海鮮宣傳文案

精選公文范文 海鮮宣傳文案篇一：海鮮營(yíng)銷方案一、背景資料在一個(gè)人口為100萬(wàn)個(gè)中型城市的大型水產(chǎn)品交易市場(chǎng)，一家小型的水產(chǎn)店以經(jīng)營(yíng)普通水產(chǎn)品為主，經(jīng)營(yíng)面積50平米，日均營(yíng)業(yè)額10000元，生意不溫不火，小店知名度一般。在新年臨近之際，小店準(zhǔn)備做出相應(yīng)的營(yíng)業(yè)推廣，擴(kuò)大利潤(rùn)額。二、促銷目標(biāo)旺季搶占市場(chǎng),積極的維護(hù)本店的市場(chǎng)地位,同時(shí)借助節(jié)假日積極的推出本店的新商品,瞄準(zhǔn)高端市場(chǎng)的空缺以及人們對(duì)常規(guī)食物的厭倦,引進(jìn)市場(chǎng)以外的新型海鮮產(chǎn)品,使本店在高端市場(chǎng)的占有率高達(dá)80%.通過(guò)本次活動(dòng)刺激消費(fèi),為新產(chǎn)品打開(kāi)市場(chǎng),同時(shí)也提高本店的知名度三、促銷對(duì)象本店 精選公文范文 新老顧客以及高端產(chǎn)品潛在客戶四、促銷時(shí)間內(nèi)容：2012年1月10日－2012年1月21日，凡在本店購(gòu)買商品滿200元者贈(zèng)送30元消費(fèi)券或年糕（過(guò)年必備品），消費(fèi)滿500元，贈(zèng)送本店新上市的高檔海鮮，消費(fèi)滿1000元的，贈(zèng)送100元酒店消費(fèi)券。五、促銷地點(diǎn)促銷時(shí)間：2012年1月10日－2011年1月21日，促銷地點(diǎn)：水產(chǎn)商店店鋪六、促銷產(chǎn)品本店傳統(tǒng)海鮮為主，新引進(jìn)的海鮮為輔助。七、促銷方式人員促銷、代金券、物品贈(zèng)送。八、方案執(zhí)行主題：完美生活，高端享受，繽紛獻(xiàn)禮步驟： 精選公文范文 1．廣告發(fā)布在各個(gè)交通要到分發(fā)傳單，將消息分發(fā)之城市的每個(gè)角落，預(yù)計(jì)發(fā)布2萬(wàn)張。在各個(gè)要到懸掛條幅，在各小區(qū)張貼海報(bào)等。2、促銷活動(dòng)現(xiàn)場(chǎng)節(jié)日氣氛的渲染店內(nèi)要有春節(jié)喜慶條幅，上面懸掛著五顏六色氣球。以藍(lán)色為主要背景，渲染賣場(chǎng)氛圍。賣場(chǎng)氛圍放一些古典音樂(lè)，迎合藍(lán)色海洋的背景布置，想人們暗示健康富有營(yíng)養(yǎng)的藍(lán)色海洋食品。魚(yú)缸布置以新鮮健康為主題，想人們展示豐富的海洋美餐。3、禮品以及相關(guān)物品的贈(zèng)送a所有顧客憑付賬單領(lǐng)取禮品一份，不可多領(lǐng)；新顧客購(gòu)滿300元，送消費(fèi)券一張或者年糕一份。如顧客對(duì)本次活動(dòng)有任何疑惑，終端銷售人員因詳細(xì)說(shuō)明。此活動(dòng)最終解釋權(quán)在本商店。注：消費(fèi)券不僅可以直接在本店直接抵用現(xiàn)金，還可以在相關(guān)高級(jí)酒店抵用加工費(fèi)， 精選公文范文 免費(fèi)為大家制作美味海鮮。b禮品贈(zèng)送只在活動(dòng)期間執(zhí)行4、加大宣傳此次活動(dòng)結(jié)束后，緊接著就是正月十五的促銷活動(dòng)。由于這幾個(gè)重要的節(jié)日相距時(shí)間不長(zhǎng)，所以可以把此次的促銷活動(dòng)延續(xù)到下個(gè)活動(dòng)中來(lái)。也可利用較多的顧客人流，元宵節(jié)促銷活動(dòng)。九、方案亮點(diǎn)1、引進(jìn)新產(chǎn)品，為鞏固老顧客，吸引客戶立下了汗馬功勞，為打開(kāi)本店的名氣一路開(kāi)綠燈。2、與飯店合作，利用個(gè)自己的優(yōu)勢(shì)，為客戶帶來(lái)優(yōu)惠的同時(shí)，實(shí)現(xiàn)了雙方共贏。3、產(chǎn)品的贈(zèng)送很講究，在贈(zèng)送贈(zèng)品的同時(shí)（新型的高檔海鮮），也實(shí)施了本店的體驗(yàn)式營(yíng)銷戰(zhàn)略，有利于本店新產(chǎn)品打開(kāi)市場(chǎng)。十、人員準(zhǔn)備店長(zhǎng)：一名，負(fù)責(zé)所有事物的協(xié)調(diào)和管理，以及突發(fā)事件的處理。 精選公文范文 精選公文范文 銷售導(dǎo)購(gòu)：3名，負(fù)責(zé)對(duì)顧客的要求的轉(zhuǎn)化，為顧客挑選他們最需要的產(chǎn)品。售后支持：1名，負(fù)責(zé)按顧客的要求對(duì)相關(guān)海鮮進(jìn)行處理。銷售推銷：2名，負(fù)責(zé)在店鋪門口對(duì)客戶進(jìn)行解說(shuō)，吸引顧客進(jìn)入店內(nèi)進(jìn)一步了解十一、費(fèi)用預(yù)算禮品數(shù)量與價(jià)格禮品券控制在每份30元左右，需要禮品券200左右。禮品所需費(fèi)用初步統(tǒng)計(jì)約為6000元。新產(chǎn)品贈(zèng)送每份60元，成本價(jià)40元，贈(zèng)送100份，所需費(fèi)用為4000酒店消費(fèi)券每份100元，成本80元，贈(zèng)送50份，所需費(fèi)用4000.廣告費(fèi)用，傳單20000張，1500元，外加條幅及海報(bào)張貼和人工費(fèi)用，總共預(yù)計(jì)2000元總成本：16000元十二、預(yù)期效果實(shí)現(xiàn)在旺季銷售額翻4翻，利潤(rùn)翻3翻，并且新產(chǎn)品銷售額占20%。在提升 精選公文范文 5 精選公文范文 知名度的同時(shí)，也打開(kāi)了新產(chǎn)品市場(chǎng)十三、促銷活動(dòng)注意事項(xiàng)從整個(gè)市場(chǎng)來(lái)看，海鮮銷售80%以上的銷售來(lái)自于促銷員;另外，還有很大一部分的銷售來(lái)自于經(jīng)銷商老板的絕對(duì)主推。因此，我們的促銷活動(dòng)重點(diǎn)在此類售點(diǎn)開(kāi)展。招聘臨促：促銷員演示和詳解。陳列和形象更新：將不同類型的海鮮作對(duì)比，給出有關(guān)海鮮的詳細(xì)資料。注意資源的投放和集中優(yōu)勢(shì)兵力。旺季的時(shí)候，其他店鋪也是重兵投入，估計(jì)各店鋪的投入力度會(huì)更大。因此，各地要注意借力打力和集中優(yōu)勢(shì)兵力，必須抓住主動(dòng)攔截顧客并帶到柜臺(tái)前這一關(guān)鍵環(huán)節(jié)。篇二：海鮮文案英文鵝肝Knownastheworld'stopthreedelicacies,delicatetexture,tastedelicious,nutritious,nourishinghealth.BeEurope 精選公文范文 6 精選公文范文 andtheUnitedStatesastheworld'stopthreedelicious.松露Knownastheworld'stopthreetreasures,liketheFrenchdreamloverkisstopraiseher.Theedibletrufflesmell,richinprotein,aminoacid.Therequirementsforthegrowthenvironmentisextremelyharsh,andcannotbeartificiallycultivated,theproductionofrare,rareandexpensive.Knownastheworld'stopthreedelicacies,ablackpearlelfpraise.ContainsrichvitaminA,B,Dandcalcium,phosphorus,ironandotherminerals,aminoacidsandothersubstances.Forafemalefriend,eatsturgeoncaviarcannotonlynourishingyinandenhancethebody'simmunity,beauty,anti-aging,morefortheobese,sorenessandweaknessofwaistandkneesareofgreathelp.Canpromotetheskintosecreteaspecial 精選公文范文 substance,reducefat.帝王蟹Alaskakingcrabnutritionrichhighprotein.Richintraceelements,etc..Thestudyfoundthatinrecentyears,fortherehabilitationoftuberculosisinthetonic.TraditionalChinesemedicinebelievesthatithasheatclearinganddetoxification,repairofbonemarrow,nourishingbloodcirculation,throughthemeridians,andthebenefitofthelimbs,continuedtohurt,nourishingliveryin,theeffectoffillingthestomach.黃金蟹FromScotlandtotheNorth200metersbelowthewaterdepthwatersfishing,theBritishgoldcrabhealthyfertile,richnutrition,deliciousredpaste,fleshy,freshandtender.澳洲龍蝦Australianlobsternutritionisrich,thefleshsoft,easytodigest,physical 精選公文范文 8 精選公文范文 weaknessanddiseaseneedtobenursedbacktohealthisexcellentfood.Andrichinmagnesium,magnesiumhasanimportantroleintheregulationofcardiacactivity,canbeagoodprotectionofcardiovascularsystem.加拿大龍蝦CanadianLobsterisknownasthekingofseafood,andthecontentofsaturatedfat,caloriesandcholesterolinCanadianLobsterislowerthanthatofmanypeople.CanadianLobstereachcaloriecontentoflessthan100,theCanadianLobsterischoiceforvariousfoodlovers.古巴龍蝦CubalobsterisknowninCubalobsterkingprawnswithhighprotein,lowfat,andthefatismainlyunsaturatedfattyacidcompositionandsuitableforthebodytoabsorb.Thecontentsoftraceelementssuchaszincandiodineintheshrimpmeat 精選公文范文 9 精選公文范文 oftheCubanlobsterarehigherthanthoseofotherfoods.Atthesametime,itsmusclefibersdelicate,easydigestionandabsorption.鰲蝦FromtheNewZealanddeep-seacrayfish,calledtheNewZealandNationaltreasure.Brightcolorfresh,ZhoushenOnyxwithsuetwhite,glitteringandtranslucent;meattender,elastic,mouthfeelissuitableandsmoothfreshsweet.Isthebestrawmaterialforsashimiandporridge.阿根廷紅蝦GrowthinthesouthernArgentinewaters,pure,nopollution,lowwatertemperature,redshrimpgrownaturallyinthiskindofenvironment,nutritionisrich,freshtaste.Thewaterimmediatelyafterrapidfreezingtominus20degreesCelsius,tolocktheshrimpfreshnessandnutrition.Wild,wild,thewaterspurelowtemperaturegrowth;simplecooking,taste 精選公文范文 10 精選公文范文 fresh,brightcolor,richnutrition,Argentina'snationaltreasures.牡丹蝦”Thekingofpeony,cookingshrimp,gourmet”globalshrimp,becauseofitsbrightredcolorintheChineseregionknownas“Peonyshrimp”.Peonyshrimptorawfood,shrimpmeatfat,highlyflexible,veryfresh,sweetflavor,longaftertaste.Peonyshrimpisgreatdelicioussashimi,welcomedbytheChineseinwesternCanada,knownas“Vancouvershrimp”BCshrimp,signifyingitsrepresentative.生蠔Theship'stopseafoodoysters,wearepraisedas“theGodeatermagicfood”.AtownAnshen,YangYin,Ruanjiansanjieeffect.Per100gofoysters,zinccontentofupto,amaneverydaytoeatacanmeettheneedsofthebodyofzinc;,金槍魚(yú) 精選公文范文 Tunahasa“man'sgasstation,women'sbeautysalon”andpraisedthereputation.Proteincontentisashighas20%,butthefatcontentisverylow,commonlyknownastheseabedchicken,nutritionalvalueishigh.Mostofthefattyacidsinfishareunsaturatedfattyacids,andtheaminoacidsinthefisharecomplete,andthebodyneeds8kindsofaminoacids.Alsocontainsvitamins,richiniron,potassium,calcium,magnesium,iodineandothermineralsandtraceelements.EPA,alsoknownasOMEGA3,isauniquenutrientfortuna.銀鱈魚(yú)InEurope,silvercodisknownasthe“onthetable”,theFrenchmoredirectlycalledit“l(fā)iquidgold”,showingthatit'shighnutritionalvalue.ThequalityoftheCODisthick,lessthorn,delicious,nutritionexpertspointedoutthatitsproteincontentisveryhigh,whilethefat 精選公文范文 12 精選公文范文 contentisverylowtolessthan%,whilecontainingA,D,E,DHAandhighgradeproteininatimelymanner.三文魚(yú)Salmonisrichinunsaturatedfattyacids,canreducebloodfatandbloodcholesterol,preventcardiovasculardisease.Italsocontainsasubstancecalledastaxanthin,whichisaverypowerfulantioxidant.The-3fattyacidscontainedinitareessentialforbrain,retinaandnervoussystem,andithastheeffectofenhancingbrainfunction,preventingseniledementiaandpreventingvisualimpairment.Caneffectivelypreventtheoccurrenceanddevelopmentofchronicdiseasessuchasdiabetes,development,withaveryhighnutritionalvalue,enjoythe“watertreasures,caneatthediamond”intheworld.鮑魚(yú)AbaloneisChinesetraditionalrare 精選公文范文 ingredients,rankedthefourlargestseafoodfirst.Knownasthe“ocean'sears”.Abaloneisrichinprotein,butalsoalotofcalcium,iron,iodineandvitaminAandothernutrients.Nutritionis7timestheAustralianwalnut.CanYin,liver,kidney,adrenalglandsecretioncanbeadjusted,withtwo-wayregulationofbloodpressure.Meatalsocontainsacomponentcalled“Bao”,whichcandestroytheessentialmetabolitesofcancercells.東星斑Knownasthe“emperorofthegrouperfish”,nourishingtheliverandkidney,prolonglifethemeatisaldente,nutritionalvalueisincomparabletootherseafood.Atthesametime,thedeepseaeaststarspoteasytodigest,theabsorptionrateisextremelyhigh,85%-90%forthehumanneedeachneed,ishelpfulforthehumanbrainandthevisiondevelopment.DeepSeaEastStarspecklefishcontains 精選公文范文 14 精選公文范文 20kindsofhumanbodyneedstraceelements,vitamins,hasthecharacteristicsofhighprotein,lowfat,lowcholesterol,skinofthegelatinouslayercontainsalargenumberof“angularsandene”components,specialeffectsofbeautyelements;fishboneandprecious“cerebralgold”ingredients,canactivatethebraincells,improvememory,delaytheagingbrain.蘇眉魚(yú)Wrasseisexpensive,itsdelicatemeat,particularlyfresh.Highcontentofproteinandfatcontentlow,exceptforaminoacidscontaininghumanmetabolismmust,alsoisrichinmanykindsofinorganicsaltandiron,calcium,phosphorus,andavarietyofvitamins;glialskinnutrients,toenhancetheintegrityoftheepithelialtissuegrowthandhasanimportantroletopromotethesynthesisofcollagen,knownasfishskincareandbeauty.Especiallyforwomen 精選公文范文 15 精選公文范文 postpartumconsumption.Themedicinalvalueofthespleen,Qiandqi.海參Seacucumberknownasthe“argininerichman”,richinprotein,lessfatandcholesterol.Thereare8kindsofessentialaminoacidsinhumanbody,andthecontentofarginineandlysineisthemostabundant.Itcontainsrichtraceelements,especiallycalcium,vanadium,sodium,seleniumandmagnesium.Accordingto“supplementtocompendiumofMateriaMedica”intherecord:seacucumber,sweetandsalty,kidney,tonifyingessence,takenintheurine,atrophyofcureimpotence,theirsexualwarming,footenemyginseng,namedseacucumber.Theseacucumberhasthefunctionofimprovingmemory,delayingtheagingofthegonad,preventingarteriosclerosis,diabetesandantitumor.牛肉 精選公文范文 Snowflakebeefisknownas:“theneedforbeef”,whichcontainsalargenumberofhumanbodyisneededforfattyacids,withbeeffatcontentincreased,butthecontentofcholesteroldecreased.Containsrichprotein,aminoacidcompositionthanporkismoreclosetothehumanbodyneeds,canimprovethebody'sresistancetodisease,thegrowth,developmentandoperation,aftertheillnessnursedbacktohealthinadditionalbloodloss,tissuerepair,etc.aspectsdon'tappropriate.Wintereatbeef,warmstomach,wintertonicjiapin.海膽Theseaurchin,goodseanaturalnourishingyinyang.Containing30%ofthetotalfattyacidsaccountedformorethantwenty,canpreventcardiovasculardisease.Isnotonlyakindofgoodseafooddelicious,isavaluableChineseherbalmedicine.Themain nutritional 精選公文范文 17 精選公文范文 componentsofseaurchineggsforprotein,lecithin,riboflavin,thiamine,fattyacidetc..Thefattyacidscontainedinseaurchineggshaveagoodeffectonthepreventionofcertaincardiovasculardiseases.Chinesemedicinebelievesthatseaurchineggstastesalty,flat,withRuanjianphlegm,swellingoftheefficacyofnode,inhibitcancercellgrowth.娃娃魚(yú)Animalsgiantsalamanderisakindofhighediblevalue,itsmeatistender,delicioustaste,containshighprotein,richaminoacidsandtraceelements,highnutritionalvalue,knownas“ginsenginwater”,thegiantsalamandermuscleproteinrichin18kindsofaminoacids,essentialaminoacidscoreishigh,thegiantsalamanderfitsapatternofhumanrequirementdegreeisquitehigh,whichcontainsricheasytolackoflysineinourstaplefood,toeatstaplefoodreasonablecollocation,toproteinsplaya 精選公文范文 18 精選公文范文 complementaryrole.龍膽斑Gentiangrouper,highprotein,andfatcontentislow,inadditiontocontainingaminoacidsnecessarytohumanbodymetabolism,alsorichinmanykindsofinorganicsaltandiron,calcium,phosphorus,andvariousvitamins.Fishskingelatinnutrients,toenhancetheintegrityoftheepithelialtissuegrowthandpromotethesynthesisofcollagencellsplayanimportantrole,iscalledthebeautyofthefish.Especiallysuitableforafterchildbirth,itisonthetableonthemarket.河豚“Don'teatfugu,don'tknowfish,thepufferhassuchahighreputation,hasbeenhailedasaworldafresh.Musclepufferfishwhiteasthecream,meatWeiYubeauty,sotender,containshighprotein,richnutrition.Eatingmeatpufferfish,inadditiontotastethedelicious,havelowerbloodpressureandwaistlegweakness,restoreenergy,andotherfunctions. 精選公文范文 精選公文范文 松茸Tricholomamatsutakeisakindofpurenaturalrareandpreciousediblefungus,knownas“thekingofbacteria”.Researchprovesthattricholomamatsutakeisrichinprotein,thereare18kindsofaminoacids,14kindsofessentialtraceelements,49kindsofactivenutrients,5kindsofunsaturatedfattyacid,nucleicacidderivatives,peptidesandotherrareelements.Theothercontainsthreepreciousactivesubstance,respectivelyisdoublechaintricholomamatsutake,tricholomamatsutakepolypeptidepolysaccharideandtheworld'suniqueanti-cancersubstances,tricholomamatsutakealcohol,istheworld'smostpreciousnaturalinclass.Haveaspecialaroma,tastesuchasabalone,verysmoothandrefreshing.扇貝Scallopisscallopsofbivalvemollusksofthegenusappellation,about 精選公文范文 20 精選公文范文 morethan400kinds.Shell,meat,pearllayerhasaveryhighusevalue.Alotofscallopsasfoodtoeat.Scallopsandseafan,itsmeatisdelicious,nutritious,itclosedshellmuscleis“scallops”afterdried,listedasoneoftheeightJane.藍(lán)蟹Bluecrab,alsoknownasgreencraborglidesgracefullydeliciouscrab,isakindofdistributedinthesouthernIndianOceanwestAtlantic,Australia,CentralAmerica'sPacificcoastandthegulfofMexicocrustaceans,tastedelicious.Bluecrabisdelicious,richinvitaminwithanaverageof15%ofthemeat,therearehighlevelsofvitaminB12.Aslongas3ouncesofcrabmeatcanprovidealltherequiredvitamins.Italsohassomemedicinalvalue,itcontainsspecialfoodfibercomposition,haveanti-cancereffects,atthesametime,itisalsoakindofhighproteinsupplements,containsrichproteinand 精選公文范文 21 精選公文范文 traceelements,haveverygoodnourishingeffect,goodforhealth.老虎斑Tigerspotfishskinthick,bellyisfull,fleshycrispy.Highproteincontent,andlowinfat,inadditiontocontainingaminoacidsnecessarytohumanbodymetabolism,isrichinmanykindsofinorganicsaltandiron,calcium,phosphorus,andvariousvitamin;Fishskingelatinnutrients,toenhancetheintegrityoftheepithelialtissuegrowthandpromotethesynthesisofcollagencellsplayanimportantrole,iscalledthebeautyofthefish.Especiallysuitableforafterchildbirth.啤酒Germanbeeronlymalt,hops,waterandyeastinavarietyofrawmaterialsproduction,sotheGermanbeerbecamesynonymouswithpurebeer.SeniorGermanbeerfoamisexquisite,andbrokenandfallentoslow,:bubblesarewonderful 精選公文范文 22 精選公文范文 aroma-andofflowersandplantsstayon.FullyreflectsthehighproportionofseniorGermanbeerwortandreal.Germanbeersomecommonalityhasmellowandintothethroatsmooth.雞尾酒Cocktailisamixeddrink,itiscomposedoftwo