![反向世代視角年長(zhǎng)者的網(wǎng)購(gòu)行為研究論文參考文獻(xiàn),市場(chǎng)營(yíng)銷碩士論文_第1頁(yè)](http://file4.renrendoc.com/view/632a0ba66875138eac6176e722979b34/632a0ba66875138eac6176e722979b341.gif)
![反向世代視角年長(zhǎng)者的網(wǎng)購(gòu)行為研究論文參考文獻(xiàn),市場(chǎng)營(yíng)銷碩士論文_第2頁(yè)](http://file4.renrendoc.com/view/632a0ba66875138eac6176e722979b34/632a0ba66875138eac6176e722979b342.gif)
![反向世代視角年長(zhǎng)者的網(wǎng)購(gòu)行為研究論文參考文獻(xiàn),市場(chǎng)營(yíng)銷碩士論文_第3頁(yè)](http://file4.renrendoc.com/view/632a0ba66875138eac6176e722979b34/632a0ba66875138eac6176e722979b343.gif)
![反向世代視角年長(zhǎng)者的網(wǎng)購(gòu)行為研究論文參考文獻(xiàn),市場(chǎng)營(yíng)銷碩士論文_第4頁(yè)](http://file4.renrendoc.com/view/632a0ba66875138eac6176e722979b34/632a0ba66875138eac6176e722979b344.gif)
![反向世代視角年長(zhǎng)者的網(wǎng)購(gòu)行為研究論文參考文獻(xiàn),市場(chǎng)營(yíng)銷碩士論文_第5頁(yè)](http://file4.renrendoc.com/view/632a0ba66875138eac6176e722979b34/632a0ba66875138eac6176e722979b345.gif)
版權(quán)說明:本文檔由用戶提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請(qǐng)進(jìn)行舉報(bào)或認(rèn)領(lǐng)
文檔簡(jiǎn)介
反向世代視角年長(zhǎng)者的網(wǎng)購(gòu)行為研究論文以下為參考文獻(xiàn),市場(chǎng)營(yíng)銷碩士論文本篇論文目錄導(dǎo)航:【第1部分】【第2部分】【第3部分】【第4部分】【第5部分】【第6部分】【第7部分】反向世代視角年長(zhǎng)者的網(wǎng)購(gòu)行為研究論文以下為參考文獻(xiàn)以下為參考文獻(xiàn)[1]Ahuja,Roshan,CapellaLouisM.,TaylorRonaldD.ChildInfluences,AttitudinalandBehavioralComparisonsbetweenSingleParentandDualParentHouseholdsinGroceryShoppingDecision[J].JournalofMarketingTheoryandPracticeWinter,1998,6(1):48-62.[2]Beatty,SharonE.,SalilTalpad.AdolescentInfluenceisFamilyDecisionMaking:AReplicationwithExtension[J],JournalofConsumerResearch,1994,21(September):332-341.[3]BakosJ.Y.ReducingBuyerSearchCosts:ImplicationsforElectronicMarketplaces[J].ManagementScience,1997(43):1676-1692.[4]Childers,T.L.,Rao.A.R..TheInfluenceofFamilialandPeer-BasedReferenceGroupsonConsumerDecisions[J].JournalofConsumerResearch,1992,19(2):198-211.[5]Cameron,Debra.Electroniccommerce:TheNewBusinessPlatformfortheInternet[M].Charleston:ComputerTechnologyResearchCorp,1997.[6]Fournier5S.ConsumersandTheirBrands:DevelopingRelationshipTheoryinConsumerResearch[J].JournalofConsximerResearch,1998,24(Mar.),343-373.[7]Francis,S.BurnsL.D..EffectsofConsumerSocializationonClothingShoppingAttitude,ClothingAcquisitionandClothingSatisfaction[J].ClothingandTextileResearchJournal,1992,10(4):35-39.[8]Foxman,EllenR.,PatriyaS.TansuhajandKarinM.Ekstrom.FamilyMemberPerceptionsofAdolescentsInfluencesinFamilyDecisionMaking[J].JournalofConsumerResearch,1989,182-191.[9]GeorgeP.Moschis.TheRoleofFamilyCommunicationinConsumerSocializationofChildrenandAdolescents[J].JournalofConsumerResearch,1985,11(4):898-913.[10]GeorgeP.Moschis.MethodologicalIssuesinStudyingIntergenerationalInfluencesonConsumerBehavior[J].inNA-AdvancesinConsumerResearch,1988,15:569-573.[11]Hoffinan,D.L.,Novak,TP.andChatteijee,P.CommercialScenariosfortheWeb:OpportunitiesandChallengesfJ].JournalofComputerMediatedCommunication,1995.[12]Heckler,S.E.Childers,T.E.,Arunachalam.R.IntergenerationalInfluencesinAdultBuyingBehaviors:AnExaminationofModeratingFactors.AdvancesinConsumerResearch,1989,16:276-284.[13]Isler,Leslie,EdwardT.Popper,ScottWard.Children、PurchaseRequestsandParentalResponses[J].JournalofAdvertisingResearch,1987,27(October-November):28-39.[14]KayM.PalanandRobertE.Wilkes.Adolescent-ParentInteractioninFamilyDecisionMaking[J].JournalofConsume:Research,1997,159-169.[15]KarinM.Ekstrom.ParentalConsumerLearningorKeepingupwiththeChildren[J].JournalofConsumerBehavior,2007,6(4):203-207.[16]Kuppershmidt,B_R.MultigenerationEmployeerStategiesforEffectiveManagement[J].HealthCareManager,2000,19(1).[17]Kim,ChankonHanjoonLee,KatherineHall.AStudyofAdolescentsPower,InfluenceStrategy,andInfluenceonFamilyPurchaseDecisions.AMAWinterEducatorsProceedings,ed.TerryL.Childersetal.,Chicago:AmericanMarketingAssociation,1991:37-45.[18]Kupperschmidt,B.R.MultigenerationEmployees:StategiesforEffectiveManagement[J].HealthCareManager,2000,19(1):65-76.[19]Lee,ChristinaKwai-Choi,BrettA.Collins.FamilyDecisionMakingandCoalitionPatterns.EuropeanJournalofMarketing,2000,34(9/10):1181-1198.[20]LabrecqueJ.,RicardL..ChildrensInfluenceonFamilyDecisionMaking:ARestaurantStudy[J].JournalofBusinessResearch,2001,54(2):173-176.[21]Lei-daChen,JustinTan.TechnologyAdaptationinE-commerce:KeyDeterminantsofVirtualStoresAcceptance[J].EuropeanManagementJournal,2004,22(1).[22]Moore,ESWLWilkie,andJaalder.LightingtheTorch:HowdoIntergenerationalDevelop[J].AdvancesinConsumerReseareh,2001,28:287-293.[23]Moore,ES,WLWilkie,andRichardJ.Lutz.PassingtheTorch:IntergenerationalInfluencesasaSourceofBrandEquityfJ].JournalofMarketing,2002,66(2):17-37.[24]Moschis,GeorgePLindaG.Mitchell.TelevisionAdvertisingandInterpersonalInfluencesonTeenagers,ParticipationinFamilyConsumerDecisions[J].AdvancesinConsumerResearch,1986,(13):181-186.[25]Moore-Shay,E.S.,B.M.Berchmans.TheRoleoftheFamilyEnvironmentintheDevelopmentofSharedConsumptionValues:AnIntergenerationalStudy.AdvancesinConsumerResearch,1996,23:484-490.[26]Mittal,Banwari,MariaB.Royne.ConsumingasAFamily:ModesofIntergenerationalInfluenceonYoungAdults[J].JournalofConsumerBehavior,2018,9(4):239-257.[27]MadhubalanViswanathan,TerryL.Childers,ElizabethS.Moore.TheMeasurementofIntergenerationalCommunicationandInfluenceonConsumption:Development,Validation,andCross-CulturalComparisonoftheIGENScale[J].JournaloftheAcademyofMarketingScience,2000,406-424.[28]MannheinijK.TheProblemofGenerations[A].EssaysontheSociologyofKnowledge[C].London:RoutledgeandLeganPaul,1997.[29]Moore,R丄,L.F.Stephens.SomeCommunicationandDemographicDeterminantsofAdolescentConsumerLearning[J],TheJournalofConsumerResearch,2(2),80-92.[30]01sen,BBrandLoyaltyandLineage:ExploringNewDimensionsforResearch[J].AdvancesinConsumerResearch,1993,20:575-579.[31]Palan,KeyMWilkesRobertE.Adolescent-parentInteractioninFamilyDecisionMakingfJ].JournalofConsumerResearch,1997,24(September):159-170.[32]PhilipKotler.MarketingManagementAnalysis,PlanningandControlfJ].Prentice-Hall,NewJersey,1985.[33]Peterson,R.A.,Albaum,G,andRidgway,N.M.ConsumersWhoBuyFromDirectSalesCompanies[J].JournalofRetailing,1989,65/2:273-286.[34]Pavlou,P.A.ConsumerAcceptanceofElectronicCommercerlntegratingTrustandRiskwiththeTechnologyAcceptanceModel[J].InternationalJournalofElectronicCommerce,2003,7(3),pp.101-134.[35]R.BravoGil,E.FrajAndresandE.MartinezSalinas.FamilyasASourceofConsumer-basedBrandEquity[J]JournalofProductBrandManagement,2007a:188-199.[36]Reisenwitz,T.H.andIyer,R.DifferencesinGenerationXandGenerationY:ImplicationsfortheOrganizationandMarketers[J].TheMarketingManagementJournal,2018,19(2).[37]Sorce,Patricia,LynetteLoomis,PhilipR.Tyler.IntergenerationalInfluenceonConsumerDecisionMaking[J].AdvancesinConsumerResearch,1989,(16):271-275.[38]Smith,J.W.,andClurman,A.Generationalmarketing[J].MarketingManagement,1997,Apr:87-91.[39]SharonE.BeattyandSalilTalpade.AdolescentInfluenceinFamilyDecisionMaking:AReplicationwithExtension[J].JournalofConsumerResearch,1994,332-341.[40]Solomon,M.R.ConsumerBehavior.3rd[M].Prentice-HallInternational,Inc,1995.[41]Thomson,ElizabethS.,AngusW.LaingandLoraaMcKee.FamilyPurchaseDecisionMaking:ExploringChildInfluenceBehavior[J].JournalofConsumerBehavior,2007,6(4):182-202.[42]ThompsonR.L.,Higgins,C.A.,andHowell,J.M.InfluenceofExperienceonPersonalComputerUtilization:TestingaConceptualModel[J].JounalofManagementInformationSystems,1994,11,1:167-187.[43]Verma,D.P.S.,SheetalKapoor.DimensionsofBuyingRolesinFamilyDecision-makingfJ].IIMBManagementReview,2003,December:7-14.[44]WillicanStrauss,NeilHowe.MillennialsRising[M].Prentice-HallInternational,Inc51999.[45]Webster,C,andLBWright.TheEffectsofStrengthofFamilyRelationshiponIntergenerationalInfluence[J].AdvancesinConsumerResearch,1999,26:373-378.[46]鄧勇,陳倩,葉生洪.消費(fèi)者世代劃分標(biāo)準(zhǔn)研究綜述[J].中國(guó)商貿(mào),2020(35):246-248.[47]官振華.使用者運(yùn)用電子購(gòu)物意愿之研究以人格特質(zhì)、購(gòu)買涉入與網(wǎng)絡(luò)使用行為討論[D].桃園:大學(xué),1996.[48]Jagdish,N.3anwari,M.消費(fèi)者行為管理視角[M].機(jī)械工業(yè)出版社,2004年.[49]郭朝陽(yáng).不同世代消費(fèi)者社會(huì)化經(jīng)過分析[J].中國(guó)經(jīng)濟(jì)問題,2006第2期,33-38.[50]郭朝陽(yáng),陳暢.代際影響在消費(fèi)者社會(huì)化中的作用以我們國(guó)家城市母女消費(fèi)者為例m.經(jīng)濟(jì)管理,2007第8期,4048.[51]何佳訊,秦翕嫣,才源源.中國(guó)文化背景下消費(fèi)行為的反向代際影響:一種新的品牌資產(chǎn)來源及構(gòu)造[J].南開管理評(píng)論,2020:129-140.[52]何佳訊.消費(fèi)行為代際影響與品牌資產(chǎn)傳承研究述評(píng)[J].外國(guó)經(jīng)濟(jì)與管理,2007第5期,47-54.[53]盧泓,徐光芳.青少年反向社會(huì)化的動(dòng)力機(jī)制探
溫馨提示
- 1. 本站所有資源如無特殊說明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請(qǐng)下載最新的WinRAR軟件解壓。
- 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請(qǐng)聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
- 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁(yè)內(nèi)容里面會(huì)有圖紙預(yù)覽,若沒有圖紙預(yù)覽就沒有圖紙。
- 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
- 5. 人人文庫(kù)網(wǎng)僅提供信息存儲(chǔ)空間,僅對(duì)用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理,對(duì)用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對(duì)任何下載內(nèi)容負(fù)責(zé)。
- 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容,請(qǐng)與我們聯(lián)系,我們立即糾正。
- 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時(shí)也不承擔(dān)用戶因使用這些下載資源對(duì)自己和他人造成任何形式的傷害或損失。
最新文檔
- 金融投資居間服務(wù)合同模板
- 2025年度辦公室清潔與生態(tài)環(huán)保技術(shù)應(yīng)用合同
- 住宅買賣中介服務(wù)合同
- 展覽館裝修合同管理費(fèi)方案
- 倉(cāng)儲(chǔ)服務(wù)居間合同
- 的汽車轉(zhuǎn)讓合同
- 美容化妝品行業(yè)產(chǎn)品追溯與營(yíng)銷推廣方案
- 數(shù)字化供應(yīng)鏈管理體系建設(shè)方案
- 知識(shí)產(chǎn)權(quán)歸屬及保密協(xié)議南京廖華
- 三農(nóng)村低保申請(qǐng)與審核手冊(cè)
- DB41T 2486-2023 叉車維護(hù)保養(yǎng)與自行檢查規(guī)范
- 三相四線及三相三線錯(cuò)誤接線向量圖分析及更正
- 120急救車輛管理規(guī)范與120駕駛員管理制度
- 白酒業(yè)務(wù)員考勤管理制度
- 小班班本課程《吃飯這件小事》
- 危險(xiǎn)化學(xué)品事故應(yīng)急預(yù)案演練評(píng)估報(bào)告
- 會(huì)議紀(jì)要督辦管理制度
- 2024云南中考數(shù)學(xué)二輪專題復(fù)習(xí) 題型五 二次函數(shù)性質(zhì)綜合題(課件)
- 家庭法律服務(wù)行業(yè)市場(chǎng)突圍建議書
- 高一數(shù)學(xué)同步優(yōu)品講練課件(人教A版2019必修第一冊(cè))3.2 函數(shù)的基本性質(zhì)(課時(shí)3 函數(shù)的奇偶性)(課件)
- 智能化弱電工程技術(shù)方案(完整)
評(píng)論
0/150
提交評(píng)論