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SHEERGENIUS-ORAWASTEOFEncourageyouroriginalthinkersandlivewiththeirstrangehabits,saysAlanIfoneofyourresearchstaffannouncedthathehadworkedoutawaytopropelavehicleonacushionofair,wouldyoutellhimtoconcentrateonsomethingpractical,orsuggesttakingitfurther?Ifamemberofyourdevelopmentteamaskedifshecouldcomeinlatebecauseshehadherbestideasat3amwouldyouinsistthatsheisintheofficeat9amlikeeveryoneelse?Currentbusinesswisdomisthatcompaniesneedcreative,innovativepeopletobeatcompetitors.Therealityisthatcompanieshavealwaysneedednewideastosurviveandprogress,butinthepasttheyweren'tparticularlygoodatencouragingthepeoplewhoproducedthem.Originalthinkersdon'talwaysfiteasilyintotheframeworkofanorganisation.However,theadvicefrommanagingdirector,JohnSerranois,'Getridofthedullpeopleandencouragetheunusualones'.Essentially,hebelievesthatcompaniesneedtolearnhowtomanagetheiroriginalthinkersinordertoensurethatthebusinessprofitsfromtheircontribution.Healsosays,'Originalthinkersoftenfinditdifficulttodrivechangewithintheorganisation,sotheyresign,feelingangryanddisappointed.Itisessentialtoavoidthis.''Youcan'trecogniseoriginalthinkersbythewaytheylook,'saysIanFreeman.Anapparentlyordinaryexteriorcanconcealaverycreativethinker.'Hisconsultancy,IBTPersonnel,hasdevisedastructuredwaytoidentifyoriginalthinkers.'Wedefineemployeesaschampions,free-wheelers,bystandersandweaklinks,andmostoriginalthinkerscomeintothecategoryoffree-wheelers.Theymaymissdeadlinesiftheybecomeinvolvedinsomethingmoreinteresting.TheyarepassionateandhighlymotivatedbuthavelittleornounderstandingofbusinessdirectionsandHeadhunterGeorgeSolomonalsothinksoriginalthinkershavetheirdisadvantages.'Theymayhaveabadinfluencewithinanorganisation,especiallygiventhecurrentmanagementtrendforworkinginteams.Theoriginalthinkersthemselvesmaybeunawareofanyproblem,buthavingthemaroundcanbedisruptivetocolleagues.whohavetobeallowedtopointoutwhentheyarebeingdrivencrazybytheoriginalthinkers'behaviour.'Yet,inhisopinion,the'dreamteam'inanycreativeorganisationconsistsofabalancedmixtureoforiginalthinkersandmorepractical,realisticpeople.So,havingidentifiedyouroriginalthinkers,howdoyouhandlethem?Onewell-knowncomputergamescompanyhasaveryinventiveapproach.'Weencourageourgamesdesignersbycreatinganinformalworkingenvironment,'saysdirectorLornaMarsh.'Acompanycannotpunishrisk-takersifitwantstoencouragecreativity.Managementhastoprovidesupport,coachingandadvice-andtaketheriskthatnewideasmaynotwork.Ourpeoplehaveflexibleworkinghoursandoftenmakenocleardistinctionbetweentheirjobsandtheirhomelives.'Originalthinkersmayfitintothecultureof21stcenturyorganisations,butmoreorganisationsmayhavetochangetheirapproach.BusinesspsychologistJeanRowbelievesthatthefirststepistocheckthatoriginalthinkersareworththeeffort.'Arethebenefitstheybringworththeconfusiontheycause?Ifso,givethemwhattheywant,allowplentyofspace,butsetclearlimits.Givethemextremelydemandingtargets.Iftheyfailtomeetthem,thenthegameisup.Butiftheysucceed,yourorganisationstandsonlytogain.'ItisimportantforacompanytoencourageoriginalthinkersAthisallowsittopromoteinnovativeBthisenablesittostayaheadofitsCtheyareveryflexibleabouttheirworkingDtheirtalentsareideallysuitedtotheJohnSerranothinksthatoriginalthinkersshouldAhelpedtodevelopbetterpeoplemanagementBaskedtomanagechangewithintheCsupportedsotheycanperformwellfortheDencouragedtofollowcompanyWhatdoesIanFreemansayaboutoriginalATheyareunenthusiasticandpoorlyBTheirworkstandardsareimpossiblyCTheirabilitiesarehardtoDTheylackawarenessofcommercialWhatproblemscanbeobservedwhenthereareoriginalthinkersintheATheymayhaveanegativeeffectonotherBTheydisliketheconceptofCTheyrushtasksthroughtoDTheycannotworkwithlesscreativeInwhatwayisthegamescompany'sapproachtooriginalthinkersAItallowsthemtoworkfromhomewhenevertheyBItusesdifferentformsofdisciplinaryactionforCItpromotesarelaxedatmosphereintheDItencouragesthemtoreducetherisksthattheyAtraditionalorganisationwishingtoemployoriginalthinkersneedstoAprovidethemwithprojectstheyareinterestedin.BassesswhethertheircontributionmakesupforanyChaveaflexibleapproachifgoalsarenotalwaysDbepreparedtohandleanynegativefeedbackfrom些有創(chuàng)意的人(originalthinkers,他們對(duì)于公司的存在到底有什么價(jià)值,公司又該怎么利非常明顯:Currentbusinesswisdomisthatcompaniesneedcreative,innovativepeopletobeatB選項(xiàng)說的:讓他們能夠超越對(duì)手。John認(rèn)為有創(chuàng)意的人應(yīng)該怎么樣。答案是第三段:Hebelievesthatcompaniesneedtolearnhowtomanagetheiroriginalthinkersinordertoensurethatthebusinessprofitsfromtheircontribution公司應(yīng)該學(xué)會(huì)怎樣管理有創(chuàng)意的人,從而確保公司能夠從他們的貢獻(xiàn)而為公司做的好。其他幾個(gè)選項(xiàng)根本沒有說到點(diǎn)子上,一看就可以pass掉。D:缺乏對(duì)商業(yè)過程的了解。Businessdirectionandsystems可以和commercialprocesses相對(duì)應(yīng)。Theoriginalthinkersthemselvesmaybeunawareofanyproblem,buthavingthemaroundcan
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