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INDUSTRY
REPORT
2022-2023Credit:Rath?nny
WineEstateWineGB
TradeSurvey
ResultsIntroductionContents3
Vineyards&Wineries;Hectarage&Plantings4-5
PlantinginDetail6
PlantingGrowthProjections7
ProductioninDetailAccuratedataisimportantinanyindustry,especiallyonethatisgrowingasquicklyasours.ThisyearWineGBcreatedthemostcomprehensivedatasetourindustryhaseverseen.WineGB’sbroadmembershipmeansthatournewIndustrySurveycollecteddatacoveringover90%ofEnglishandWelshwineproduction.WithsomewelcomenewinputsfromWineStandards,wenowhavethemostaccuratepictureofourindustrytodate.EnglishandWelshwinesareinauniquepositiontodeliver.OurSustainableWinesofGreatBritain(SWGB)Schemenowhas19fullycerti?edmembers,andweareabouttounveiltheresultsofareviewthatwillputsustainabilityattheheartofallourworkers,withapredicted50%growthby2025,andafurther8,300employedinseasonal/parttimework.It’safascinatingsnapshotofourincreasingeconomicimpact,andwithwine8
ProductionGrowthProjections9-10
Sales&Distribution11
WineTourism12
Employment&Sustainabilitytourismbecominganimportantsourceofvaluetoourproducersandtheirlocalareas,ourcontributiontothewidereconomyissettogrowwithus.members’activities.Perhapsthisiswhyweareseeinganincreaseinthenumberofmoderndisease-resistantvarieties(oftencalledPiWis),asproducersarelookingforareliablecropandlowerinterventionviticulture–importantfeaturesinthefaceofclimatechange.Thishighlightsaneedformoreresearchinviticultureandwinemakingtomakethemostoftheseexcitingnewvarieties.SourcesItisoftensaidthattheseareexcitingtimesforEnglishandWelshwineandthisyearisnoexception.Thisdataprovidesanewlevelofinsight,givesusabaselineforfuturereports,andenablesustomakeevidence-baseddecisionsforthebene?tofourWineGBIndustrySurvey:Thisdataenablesustoidentifynewopportunitiesandrisks,andseetheemergingtrendsthatcoulddrivetheindustryforwardintonewterritories,ultimatelyincreasingvalueandchoiceforwineconsumers.155responsescapturing91%ofwineproductioninBritain.membersandourindustry.WineStandards:o?cialdataonwineproduction;numberofvineyardsandwineries;varietal,plantingandtotalhectarage.Consumersaredemandingmorelocallyproduced,environmentallyfriendlyproducts,somethingthatViticultureistheUK’sfastestgrowingagriculturalsector*,andwecannowsaythatitemploysaround2,300FTENed
AwtyInterimCEO,
WineGB*Basedonconsistentgrowthsince2008(.uk/government/statistics/agricultural-land-use-in-england/agricultural-land-use-in-england-at-1-june-2022)2Vineyards
&
WineriesHectarage&
PlantingsOther-1.9ha3,928ha*Active
vineyards(commercialvineyardsinactiveproduction)now
total
3,230haandaccountfor
82%of
total
hectarage.
Theaverage
yieldfromtheseactivevineyardsis4.8tonnesper
hectare.A
further
600haisstill
to
comeintocommercial
production(i.e.,thevineshave
recently
beenplanted)andarecountedasnon-productive.Theremaininghectaragecomesfromhobby
(non-commercial)andabandoned
vineyards.under
vineinBritain943
209UP74%in?veyearsvineyardswineriesWales
-70.3ha1980s1990s2000s683ha2010s2020s923ha210ha150ha2,200haSource:WineStandardsEngland-3,855ha*This?guredoesnotincludeplantingsfor2023.Estimatedplantingsfor2023are1.75mvines,equivalentto400ha.3MostPlantedGrape
VarietiesPlanting
in
DetailTo
p
ten
variety(ha)MostPlantedCountiesChardonnay(31%oftotalplantings)1,228PinotNoir(29%oftotalplantings)1,141343298122EnglandWalesPinotMeunier(9%oftotalplantings)County(ha)County(ha)Bacchus(8%oftotalplantings)Kent1,033Monmouth22(26%oftotalplantings)(0.6%
oftotalplantings)SeyvalBlancWest
Sussex(15%oftotalplantings)57049338032512795Carmarthenshire(0.3%
oftotalplantings)119(3%oftotalplantings)Solaris9572666158EastSussex(13%oftotalplantings)Vale
ofGlamorgan(0.2%
oftotalplantings)ReichensteinerPinotNoirPrécoceRondoHampshire(10%oftotalplantings)Powys(0.2%
oftotalplantings)8Essex(8%oftotalplantings)Gwynedd(0.2%
oftotalplantings)7PinotGrisSurrey(3%oftotalplantings)Ceredigion(0.2%
oftotalplantings)6Chardonnay,PinotNoir
andPinotMeunier
accountforaround70%of
total
plantings.Hybrids,includingPiWis,now
makeup10%of
all
plantings.New
entrantsto
theGBwineindustry
accountfor55%of
new
plantings.Gloucestershire(2%oftotalplantings)Denbighshire(0.1%
oftotalplantings)2Inthetop10mostplantedcounties,Gloucestershirehasclimbedonespotfromlast
year’sreportandnow
sitsaheadof
Devon.However,
half
of
new
plantingsare
nowtakingplaceoutsideof
thetop10counties.In2022,therewere
anadditional
40haplantedinKent,23hainEssex,20hainHertfordshire,19hainHerefordshire,18hainDorsetandanadditional
6haplantedin
West
Sussex,Norfolk,Worcestershire,East
Yorkshire,
andNorthamptonshire.Devon(2%oftotalplantings)92Pembrokeshire(0.1%
oftotalplantings)2Dorset(2%oftotalplantings)90Anglesey(0.04%
oftotalplantings)1.51.2Su?olk65Conwy(2%oftotalplantings)(0.03%
oftotalplantings)Source:
WineStandards4Planting
in
DetailWhilePinotNoir
featuresinthetop5mostplanted
varietiesinall
sevenregions,thereismore
variationinplantingsofChardonnay
andPinotMeunier.IntheMidlandsandNorthofEngland,Chardonnay
andPinotMeunier
donotfeatureinthetop5list,
yet
intheSouthEastandWessex
they
come?rstandthirdrespectively.Popular
Vitis
viniferacrossingBacchusislistedinthetop5for
all
Englishregions,
withsigni?cantplantingsintheEastandSouthEast.Seyval
Blanc,ahybrid
variety,showsmoreregional
variationinplanting,
withasigni?cantpresenceinthe
West,Midlands,andNorthof
England,andin
Wales.Regional
PlantingsMostplanted
varieties:EastThames
&
Chilterns
Midlands
&
North(Bedfordshire,Cambridgeshire,Essex,Hertfordshire,Norfolk,andSu?olk)(Berkshire,Buckinghamshire,andOxfordshire)(Cheshire,Cumbria,Derbyshire,East
Yorkshire,Lancashire,Leicestershire,Lincolnshire,Northamptonshire,Nottinghamshire,North
Yorkshire,Rutland,Shropshire,Souwth
Yorkshire,Sta?ordshire,Warwickshire,
West
Midlands,
WestYorkshire,andScotland)Variety(ha)Variety(ha)Variety(ha)PinotNoirPinotNoirChardonnayPinotMeunierBacchus33329Solaris252119171014599922616BacchusSeyvalBlancPinotNoirRondoChardonnayPinotMeunierPinotBlanc9Ortega3BacchusFun
facts:
ThereisCabernetFranc
plantedinNorth
YorkshireandNottinghamshire;CabernetSauvignoninHerefordshire
andDevon;CheninBlancinKentandCarmarthenshire;andSouth
EastWalesWessexWest(EastSussex,Kent,London,Surrey,and
West
Sussex)(Allcountiesin
Wales)(Dorset,Hampshire,IsleofWight,and
Wiltshire)(Cornwall,Devon,Gloucestershire,Herefordshire,IslesofScilly,Somerset,and
Worcestershire)MerlotinPowys,EastSussexandCornwall.Kent
hasthemostAlbari?o,Su?olkisthehotspotfor
Riesling,
whileEastSussexishometo
thehighestnumber
ofGewurztraminer
vines.
Therearenow
over
17haof
SauvignonBlancplantedintheUK,8haof
PiWigrapeDivico,and4haof
Gamay.Variety(ha)Variety(ha)Variety(ha)Variety(ha)ChardonnayPinotNoirPinotMeunierBacchus81172423113742PinotNoirSeyvalBlancChardonnaySolaris1111117ChardonnayPinotNoir1631155011PinotNoir103634332ChardonnaySeyvalBlancBacchusPinotMeunierBacchusSolarisRondo6SeyvalBlanc6Pinor
Meunier29Source:
WineStandards-All?guresroundeduptothenearestwholenumber5Planting
GrowthProjectionsVineplantingisprojectedtoreach7,600ha
by
2032.Registered9,100Thisisinline
withan2023PlannedForecast
-Lowestimated400haper
yearbeingplantedin2023and2024,and325haper
year
from2025
whichtallies
withthe2016to
2022annual
average.7,6006,000Central
ScenarioForecast
-HighThisisthecentral
forecastprojection.
Thehighforecastprojection
wouldseeplantingincreaseto
9,100haby
2023(basedonannual
plantingof500haper
year
from
2025,similar
to
levelsseenin2019),whilefor
thelow
forecast,planting
wouldincreaseto6,000ha(basedonannualplantingof
150haper
yearfrom
2025,similar
to
levelsseenfrom
2010to
2015).4,6003,900Source:Figurescitedare
WineGBestimatesbasedonhistorical
WineStandardsdataand?guresobtainedfromthe
WineGBIndustrySurvey.6Production
in
DetailProductionBreakdown
(2022)Sparkling(Method)Volume
ProductionTraditional
MethodCharmat/Tank
MethodCarbonation93%3%3%Other<0.5%Bottles(m)Sparkling68%Still32%31%28%36%32%32%Sparkling(Style)2017201820192020202120225.3WhiteRosé78%22%13.110.58.869%Still(Style)72%WhiteRoséRed62%21%16%1%64%9.068%Other12.268%12.2mbottlesisequivalentto91,323hl.62%ofthewineproducedwasmadefromvines/grapesownedbythewinery,thehighestpercentageeverrecorded,accordingtoWineStandards.Theremainingvolumewasproducedusinggrapesboughtundercontract.ProductionfiguresfromWineStandardsfor2022representa36%year-on-yearincrease,drivenbyanincreaseinhectarageinactiveproductionand20%increaseinyieldsfollowingthepoorweatherin2021.8.3mbottlesofsparklingwineand3.9mbottlesofstillwinewereproducedin2022.7Source:
WineStandards&
WineGBIndustry
SurveyTotalYield
(hl)ProductionBottles
(m)YearProduction
GrowthProjections20152016201720182019202020212022202320242025202620272028202920302031203237,97731,1165.14.139,89198,28978,60666,10767,09791,323102,00109,00118,000129,000140,000149,000158,000167,000176,000185,0005.313.110.58.8300,0009.0Total
Yield12.213.614.515.717.218.719.921.122.323.524.7BasePredictionMinimumPredictionMaximumPrediction250,000200,000150,000100,00050,000GB
wineproductionisprojectedto
reachbetween25mand29mbottlesby2032.Thisisthemid-rangeforecastprojectionbasedonthecentral
vineyardgrowthscenariomultipliedbythe10-year
average
yield.Those
vineyardsthathavealready
beenplantedupto2022
have
the
potential
to
produce
20m
bottles
a
yearby2028.600haofvinesareyettocomeintoproduction.TheUK’smarginal
climatecontinuestoprovide
vintagevariation,however
average
yieldper
hectareisonanupwardtrend.Since2010the10-year
averagehasincreasedfrom20to28hl/activeha.Giventhat60%ofall
plantinghastakenplacesince2015,thereispotential
for
yieldstoincreasefurther
as
vineyardsmatureandvine
yieldsnaturally
rise.Source:Figurescitedare
WineGBestimatesbasedonhistorical
WineStandardsdataand?guresobtainedfromthe
WineGBIndustrySurvey.8Sales
&
DistributionSalesbyvolumeThisyear’sWineGBIndustrySurveycaptured91%ofthetotalproduction(124producersandgrowers),makingitourmostreliableandrobustsurveytodate.2022–8mbottlesThebiggest25producersaccountfor83%oftotalsales.SalesdistributionbystyleDistribution
channelsDirect-to-consumersalestotal30%,whiletheo?-traderepresentsa41%share.5.6m
sparkling(69%)2.4m
still(31%)Cellardoor:direct-to-consumer19%11%Winery/vineyardwebsitesales:direct-to-consumerAsthee?ectsofCovid-19wearo?,purchasinghabitshaveUKon-trade(includingsalesviawholesalers)22%changed.Thiscanbeseeninthereductionofdirect-to-consumersalesandgrowthinon-ando?-tradeaccounts.Exportshaverisento7%oftotalsales,andwitharecordnineproducersexhibitingontheWineGBProWeinstandin2023,thislookssettocontinue.31%UKo?-trade(nationalaccounts)UKo?-trade(independentretail)Export31%10%7%69%Source:
WineGBIndustrySurvey9Sales
&
DistributionThisisanew
pieceof
datathatshowstheconsiderable
variationindistributionchannel
accordingtoproducer
size.
TheUK
on-ando?-traderemainthekeymarketsfor
thosethatproduceover80,000bottles,whilecellar
door
salesare
mostsigni?cantfor
microandsmall
producers,makingupto
12,000bottlesa
year.CellarDoor17%17%10%12%38%7%20%23%28%8%Largest>280,000
bottlesOwnonlineSalesUKo?-tradeNationalAccountsVery
Large
80-280,000
bottles28%13%6%4%7%UKo?-tradeIndependentRetailLarge32-80,000
bottles27%12%12%16%UK
on-tradeExportsMediumSmall12-32,000bottles4-12,000bottles31%10%11%41%Other/Unkown42%14%6%20%12%6%41%12%2%14%26%5%Micro<4,000
bottles0%25%50%75%100%10Wine
TourismIncomefromwinetourism*averagesat24%oftotalrevenue.Smallto
mediumproducers(upto
32,000bottleproduction)are
morereliantondirect-to-consumersalesandaphysicalsalespresence(cellardoor,
café,events),particularlyproducerslocatedintheMidlandsandNorthofEngland.Tourist
incomeas%of
total
revenue
-by
sizeLargest>280,000bottles11%VeryLarge
80-280,000bottles25%Over80%ofproducerso?eringwinetourismalreadyhaveacellardoorpresenceanddotoursandtastings.Onlyathirdcurrentlyo?erothertourismservices(café,accommodation,events,etc)butmanyareplanningto
implementnextyear.Large32-80,000bottles12-32,000bottles4-12,000bottles<4,000
bottles32%MediumSmall49%28%Basedon?guresfromthe
WineGB
TourismSurvey,conductedearlierthisyear,
2022visitornumbersto
GBvineyardsandwineriesrose17%comparedto
2021.However,thegrowthwasuneven:67%ofsurveyrespondentssawgrowth,othersremainedstatic.Halfofthosesurveyedare
expectingagreaterthan20%increaseintheirvisitornumbersoverthenext?veyears.Micro35%Tourism
income%-by
WineGBregionEast32%Midlands&NorthSouthEast75%HighestincreasesintheMidlands&North,
Wessex
andSouthEast15%33%Inboundcurrentlyaccountsfor<10%ofallvisitorsThames&ChilternsWales9%Wessex34%Source:
Win
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