大學(xué)體驗(yàn)英語(yǔ)2(第三版)unit3剖析

LeadinListen&TalkReturntoMenuUnit3Warm-upActivity

CanyoutranslatethefollowingadvertisingslogansintoChinese?

ThingsgobetterwithCoca-Cola.(Coca-Cola)

飲可口可樂(lè)，萬(wàn)事如意。(可口可樂(lè))

Startahead.(Rejoice)

成功之路，從頭開(kāi)始。(飄柔)Timeiswhatyoumakeofit.(Swatch)

天長(zhǎng)地久。(斯沃奇手表)Goodtothelastdrop．滴滴香濃，意猶未盡。M&Msmeltinyourmouth,notinyourhand.只溶在口，不溶在手。(M&M巧克力)Impossiblemadepossible．

使不可能變?yōu)榭赡?。（佳能打印機(jī)）Obeyyourthirst.

服從你的渴望。Feelthenewspace.感受新境界。（三星電子）Taketimetoindulge．

盡情享受吧?。ㄈ赋脖ち瑁￤arm-upQuestions

Howmanytypesofadvertisementsarethere?Whatarethey?Typesofadvertisement

commercialsPublicserviceadvertisements(PSAs)Acommercialadvertisementisonewhichsomeonehaspaidfortopromoteaproductorservice.

PSAsareoftenplacedforfreeandareintendedtoeducatepeopleabouthealth,safety,oranyotherissueswhichaffectspublicwelfare.Warm-upQuestions

Howmanywaystoadvertiseandhowtoexpressthem?電視廣告廣播廣告平面廣告網(wǎng)絡(luò)廣告活動(dòng)廣告牌包裝廣告街車(chē)廣告車(chē)載廣告站臺(tái)廣告TVcommercialsradioadvertisingprintadvertisingonlineadvertisinganimatedadvertisingpackageadvertisingstreetcaradvertisingadvertisingonvehiclesplatformsidead招貼廣告霓虹燈廣告戶(hù)外廣告燈箱廣告贈(zèng)品廣告形象廣告夾在報(bào)刊中的廣告銷(xiāo)售點(diǎn)廣告posteradvertisingneonlightadvertisingoutdooradvertisinglightboxadvertisinggiftadvertisingimageadvertisinginsertPOPad(point-of-purchase)地鐵廣告分類(lèi)廣告音樂(lè)式廣告按鈕廣告墻紙廣告直郵廣告贊助式廣告

subwayadvertisingclassifiedadvertisingmusicaladvertisingbuttonadvertisingwallpaperadvertisingdirectingadvertisingsponsorshipLISTENTALKTurntop.52,andlet’slisten.Listentothefollowingpassageaboutadvertising

andtrytofillthemissingwordsintheblanks.

Youwillhearthepassagethreetimes.Whenthepassageisreadforthefirsttime,youshouldlistencarefullyforitsoriginalidea.Whenthepassageisreadforthesecondtime,youarerequiredtofillintheblankswiththeexactwordsyouhavejustheard.Finally,whenthepassageisreadforthethirdtime,youshouldcheckwhatyouhavewritten.Manyproductsforsaleseemtoscreamatus,“Buyme!Buyme!”Advertisingisabigbusinessinourworldwithmanyproducts1)________forourattention.Thinkofthelasttimeyouboughtclothes.Youprobablynoticedthe2)________ofcolors,patterns,fabricandbrandsyoucould3)________from.Whichkindofsoft4)________wouldyouliketohavetodayorwhatkindofcomputerdoyouwant?Advertisersareskilledintheartofmakingtheirproductslookthebesttoappealtooursenses.Butproductsaren’talwayswhattheyseem.Sometimesadvertisingisdeceptiveandas5)________,wemustbecarefulaboutwhatwechoosetobuy.Itisimportanttolearnto6)________productsandidentifyourpurposeinpurchasingthethingsweneed.Firsttime2ndtimeButthegoodthingaboutadvertisingisthatithelpspeopleto7)________andrefinetheirchoices.IntheUnitedStates,theAdCouncilcreatestimelypublicservicemessagestothenation.Theirpurposeistoraiseawarenessofpublicproblemsthatcitizenscan8)________to.Inspiringadscauseindividualstotakeactionandevensavelives.9)________inAmerica,forexample,hasbeenreducedovertheyearsbecauseofthecreativepublicserviceadvertisementsthatthecouncil10)________.“Please,pleasedon’tbealitterbug,’causeevery‘litterbit’hurts.”Manyfamilieshavetaughttheirchildrentoplacelitterinthetrashcaninresponsetothiscatchyphrase,whichhasaffectedgenerationsaseachsucceedinggenerationhastaughttheirchildrennottolitter.Manyproductsforsaleseemtoscreamatus,“Buyme!Buyme!”Advertisingisabigbusinessinourworldwithmanyproducts1)________forourattention.Thinkofthelasttimeyouboughtclothes.Youprobablynoticedthe2)________ofcolors,patterns,fabricandbrandsyoucould3)________from.Whichkindofsoft4)________wouldyouliketohavetodayorwhatkindofcomputerdoyouwant?Advertisersareskilledintheartofmakingtheirproductslookthebesttoappealtooursenses.Butproductsaren’talwayswhattheyseem.Sometimesadvertisingisdeceptiveandas5)________,wemustbecarefulaboutwhatwechoosetobuy.Itisimportanttolearnto6)________productsandidentifyourpurposeinpurchasingthethingsweneed.Butthegoodthingaboutadvertisingisthatithelpspeopleto7)________andrefinetheirchoices.IntheUnitedStates,theAdCouncilcreatestimelypublicservicemessagestothenation.Theirpurposeistoraiseawarenessofpublicproblemsthatcitizenscan8)________to.Inspiringadscauseindividualstotakeactionandevensavelives.9)________inAmerica,forexample,hasbeenreducedovertheyearsbecauseofthecreativepublicserviceadvertisementsthatthecouncil10)________.“Please,pleasedon’tbealitterbug,’causeevery‘litterbit’hurts.”Manyfamilieshavetaughttheirchildrentoplacelitterinthetrashcaninresponsetothiscatchyphrase,whichhasaffectedgenerationsaseachsucceedinggenerationhastaughttheirchildrennottolitter.Secondtime3rdtimeManyproductsforsaleseemtoscreamatus,“Buyme!Buyme!”Advertisingisabigbusinessinourworldwithmanyproducts1)________forourattention.Thinkofthelasttimeyouboughtclothes.Youprobablynoticedthe2)________ofcolors,patterns,fabricandbrandsyoucould3)________from.Whichkindofsoft4)________wouldyouliketohavetodayorwhatkindofcomputerdoyouwant?Advertisersareskilledintheartofmakingtheirproductslookthebesttoappealtooursenses.Butproductsaren’talwayswhattheyseem.Sometimesadvertisingisdeceptiveandas5)________,wemustbecarefulaboutwhatwechoosetobuy.Itisimportanttolearnto6)________productsandidentifyourpurposeinpurchasingthethingsweneed.Butthegoodthingaboutadvertisingisthatithelpspeopleto7)________andrefinetheirchoices.IntheUnitedStates,theAdCouncilcreatestimelypublicservicemessagestothenation.Theirpurposeistoraiseawarenessofpublicproblemsthatcitizenscan8)________to.Inspiringadscauseindividualstotakeactionandevensavelives.9)________inAmerica,forexample,hasbeenreducedovertheyearsbecauseofthecreativepublicserviceadvertisementsthatthecouncil10)________.“Please,pleasedon’tbealitterbug,’causeevery‘litterbit’hurts.”Manyfamilieshavetaughttheirchildrentoplacelitterinthetrashcaninresponsetothiscatchyphrase,whichhasaffectedgenerationsaseachsucceedinggenerationhastaughttheirchildrennottolitter.ThirdtimeCheckupManyproductsforsaleseemtoscreamatus,“Buyme!Buyme!”Advertisingisabigbusinessinourworldwithmanyproducts1)_________forourattention.Thinkofthelasttimeyouboughtclothes.Youprobablynoticedthe2)_________ofcolors,patterns,fabricandbrandsyoucould3)_________from.Whichkindofsoft4)_________wouldyouliketohavetodayorwhatkindofcomputerdoyouwant?Advertisersareskilledintheartofmakingtheirproductslookthebesttoappealtooursenses.Butproductsaren’talwayswhattheyseem.Sometimesadvertisingisdeceptiveandas5)_________,wemustbecarefulaboutwhatwechoosetobuy.Itisimportanttolearnto6)_________peting

variety

choose

drink

consumers

compareButthegoodthingaboutadvertisingisthatithelpspeopleto7)_______________andrefinetheirchoices.IntheUnitedStates,theAdCouncilcreatestimelypublicservicemessagestothenation.Theirpurposeistoraiseawarenessofpublicproblemsthatcitizenscan8)_________to.Inspiringadscauseindividualstotakeactionandevensavelives.9)_________inAmerica,forexample,hasbeenreducedovertheyearsbecauseofthecreativepublicserviceadvertisementsthatthecouncil10)_________.“Please,pleasedon’tbealitterbug,’causeevery‘litterbit’hurts.”Manyfamilieshavetaughttheirchildrentoplacelitterinthetrashcaninresponsetothiscatchyphrase,whichhasaffectedgenerationsaseachsucceedinggenerationhastaughttheirchildrennottolitter.makedecisions

respond

Pollution

provides

Nowlet’stalk.Whataretheprosandconsofadvertising?Inyourmind,whichadvertisementisthemostimpressive?Lookatthefollowingpicturesandtalkaboutthequestionsafterthem.Lookatthefollowingpicturesandtalkaboutthequestionsafterthem.Couldyoutellanythingabouttheseadvertisements?Howdoesadvertisinginfluenceyouinyourpurchasedecisions?Lookatthefollowingpicturesandtalkaboutthequestionsafterthem.Whatdotheseadvertisementstellus?Whatisyouropinionaboutthefunctionofpublicserviceadvertisements?Task1Task2Dialogue2SAMPLESCOMMUNICATIVETASKESDialogue1Dialogue1: TalkingAboutaPublicServiceAdvertisementJohn: Lili,haveyouseenthispublicserviceadvertisementonchildreninthemountainousregionswhoaredroppingoutofschoolorareunabletoattendschoolbecausetheirfamiliescannotaffordthetuition?Lili: No,John,Idon’tbelieveI’veseenit.Wheredidyoufindit?John: Inthelocalnewspaper.Apparentlyit’sanadvertisementbyapublicservicegroupwhoisseekingfinancialassistanceanddonationstohelpthesechildren.Lili: Ihadnoideathisproblemevenexisted.Iwishtherewassomethingwecoulddotohelp.John: Well,theadvertisementprovidesatelephonenumberandanaddresswheredonationscanbemade.IthinkIknowwherethelocationis;it’salargevolunteercenter.Theadvertisementsaysthattheyarelookingformoneydonationsaswellaseducationalbooksandschoolsupplies.Lili: I’vegotquiteafewschoolbooksleftoverfromaSummerSchoolprogramthatIwasenrolledinafewyearsago.Iwouldlovetodonatethemtothosemountainchildren.John: AndIwouldbewillingtodonatesomemoney.Whydon’tyoucarrythebooksovertotheaddress?Lili: Thatsoundsgreat.I’mreallygladyousawthatpublicserviceadvertisement.Itfeelsgoodhelpingothersinneed.John: I’mgladIsawittoo.I’msuremorepeoplewouldbewillingtohelpoutifonlytheyknewtherewasaneed.Lili: Iagree.Volunteergroupsaresoimportant.Weneedmoreofthesekindsofeffortshelpingsociety.Turntop.54,andlet’slistenandread.Dialogue2: TalkingAboutaSalesAdvertisementMichael: Isurefeelcheated!Xiaolin: Why?Didsomebodytakeadvantageofyou?Michael: Notreally.It’sreallymyownfault.IsawasalespromotionadvertisementinthenewspaperlastweeksayingthatmanyitemsatAASupermarketweregoingtobemarkeddown50%overtheweekend.So,IgotupearlySaturdaymorningandrushedovertherefirstthingandboughtseveraloftheitems.Xiaolin: Soundslikeyougotsomegreatdeals!Sowhydoyoufeelcheated?Michael: IguessIwassocaughtupintheexcitementofgettingsuchagooddiscountthatIdidn’tbothertonoticetheexpirationdatesonsomeoftheproducts.Iboughtalargeboxofmilkthinkingitwouldlastmethewholeweek.Ijustnoticedtodaythatitwasduetoexpiretomorrow!Whatawaste!Xiaolin: Ilearnedthesamelessonthehardwaymyself.It’sfrustrating,Iknow.Michael: ItmakesmesoangrytorealizethatnotonlydidInotsave50%,IlostmoneybecauseIhadtothrowthemilkaway.Xiaolin: Shoppershavetobeonguardagainstthose“beautifultraps”ofadvertising.Wethinkwe’regettingareallygooddiscountwheninfactwe’rejustgettingalowerqualityproduct.Michael: I’llstillwatchfordiscounts,butI’mgoingtomakesureIalwayschecktheexpirationdatesfromnowon.Xiaolin: That’swhatIdo.Turntop.54,andlet’slistenandread.RoleARoleBSituationBrianandXiaohongtalkaboutanenvironmentalprotectionadvertisementinwhichthecitizensarerequestedtosortouttheusefulwastesandputtheminthreeslots—blueslotforpaper,yellowforaluminumcans,andbrownforplasticbottles.Theythinkitagoodideatodisposeofthewastes.ReferenceRoleARoleBYouaretheAmericanboy,Brian.NowyouarestudyinginChina.Todayyoureceivedanenvironmentalprotectionadvertisement.YouwanttotalkaboutitwithXiaohong.ReferenceSituationBrianandXiaohongtalkaboutanenvironmentalprotectionadvertisementinwhichthecitizensarerequestedtosortouttheusefulwastesandputtheminthreeslots—blueslotforpaper,yellowforaluminumcans,andbrownforplasticbottles.Theythinkitagoodideatodisposeofthewastes.RoleARoleBYouaretheChinesestudent,Xiaohong.Youalsoreceivedtheenvironmentalprotectionadvertisement.Youagreewithit.ReferenceSituationBrianandXiaohongtalkaboutanenvironmentalprotectionadvertisementinwhichthecitizensarerequestedtosortouttheusefulwastesandputtheminthreeslots—blueslotforpaper,yellowforaluminumcans,andbrownforplasticbottles.Theythinkitagoodideatodisposeofthewastes.Brian: Ireceivedanadvertisementinthemailtodayaboutsortingwasteproductstohelpprotecttheenvironment.Xiaohong: Ireceivedittoo.Itsuresoundslikeagoodidea—sortingoutitemsthatcanberecycled,likepaper,aluminumcansandplasticbottles.Brian: I’vealreadyseenthethreeslotsthattheadvertisementsaidweshoulduse:ablueslotforpaper,yellowforaluminumcans,andbrownforplasticbottles.Xiaohong: Doyouthinkwe’resupposedtorinseoutthecansandbottlesbeforeweputthemintheslots?Task1Brian: Theaddidn’tsay,butIthinkit’sagoodideasincetheitemsaregoingtoberecycled.Well,atleastthat’swhatIplantodo.Xiaohong: Metoo.Doyouthinkothercitizenswillbotherwiththisprogram?Brian: Icertainlyhopeso.Everyoneshouldbeabletorecognizetheimportanceofprotectingtheenvironment.Xiaohong: You’reright.Recyclingthesekindsofitemsshoulddrasticallyreducetheamountoflandusedforwastedisposal.Brian: Let’shopeeveryoneelseseesthisadvertisementandstartsrecyclingtoday!Task1RoleARoleBSituationVictorsawanadvertisementsaying“ClearanceSale”infrontofXYZfashionshop.Hepaid30YuanfortwoT-shirts,buttheyshranktochildren’ssizeafterbeingwashedonlyonce.HisfriendLiliremindedhimtobealwayscarefulabouttheso-called“pricecutting”andnottobemisledbythebeautifulliesinthead.ReferenceSituationReferenceRoleARoleBYou’retheAmericanboy,Victor.Youpaid30YuanfortwoT-shirtswhichhaveshranktochildren’ssizebecauseoftheadvertisementsaying“ClearanceSale”.Youwanttocomplainaboutit.Victorsawanadvertisementsaying“ClearanceSale”infrontofXYZfashionshop.Hepaid30YuanfortwoT-shirts,buttheyshranktochildren’ssizeafterbeingwashedonlyonce.HisfriendLiliremindedhimtobealwayscarefulabouttheso-called“pricecutting”andnottobemisledbythebeautifulliesinthead.SituationReferenceRoleARoleBYouareVictor’sfriendLili.Youwantto