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主題概念/SUBJECTCONCEPT

IP設計

我們設計的IP形象名字叫福瑞兔,福瑞兔是一只可愛的萌動的小兔,它是十二生肖中排行第

四的動物,地支為卯,“卯”表示春意,代表黎明,充滿著生機。它機智敏捷,安靜美好,同時兔

子寓意福瑞吉祥,給人帶來幸福安康,與英文ToFree同音,蘊含積極陽光的心態(tài),以及對自

由和快樂的向往。

概念闡述

新年兔潮大會是為2023新年所推出的美陳主題,兔潮代表兔年的潮流時尚,同時有諧音梗

“吐槽”的寓意,把去年的不如意一吐為快,為新年許下心愿,望心想事成。

新年到,兔個潮!

兔個潮,來交個新朋友!

這些年許下的愿,都沒實現(xiàn),今年就兔個潮吧!

春節(jié)限定,無限兔潮!

關(guān)鍵詞

國風、可愛、萌動、氛圍裝置

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FG網(wǎng)國究骸覘國◎賑頜因雙谷立辿

\\|/zx\//____________

/N//w、、“

力IHSMrW-//

K-----o------

K\\//^MHnn|R^^

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形象設計

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形象設計降◎弱晦悶-囤-雙--谷--衛(wèi)mI

想一平

我去找冷岱放空一會

偶J8女雙子

明了我

可看初施膿我是思想者直是無語

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形象設計瞪處盾郡⑥網(wǎng)國始DI

福瑞兔NA媒

FREERABBIT

SHOWME

THELUCK

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形象設計U?密叵泅國始nil

福瑞兔NA黑

FREERABBIT

SHOWME

THELUCK

LUCKYRICH

__________________J

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形象設計年@輟懿7-笈行一

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NEWYEARROASTNEWY&ARROAST

形象設計姆歷夕涵納感?但物?做郛夕海幽—胞瓢g1⑧―鼠se國:谷?一

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NEWYEARROASTNEWYFARROAST

形象設計

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視覺設計—②儂跳酗辿

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視覺設計"M晦也鼐。尊豌酗幽

NEWYEAR

視覺設計

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視覺設計

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?■■NewYearRoastNewYearRoastNewYearRoast

^Merry^'-Christmas

=L3,■iiHitOSJ

^=>

rsar^NewY-__ti^ppyYear嘲

HitQM*?EJHWZ.Mi妙£,?MftuJOU.

AIJ02J

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視覺設計

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視覺設i,儂咽]付展國3@即

%,,

,-'-------_-—

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視覺設計

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視覺設計

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NEWYEARROAST

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NEWYEARROAST

場景設計

「?空外階梯

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場景設計Eit21l!

r室外廣場-1』兔潮天團(方陣)

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場景設計Eit21l!

r室外廣場?2』兔潮天團(單列)

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NEWYEARROASTNFWYEARROAST

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NEWYEARROAST

場景設計

聽所有人修

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場景設計,50^@顫鈉

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國見谷口北

KWWT

A揚

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場景設底后?—

『主中庭-2』

別內(nèi)卷7,

《券,芯笑匚c7

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場景設計/曲顫齷酶贏畫切谷口北

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場景設計’5G國N底密日圓蝎網(wǎng)國見谷衛(wèi)]

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NEWYEARROASTNEWYEARROAST

場景設計'SC即胭傍弱晦悶11初谷□川

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場景設計y星變岡厚密質(zhì)吟網(wǎng)

----------------I

『長廊」花樣長廊

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場景設計.§瑾的性傍弱BON!___________-E--W---W-I

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NEWYEARROAST

場景設計

大展鴻兔

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場景設計5?圃艇傍弱晦網(wǎng)固見谷UI

FDP-2J揚眉兔氣

a訴M:

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NEWYEARROAST

固始DW

rDP-3j花樣兔潮

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場景設計,8?既犯傍弱晦悶

rDP-4j難得糊兔

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場景設計'SC即胞密弱晦N11初件

rDP-5j奉旨兔潮

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場景設計'SC即胞密弱晦N__________________________________11初件

rDP-5j奉旨兔潮

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場景設計,像型S肥傍弱晦網(wǎng)—固見谷口”

rDP-7j兔潮轉(zhuǎn)運(>O

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場景設計,SC團腮傍弱晦網(wǎng)__________固見谷口?

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場景設計'SC即胭傍弱晦悶11初谷□川

rDP-11j卷兔重來

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