商務(wù)英語(yǔ)-Unit-1-參考答案

PAGEPAGE7Unit1GlobalizationPartIBusinessVocabularyDirections:Thereare20incompletesentencesinthispart.ForeachsentencetherearefourchoicesmarkedA,B,CandD.ChoosetheONEthatbestcompletesthesentence.ThenmarkthecorrespondingletterontheAnswerSheetwithasinglelinethroughthecenter.Thisparttotals20points,onepointforeachsentence.1Therearetoomanyexamplesinaviationandother_____B_____ofwhathashappenedtocompaniesthathavetriedtodothat.AsectionsBsectorsCsegmentsDcomponents2Itwouldnot_______A________earliermistakessuchasattemptingtoenterthetrainorboat-buildingbusiness.ArepeatBmakeCrecognizeDproduce3Heisimpressed,hesays,bythewayinwhichoilcompanieshave____D_____fromlosingnationalimages.AobtainedBgotCreachedDbenefited4RoyalDutch/Shellisanothergroupwhichmanagesto______D_________itselfasalocalcompanyinwhichitoperates.AdisplayBexhibitCshowDpresent5WhentheJapanesetyregroupBridgestoneenteredtheUSmarket,itmadean_________C_______,buyingthelocalproductionbaseofFirestone.AsaleBpurchaseCacquisitionDoverpayment6IfacompanywishestoentertheChinesemarket,itusuallylooksforalocal________D________whowillcooperateinsettingupajointventure.AmanBtalentCmanagerDpartner7Ifyou’re______C______don’tgotoOslo–it’sEurope’smostexpensivecity.AhardBhardyChardupDharddown8Asurveyhas_______A_________withsomeinterestinginformationaboutthecostoflivinginourmajorcities.AcomeupBshowupCputupDliveup9Mealsatrestaurantscosta_________C________anddrinksareverypricey.AexpenseBpriceCfortuneDfate10Beingkeptwaiting,beingconnectedtovoicemailorbeingpassedontosomeoneelseareallcommon________D_______.AflashesBfiresCfirecrackersDflashpoints11Reasonsforthisare________B_________,accordingtoReed.AthreepiecesBthreefoldCthreeDtriple12Increasingnumbersoftransactionstakeplaceentirelybyphone,from___D____insurancetopayingbills.AdoingBsellingCbuyingDarranging13Ascompaniesmovetowards‘remoteworking’,theneedfortherighttoneofvoice_______A_______toeveryleveloftheorganization.AextendsBstretchesCexpandsDattaches14However,globalizationhasbroughtproblemsinthecompany’soverseasplants,andthisishavingabad________A_______onitsshareprices.AeffectBinfluenceCaffectDconsequence15AjournalistfromtheEasternEconomistReviewsuggestedrecentlythatthecompanycouldbecomethe_______B_______ofatakeoverifitdidn’tsortoutitsproblemssoon.AaimBtargetCobjectiveDpurpose16Althoughthishelpstolowercosts,thematerialsareoftenofpoorquality.Thishasresultedin_______C_______orders.AplacedBplacingCcancelledDcanceling17Recently,aGermandistributorrefusedaDof50,000blouses.AdealBtransactionCcargoDconsignment18Whencustomerswantlast-minutechangestoclothing,theplantscannotmeetcustomers’tight_______D______.AtimesBperiodsCdatesDdeadlines19Itslatest_______B______weredescribedbyafamousfashionexpertas‘boring,behindthetimesandwithnoappealtoafashion-consciousbuyer’.AseriesBcollectionsCsequencesDpresent20Factoryworkerscomplainabouttheirwages.Theyareoftenexpectedtowork_______C________withoutextrapay.AoverBtimeCovertimeDtimelyPartIIPhraseTranslationDirections:Directions:Thereare20Chinesephrasesinthispart.YouarerequiredtotranslatethemintoEnglishandwritedownyourtranslationontheAnswerSheet.Thisparttotals20points,onepointforeachphrase.1資本外逃fightofcapital2福利welfarebenefits3相互讓步give-and-take4國(guó)家形象nationalimage5航空航天公司aerospacecompany6全球化公司globalcompany7就業(yè)問(wèn)題employmentproblems8生活水準(zhǔn)livingstandard9跨文化問(wèn)題cross-culturalproblems10合資企業(yè)jointventure11本地合伙人localpartner12許可協(xié)議licensingagreement13通貨膨脹率inflationrate14市場(chǎng)調(diào)研marketresearch15遠(yuǎn)程辦公remoteworking16全球會(huì)議globalconference17股票價(jià)格shareprice18顧客需求customers’needs19低價(jià)戰(zhàn)略low-pricingstrategy20員工流動(dòng)率staffturnoverPartIIISentenceTranslationDirections:Thereare10sentencesinthispart.YouarerequiredtotranslatethemintoChineseandwritedownyourtranslationontheAnswerSheet.Thisparttotals20points,twopointsforeachsentence.Therearetoomanyexamplesinaviationandothersectorsofwhathashappenedtocompaniesthathavetriedtodothat.在航空業(yè)和其他行業(yè)中想要原地踏步而以失敗告終的例子比比皆是Peoplearemuchmorelikelytoexpressangeroverthephone,ratherthaninwritingorfacetoface.和書信及面對(duì)面交流比起來(lái)，人們更容易在電話上發(fā)火。Theproblem,hesays,isnotjustthatemployeesatBoeingthinkofothercountriesasbeingexotic.他說(shuō)問(wèn)題是波音公司員工不僅認(rèn)為其他國(guó)家是異國(guó)他鄉(xiāng)，與己無(wú)關(guān)。AjournalistfromtheEasternEconomistReviewsuggestedrecentlythatthecompanycouldbecomethetargetofatakeoverifitdidn’tsortoutitsproblemssoon.一個(gè)來(lái)自東方經(jīng)濟(jì)評(píng)論的記者近來(lái)建議說(shuō)如果公司不能盡快解決問(wèn)題，它就會(huì)成為其他公司收購(gòu)的目標(biāo)。Itwouldnotrepeatearliermistakessuchasattemptingtoenterthetrainorboat-buildingbusiness.它將不會(huì)再犯以前試圖進(jìn)入火車或船舶制造業(yè)的錯(cuò)誤了。Heisimpressed,hesays,bythewayinwhichoilcompanieshavebenefitedfromlosingnationalimages.他說(shuō)，石油公司通過(guò)舍棄民族形象而獲益的方法給他留下了深刻印象。RoyalDutch/Shellisanothergroupwhichmanagestopresentitselfasalocalcompanyinthecountriesinwhichitoperates.皇家荷蘭殼牌公司是另一個(gè)在有經(jīng)營(yíng)活動(dòng)的國(guó)家作為當(dāng)?shù)毓境霈F(xiàn)的集團(tuán)公司。Conditsays,‘Ibelievewearemovingtowardsaneraofglobalmarketsandglobalcompanies.’康迪特說(shuō)：“我相信我們正在步入一個(gè)全球化市場(chǎng)和全球化公司的時(shí)代?！盬al-Mart,aUSretainchain,enteredtheMexicanmarketbysettingupa50-50jointventurewithalocalMexicanretailer.美國(guó)的零售連鎖企業(yè)沃爾瑪通過(guò)和一家當(dāng)?shù)亓闶凵坦餐⒘艘粋€(gè)各占50%份額的合資企業(yè)而進(jìn)入了墨西哥市場(chǎng)。10.Ascompaniesmovetowards‘remoteworking’,theneedfortherighttoneofvoiceextendstoeveryleveloftheorganization.隨著公司朝著“遠(yuǎn)程工作”發(fā)展，對(duì)正確語(yǔ)音語(yǔ)調(diào)的需要延伸到組織的每個(gè)層面。PartIVSentenceTranslationDirections:Therearefivesentencesinthispart.YouarerequiredtotranslatethemintoEnglishandwritedownyourtranslationontheAnswerSheet.Thisparttotals20points,fourpointsforeachsentence.1我公司經(jīng)營(yíng)輕工產(chǎn)品已有20年。Wehavebeenhandlinglightindustrialproductsfor20years.2我們從商會(huì)得知你公司有意購(gòu)買大量紅茶。WehavelearnedfromtheChamberofCommercethatyouareinthemarketforalargequantityofblacktea.3如果你認(rèn)為我方的價(jià)格合理，請(qǐng)與我方聯(lián)系。Ifyoufindourpricereasonable,pleasecontactus.4我們將非常樂(lè)意收到你方寄來(lái)的最新商品錄。Weshallbepleasedtoreceiveyourlatestcatalogue.5我們從互聯(lián)網(wǎng)上得知貴公司的名稱和地址。WehavelearnedyournameandaddressfromtheInternet.PartVLetterTranslationDirections:Thereisoneletterinthispart.YouarerequiredtotranslateitintoEnglishandwritedownyourtranslationontheAnswerSheet.Thisparttotals20points.敬啟者：從網(wǎng)上得知貴公司名稱和地址，并了解到你公司經(jīng)營(yíng)玩具的進(jìn)出口。今特致函與你，望能與你建立業(yè)務(wù)關(guān)系。若能提供貴公司的有關(guān)產(chǎn)品的目錄和價(jià)目單，將不勝感激。如果價(jià)格合理而且交貨期可接受，我方將大量訂購(gòu)。謹(jǐn)上DearSir，WehaveobtainedyournameandaddressfromtheInternet,andlearnedthatyouarehandlingtheimportandexportoftoys.Wearewritingtoyouinthehopeofestablishingbusinessrelationswithyou.Wewouldappreciateitifyoucouldsendusyourlatestcataloguesandpricelists.Ifyourpricesarereasonableandthetimeofshipmentacceptable,wewillplacealargeorderwithyou.SincerelyyoursPartVIBusinessWritingDirections:Forthispart,youarerequiredtowriteontheAnswerSheetamemointhefullcorrectformatbasedonthei