尼爾森IQ：破譯創(chuàng)新增長(zhǎng)的密碼（2023）-15正式版

洞見(jiàn)全球市場(chǎng)變革，助力品牌全渠道增長(zhǎng)?2023NielsenConsumerLLC.AllRightsReserved. ?2023NielsenConsumerLLC.AllRightsReserved.每日免費(fèi)獲取報(bào)告1、每日微信群內(nèi)分享7+最新重磅報(bào)告；2、每日分享當(dāng)日華爾街日?qǐng)?bào)、金融時(shí)報(bào)；3、每周分享經(jīng)濟(jì)學(xué)人4、行研報(bào)告均為公開(kāi)版，權(quán)利歸原作者所有，起點(diǎn)財(cái)經(jīng)僅分發(fā)做內(nèi)部學(xué)習(xí)。掃一掃二維碼關(guān)注公號(hào)回復(fù)：研究報(bào)告加入“起點(diǎn)財(cái)經(jīng)”微信群。。2023年全球經(jīng)濟(jì)放緩，通脹壓力加劇，中國(guó)經(jīng)濟(jì)有望迎來(lái)復(fù)蘇Broadenedbutpersistentinflation,slowedgrowthinglobaleconomy，butChinaeconomyisexpectedtorecoversoonGDP:+1%Inflation:+8%GDP:+0.5%Inflation:+11%GDP:+1.6%Inflation:+8%GDP:+1.2%Inflation:+14%GDP:-0.5%Inflation:+13%0% <90%

GDP:-0.4%Inflation:+6%GDP:-0.3%Inflation:+8%GDP+0.6%GDP:+0.9%Inflation:+12%Inflation:+4%GDP:+1.3%GDP:+3%Inflation:+81%Inflation:+8%GDP+4.6%GDP:+1.8%GDP:+0.2%Inflation:+4%Inflation:+5%Inflation:+6%GDP:+5%Inflation:+4%GDP:+5.7%Inflation:+8%GDP:+1.2%Inflation:+14%GDP:+1.1%Inflation:+8%OECDEconomicOutlook?2023NielsenConsumerLLC.AllRightsReserved. 2展望未來(lái)，全球經(jīng)濟(jì)雖不樂(lè)觀，但中國(guó)CEO們對(duì)2023年的中國(guó)經(jīng)濟(jì)及所在行業(yè)和公司仍保持相當(dāng)積極的態(tài)度Contrarytothepessimisminglobaleconomy,ChinaCEOsshowgreaterconfidenceinChinaeconomyandtheirindustries&companies.%Top2Boxes59%59%樂(lè)觀+非常樂(lè)觀 53%24%全球經(jīng)濟(jì) 中國(guó)經(jīng)濟(jì) 所在行業(yè) 貴公司Globaleconomy Chinaeconomy Yourindustry Yourcompany?2023NielsenConsumerLLC.AllRightsReserved. 3Forinnovation,CEOsmostlystrengthonbusinessmodel,productandservice,process?2023NielsenConsumerLLC.AllRightsReserved. 4Innovation,IncreasingPrice,andImprovingEffectivenessarekeytobreakthroughgrowth紙尿褲牙膏嬰幼兒奶粉女性護(hù)理用品包裝米*巧克力液態(tài)奶即飲咖啡

酸奶及酸味奶口香糖薄荷糖洗衣劑奶粉衣物除菌液餅干醬油碳酸飲料功能飲料雞精干脆小食急凍點(diǎn)心

棒棒糖個(gè)人清潔用品家居清潔用品糖果方便面啤酒食用油新品老品銷(xiāo)量漲價(jià)/降價(jià)消費(fèi)升級(jí)/降級(jí)新品老品銷(xiāo)量漲價(jià)/降價(jià)消費(fèi)升級(jí)/降級(jí)新品老品銷(xiāo)量漲價(jià)/降價(jià)消費(fèi)升級(jí)/降級(jí)?2023NielsenConsumerLLC.AllRightsReserved. 5MostofindustriessawfasterNPDnumberincrease,vseffectivenessimprovementMAT去年MAT今年MAT去年MAT今年MAT去年MAT今年MAT去年MAT今年MAT去年MAT今年MAT去年MAT今年?2023NielsenConsumerLLC.AllRightsReserved. 6Thebiggestchallengetheircompanieswouldfaceisslowrecoveryoftrade&consumptionpostpandemic2022Nov. 2022Apr. 2021Sept.?2023NielsenConsumerLLC.AllRightsReserved. 7Intermsofbusinessstrategy,Channelwillremainoneofthekeyareastoseechanges,whileorganization&managementrestructureandinnovationcouldbeotherfocuses?2023NielsenConsumerLLC.AllRightsReserved. 8FOCUSONREALTHING新活省錢(qián) 突出品質(zhì) 順勢(shì)平移?2023NielsenConsumerLLC.AllRightsReserved. 9Innovation:Fitinnewlifestyle,atthesametime,helpconsumerstosavemoney?2023NielsenConsumerLLC.AllRightsReserved. 10Innovation:Focusonkeybenefitsupgradeandprioritizesupremequality?2023NielsenConsumerLLC.AllRightsReserved. 11Innovation:Rideontheshiftofmacrosocialenvironmentandfollowthetrend中國(guó)露營(yíng)市場(chǎng)規(guī)模及增長(zhǎng)預(yù)測(cè)35541729916878%19%18%12%20202021E2022E2023E市場(chǎng)規(guī)模（億元） 增長(zhǎng)率?2023NielsenConsumerLLC.AllRightsReserved. 12HowNielsenIQsupportsyoutowinin2023?2023NielsenConsumerLLC.AllRightsReserved. ?2023NielsenConsumerLLC.AllRightsReserved. 13NielsenIQoffersmorereliable,comprehensiveandoptimizedproductsolutionsin2023全渠道產(chǎn)品升級(jí)線下零售市場(chǎng)數(shù)據(jù)升級(jí)更可靠、更全面、更優(yōu)化的全渠道監(jiān)測(cè)更細(xì)顆粒度、更全面市場(chǎng)覆蓋，及時(shí)精準(zhǔn)的反應(yīng)零售市場(chǎng)全貌全電商平臺(tái)爆款產(chǎn)品讀取價(jià)格&促銷(xiāo)解決方案讀取全電商平臺(tái)爆款產(chǎn)品數(shù)據(jù)，優(yōu)化快消品牌線幫助客戶(hù)制定正確的價(jià)格和促銷(xiāo)策略，助力實(shí)現(xiàn)上產(chǎn)品布局降本增效的運(yùn)營(yíng)戰(zhàn)略更強(qiáng)大的產(chǎn)品解決方案，更快交付速度！

解碼全渠道捕捉新趨勢(shì)&新物種深耕降本增效的運(yùn)營(yíng)策略?2023NielsenConsumerLLC.AllRightsReserved. 14WeAreNielsenIQNielsenIQdeliverstheFu