商務(wù)英語(yǔ)函電信函寫作格式和結(jié)構(gòu)教學(xué)課件

chapterlBusinessEnglishLettersWriting商務(wù)英語(yǔ)信函的寫作Preface1.DefinitionIQ:WhatdoesEBCreferto?Englishbusinesscorrespondencereferstotheletters.cables.telexes.faxesande-mailsdealingininternationalbusiness,aswellasindomestictrade.ofcourse口2.AimThepurposeofthiscourseistohelpyoutlearnhowtowritegoodbusinesslettersbyusingup-to-dateexpressionsinthesimplestpossibleIelanguage.Q)3.FeaturesQ:WhatarethedifferencesbetweenEBCandotherEnglishcoures?1.Ithasitsuniquelanguagestyleand4Jargons(行話)2.Itisfullofbusinessterminations(術(shù)語(yǔ))andabbreviations3.ThereisacloserelationbetweenebcandinternationaltradeExamples:TrytoexplainthefollowingunderlinedexpressionsWeareinthemarketforsilkblousesandshouldbepleasedifyoucouldkindlyguoteusyourkeenestpricesforthegoodsbelowOfferquotationordercounterofferletterofcreditCIFFOBYLIl/IRVD4.WritingPrinciples1.Businessletter-writingisanessentialpartofbusiness2.Theletterisoftenanevidenceofanarrangementoracontract,andmustthereforebewrittenwithcare3.TheaimofletteristosecuretheinterestofthereaderandhiscooperationWritingPrinciplesofbusinessLetters7Cs)Courtesy禮貌語(yǔ)言要有禮且謙虛,及時(shí)地回信也是禮貌的表現(xiàn)12)Clarity清楚意思表達(dá)明確,要注意:(一)避免用詞錯(cuò)誤:(二)注意詞語(yǔ)所放的位置:(三)注意句子的結(jié)構(gòu):u3)Conciseness1簡(jiǎn)潔(-)避免廢話連篇(二)避免不必要的重復(fù)(三)短句、單詞的運(yùn)用4Consideration體諒寫信時(shí)要處處從對(duì)方的角度去考慮有什么需求,而不是從自身出發(fā),語(yǔ)氣上更尊重對(duì)方。)Completeness完整商務(wù)函電應(yīng)完整表達(dá)所要表達(dá)內(nèi)容和意思,何人、何時(shí)何地、何事、何種原因、何種方式等。)Concreteness吳體內(nèi)容當(dāng)然要具體而且明確,尤其是要求對(duì)方答復(fù)或者對(duì)之后的交往產(chǎn)生影響的函電?！鼵orrectness確表達(dá)的用詞用語(yǔ)及標(biāo)點(diǎn)符號(hào)應(yīng)正確無(wú)誤,因?yàn)樯虅?wù)函電的內(nèi)容大多涉及商業(yè)交往中雙方的權(quán)利、義務(wù)以及利害關(guān)系,如果出錯(cuò)勢(shì)必會(huì)造成不必要的麻煩FormsofBusinessletters商業(yè)信函的格式Fourmajorforms1.Fullblockform齊頭式2.Semi-blockedform混合式半齊頭式3.IndentedForm縮行式9∴.Simplifiedform簡(jiǎn)化式E-mail:caDate:22ndJuly,20--Q:Whatarethefeaturesofblockstyle?全部左對(duì)齊Attention:MrWang,ImportDept,ReSHAMPOOngaboutourJOHNSON'SBabyShampooWithNaturalbutunfortunatelyekofthisproductisrunninglowduetotheheavydemand.Butwewillinformyouthenewsuppliescomeup.WesellawidevarietyofBaby'sShampoo.AllofthemaremadeoftheNOMORETE