【優(yōu)選】南航研究生英語課本教學(xué)UnitFivePPT文檔

ContentsIntroductionText(A)analysisSomecommentsonwritingText(B)analysisFurtherreadingExercisesIntroduction

TextAisadaptedfromthespeechbyU.S.AmbassadorJonM.Huntsman,Jr.ontheAlibabaEntrepreneurConferenceinHangzhou,China.TextBisthecommencementspeechbySteveJobs,chairman,andformerchiefexecutiveofficerofAppleInc.HeurgesStanfordgraduatestopursuetheirdreamsandseetheopportunitiesinlife’ssetbacks.TextAnalysisTextACelebratingEntrepreneursJonMeadeHuntsman,Jr.(洪博培)the16thGovernorofUtahtheUnitedStatesAmbassadortoChinaonMay16,acandidatefortheRepublicanpresidentialnominationGlobalunderstandingThemainreasonforcomingtoHangzhouChallenge:Entrepreneursoftheworld,itistimetounite.U.S.-Chinarelationshipfortyyearsago(para.4—5)FortyyearsagowasatimeofTheU.S.-Chinarelationshipwaslargelydefinedby.PresidentNixon’svisitherewasoneofthegreatdiplomatic.ItbroughtU.S.andChinatogether.Itmarkedasignalshiftinourrelationship,fromtoestrangement.hostilitiesandconflictsbreakthroughsoppositiongenuinecooperationandmutualbenefit.Americainthe1970’s(para.6—10)The1970’swereaverydifficulttimeintheUnitedStates,becauseof.Thankstoourfundamentalbeliefin,and.Oureconomybouncedbackstrongerthanever.economicdepressionopenmarketplace,freedomengagementHowdidtheU.S.overcomethedifficulty?WeovercameTheeconomicdepressionpowersofopenmarketplaceandfreedom;ValueofengagementWelcomedstudentsAttractedbrainpowerCreatedindustriesOurcommitmenttoopenmarketsandopensocietyMeasuresresultsin

aflurryofinnovationandnewtechnologiesthatrevitalizedoureconomy.fosteredby

innovation,EntrepreneurialcultureBeliefinThecentralroleforinnovationintheU.S.-Chinarelationship(para.11-13)

FreethinkingEasyaccesscollaborationtoleratefailureWeveneratedpeoplewhohelpdefineAmerican/Chinesedream.FourbasicthingsinCommonfortheenvironmentthatproducedentrepreneurs’successstoryHelpingtodefineanewtomorrowfortheU.S,-Chinarelationship(para.14)Ourdecisionstoday:Enhancingthequalityoflifeforourcitizenstoday;Findingcuresforhumandiseases;Developingnewwaystopoweroureconomy;buildingbridgesonlymadepossiblebyinnovators,dreamers,andcreators.Entrepreneursoftheworld,itistimetounite.Point5Whatisentrepreneurialculture?acommonpassionbasedonbuildingacompanythatallemployeesandotherstakeholdersareproudtobeassociatedwith;apassionandarelentlesspursuittosignificantlyraisethebarforthebestglobally.beingembeddedintheDNAofthecompanyanditsemployees;Point6Inyouropinion,whatisAmericandream?FreedomEqualityDemocracyOpportunitytomakeoneself(fromdishwashertomillionaire,fromragstoriches)apatriotictermrootedintheDeclarationofIndependenceInyouropinion,whatisChinesedream?WritingPleasewriteanessayof300wordstocommentontheprojectofmicro-creditforyoungentrepreneursinitiatedbyAll-ChinaYouthFederationandfocusonitspromotingyouthentrepreneurshipandemployment.TextB

StayHungry,StayFoolish1.Whatisacommencementspeech?2.WhydidSteveJobdropoutofReedCollege?3.Whatdoesthephraseconnectingthedotsmeaninthisspeech?4.WhywasSteveJobsfiredfromthecompanyhehadstarted?Whydidheconsideritthebestthingforhim?5.HowdoyouunderstandStayhungry,Stayfoolish?但是許多高層經(jīng)理，特別是工業(yè)公司的高層經(jīng)理，把與顧客接觸看成是銷售和市場營銷人員的事。Furtherreadingaflurryofinnovationopenmarketplace,Sensitivity-Chinarelationshipfortyyearsago(para.Huntsman,Jr.fosteredbyoureconomy;AndStanfordwaswherehewasspendingallofthemoneyhisparentshadsavedtheirentirelife.Herehumanbeingsareregardedasakindofsocialanimals.lifeforourcitizenstoday;TextB

StayHungry,StayFoolishtoopenmarketsAmerican/ChineseStayhungry:alwayskeepwantingsomethingmore,somethingnew.beingembeddedintheDNAofthecompanyanditsemployees;Opportunitytomakeoneself(fromdishwashertomillionaire,fromragstoriches)Acommencementspeechorcommencementaddressisaspeechgiventograduatingstudents,generallyatauniversity,althoughthetermisalsousedforsecondaryeducationinstitutions.The"commencement"isaceremonyinwhichdegreesordiplomasareconferredupongraduatingstudents.Acommencementspeechistypicallygivenbyanotablefigureinthecommunity,duringthecommencementexercise.Thepersongivingsuchaspeechisknownasacommencementspeaker.Verycommonly,collegesoruniversitieswillinvitepoliticians,importantcitizens,orothernotedspeakerstocomeandaddressthegraduatingclass.(北美)(大學(xué)或高中)畢業(yè)典禮,學(xué)位授予典禮,畢業(yè)典禮致辭No.2Aftersixmonths,Jobscouldn'tseethevalueinattendingStanford.Hehadnoideawhathewantedtodowithhislifeandnoideahowcollegewasgoingtohelphimfigureitout.AndStanfordwaswherehewasspendingallofthemoneyhisparentshadsavedtheirentirelife.Sohedecidedtodropout.No.3Theexpression“connectthedots”relatestoatypeofpuzzleinwhichanimageisreducedtoaseriesofdotsoutliningtheperimeter(周界線)ofanobject.Formostpeopleitisdifficulttodeterminewhattheobjectissimplybylookingatthedots.SteveJobsmeansit’sdifficultforyoutomakesenseofwhatyouaredoingatthemoment.Butyouwillunderstandtherelationshipofallyourexperiencesinthenearfuture.So,donotloseyourheartandgiveupyourdream.SteveJobshaddifferentvisionofthefuturewithoneofhiscolleagues.Afteraninternalpowerstruggle,theboardofdirectorssidedwithhiscolleagueandJobswasforcedtoresign.

AccordingtoJobs,gettingfiredfromApplewasthebestthingthatcouldhaveeverhappenedtohim.Theheavinessofbeingsuccessfulwasreplacedbythelightnessofbeingabeginneragain,lesssureabouteverything.Itfreedhimtoenteroneofthemostcreativeperiodsofhislife.Freethinkingestrangement.但是許多高層經(jīng)理，特別是工業(yè)公司的高層經(jīng)理，把與顧客接觸看成是銷售和市場營銷人員的事。Acommencementspeechorcommencementaddressisaspeechgiventograduatingstudents,generallyatauniversity,althoughthetermisalsousedforsecondaryeducationinstitutions.他們判斷和把握市場，依賴于下屬送來的報告，即二手、三手的材料。innovation,forcomingtoHangzhouPresidentNixon’svisitherewasoneofthegreatdiplomatic.Oureconomybouncedbackstrongerthanever.Weveneratedpeopleinnovation,WeveneratedpeopleHelpingtodefineanewtomorrowfortheU.Inyouropinion,whatisChinesedream?Itmarkedasignalshiftinourrelationship,fromtolifeforourcitizenstoday;No.5Stayopentonewideasandthoughtsandneverbecontenttodothesamethingdayafterday.Neverworryaboutdoingsomethingyouwanttodobecauseyouareafraidofwhatothersmaythink.It’syourlife.Don’twasteitdoingwhatotherswantyoutodo.Findwhatyoulovetodoanddoit!Stayhungry:alwayskeepwantingsomethingmore,somethingnew.Stayfoolish:alwayskeepanopenmind,neverthinkthatyouknoweverything.Furtherreading1.tycoon2.frugal3.Uneasiness4.homeappliancesandconsumerelectronicsretailer5.Sensitivity6.Sales7.rivals8.troubleindealingwithpeopleE-C每一個成功的工商企業(yè)都是建立在一些卓越的意識之上的，即懂得審時度勢，抓住機(jī)遇，承擔(dān)責(zé)任，并不乏幽默感。但這一切都沒有比對市場的感知能力更重要。高級管理人員的一個非常重要的本事是能很自然地設(shè)身處地為客戶著想，并從他們的那里獲得真知灼見。他們利用這種能力來指導(dǎo)技術(shù)、產(chǎn)品和售后服務(wù)，乃至公司戰(zhàn)略計劃的各個方面。比爾·蓋茨之類的成功者就曾把這種本事帶進(jìn)他們各自創(chuàng)立的企業(yè)中。沒有這種能力，他們的事業(yè)或許只是曇花一現(xiàn)，至少沒有像今天這樣成功。關(guān)注客戶，并不是什么新鮮理念。但是許多高層經(jīng)理，特別是工業(yè)公司的高層經(jīng)理，把與顧客接觸看成是銷售和市場營銷人員的事。即便他們確實(shí)也認(rèn)為市場是公司的重心，但隨著公司的發(fā)展，他們中大多數(shù)人也只與消費(fèi)者保持十分有限的接觸而已。他們判斷和把握市場，依賴于下屬送來的報告，即二手、三手的材料。C-ECorporatecultureisaformofideal,whichisbasedonthevaluesystemofanenterpriseandcloselyrelatedtothemanagementphilosophyaswellasthemanagementbehavioroftheenterprise.Itiswherethekernelofbusinessmanagementlies.Inthenarrowsense,itreferstosomefundamentalspiritandagglomeratingforcethatcomeintobeingintheproductionandmanagementpracticesofanenterprise,aswellasthecommonvaluesandnormsofbehaviorsharedbythewholestaff.Inthebroadsense,corporateculturealsoincludesthecultur