相關(guān)16年展廳形象skyworth shop identity guideline

SHOPIDENTITYSECTION(DesignApproach&(SpaceIdentity(SpaceDesign 要素(DesignCore(Design(MaterialFinish(ZoningSECTION(Drawing&Construction(SpatialComposition(LAYOUT

SECTION nOverviewFlagshipStoreDesign(DetailedDesign(Finishes nSECTION nSECTIONSKYWORTH|ShopIdentity (DESIGNAPPROACH&(SpaceIdentity(SpaceDesign 要素(DesignCoreSKYWORTH|ShopIdentity 1.1概

.2空間識(shí)別戰(zhàn) 1.3空間設(shè)計(jì)風(fēng) 1.4設(shè) 要 1.5OVERVIEW 施工時(shí)應(yīng)參考該指南（Guideline） SKYWORTH|ShopIdentity 1.1概 1.2空間識(shí)別戰(zhàn)略

1.3空間設(shè)計(jì)風(fēng) 1.4設(shè) 要 1.5OVERVIE

SKYWORTH|ShopIdentity 1.1概 1.2空間識(shí)別戰(zhàn) 1.3空間設(shè)計(jì)風(fēng)格1.4設(shè) 要

1.5OVERVIE北極創(chuàng)維創(chuàng)造美好生活(Wonderful

天空藍(lán)(SkyBlue

垂直面(Vertical

SKYWORTH|ShopIdentity 1.1概

1.2空間識(shí)別戰(zhàn) 1.3空間設(shè)計(jì)風(fēng) 1.4設(shè) 要 1.5OVERVIE (CORE(Design

(Material&Finish

(Zoning

SKYWORTH|ShopIdentity 1.1概 1.2空間識(shí)別戰(zhàn) 1.3空間設(shè)計(jì)風(fēng) 1.4設(shè) 要 1.5OVERVIE(CORE(DESIGN1 4 SKYWORTH|ShopIdentity 1.1概 1.2空間識(shí)別戰(zhàn) 1.3空間設(shè)計(jì)風(fēng) 1.4設(shè) 要 1.5OVERVIE(CORE1.4.2(MATERIAL&FINISH天空藍(lán)/木色/暖灰/青銅 粉刷/大理石/木材/金SKYWORTH|ShopIdentity 1.1概 1.2空間識(shí)別戰(zhàn) 1.3空間設(shè)計(jì)風(fēng) 1.4設(shè) 要 1.5OVERVIE (CORE1.4.3(ZONING(Experience

(NormalNE(Highlight(HighlightC(Normal(Normal(CustomerServiceN賣場(chǎng)正面(Open F(Open賣 E(ExperienceN(Normal

(HighlightC(CustomerService SKYWORTH|ShopIdentity 1.1概 1.2空間識(shí)別戰(zhàn) 1.3空間設(shè)計(jì)風(fēng) 1.4設(shè) 要 1.5OVERVIE(CORE(ZONING C(OpenFacade懸掛LOGOHanging墻面LOGOWallSKYWORTH|ShopIdentity 1.1概 1.2空間識(shí)別戰(zhàn) 1.3空間設(shè)計(jì)風(fēng) 1.4設(shè) 要 1.5OVERVIE(CORE(ZONING體驗(yàn)區(qū)(EXPERIENCE C(Open(Highlight展示墻 ySKYWORTH|ShopIdentity 1.1概 1.2空間識(shí)別戰(zhàn) 1.3空間設(shè)計(jì)風(fēng) 1.4設(shè) 要 1.5OVERVIE(CORE(ZONING產(chǎn)品展示區(qū)(NORMAL B(SystemWood(WoodTVSKYWORTH|ShopIdentity 1.1概 1.2空間識(shí)別戰(zhàn) 1.3空間設(shè)計(jì)風(fēng) 1.4設(shè) 要 1.5OVERVIE(CORE(ZONING產(chǎn)品展示區(qū)(HIGHLIGHT (Premium(HighlightSKYWORTH|ShopIdentity 1.1概 1.2空間識(shí)別戰(zhàn) 1.3空間設(shè)計(jì)風(fēng) 1.4設(shè) 要 1.5OVERVIE(CORE(ZONING (Hanging(Counseling(BlueGradationSKYWORTH|ShopIdentity 1.1概 1.2空間識(shí)別戰(zhàn) 1.3空間設(shè)計(jì)風(fēng) 1.4設(shè) 要 1.5OVERVIEUSKYWORTH|ShopIdentity 1.1概 1.2空間識(shí)別戰(zhàn) 1.3空間設(shè)計(jì)風(fēng) 1.4設(shè) 要 1.5OVERVIE1.5USKYWORTH|ShopIdentity 1.1概 1.2空間識(shí)別戰(zhàn) 1.3空間設(shè)計(jì)風(fēng) 1.4設(shè) 要 1.5OVERVIEUSKYWORTH|ShopIdentity 1.1概 1.2空間識(shí)別戰(zhàn) 1.3空間設(shè)計(jì)風(fēng) 1.4設(shè) 要 1.5OVERVIELSKYWORTH|ShopIdentity 1.1概 1.2空間識(shí)別戰(zhàn) 1.3空間設(shè)計(jì)風(fēng) 1.4設(shè) 要 1.5OVERVIE1.5SKYWORTH|ShopIdentity (SPATIALCOMPOSITION(Drawing&Construction(SpatialComposition(LAYOUTSKYWORTH|ShopIdentity 2.1 設(shè)計(jì)及施工計(jì) 2.2注意事 2.3空間構(gòu)成指 2. 布局指11

.

&

SKYWORTH|ShopIdentity 2.1 設(shè)計(jì)及施工計(jì) 2. 注意事 2. 空間構(gòu)成指 2.4 布局指 SKYWORTH|ShopIdentity 2. 設(shè)計(jì)及施工計(jì)2. 設(shè)計(jì)及施工計(jì) 2. 注意事 2. 空間構(gòu)成指 2. 布局指‘U’‘L’’U’L’SKYWORTH|ShopIdentity 2. 2. 設(shè)計(jì)及施工計(jì) 2. 注意事 2. 空間構(gòu)成指 2. 布局指旗艦店(FLAGSHIP 一般賣場(chǎng)(PUBLICSKYWORTH|ShopIdentity 2. 設(shè)計(jì)及施工計(jì) 2. 注意事 2. 空間構(gòu)成指 2. 布局指 (EXPERIENCE‘L‘L

EHEH

E‘L-E

E‘L-EHH

‘L-

‘L-

EEH H H HSKYWORTH|ShopIdentity 2. 設(shè)計(jì)及施工計(jì) 2.2 注意事 2.3 空間構(gòu)成指 2. 布局指[U1 (OPEN (EXPERIENCE NH (CUSTOMERSERVICE

F

1400mm

SKYWORTH|ShopIdentity 2.1 設(shè)計(jì)及施工2.1 設(shè)計(jì)及施工計(jì) 2. 注意事 2.3 空間構(gòu)成指 2.4 布局指[U1MM5.5/6/(E1X7/7.5/(E1X8.5/9/(E1X(E1X5.5/6/6.5(E1XN1XH2)7/7.5/8(E1XN2XH3)8.5/9/9.5(E1XN3XH4)(E1XN3XSKYWORTH|ShopIdentity 2.1 設(shè)計(jì)及施工計(jì) 2. 注意事 2.3 空間構(gòu)成指 2. 布局指[U2

(OPEN (EXPERIENCEH4NH4EH E (CUSTOMERSERVICENNCF

NNmmSKYWORTH|ShopIdentity 2.1 設(shè)計(jì)及施工2.1 設(shè)計(jì)及施工計(jì) 2. 注意事 2.3 空間構(gòu)成指 2.4 布局指[U2MM5.5/66.5/7/(E1X8/8.5/(E1X9.5/(E1X5.5/6/6.5(E1XN1XN3)7/7.5/8(E1XN2XN4)8.5/9(E1XN3XN4)9.5/10(E1XN3XN5)SKYWORTH|ShopIdentity 2.1 設(shè)計(jì)及施工計(jì) 2. 注意事 2.3 空間構(gòu)成指 2. 布局指2.4(LAYOUT[U3 (OPEN (EXPERIENCEHN(NORMALHH (CUSTOMERSERVICENCNNCNFSKYWORTH|ShopIdentity 2.1 設(shè)計(jì)及施工2.1 設(shè)計(jì)及施工計(jì) 2. 注意事 2.3 空間構(gòu)成指 2.4 布局指2.4(LAYOUT[U3MM4.5/5/6/6.5/7.5/8/9/9.5/4.5/5/5.5(N2XN2)6/6.5/7(N3X7.5/8/8.5(N4X9/9.5/10(N5XN5)SKYWORTH|ShopIdentity 2. 設(shè)計(jì)及施工計(jì) 2.2 注意事 2.3 空間構(gòu)成指 2. 布局指2.4(LAYOUT[L1 (OPEN (EXPERIENCE2 N2H (CUSTOMERSERVICEN

F

SKYWORTH|ShopIdentity 2.1 設(shè)計(jì)及施工2.1 設(shè)計(jì)及施工計(jì) 2. 注意事 2.3 空間構(gòu)成指 2.4 布局指2.4(LAYOUT[L1MM5.5/6/(E1X7/7.5/(E1X8.5/9/(E1X(E1X5.5/6/6.5(E1XN1)7/7.5/8(E1X8.5/9/9.5/10(E1XN3)SKYWORTH|ShopIdentity 2. 設(shè)計(jì)及施工計(jì) 2.2 注意事 2.3 空間構(gòu)成指 2. 布局指2.4(LAYOUT[L2

(OPEN (EXPERIENCEH2NH2EH E (CUSTOMERSERVICECC1400mmN1400mmN上上FSKYWORTH|ShopIdentity 2.1 設(shè)計(jì)及施工2.1 設(shè)計(jì)及施工計(jì) 2. 注意事 2.3 空間構(gòu)成指 2.4 布局指2.4(LAYOUT[L2MM5.5/66.5/7/(E1X8/8.5/(E1X9.5/(E1X5.5/6/6.5(E1XN1)7/7.5/8(E1X8.5/9/9.5/10(E1XN3)SKYWORTH|ShopIdentity 2.1 設(shè)計(jì)及施工計(jì) 2. 注意事 2.3 空間構(gòu)成指 2. 布局指2.4(LAYOUT[L3 (OPEN (EXPERIENCE N(NORMALH (CUSTOMERSERVICECNFCNFSKYWORTH|ShopIdentity 2.1 設(shè)計(jì)及施工2.1 設(shè)計(jì)及施工計(jì) 2. 注意事 2.3 空間構(gòu)成指 2.4 布局指2.4(LAYOUT[L3MM4.5/5/6/6.5/7.5/8/9/9.5/4.5/5/5.56/6.5/77.5/8/8.59/9.5/10SKYWORTH|ShopIdentity NOverview(FlagshipStoreDesign(DetailedDesign(FinishesSKYWORTH|ShopIdentity???? ????????????

?????(Normal??????

E???

N???????????????

??????????????????????????F?????(OpenSKYWORTH|ShopIdentity OVEVIEW(FLAGSHIPSTOREDESIGN3.1.2??OVERVIEW(ELEVATION ????????75”????TV????????????

????????????????????65”????TV????????2?TV??. ????? ????????????????????????????????????????.SKYWORTH|ShopIdentity ?????(NORMAL?????????????????????????TRUSS???.

C????????????????????? ????????????????????????TV??????TV?????????W:1600mm??????5??1??????W:1280mm??????4??1??????BA??????.(App.ColorPaintB??????.(App.MetalBronzeC?????????.(App.ColorPaintPantoneWarmGreyD????????.(App.WoodSheetSKYWORTH|ShopIdentity ?????(NORMALHeader?????????1TRUSS???2???????

??????&???TRUSS?????3???????tformSKYWORTH|ShopIdentity ???(EXPERIENCE??75”????TV?????????? ??2??????????? ???????????75”????????????????????????????????????????????? EBA??????.(App.ColorPaintB??????.(App.MetalBronzeC?????????.(App.ColorPaintPantoneWarmGreyD??????????.(App.MarbleWhiteE??????????.(App.MetalBronze????????????.(App.FabricDarkBlueFSKYWORTH|ShopIdentity F??????(HIGHLIGHTTV????????????????????? ???????????65”O(jiān)LED???????????TV?????2???TV BA??????.(App.ColorPaintB??????.(App.MetalBronzeC?????????.(App.ColorPaintPantoneWarmGreyD??????????.(App.MarbleWhiteSKYWORTH|ShopIdentity 3.2.43.2.4??????(CUSTOMERSERVICE?????RUG???????????????????????????????40??????????????????????????????.RUG????????????????????????????????????.???????????ARTSLIM??????ARTSLIM???????????????????????BDCAA??????.(App.RugBlueB????????.(App.ColorPaintC????????.(App.MetalWhite??????.(App.WoodSheetD????????.(App.ColorPaintPantone??????.(App.WoodSheetSKYWORTH|ShopIdentity 3.2.5???????&3.2.5???????&????(HIGHLIGHTRACK&NORMALDAABBCB???????(HIGHLIGHTRACK)??????????????????????????(NORMALRACK)?????????????????????????&??????(SHELF&CATEGORYSIGN):?????????????????.

A???????A???????????.(App.MetalBronzeBTV??/??????.(App.WoodSheetCTV????????.(App.ColorPaintD??????????.(App.ColorPaintPantoneCoolGraySKYWORTH|ShopIdentity (FINISHES??????

??

??

???

???

???? ?????HanwhaS173PantoneCoolGray3C(BackSide)

?????CoolGray5C(AcrylSign)

???

Bronze

????

????

?

????

???

WarmGray

??????Bronze ??

????

???

??

??????Bronze

WarmGray

CoolGraySKYWORTH|ShopIdentity (FINISHES??????(ALLL-L-L-L-L-L-4”LED????????(CustomerServiceZoneL- L- ?40LED4000K&

?90LED?(WallIndirectL-LEDBAR

??????(ExperienceZonePendant)L-SKYWORTH|ShopIdentity 3.3(FINISHES??,???&??(SOFA,TABLE&????:?????(ASHWOOD

????:?????(WARMGRAY?????????:??????+??(DARKGRAYFABRIC+BLACK

??????:???????(SKYBLUESKYWORTH|ShopIdentity ???[?????????????????????????V???TV??????????????????????????TV????????????????SKYWORTH|ShopIdentity 3.4.1???[?????????????????????????V???TV??????????????????????????TV??????????????SKYWORTH|ShopIdentity 3.4.1???[?????????????????????????V???TV??????????????????????????TV??????????????SKYWORTH|ShopIdentity 3.4.1???[?????????????????????????V???TV??????????????????????????TV??????????????*CH:3000???HEADER??????????.HEADER??????SKYWORTH|ShopIdentity 3.4.1???CH:CH:CH:CH????CH:CH:CH:CH??????????????????H:2760mm?????????????????????SKYWORTH|ShopIdentity 3.4.1???

[HEADER

THK2mm TE/????????.(PANTONE??????????.(PANTONEWARMGREYTHK1.6mm TE?/????????THK1.6mmBRONZESUS

THK1.6mm TE/????????.(PANTONE□40X40??????:THK1.6mmBRONZESUS(HAIRLINE)LEDBAR??SKYWORTH|ShopIdentity ???

[?????1_???

TRUSS:THK2mm45C

TE?/?????????? *TRUSS?????*??????????????W????????????.(???????????)

(PANTONEWARMGREY????:??????.TRUSS ??????????

(??,AN (??,AN

????:??????.???????THK2mm45C TE/????????.

TRUSSTHK2mm45C TE?/????????.(PANTONEWARMGREY??????????.(PANTONEWARMGREY

???????THK2mm45C TE/????????.SKYWORTH|ShopIdentity ??? *?????????(H:2760)?????????

[?????1_?????

????HOOKTHK2mm45C TE?????????.(PANTONEWARMGREY????THK2mm45C TE/?????????(PANTONEWARMGREY

????????

????

4 2???? THK2mm45C TE/?????????(PANTONEWARMGREY2C)/????????.(??

SKYWORTH|ShopIdentity 3.4.1??? TV *??TRUSS????????????????????

[?????1_????:THK3mm TE/????????.PANTONEWARMGREY??:THK2mm45C TE/?????????(PANTONEWARMGREY/????????.(?? ????:THK2mm45C TE/?????????(PANTONEWARMGREY/????????.(??SKYWORTH|ShopIdentity 3.4.1??? ????

[?????1_?????????:???? TE?/?????? TE?/????????./????????.(??????:BRONZESUS(HAIRLINE)/GRAY20%COLORSILKTHK1.2mmBRONZESUSST’LTE?/????????./????????.(??THK1.2mmBRONZESUS???????:????THK3mm/?????? BRONZESUS??SKYWORTH|ShopIdentity 3.4.1??? ????

[?????1_?(???? TE?/????????.(PANTONECOOLGREY??:HOOK ??:HOOKST’LTE?/??????THK2mm?????:THK5mm???????????/?????THK3mm TE?/????????.(PANTONECOOLGREYTE?/????????.(PANTONECOOLGREYTHK3mmST’LTE?/??????LEDBAR (PANTONECOOLGREYSKYWORTH|ShopIdentity 3.4.1??? ???? *TRUSS?????*??????????????W????????????.(???????????)

[?????2_???TRUSS

TRUSS:THK2mm45CST’L (PANTONEWARMGREY2C)????:??????.??????????

????:??????.

???????THK2mm45C TE/????????.???????THK2mm45C TE/??????

????

TRUSSTHK2mm45C TE?/????????.(PANTONEWARMGREY(PANTONEWARMGREY ??????.(PANTONEWARMGREYSKYWORTH|ShopIdentity 3.4.1??? *?????????(H:2760)?????????

[?????2_?????

????HOOKTHK2mm45C TE?????????.(PANTONEWARMGREY????THK2mm45C TE/?????????(PANTONEWARMGREY

????????

????1

4 2???? THK2mm45C TE/?????????(PANTONEWARMGREY2C)/????????.(??

SKYWORTH|ShopIdentity 3.4.1??? TV *??TRUSS????????????????????

[?????2_????:THK3mm TE/????????.PANTONEWARMGREY??:THK2mm45C TE/?????????(PANTONEWARMGREY/????????.(?? ????:THK2mm45C TE/?????????(PANTONEWARMGREY/????????.(??SKYWORTH|ShopIdentity 3.4.1??? ????

[?????2_????

?????:????

TE?/?????? TE?/????????./????????.(??????:BRONZESUS(HAIRLINE)/GRAY20%COLORSILKTHK1.2mmBRONZESUSST’LTE?/????????./????????.(??THK1.2mmBRONZESUS???????:????THK3mm/?????? BRONZESUS??SKYWORTH|ShopIdentity 3.4.1??? ????

[?????2_?(???? TE?/????????.(PANTONECOOLGREY??:HOOK ??:HOOKST’LTE?/??????(PANTONECOOLGREYTHK2mm?????:THK5mm???????????/?????THK3mm TE?/????????.(PANTONECOOLGREYTE?/????????.(PANTONECOOLGREYTHK3mmST’LTE?/??????LEDBAR (PANTONECOOLGREYSKYWORTH|ShopIdentity 3.4.1??? ?????

[???_???

????:??????.(PANTONEWARMGREY□60X50??THK9mm????THK20mm?????.(WHITE

THK1.6mmST’L??THK20mm???(WHITE

THK1.6mmST’LTHK1.6mmBRONZESUS ???? ????:??????.(PANTONEWARMGREYHEADER:THK2mm TE?/????????.(PANTONE?????? OUTLET???? ??THK20mm?????.(WHITEMARBLE) ????THK1.6mmBRONZESUSTFORM:THK1.6mmBRONZESUS?OUTLET???OUTLET???)?SKYWORTH|ShopIdentity 3.4.1??? ??????

[??????_???????:??????.(PANTONEWARMGREYTHK9mm????THK20mm?????.(WHITE

THK1.6mmST’L(WHITEMARBLE) ?

????:??????.(PANTONEWARMGREY????(PANTONEWARMGREY

HEADER:THK2mm TE?/????????.(PANTONE????:??????.(PANTONEWARMGREY2C)??THK20mm?????.(WHITETHK9mm???/??????.(PANTONEWARMGREY2C)TFORM:THK1.6mmBRONZESUS(HAIRLINE)

SKYWORTH|ShopIdentity 3.4.1??? HANGINGTV

[??TV(HANGINGLED??6000K???:THK2mm TE/????????.(PANTONE

THK2mm45C TE/?????????(PANTONEWARMGREY/????????.(?? ??THK3mm??

LED??

THK2mm45C TE?/?????????(PANTONEWARMGREY???:THK2mm TE/????????.(PANTONETABLE LEFTWALL

□20X20?????THK2mmST’L SKYWORTH|ShopIdentity 3.4.1??? ?????

[???_??????????ST’LTE?/????????.(PANTONEWARMGREY2C)ST’LTE?/????????.(PANTONEWARMGREY2C)THK2mmBRONZESUS(HAIRLINE) ?????THK2mmBRONZESUS(HAIRLINE)(LED3000K?? TE?/????????.(PANTONEWARMGREY2C)THK2mmBRONZESUS(HAIRLINE)

LED3000K?? TE/????????.(PANTONEWARMGREYSKYWORTH|ShopIdentity THK20mm???????.THK20mm???????.BASE:????????.(??TOP:THKTOP:THK20mm?????[???_ ????THK20mm?????T20MDF?/????????.(??W351)??:T20MDF?SKYWORTH|ShopIdentity 3.4.1??? ?????RACK

[???_?????RACK????:LED3000K??????????THK2mmBRONZESUS?????THK12.mmBRONZESUSHANGINGHANGING?????THK2mmBRONZESUS?????THK12.mmBRONZESUS?????(W)36X(H)500X THK5mm ???????THK1.2mmBRONZESUSHANGING?????THK2mmBRONZESUTHK1.2mmBRONZESSKYWORTH|ShopIdentity 3.4.1??? ?????RACK

[???_?????RACK

?