某校園菜鳥(niǎo)驛站實(shí)地調(diào)研

I某校園菜鳥(niǎo)驛站實(shí)地調(diào)研摘要近年來(lái)，隨著淘寶、京東、拼多多等一系列的電子商務(wù)平臺(tái)的興起，人們對(duì)于快遞服務(wù)行業(yè)的需求也在不斷的上漲。2013年5月，阿里巴巴聯(lián)合了申通、圓通、韻達(dá)等眾多快遞物流公司共同組建了菜鳥(niǎo)網(wǎng)絡(luò)，整合了上下游資源，建立起一個(gè)協(xié)同、開(kāi)放、共享的平臺(tái)，隨著菜鳥(niǎo)網(wǎng)絡(luò)平臺(tái)的建立，各大校園內(nèi)的主要快遞企業(yè)也開(kāi)始進(jìn)行有效整合。校園菜鳥(niǎo)驛站的建立讓校園快遞市場(chǎng)更加規(guī)范化，實(shí)現(xiàn)了多方共贏，大大提高快遞服務(wù)效率和客戶滿意水平。如今在我國(guó)，人們比起線下購(gòu)物，人們更加傾向于在電子平臺(tái)選擇商品，通過(guò)電子現(xiàn)金的方式支付，也就更加樂(lè)意享受送快遞上門的服務(wù)，尤其是大學(xué)生，對(duì)于快遞的熱度更是高居不下，據(jù)統(tǒng)計(jì)，我國(guó)2017年高校生網(wǎng)購(gòu)占了全社會(huì)網(wǎng)購(gòu)消費(fèi)者的17%，，高校快遞每年(除去寒暑假)的數(shù)量更是驚人的多。這就對(duì)快遞的代理網(wǎng)點(diǎn)提出了新的要求，越來(lái)越多的菜鳥(niǎo)驛站入駐校園。

本文將通過(guò)校園菜鳥(niǎo)驛站作為分析對(duì)象，對(duì)該項(xiàng)目進(jìn)行系統(tǒng)分析，并通過(guò)分析結(jié)果得出總體評(píng)價(jià)。AbstractIn

recent

years,

with

the

rise

of

a

series

of

e-commerce

platforms

such

as

Taobao,

and

pinduoduo,people's

demand

for

the

express

service

industry

is

also

rising.

In

may2013,

Alibaba,

together

with

Shentong,

Yuantong,

Yunda

and

other

express

logistics

companies,

jointly

established

a

rookie

network,

integrated

upstream

and

downstream

resources,

and

established

a

collaborative,

open

and

shared

platform.

With

the

establishment

of

the

rookie

network

platform,

major

express

companies

in

major

campuses

also

began

to

effectively

integrate.

The

establishment

of

campus

rookie

post

station

has

made

the

campus

express

market

more

standardized,

achieved

win-win

results,

and

greatly

improved

the

efficiency

of

express

service

and

customer

satisfaction.

Nowadays,

compared

with

offline

shopping,

people

in

China

are

more

inclined

to

choose

goods

on

the

electronic

platform

and

pay

by

e-cash,

so

they

are

more

willing

to

enjoy

the

service

of

delivering

express

to

their

homes.

Especially

college

students

are

more

enthusiastic

about

express

delivery.

According

to

statistics,

in

2017,

college

students'

online

shopping

accounted

for

17%

of

the

online

shopping

consumers

in

the

whole

society,

and

the

number

of

College

express

delivery

every

year

(excluding

winter

and

summer

holidays)

is

even

more

amazing.

This

has

put

forward

new

requirements

for

the

agency

outlets

of

express

delivery,

and

more

and

more

rookie

post

stations

have

settled

in

the

campus.

This

paper

will

take

the

campus

rookie

post

station

as

the

analysis

object

to

systematically

analyze

the

project,

and

get

the

overall

evaluation

through

the

analysis

results.一、對(duì)某校園菜鳥(niǎo)驛站進(jìn)行實(shí)地調(diào)研，并設(shè)置調(diào)查本驛站訂單量問(wèn)卷去尋問(wèn)校園菜鳥(niǎo)驛站的負(fù)責(zé)人，問(wèn)卷問(wèn)題如下：1、驛站去年日訂單量是多少？2、由哪些訂單組成，比如個(gè)人、網(wǎng)購(gòu)、其他，以及它們的占比情況。3、去年訂單最多的月份有哪些？4、去年雙十一、雙十二、618訂單量的情況。5、在校生取件的比列。6、快遞公司派費(fèi)收入以及發(fā)件收入。其每個(gè)問(wèn)題的回答即數(shù)據(jù)為：1、去年日訂單量為800。2、大部分為網(wǎng)購(gòu)訂單組成，個(gè)別的由其他和個(gè)人組成，其占比情況如下：3、訂單最多的月份為：3月、6月、9月、11月、12月。4、去年雙十一、雙十二、618的訂單情量況如下：5、在校生取件的比列如下：種類比列順豐40.88％郵政39.29％天貓20.54％圓通50.89％韻達(dá)48.27％其他20.63％6、快遞公司派費(fèi)收入以及發(fā)件收入如下：快遞公司派費(fèi)收入（元/單）順豐1.00郵政0.4天貓0.8圓通0.5韻達(dá)0.4二、預(yù)測(cè)下一年的雙十一、雙十二、618的訂單量趨勢(shì)每一年雙十一、雙十二、618的訂單量都會(huì)受當(dāng)年疫情和商家活動(dòng)的影響，增增減減，有多有少。但基數(shù)的變化并不會(huì)太大，因?yàn)槊磕暝谶@些電商節(jié)“剁手”的行為仿佛已經(jīng)在人們的心里生根發(fā)芽，就算沒(méi)有這個(gè)打算，也會(huì)有整體大環(huán)境的影響，這些都會(huì)驅(qū)使人們?nèi)⑴c活動(dòng)。三、總結(jié)驛站是快遞到達(dá)消費(fèi)者手中的最后一站，我們從手機(jī)上實(shí)時(shí)掌握快遞的信息，從發(fā)貨到運(yùn)輸，再到各個(gè)城市的物流中心，最后到達(dá)驛站，我們?nèi)ト〖?，每個(gè)步驟都可通過(guò)手機(jī)查看，這其中是科技的力量在起作用。為了保證運(yùn)輸?shù)母咝Ш桶踩?，通過(guò)智慧地圖、大數(shù)據(jù)、運(yùn)籌優(yōu)化等科技應(yīng)用，對(duì)運(yùn)輸過(guò)程進(jìn)行實(shí)時(shí)監(jiān)控，保證安全，這都是現(xiàn)實(shí)生活中物流逐步完善后達(dá)到的水平。真是讓我們驚嘆。