2022-2023年葡萄酒行業(yè)報告（英）

INDUSTRY

REPORT

2022-2023Credit:Rath?nny

WineEstateWineGB

TradeSurvey

ResultsIntroductionContents3

Vineyards&Wineries;Hectarage&Plantings4-5

PlantinginDetail6

PlantingGrowthProjections7

ProductioninDetailAccuratedataisimportantinanyindustry,especiallyonethatisgrowingasquicklyasours.ThisyearWineGBcreatedthemostcomprehensivedatasetourindustryhaseverseen.WineGB’sbroadmembershipmeansthatournewIndustrySurveycollecteddatacoveringover90%ofEnglishandWelshwineproduction.WithsomewelcomenewinputsfromWineStandards,wenowhavethemostaccuratepictureofourindustrytodate.EnglishandWelshwinesareinauniquepositiontodeliver.OurSustainableWinesofGreatBritain(SWGB)Schemenowhas19fullycerti?edmembers,andweareabouttounveiltheresultsofareviewthatwillputsustainabilityattheheartofallourworkers,withapredicted50%growthby2025,andafurther8,300employedinseasonal/parttimework.It’safascinatingsnapshotofourincreasingeconomicimpact,andwithwine8

ProductionGrowthProjections9-10

Sales&Distribution11

WineTourism12

Employment&Sustainabilitytourismbecominganimportantsourceofvaluetoourproducersandtheirlocalareas,ourcontributiontothewidereconomyissettogrowwithus.members’activities.Perhapsthisiswhyweareseeinganincreaseinthenumberofmoderndisease-resistantvarieties(oftencalledPiWis),asproducersarelookingforareliablecropandlowerinterventionviticulture–importantfeaturesinthefaceofclimatechange.Thishighlightsaneedformoreresearchinviticultureandwinemakingtomakethemostoftheseexcitingnewvarieties.SourcesItisoftensaidthattheseareexcitingtimesforEnglishandWelshwineandthisyearisnoexception.Thisdataprovidesanewlevelofinsight,givesusabaselineforfuturereports,andenablesustomakeevidence-baseddecisionsforthebene?tofourWineGBIndustrySurvey:Thisdataenablesustoidentifynewopportunitiesandrisks,andseetheemergingtrendsthatcoulddrivetheindustryforwardintonewterritories,ultimatelyincreasingvalueandchoiceforwineconsumers.155responsescapturing91%ofwineproductioninBritain.membersandourindustry.WineStandards:o?cialdataonwineproduction;numberofvineyardsandwineries;varietal,plantingandtotalhectarage.Consumersaredemandingmorelocallyproduced,environmentallyfriendlyproducts,somethingthatViticultureistheUK’sfastestgrowingagriculturalsector*,andwecannowsaythatitemploysaround2,300FTENed

AwtyInterimCEO,

WineGB*Basedonconsistentgrowthsince2008(.uk/government/statistics/agricultural-land-use-in-england/agricultural-land-use-in-england-at-1-june-2022)2Vineyards

&

WineriesHectarage&

PlantingsOther-1.9ha3,928ha*Active

vineyards(commercialvineyardsinactiveproduction)now

total

3,230haandaccountfor

82%of

total

hectarage.

Theaverage

yieldfromtheseactivevineyardsis4.8tonnesper

hectare.A

further

600haisstill

to

comeintocommercial

production(i.e.,thevineshave

recently

beenplanted)andarecountedasnon-productive.Theremaininghectaragecomesfromhobby

(non-commercial)andabandoned

vineyards.under

vineinBritain943

209UP74%in?veyearsvineyardswineriesWales

-70.3ha1980s1990s2000s683ha2010s2020s923ha210ha150ha2,200haSource:WineStandardsEngland-3,855ha*This?guredoesnotincludeplantingsfor2023.Estimatedplantingsfor2023are1.75mvines,equivalentto400ha.3MostPlantedGrape

VarietiesPlanting

in

DetailTo

p

ten

variety(ha)MostPlantedCountiesChardonnay(31%oftotalplantings)1,228PinotNoir(29%oftotalplantings)1,141343298122EnglandWalesPinotMeunier(9%oftotalplantings)County(ha)County(ha)Bacchus(8%oftotalplantings)Kent1,033Monmouth22(26%oftotalplantings)(0.6%

oftotalplantings)SeyvalBlancWest

Sussex(15%oftotalplantings)57049338032512795Carmarthenshire(0.3%

oftotalplantings)119(3%oftotalplantings)Solaris9572666158EastSussex(13%oftotalplantings)Vale

ofGlamorgan(0.2%

oftotalplantings)ReichensteinerPinotNoirPrécoceRondoHampshire(10%oftotalplantings)Powys(0.2%

oftotalplantings)8Essex(8%oftotalplantings)Gwynedd(0.2%

oftotalplantings)7PinotGrisSurrey(3%oftotalplantings)Ceredigion(0.2%

oftotalplantings)6Chardonnay,PinotNoir

andPinotMeunier

accountforaround70%of

total

plantings.Hybrids,includingPiWis,now

makeup10%of

all

plantings.New

entrantsto

theGBwineindustry

accountfor55%of

new

plantings.Gloucestershire(2%oftotalplantings)Denbighshire(0.1%

oftotalplantings)2Inthetop10mostplantedcounties,Gloucestershirehasclimbedonespotfromlast

year’sreportandnow

sitsaheadof

Devon.However,

half

of

new

plantingsare

nowtakingplaceoutsideof

thetop10counties.In2022,therewere

anadditional

40haplantedinKent,23hainEssex,20hainHertfordshire,19hainHerefordshire,18hainDorsetandanadditional

6haplantedin

West

Sussex,Norfolk,Worcestershire,East

Yorkshire,

andNorthamptonshire.Devon(2%oftotalplantings)92Pembrokeshire(0.1%

oftotalplantings)2Dorset(2%oftotalplantings)90Anglesey(0.04%

oftotalplantings)1.51.2Su?olk65Conwy(2%oftotalplantings)(0.03%

oftotalplantings)Source:

WineStandards4Planting

in

DetailWhilePinotNoir

featuresinthetop5mostplanted

varietiesinall

sevenregions,thereismore

variationinplantingsofChardonnay

andPinotMeunier.IntheMidlandsandNorthofEngland,Chardonnay

andPinotMeunier

donotfeatureinthetop5list,

yet

intheSouthEastandWessex

they

come?rstandthirdrespectively.Popular

Vitis

viniferacrossingBacchusislistedinthetop5for

all

Englishregions,

withsigni?cantplantingsintheEastandSouthEast.Seyval

Blanc,ahybrid

variety,showsmoreregional

variationinplanting,

withasigni?cantpresenceinthe

West,Midlands,andNorthof

England,andin

Wales.Regional

PlantingsMostplanted

varieties:EastThames

&

Chilterns

Midlands

&

North(Bedfordshire,Cambridgeshire,Essex,Hertfordshire,Norfolk,andSu?olk)(Berkshire,Buckinghamshire,andOxfordshire)(Cheshire,Cumbria,Derbyshire,East

Yorkshire,Lancashire,Leicestershire,Lincolnshire,Northamptonshire,Nottinghamshire,North

Yorkshire,Rutland,Shropshire,Souwth

Yorkshire,Sta?ordshire,Warwickshire,

West

Midlands,

WestYorkshire,andScotland)Variety(ha)Variety(ha)Variety(ha)PinotNoirPinotNoirChardonnayPinotMeunierBacchus33329Solaris252119171014599922616BacchusSeyvalBlancPinotNoirRondoChardonnayPinotMeunierPinotBlanc9Ortega3BacchusFun

facts:

ThereisCabernetFranc

plantedinNorth

YorkshireandNottinghamshire;CabernetSauvignoninHerefordshire

andDevon;CheninBlancinKentandCarmarthenshire;andSouth

EastWalesWessexWest(EastSussex,Kent,London,Surrey,and

West

Sussex)(Allcountiesin

Wales)(Dorset,Hampshire,IsleofWight,and

Wiltshire)(Cornwall,Devon,Gloucestershire,Herefordshire,IslesofScilly,Somerset,and

Worcestershire)MerlotinPowys,EastSussexandCornwall.Kent

hasthemostAlbari?o,Su?olkisthehotspotfor

Riesling,

whileEastSussexishometo

thehighestnumber

ofGewurztraminer

vines.

Therearenow

over

17haof

SauvignonBlancplantedintheUK,8haof

PiWigrapeDivico,and4haof

Gamay.Variety(ha)Variety(ha)Variety(ha)Variety(ha)ChardonnayPinotNoirPinotMeunierBacchus81172423113742PinotNoirSeyvalBlancChardonnaySolaris1111117ChardonnayPinotNoir1631155011PinotNoir103634332ChardonnaySeyvalBlancBacchusPinotMeunierBacchusSolarisRondo6SeyvalBlanc6Pinor

Meunier29Source:

WineStandards-All?guresroundeduptothenearestwholenumber5Planting

GrowthProjectionsVineplantingisprojectedtoreach7,600ha

by

2032.Registered9,100Thisisinline

withan2023PlannedForecast

-Lowestimated400haper

yearbeingplantedin2023and2024,and325haper

year

from2025

whichtallies

withthe2016to

2022annual

average.7,6006,000Central

ScenarioForecast

-HighThisisthecentral

forecastprojection.

Thehighforecastprojection

wouldseeplantingincreaseto

9,100haby

2023(basedonannual

plantingof500haper

year

from

2025,similar

to

levelsseenin2019),whilefor

thelow

forecast,planting

wouldincreaseto6,000ha(basedonannualplantingof

150haper

yearfrom

2025,similar

to

levelsseenfrom

2010to

2015).4,6003,900Source:Figurescitedare

WineGBestimatesbasedonhistorical

WineStandardsdataand?guresobtainedfromthe

WineGBIndustrySurvey.6Production

in

DetailProductionBreakdown

(2022)Sparkling(Method)Volume

ProductionTraditional

MethodCharmat/Tank

MethodCarbonation93%3%3%Other<0.5%Bottles(m)Sparkling68%Still32%31%28%36%32%32%Sparkling(Style)2017201820192020202120225.3WhiteRosé78%22%13.110.58.869%Still(Style)72%WhiteRoséRed62%21%16%1%64%9.068%Other12.268%12.2mbottlesisequivalentto91,323hl.62%ofthewineproducedwasmadefromvines/grapesownedbythewinery,thehighestpercentageeverrecorded,accordingtoWineStandards.Theremainingvolumewasproducedusinggrapesboughtundercontract.ProductionfiguresfromWineStandardsfor2022representa36%year-on-yearincrease,drivenbyanincreaseinhectarageinactiveproductionand20%increaseinyieldsfollowingthepoorweatherin2021.8.3mbottlesofsparklingwineand3.9mbottlesofstillwinewereproducedin2022.7Source:

WineStandards&

WineGBIndustry

SurveyTotalYield

(hl)ProductionBottles

(m)YearProduction

GrowthProjections20152016201720182019202020212022202320242025202620272028202920302031203237,97731,1165.14.139,89198,28978,60666,10767,09791,323102,00109,00118,000129,000140,000149,000158,000167,000176,000185,0005.313.110.58.8300,0009.0Total

Yield12.213.614.515.717.218.719.921.122.323.524.7BasePredictionMinimumPredictionMaximumPrediction250,000200,000150,000100,00050,000GB

wineproductionisprojectedto

reachbetween25mand29mbottlesby2032.Thisisthemid-rangeforecastprojectionbasedonthecentral

vineyardgrowthscenariomultipliedbythe10-year

average

yield.Those

vineyardsthathavealready

beenplantedupto2022

have

the

potential

to

produce

20m

bottles

a

yearby2028.600haofvinesareyettocomeintoproduction.TheUK’smarginal

climatecontinuestoprovide

vintagevariation,however

average

yieldper

hectareisonanupwardtrend.Since2010the10-year

averagehasincreasedfrom20to28hl/activeha.Giventhat60%ofall

plantinghastakenplacesince2015,thereispotential

for

yieldstoincreasefurther

as

vineyardsmatureandvine

yieldsnaturally

rise.Source:Figurescitedare

WineGBestimatesbasedonhistorical

WineStandardsdataand?guresobtainedfromthe

WineGBIndustrySurvey.8Sales

&

DistributionSalesbyvolumeThisyear’sWineGBIndustrySurveycaptured91%ofthetotalproduction(124producersandgrowers),makingitourmostreliableandrobustsurveytodate.2022–8mbottlesThebiggest25producersaccountfor83%oftotalsales.SalesdistributionbystyleDistribution

channelsDirect-to-consumersalestotal30%,whiletheo?-traderepresentsa41%share.5.6m

sparkling(69%)2.4m

still(31%)Cellardoor:direct-to-consumer19%11%Winery/vineyardwebsitesales:direct-to-consumerAsthee?ectsofCovid-19wearo?,purchasinghabitshaveUKon-trade(includingsalesviawholesalers)22%changed.Thiscanbeseeninthereductionofdirect-to-consumersalesandgrowthinon-ando?-tradeaccounts.Exportshaverisento7%oftotalsales,andwitharecordnineproducersexhibitingontheWineGBProWeinstandin2023,thislookssettocontinue.31%UKo?-trade(nationalaccounts)UKo?-trade(independentretail)Export31%10%7%69%Source:

WineGBIndustrySurvey9Sales

&

DistributionThisisanew

pieceof

datathatshowstheconsiderable

variationindistributionchannel

accordingtoproducer

size.

TheUK

on-ando?-traderemainthekeymarketsfor

thosethatproduceover80,000bottles,whilecellar

door

salesare

mostsigni?cantfor

microandsmall

producers,makingupto

12,000bottlesa

year.CellarDoor17%17%10%12%38%7%20%23%28%8%Largest>280,000

bottlesOwnonlineSalesUKo?-tradeNationalAccountsVery

Large

80-280,000

bottles28%13%6%4%7%UKo?-tradeIndependentRetailLarge32-80,000

bottles27%12%12%16%UK

on-tradeExportsMediumSmall12-32,000bottles4-12,000bottles31%10%11%41%Other/Unkown42%14%6%20%12%6%41%12%2%14%26%5%Micro<4,000

bottles0%25%50%75%100%10Wine

TourismIncomefromwinetourism*averagesat24%oftotalrevenue.Smallto

mediumproducers(upto

32,000bottleproduction)are

morereliantondirect-to-consumersalesandaphysicalsalespresence(cellardoor,

café,events),particularlyproducerslocatedintheMidlandsandNorthofEngland.Tourist

incomeas%of

total

revenue

-by

sizeLargest>280,000bottles11%VeryLarge

80-280,000bottles25%Over80%ofproducerso?eringwinetourismalreadyhaveacellardoorpresenceanddotoursandtastings.Onlyathirdcurrentlyo?erothertourismservices(café,accommodation,events,etc)butmanyareplanningto

implementnextyear.Large32-80,000bottles12-32,000bottles4-12,000bottles<4,000

bottles32%MediumSmall49%28%Basedon?guresfromthe

WineGB

TourismSurvey,conductedearlierthisyear,

2022visitornumbersto

GBvineyardsandwineriesrose17%comparedto

2021.However,thegrowthwasuneven:67%ofsurveyrespondentssawgrowth,othersremainedstatic.Halfofthosesurveyedare

expectingagreaterthan20%increaseintheirvisitornumbersoverthenext?veyears.Micro35%Tourism

income%-by

WineGBregionEast32%Midlands&NorthSouthEast75%HighestincreasesintheMidlands&North,

Wessex

andSouthEast15%33%Inboundcurrentlyaccountsfor<10%ofallvisitorsThames&ChilternsWales9%Wessex34%Source:

Win