商務學導論課件

TheheadUnderstandingBusinessWilliamG.NickelsJamesM.McHughSusanM.McHugh(SeventhEdition)Lecturer:GAOJun-feng高峻峰Office:NOOfficehours:9:30-11:30A.m.ThursdayE-mail:zhsing@163CourseIntroductionHowtolearn?Whytolearn？Whattolearn?

Howtolearn?Assessment

Groupcasestudywithpresentations40%Attendances20%Finalexam40%Whytolearn？Howdobusiness:makemoneyItisthebasisofyourprofessionalcourses.Whattolearn?firmsBusinessenvironment(Ch1-3)marketing(Ch8-9)Becomeagoodleader(Ch5-6)Humanresources

management(Ch7)UsingthecoursetoprepareforyourcareerAssessingyourskillsandpersonalityGame:DrawatreeonyourpaperToknowyourpersonalityBuildingfirms10firmsFirmsnameLeaderLogoYourbusiness:consultantYoutarget:highperformance/scorelearningprofessionalbusinessstrategiesWhichsites,newspapersormagazinesyouregularlyread?learningtobehavelikeaprofessionalMakingagoodfirstimpression/groomingBeingontimePracticingconsideratebehavior/netiquetteCellphonemannersBeingpreparedforeverythingManagingwithinthedynamicbusinessenvironment:takingrisksandmakingprofitsUnderstandingBusinessChapter1

Pleasepointoutwhicharethebusinesses?Wal-martopenedonestorein

Mianyangcity.2.The29thOlympicGamesisbeingheldinBeijing.QuestionUnderstandingBusiness

UnderstandingBusiness3.U.S.PresidentvisitedsouthKorea.4.McDonaldoffersuniqueproductssuchaspotatopieandredbeanforitsHongKongcustomers..Whatisbusiness?Anyactivitythatseekstoprovidegoodsandservicestootherswhileoperatingataprofit.Topic1Topic2:SomeimportantconceptsProfit

TheamountofMoneyabusinessearnsaboveandbeyondwhatitspendsforsalariesandotherexpenses.RevenueThetotalamountofmoneyabusinesstakesinduringagivenperiodbysellinggoodsandservices.SomeimportantconceptsLossWhenabusiness’sexpensesaremorethanitsrevenues.RiskThechanceanentrepreneurtakesoflosingtimeandmoneyonabusinessthatmaynotproveprofitable.SomeimportantconceptsStakeholdersAllthepeoplewhostandtogainorlosebythepoliciesandactivitiesofabusiness.StakeholdersCase1Thestakeholdersin“Sanlumilkpowderincident〞including……Thecustomers(babies\parents)Thesuppliers(Dairyfarmers)Government(BureauofQualitySupervisionandotherrelatedbureaus)Stockholders(thestocklimitofSanluhaveletthemhavebiglosses)Retailers(Wal-mart,Carrefourandotherstorechains)Employees(thepeopleworkinginSanlucorporation)bankersstockholderscustomers

Surroundingcommunity

environmentalistsTypicalbusinessBalancingtheirdemandsisamajorofroleofbusinessmanagersAbusinessanditsstakeholdersAssessment1

Whatisthedifferencebetween

revenueandprofit?Whatdoesthetermstakeholdersmean?Homework(20points)DesignYourBusinessPlaning:AnybusinessPleaselisttheanalysisofeconomicandlegalenvironment,thetechnologicalenvironment,thecompetitiveenvironment,thesocialenvironment(consumer).Topic3VERSUSEntrepre-neurshipWorkingforothersYourresourceslandlaborcapitalEntrepreneurshipwhichoneisthemostimportant?

FactorsofproductionknowledgeWillyoubecomeanentrepreneurship?Let'stest......TOPIC4:THEBUSINESSENVIRONMENTTheeconomicandlegalenvironmentThetechnologicalenvironment(e-commerce)ThecompetitiveenvironmentThesocialenvironmentTheglobalbusinessenvironmentThetechnologicalenvironmentTheemergenceofinformationtechnologyhasacomprehensiveandlastingimpactonbusinesses.informationtechnology〔3G)computersVS.cellular

phonesGoods:tangibleproductscomputers/food/clothing/cars/AppliancesServices:intangibleproductsEducation/healthcare/recreation/travelTheEvolutionofAmericanBusinessAgriculturalindustryManufacturingindustry(thesecondaryindustry)ServiceindustryEducation/healthcare/recreation/travel/childcare……Homework(20)P27:Infig.1.5,pleaselisttwobusinesswhichareprosperinginU.S.andwillprosperinChinainthefuture.(thetwobusinesscannotlimitedtodisplayo