｅadｉngｓuchａｓ“DataPresenｔation”ｏｒ“PｒoｊｅctFiｎdingｓ”.Wrｉteyourteｘtundeｒｔhefollowｉngblankspacｅaｃcｏｒdingtoｔhｅaｂｏveaｒeaｓ.（Suggestedlｅｎgth：nｏfeweｒthan800words.)ＰｒoｊecｔＦiｎdings１Dａｔａ（Ｒesuｌｔs)Analｙsis１.1ThepreｖｉousｐrobｌemanalysisTｈｅpreviｏuspｒoblemisthaｔoｕrnewcｕstoｍersarenｏｔｅａsytoaｃcｅptourlogisticsｅrｖice.Itwaｓcauｓｅdｂytｈeｓhorｔageｏfhｉghlightedlｏgｉsｔicsｐroｄuｃts，siｌeｎｔreputatiｏｎ,dｒumbeaｔing,ｔheqｕaｎtｉtiｅsoｆcｌients,simpｌexcustomers，eｔc．１．2ReｃorｄｓoftheimｐｌementaｔioｎoｆprojectSomeｒecｏrdscouldindicateｔｈeimpｌeｍentationoｆthisｐrojｅctｆｒomｔｈebegｉnnｉngtoｔheend.ＴhoserｅcorｄsincludｅCustｏmerFiles，Questiｏｎnaireforｍ,DeｌiveryOrder,CuｓtomｅrAssesｓmｅnt,ShｉppingNｏtiｃeandＴｏllReceipts.1.3Resuｌtscomparisｏｎ１) Bｙiｎvestigatinｇandanalyzｉｎgourinterｎalfｉlesandcusｔｏｍers’feeｄbａck(PlｅａsｅｓeｅApｐendｉxXI),ｗeｃoｍｐａredｓomeessentialfactorsshownasbｅｌowFigures．a(chǎn)）?FirstｏneｉsＱuotaｔｉoｎ.Accoｒdingtocｕsｔomers’feedbacｋ,ourｒecoverｅdquｏtationaｆtｅrproｍｏｔionisalitｔｌeｅｘpenｓivethaｎbefｏretｈeｙwereｏffered．90％ofCｕstomerｓstillｔhoughtitｉsreaｓonａｂlewiｔｈourcurｒeｎtservｉｃｅ.Moｓｔｏｆourcustomersprｏduｃehighaｄｄｅdｖａluｅgｏoｄsｓothaｔｔｈeｙhａvemｕchｍoreconcerｎｏnservｉcetｈａnquoｔatｉon.b)?TｈesecondfacｔｏrisTimｅ．Itｉsｏｂｖioｕsthaｔouｒcｙcletimeisaｌmostpｅrfectａchieｖeｍｅｎt.100%ｃustoｍeｒsａreabsolutelｙhappywｉthit.Itisthemoｓｔcruｃialpoｉntｆoｒｕstokeｅpaｎdｗｉnneｗcustomerｓinfutｕｒe.c) Aｔｔｉtudeisｔhiｒdoｎｅ.Ａttitｕdｅisnotonlywｈａｔasｔａffｉｍpresseｄtｈeｃusｔomｅrｆorｈimorheｒｓelf,ａｎdｒeprｅsentthecuｌtureandmanａgementofaｃｏｍｐanｙａsｗｅｌl．Thｉsiｓthereaｓｏnwhyeｖeryｃompａnycontributesｍｏrｅconcernonｉt.Aｔtｈispoint,Iａmstｉｌlｓatisfiｅｄalthouｇhwejustimpｒoveｄ1%thａnｂefore.Ｓoｍeprobｌemswerｅhaｐpｅnedbｅcａuseofdiffｅrｅｎｔculｔｕrebaｃkgrｏund.d) Damagｅisaｌwａｙsaserioｕｓprｏblemtｏallcarriers.Aｃｃoｒdｉngtｏtherelevantregulａt(yī)ｉｏn,ｔhecoｍpeｎsationｉscａlculatｅdbａseｏnＲMB20.０0ｐｅｒkiｌogｒaｍforａnｙｄamageｏrmｉssｉngonｔｈedｏｍestiｃshｉｐmentiftheｏｗｎerdiｄnotpａyｅｘｔraiｎsurancecharｇe.Ｈｏｗeｖer，ｉtｉseasytｏlosｅaｃuｓtｏｍeriｆithappeｎeｄofｔeｎ.Eｓpeｃiaｌlyｆoｒhｉghaddedvａlｕｅｐrodｕct,ｉtmaycostmｏｒethanＵS$1,00０．00foｒa２0kiｌogｒａmsshipmeｎt．Ｉnordｅｒtokeeptheshipmenｔｉnasaｆesitｕatｉｏｎ,wetｏoｋsｏｍedifｆerｅnｔmeｔhoｄsｆorthｅdiffｅrｅｎtgoodsｂeforeｔｈｅpｒｏject.Inrｅtｕrｎofthis,wｅａcqｕｉrｅd100%ｓatisfacｔion.ｅ)?Asthefifthissuｅ,ａｃcuｒaｃyiｓalｓoimpoｒｔaｎｔonｂoｔhshipmentsａｎdｄocuments.Sｏｍｅtiｍes,ｔherearemorｅthantｅnshipmｅｎtsanddｏｃuｍｅntsｔhaｔaｒecoｎｓolidａｔeｄｉnｏｎecoｎtainｅr.SｏtheｉnfｏrmationrelａｔestoＤｅliveｒyＯrdeｒ，PackinｇList,Iｎvoiｃe,etｃ.willbethebasiｃinfｏrmaｔioｎtｏdiｓｔingｕiｓhｆrｏmoｎetｏtheｏtheｒ.Weareproudofｏurcuｒreｎtremarks,ａndwilｌpｕtmoreｃｏncernonit.f) Lastbutnoｔleaｓt,rｅspｏnsealｗaｙsｐrｅｓentsmanageｍentaｎdcapaｂilitｙofatｅam.Aneffｉｃiｅntteａmworkwillproviｄethｅirsoｌｕtiｏｎwithinshorｔesttｉmｅ．Ｏurcommiｔmentishａlfworkiｎgdayｔoｒeｓoｌｖeaｎｙproｂlｅｍwiｔhoursolｕｔiｏｎ.Ｃomparｉｎgthecusｔoｍｅｒs’pｒeｖiｏusｓervice，weincｒeasｅd1８％anｄwilｌhighｌigｈtitｉnfuｔurebidding.Fｉgure1:Ｇeｎeralpeｒｆorｍａｎcｅbｅfｏrｅaｎdaftｅrpｒojeｃtimplementatiｏn2) Compariｎgourｉnｔeｒnaｌｄａt(yī)afroｍJanuaryｔoAuｇust,oｕrcａrgovolumeinAugｕstｉsｉncreasedmorethaｎ1５0ｔonｓ.Thｅturｎｏverthatis83%ofinｔｅrｎａt(yī)ioｎalbuｓｉneｓsisalｓoiｎcrｅaseｄuptoRMB1，６8８,2８0．00．Figｕre2:Australiａrouteｒeport１bｅtｗｅenSheｎＺhｅnpｏｒｔandAusｔrａlｉaAustraliarouteAustraliaroutereport1betweenShenZhenportandAustralia0500,0001,000,0001,500,0002,000,000JanFebMarAprMayJunJul0%20%40%60%80%100%CargoVolume(kg)TurnoverbyAustraliaroute(Rmb)TurnoverbyAustraliaroute(%)3) 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Uneｘｐｅｃteddｅlaｙinｔheｔｒaｎsportａt(yī)ion.ａ)?Duetｏｔｈebaｄｗｅatheｒoｒtraｆｆｉｃacｃiｄeｎｔ，ｉtｍaｙｎotbeeasyｔoconｔｒｏlthｅdelｉverｙtｉmｅsoｍetiｍeｓ．Ｈｏｗevｅrwecouｌdｎoｔｗａittheprｏbｌemissoｌvedbｙthemｓｅlves.ＴhesｏlutionistoasｋdｒiveｒorshipmeｎtcｏmpanｙｒepｏｒtinｇａｎyｄelaｙｔoＣusｔomerＳervｉcetimely.CustoｍerSｅrｖiceｗilｌｉnfｏｒmｃuｓtomｅrimmediatelｙａftｅｒgetｔｉngｉｎforｍatｉonａｎｄｕpdatetｏcuｓtomerifaｎyiｍprovements.Fｒomｔheaｂｏverｅsuｌtｓdｉscussioｎ,weknowｗhａt(yī)wegｏtａndwｈatｗeneedtoimproveｉnourfuｔｕrejob.Tｈemosｔimpoｒtａnｃeisthatitbroughｔｖａlｕableeｘperｉenceonhｏwｔｏconductanｅwpｒodｕｃt.CｏnclｕsｉonAsｔhepｒoｊectmａnagｅr，Iｐlａned,ｉmplemeｎtedanｄｓｕccｅssfｕｌｌyfinisheditfｒoｍthebｅgiｎningtｏtheｅnd．Thｅprojｅcｔwilloｐeｎupnewcustomersandimｐｅlpｏtｅntｉalcｌｉentsfｏrｍorebｕsiness.Beforetheｐrojeｃt,ｗetookfocuｓgroｕｐ,emailcｏmmunｉcatｉon,telepｈoneconvｅｒsaｔioｎ,qｕeｓtionnaiｒeandSWOTanaｌyｓiｓinordertｏｃｌeａrlｙuｎｄerstandourｃｕstｏmeｒs’consｉdｅraｔiｏnaｎdmｅettheirdｅmanｄs.Meanwhile,wetｒiedtｏcontacｔmorelogｉstiｃscｏmpanytｏacquｉreｍorecurreｎｔinfoｒmatiｏnｏnＡustrａliaroutｅbｅtweｅｎSｈｅｎZhenpoｒtandAustraliainouｒfiｌｅdsoｔhatwecoulddrawｏuｔthereａｓｏnａbleａnｄcompｅｔitｉveterms.Accoｒｄiｎｇtoaboｖeiｎfｏrｍatiｏn,Iseｔupoursｔrategｙtoｒuｎiｎthｉｓｒouｔe．Eacｈprｏjectwiｌlhaveitsｏwncｈaｒａｃteriｓtiｃｓ，whiｃhwillbereflｅctediｎthｅwａythelｏｇisｔｉcｓcｏmpａnyoｒｇanｉzeｓitsapproａcｈesａnｄaｃｔｉvｉties.Tｈeiｍportａncetoplａnniｎgofaboｖetｙpeofaｎalｙsisｉstherecognｉtiｏnofthoseｓpecifiｃcritｉｃalａｃtiｖｉtiesｔhａt(yī)ourteammustcａrｒyｏｕteffecｔiｖeｌy．Orｉenｔaｔeｏurplaｎnｉngｔｏwaｒdｓthoseaｃtivitiｅsａndｍakｅｓureｔhatwetａｋｅtheｍiｎｔｏａｃcoｕnｔｗhenｄrawiｎgupouraｃtiｏnpｌａｎ.Ａppaｒenｔlｙ,wｅwｏｒｋeｄｏutouｒｃoｎcｒeteobjeｃtiｖeistoinｃreaｓeourｃargｏvｏluｍｅforａnｏther１00tｏｎｓpermｏnthoｎthiｓrｏuｔｉnｇandtherewｉllbeaｎothｅr1０ｎewcustｏmersｗhowｉllｓｔaｒtcooperatｉngwithus．Duｒiｎgtｈeimｐleｍeｎtatioｎｏｆｔhepｒoｊｅct,weｍｏniｔorｅｄitsdeveloｐmentbyfｌow－ｃhaｒtwiｔhｔｉme-scale,ｉntｅrnalmeetiｎｇ，interｎａlｆilｅs，cｕstoｍerfiles，ｇroｕｐdiscussｉｎgａｎdweｅklyrepoｒt.Ｉfuｌｌydelegaｔerｅｓponsｉbｉlｉtyaｎdaｕthｏrity，tｈerebyｅmpoｗｅｒingtheproｊectteａm.Myｒolｅistｏfaciｌｉｔａt(yī)ｅandsｕppoｒｔthedｅｖeloｐｍｅnｔａndｉmplｅmentaｔionoｆｃｏｒrecｔivｅactｉonsｉfactuａlpｒoｇrｅsｓfaｌlsｂeｈindplanｎｅｄｐrｏgrｅss.Theprｏｊectisrelatedtｏｔｈreeｍaｉnstatｉoｎsandallｄｅpartmenｔｓ.Ｓｏ,spiｒitofteamworｋａppｅarstｏbetheｍoｓtｃｒｕｃialｐｏinttothｅsｕccessｆulｐｒｏject．Ourteａmmembersareｈigｈlycｏmｍitｔeｄａｎdeaｇｅｒtoachieｖetｈｅpｒojｅctobjeｃtiｖe.Allstafｆsｆeelａsｅnseofｕnitｙandprｉdeintｈｅseａｃcomplishmｅnts．Commuｎｉcatiｏnamｏｎgusｉsopen,frａnkandtimely.Therｅisagreatdegreeofiｎtｅrdｅｐendenｃythatmｅmbeｒsfrｅqueｎｔｌycollaｂｏrａt(yī)edaｎdwｉｌlｉｎglyhｅlｐedeachotｈeｒwｉthworkbｅｙondtheｉｒownaｓsignｅdtasｋs.Attheｔimeoftheｐrｏjectisｆinished，wehａdintｅrnaｌmeeting，faｃｅtofaｃｅｄisｃｕssionｗithｃlientsａndｑueｓｔionnａｉrｅｓuｒvｅytoｅｖaluatｅtｈeproject.Thｉsprｏjecthasbeenextremelｙsｕｃcesｓfulinrｅgardｓｔｏmeetouｒgoalｓ,whichwerｅlaidoｕtbefoｒethecｏmmencｅmentofthiｓprojecｔ．Ｃustｏmersarｅsａt(yī)ｉｓfiｅdｗithoｕrｑuotation,cycｌetime,seｒvice,etc．Ｂycheckｉngourinternaｌbuｓinessfｉleｓ，ｗeｈave1５nｅwcustomersincreaｓe．Ouｒｃarｇovolumeisalsｏiｎcｒｅaｓeｄfｏr１50ｔonspｅrmonth.Boththecｌｉenｔsaｎdourstaffsenjoｙedwｏｒkingｏntｈｅｐroject.Ｏｎthecontrａryside,wealsoｆｏｕndｏｕrdｉsaｄvantagesthaｔneedtobeimpｒｏveinfuturｅ.Weｆｉniｓhedthｉsprｏjectsucｃessfulｌyandreacheｄourgoaｌ,ｉtwｉｌｌbecertainthaｔwewillbenｅｆｉtfｒｏｍitfｏrourprofｉt,customerｑuanｔｉtyａndｎewｂuｓinｅsswhiｃhｗillalsocｒeaｔeotherｎewｌogisticsproducts.Ａttheｓametime,itisinｖisibletｏｉｍproveourrｅｐｕｔatiｏｎ,ｂｕtthatisｗhatｗｅneｅdanｄthｅmostvaｌuableasｐectｏｎourcomｐanylonｇ-ｔｅrmｄeｖｅｌopment.FORTＵTORS:Youarereｑｕiredｔｏｐrｏｖidebeｔweeｎ－tｅxtcommentsonｔhestudeｎｔ’sｗritinｇbyｕsiｎgthｅ“Ｅｄit”functiｏnoracontraｓｔingfｏnｔcｏlorｔｏhｉｇｈlｉghtyourcｏmmeｎtｓorsuggestｉons.Ｐl(wèi)ｅａｓetickinthepropｅrcelｌａnｄwriteyouroveralｌｃoｍmentsintheboxof“Ｔｕｔor’sCoｍments”bｅｌow.評價指標ＡssesｓmenｔCriteriａ評估(Acceptable/Reｖise)請打勾進行評估(√)合格需修改從與項目假設(shè)最相關(guān)的事實／變化入手,對顯著現(xiàn)象進行討論。Sｉgnｉｆicantｆactshavebｅensｅlecｔeｄｆordｉscｕsｓion,startingwiｔｈｔhoｓemoｓtreleｖａnｔtｏthｅhｙｐothｅｓis.數(shù)據(jù)分析與討論充足得當。Ｔhedataisprｏperlｙａnａlyzedanddisｃussed.明確闡述了數(shù)據(jù)與項目目的和假設(shè)的關(guān)系。Tｈeｍｅaningｏfthedatａｉｎrelatiｏntoｔheoriｇｉnalobjectiveanｄhyｐothesｉｓismadｅcｌear．闡述了結(jié)論,比如項目結(jié)果是否證明假設(shè)成立。Ｆｉｎalcoｎcｌuｓions，suchaｓwhetｈertheｆiｎdingsｓupｐortｔhｅhypotheｓｉs，arｅｓtated.說明了項目調(diào)研結(jié)果以及項目意義。Thesignｉfｉcanceoftheresultsａｎｄtｈeprojecthasbeenexplaiｎed.包含了對項目局限性的說明和／或未來更進一步的調(diào)研計劃。Anyｌｉmitａt(yī)ｉoｎsａｎddirectionｓforfutuｒerｅｓearchｈavｅbeendiｓcｕssed.結(jié)論不少于30０字。Thｅconclｕｓioncontａｉｎsｎoｆeweｒthａn3０0words．語言對的、準確，無歧義。Tｈispａrtisexpresｓeｄinｃlｅar,accｕrａt(yī)eandunambigｕousｌaｎｇuaｇｅ.Tutoｒ’sCommｅnts:ＰartFourAbstracts（uniｔs7＆8)DIRECTIONSFOＲＳTＵDENTS:YourBAdegｒeepaperｎeｅdstwoaｂstracts,oneinChinesｅanｄasecｏnｄinEnｇｌish.TheChｉｎｅseａbstｒaｃtshouｌdｈavebｅｔween5００and8０0words,aｎdthｅEnｇlｉsｈａbｓｔrａctabout３0０wｏｒdｓ.Alｔｈoｕｇhｔhetwoabsｔrａcｔsdifｆｅｒｉｎｌｅｎｇth,ｔｈeｉrcontentisaｂｏuｔthesａme．Ｔheabｓｔracｔshoｕldconｃiselyｄescｒibe：tｈeproｊecｔbａckground,prｏblemｓtａt(yī)emeｎｔ,problemanａlysis,ｏbjeｃｔive（ｓ）,hypothesiｓ,ｒeｓearchｓubjects,keyｃoｎteｎtｓ，iｍplemenｔaｔiｏｎperiod,ｋeｙｍｅtｈod（s),mａｉnreｓultsanｄｓignifiｃance．Iｎsｅrtyｏuｒdeｓcripｔionafterｔhepｒomｐtsｉnｔheｓｐaceｂeｌoｗ．摘要(中文）深圳永業(yè)國際貨運代理有限公司是經(jīng)商務(wù)部、中國海關(guān)、檢查檢疫局和中國國際航運管理局在1996年批準成立的一級國際貨運代理公司。隨著幾年前國際貨代市場競爭的日益劇烈，公司于2023年開始與原有的少量大客戶發(fā)展東南亞航線業(yè)務(wù),使公司的業(yè)務(wù)有了新的增長點。近兩年,規(guī)模大小不同的新物流公司如雨后春筍,同時這個市場也開始變的不夠規(guī)范,從而給公司帶來了新的挑戰(zhàn)。特別在過去的一年里，我公司的主業(yè)務(wù)出口家具的業(yè)績大幅下降。導(dǎo)致此現(xiàn)象的因素一方面是公司原有客戶的業(yè)務(wù)量下降和流失，另一方面是沒有新業(yè)務(wù)的增長。我作為公司的物流總監(jiān),如何應(yīng)對并解決這個問題成為了當務(wù)之急的挑戰(zhàn)。本論文通過設(shè)計一個在深圳港到澳大利亞的新航線,并在一個月內(nèi)向客戶提供價格上的優(yōu)惠，從而進一步整體上帶動現(xiàn)有客戶的業(yè)務(wù)量。同時,這個項目在行業(yè)內(nèi)也產(chǎn)生了一定的影響,使得一部分潛在的間接客戶得到增長。公司的業(yè)務(wù)量得以增長,市場占有率和知名度得以提高。在通過對物流行業(yè)澳大利亞航線的運送情況的了解,通過對客戶的問卷、電話、電子郵件和面對面的調(diào)查,以及SWＯＴ分析法和公司內(nèi)部員工的集思廣益來擬定該項目運作的具體定位、方案和所達成的預(yù)期效果。在項目結(jié)束后，通過公司內(nèi)部的相關(guān)業(yè)務(wù)和財務(wù)報表，以及客戶的不同方式的調(diào)查反饋,證實了該項目使公司的相關(guān)業(yè)務(wù)量得到提高，并增長了一批新的客戶。成功的實行深圳港到澳大利亞新航線的項目使我們清醒的結(jié)識到在當今競爭日趨劇烈的物流市場，只有通過不斷開發(fā)出自己亮點的產(chǎn)品，才干全面帶動整體的業(yè)務(wù)，提高公司在行業(yè)內(nèi)的知名度。同時也可認為物流業(yè)務(wù)長期良性的發(fā)展奠定了基礎(chǔ)。Aｂstraｃｔ(Engｌish）Thedissｅrｔaｔｉonpresｅntsadｅｔaｉledreportonｔhepｒojeｃtiｍpleｍｅntedtoiｎcｒeasｅinternatioｎalcargovoluｍｅanｄｄevelopnｅｗcustomers.Ｏtherwisｅ，iｔwilllｅaｄtｏloseｍoｒecurrentａndprevｉousclｉeｎtsandｂriｎgtｈenegａｔiveｅffｅctsｔolong-tｅrmｌogｉsticsdeｖelopment.ItｉｓｈｙpotｈｅｓｉzedifthenewAustrａｌiarｏuteｒunsuｃcessｆｕllｙ,wewillhaveｔhenewhighlｉghttoｉmprｏveoｕrwhoｌelogisticｓdevelｏｐmｅntａndｍorecuｓtomeｒswillbｅintereｓtediｎｏｕrbｕｓinesspｒｏduｃts.Baｓeｄoｎthｅhｙpothesiｓ,Ｉｔakｅdifferｅｎｔwaysoniｍｐlementinｇｔhisproｊect,ｓuchａsfaｃｅ－to-fａceｄｉscuｓsioｎ，eｍaｉlcｏmmunicationtelephoneconｖｅrsaｔｉon,qｕｅｓtioｎnaｉｒe,SWＯTａnalｙsｉsofcurｒｅｎtsｉtuaｔｉoｎ,ｉntｅrnalmeetinｇanｄgroｕpdiｓcuｓsinｇ.Ourexｐｅctedtaｒｇｅthasbeenrｅａcｈeｄbyrunniｎgthisprojｅｃｔ.Tｈisproｊectnoｔonｌybringｓusmoreｃargｏｖolｕmeaｎdｎewｃustomｅｒs,buｔalsoanewｉdｅａt(yī)odevelopourbusiness.Meanwｈilｅ，ourclieｎｔｓarefｕｌlysatiｓfiedwithourhighqualityserｖiｃeaｎdｒeasonablｅquotatiｏn.Thｅresｕltｓindicａt(yī)ethaｔwemｕsｔimprovｅgenｅrａｌlogisticsbusinｅssbｙcｒｅatinｇneｗ“ｐrｏduct”．Ｉwouldlｉketoexpressｍyａppｒeciatioｎfortｈegreatefforｔsｍadebyallｏurteａｍmｅmberｓintｈeprｏject．Witｈgreattｅaｍwork，weａchievedｏurexpeｃtedcａrgovoluｍeaｎｄwoｎnewclientsｔhｒoｕｇhnｅｗprojeｃt．Ｗｉtｈｓｕcceｓsoｆoｕrｐroｊecｔ,Ifeeｌｍｏreconｆｉdｅntｔｏｍakｅｍｏreplansonbｕsinｅssｄevelopｍentanｄiｎnovａt(yī)ioｎ.Ｄespitetｈｅopｔiｍistiｃfulfillmｅntofthｅprojecｔ，wｅａｒeawareofsomｅpeｎdingｉssuｅsneedtoｂesolvedorimproveｄiｎouｒoｐeratioｎ.Onlyiｆweｃoｕlｄｋeephighｑuａlｉtyserｖiｃeandseａrｃhneｗattractiveａnｄｃｏmpetｉtivepｒｏject,wｅwillwingｏodprofｉtiｎourｂusinｅssＦORTUTORＳ：Ｙouarerequｉredｔoproｖideｂetween-tｅxtｃomｍeｎtsontｈestｕdenｔ’swritinｇbyuｓingtｈｅ“Eｄｉt”fｕｎctiｏnoraconｔrasｔingfontｃｏｌortohighlightyourｃomｍenｔsorｓugｇestions.Pleasetｉckintｈｅpｒoｐeｒcｅllanｄwriteｙourｏvｅralｌcommentsｉnｔｈｅboxof“Tuｔor’sComments”beｌoｗ.評價指標AssesｓmｅｎtCｒiteriａ評估(Accｅｐｔａbｌe/Revise）請打勾進行評估（√)合格需修改介紹了項目背景。Tｈeprojｅctｂackgroundisｉntｒoｄuced．明確并簡要分析了項目問題。Ａspeciｆｉｃｐrobｌemｉsidentｉfｉedandｃoncｉselyａnalyzed.闡述了項目目的及假設(shè)。Theprｏｊectoｂjｅctｉｖeandｈypotheｓisaｒestated.介紹了具體的項目實行時間。Ａspecｉｆiciｍplemenｔationperiodｉｓgivｅn.簡要說明了調(diào)研對象及調(diào)研的重要內(nèi)容。Thｅｒeseaｒchsubjｅctandkeyconｔentarｅbｒieｆlyintrｏduｃeｄ.描述了重要調(diào)研方法。Thekeｙmｅｔｈoｄ(ｓ)isｄｅscｒibｅｄ.簡要說明了重要結(jié)果及意義。Ｔhemainresultsanｄｓignｉficaｎcearecｏｎciseｌyprｅseｎtｅｄ.附有3至５個關(guān)鍵詞,以分號“;”分隔。Thｅabstraｃｔiｓｆollowｅdbybｅtｗeen3ａｎｄ5kｅyworｄs，separａt(yī)ｅdfrｏmeachｏtherbysemi－coｌoｎ“;”．語言對的、準確，無歧義。Tｈｅaｂstractisexpressedinclear,accｕrａt(yī)ｅandunａｍbiｇｕｏｕｓlａngｕａge．Tutｏr’sCommｅnｔs:PaｒtFiｖeIｎtrｏｄucｔion(Uniｔ7＞Aｃtｉvitｙ３)DIRECTIＯＮＳFOＲSTUＤENTS:WrｉtetheIｎｔｒｏductiｏnofyourBAdegreepaperｕnderｔｈeｆollowingblaｎｋspace.ＴheIntrodｕｃtionｓhouldｉｎｃluｄｅinformationon:theｐｒojectbaｃkgｒound,prｏbｌemsｔaｔemｅnt，problemanalyｓis,ratioｎａleorcｉtedrｅｆerenceｓ,obｊecｔｉvｅ(ｓ),hｙpｏtｈｅsｉｓ,ｒｅsearｃｈsuｂjects，ｋeｙconｔｅｎtｓ,aｎｄexpectｅｄrｅｓults.IntroductiｏnAsaclａss-Ａinterｎaｔiｏｎalforｗarder,YＯNGＹEwaｓfoundedｉｎ1996,havingａｎindividｕalcorｐorateｂoｄy，rｅｇｉsｔeredinShenＺhenIｎdustｒiａl&CommｅrcialAdmｉniｓtｒatｉonBuｒeau，ａｐproｖｅdｂytheMｉniｓｔryｏfCｏmｍeｒceＡffairs，CｈｉnaCusｔoms,ChinaQuaｒantiｎeBuｒeauandtheChｉnaiｎternaｔioｎalshippiｎｇAdminiｓｔraｔion.Ｏｕrbuｓiｎｅssincludｅapplyiｎgtocuｓtomｓcleaｒance，frｅｉghtfoｒwaｒdingandｄisｐatｃhiｎgｏfｔｈeimpｏrtｅdandexpｏrtedcａrgoes,ｂondeｄtｒａnｓｆerrｉngandwａrｅｈｏusiｎgｓｅrviceandinｔernａｔionallｏｇistics.Meanwｈile，wｅarethememｂｅrofInteｒnatｉonalsｈｉppｉngTrａnspoｒtationAssｏｃiation,ChinaInternatioｎalFreighｔＡｓsoｃiａt(yī)ｉon(CIFA),ａndShenＺhenＣustomsＡｓsociａt(yī)ion.Wehaveｓetuｐourｏwnbｒａncheｓwitｈalmost１00sｔａｆfsｉｎShenＺhen，ShｕnDｅ,Siｎgapore,Australiａ.Theannuａlcargovolｕmeisabout2０230tonsoniｎtｅrnａｔiｏｎaｌlogｉsticsbusinｅss.Iｎtｈeｐaｓttwoyears,therewｏulｄbｅaneｗcoｍpanyfoundedeveｒｙｔhrｅedaｙｓwithitsnameinｃludethｅwｏrdｏf“l(fā)ｏgｉｓtics”.Sｏmeofcoｍpaniesarｅｊustｎomorethａn３peoｐlｅ,wｏrkingin１０sqmoffｉceｗｉthoutaｎywarehoｕseaｎdanｙｖehicleｓ.Tｈeyｐｒoｖiｄetheirseｒvicewｉtｈｕｎｆaitｈfulproｍiｓeａnｄuｎｒeasonablｅｌowquｏtａｔiontｏtｈeｉｒｃustｏmerｓ,aｎｄwouldｄｉｓａppearatthetｉmeoｆｅxpoｓurｅ.Dueｔotherougｈ－ａnｄ-tumbｌｅindustrｙａndmoreandmｏｒenewbornecoｍpetitorｓ,ｔhelogiｓｔicsｂｕｓinessｉｓｆａciｎgembarｒａssedsituatiｏnrighｔnow．Comparinｇourrevｅnｕｅtｏｌastｆirｓtquａrtｅr,ｗearｅsoｄiｓａｐpｏinｔeｄaｎｄsｔrucｋｂｙiｔsobvｉousrｅｄucｔｉｏn.Asaｌｏgistｉcsdireｃｔor,Ｉhavｅnomｏrecｈｏicｅtｏtaｋetherｅsponsiｂilityforfinｄiｎｇouｔthesoｌuｔｉon.Ｂasedｏnourinvestigaｔioniｎcurrentlogistｉcsｍarketａndoｕrcapaｂilitｙ,wedecidｅdtosetabouｔnｅwshiｐpｉngrouteｐrojecｔb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