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Unit1AdvertisingModule4ReadingUnit1Module4ReadingLearningobjectives1.MastertheusageofKeywords,phrasesandsentencesinthetext.2.Applythelanguagepointsintopracticaluse.Learningobjectives1.MasterthlanguagepointslanguagepointsStepIExpressionsandphrasesSelf-studyguidance1RefertotheEnglishbookandfindoutthefollowingusefulexpressions.StepI對…習以為常,習慣于如此…以至于做關于…的研究和某人分享某物說服某人做某事相信,信仰…商業(yè)廣告公益廣告9.為…付錢10.旨在做某事11.保護…以免受…12.意識到…13.即使14.欺騙某人做某事對…習以為常,習慣于9.為…付錢對…習以為常,習慣于如此…以至于做關于…的研究和某人分享某物說服某人做某事相信,信仰…商業(yè)廣告公益廣告beusedto…so…that…doresearchon…sharesth.withsb.persuadesb.todosth.believein…commercialadvertisementspublicserviceadvertisements
對…習以為常,習慣于beusedto…9.為…付錢10.旨在做某事11.保護…以免受…12.意識到…13.即使14.欺騙某人做某事payfor…bemeanttodosth.protect…from…beawareof…eveniffoolsb.intodoingsth.9.為…付錢payfor…StepIIKeywords&PhrasesSelf-studyguidance2
TranslatethefollowingsentencesintoChineseandrefertotheEnglishpaperordictionarythennoticetheusageoftheunderlinedwords.Wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday.Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.PSAsareoftenrunforfree,andaremeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.Thisstatementtriestofoolyouintoassumingthatthetoothpastecuresbadbreath,yetitdoesnotsaythat!StepIIKeywords&PhrasesSPresentation
1.Wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday.
beusedtosth./doingsth.—習慣于做某事
usedtodosth.—過去常常做某事
beusedtodosth—被用來…e.g.Iamnotquiteusedtolivinghere/citylife.IusedtoliveinNanjing.
Presentationbeusedtosth.Ex:Thenewmachine_____production.HoweverI_____it.isusedtoincrease;amnotusedtocontrollingisusedtoincreasing;don’tusedtocontrolusedtoincrease;don’tusedtocontrolusedtoincreasing;amnotusedtocontrolA
點撥拓展usev./n.beof(no)use=beuseful/uselessIt’snousedoingsth.做某事沒有意義It’snousecryingoverthespiltmilk.make(full/good)useof…充分利用…Ex:Thenewmachine_____produ2.Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.
persuadevt.勸說,說服;使信服persuadesb.todo/intodoingsth.說服某人做某事persuadesb.outof(doing)sth.說服某人不要做某事persuadesb.ofsth./that從句使某人相信…他說服他妻子學做中國菜。HepersuadedhiswifetolearnChinesecooking.老師說服我們保持教室的整潔。Ourteacherpersuadedusintokeepingourclassroomclean.adj.persuasive有說服力的,令人信服的apersuasivearticle有說服力的文章2.Anadvertisementuseswords
believe與believeinbelieve相信,認為有可能believein相信某物的存在;信任某人Manypeopledon’tbelieveinGod.Practice:believe/believeinIdon’t________ghosts.I_______thatstoriesofghostsweremadeupbyhumanbeings.I_____whathesaidjustnow,butIdon’t_______him.
believeinbelieve
believe
believeinbelieve與believeinbelieve
3.PSAsareoftenrunforfree,andaremeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.
bemeantto=aimtodo=beintendedtodo
旨在,目的是Whathesaidatthemeeting____makeussupporthisidea.A.meanttoB.meanstoC.wasmeanttoD.ismeanttoC
mean---meant---meant
3.PSAsareoftenrunforfremean1)vt./vi.本意是,意味,打算meantodosth.打算做某事meandoing意味著,意思是bemeantfor…專供…,為…而準備的I’msorry,butIdidn’tmeantohurtyou.錯過了這班車意味著再等十分鐘。Missingthebusmeanswaitingforanothertenminutes.Thefashionmagazineismeantforyoungwomen.2)adj.吝嗇的,自私的,卑鄙的他是個自私的人。Heisameanman.mean1)vt./vi.本意是,意味,打算4.Thisstatementtriestofoolyouintoassumingthatthetoothpastecuresbadbreath,yetitdoesnotsaythat!IfeltafoolwhenIrealizedmymistake.Youdon’tfoolme.Don’tbefooledintothinkingtheyaregoingtochangeanything.
fooln.傻瓜,蠢人
v.欺騙,愚弄foolsb.intodoingsth.4.ThisstatementtriestofoocureWillyoubeabletocurehimofhisdisease,Doctor?Ifinallymanagedtocurethenoiseinmycar.Thebestcureforunhappinessistodevoteyourselftoyourwork.Thisisapossiblecuretofightoffcancer.acureforpovertyv.治愈,治好v.解決(問題)n.治療,療法n.治療,療法,藥物n.(解決問題的)措施acureforsth.…的療法,…的對策
curesb.ofsth.
治愈某人的…病,矯正,改正某人的不良行為cureWillyoubeabletocureh
StepⅢMainanddifficultsentencesCooperationanddiscussion重難句剖析Wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday.Acommercialadvertisementisonewhichsomeonehaspaidfortopromoteaproductorservice.重難句剖析Wearesousedtothemth1.Wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday.
so…that從句…這里的that從句是_______從句
常用結構(1)so+adj./adv.+that-C(2)so+adj.+a/an+單數(shù)名詞+that-C(3)so+many/few+復數(shù)名詞/much/little+不可數(shù)名詞+that-C拓展:such…that…也可引導結果狀語從句such+(a/an)+(adj.)+名詞+that-CHereceived__littleeducation____hewasunfitforthejob.Hehasmade_____greatprogress_____theteachersarepleasedwithhim.當so+adj./adv.,such+n.置于句首,主句要用部分倒裝Somuchdidtheyeatthattheycouldnotmove.結果狀語多多少少要用sosothatsuchthat1.Wearesousedtothemthat1.Sosudden__thattheenemyhadnotimetoescape.didtheattackB.theattackdidC.wastheattackD.theattackwas
2.____atthenewsthatIdidn’tknowwhattosaytocomforther.A.Sosadshelooked B.SosaddidshelookC.SosadlyshelookedD.SosadlydidshelookShewassoexcited____shegotthenewsthatshewasadmittedintoBeijinguniversity.AthatBwhenCwhatDitCB1.Sosudden__thattheenemy2.Acommercialadvertisementisonewhichsomeonehaspaidfortopromoteaproductorservice.商業(yè)廣告是廣告客戶支付費用來促銷某種產品或者服務項目的廣告。不定代詞one在定語從句中,可以用來表示或指代任何一種前文所提到的事物(可數(shù)名詞的單數(shù)形式)。這是一種泛指,說明事物的類別。
one泛指,可數(shù)名詞,單數(shù)2.AcommercialadvertisementHerhusbandisamiddleschoolteacher,onewhoisverypopularwithyoungmen.ThewineshopthathisgrandfatherusedtohavefiftyyearsagowasonewhichcouldbefoundineverysmalltowninEngland.one=amiddleschoolteacherone=awineshopHerhusbandisamiddleschool辨析one,ones,those,that,itone=a/an+n.單數(shù),泛指,同類不同物ones是one的復數(shù)形式泛指those=theones=the+n.復數(shù),同類特指that=the+n.單數(shù),同類特指it同一件事物Ilikethevasebetterthan___inanothershop.ThecomputersinourschoolareconnectedtotheInternetwhile____intheirschoolaren’t.ACDplayermadeinJapancostsmorethan___madeinChina.IboughtadictionarythreeyearsagoandIamstillusing____now.
that/theonethose/theonesoneit辨析one,ones,those,that,itone=[考例]1.—Thereisstillacopyofthebookinthelibrary.Willyougoandborrow______?—No,I’dratherbuy______inthebookstore. A.it;one B.one;one C.one;it D.it;it2.Adaptingtonewenvironmentisabasicskillinlife,____youmustlearnevenatanearlyage.AthatBoneCwhatDit[考例]Practice
Self-assessmentPracticeSelf-assessment
ConsolidationWe_______________themthatweoftendonotevenrealizehowmanyweseeandhearinaday.2.AfterI___________________onadvertisements,Ihavesomeveryimportantinformationto___________you.3.Anadvertisementuseswordsandpicturesto_____________________buyaproductorservice,orto_____________anidea.4.PSASareoftenrun__________,and____________educatepeopleabouthealth,
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