2022-2023學(xué)年2023屆寶山區(qū)高考英語一模試卷

2022學(xué)年高三第一學(xué)期英語期末

質(zhì)量監(jiān)測測試卷

I.ListeningComprehensionSectionA（第1-10題，每題1分；第11-20題，每題

1.5分；共25分）

SectionA

Directions:InSectionA,youwillheartenshortconversationsbetweentwospeakers.Attheend

ofeachconversation,aquestionwillbeaskedaboutwhatwassaid.Theconversationsandthe

questionswillbespokenonlyonce.Afteryouhearaconversationandthequestionaboutit,read

thefourpossibleanswersonyourpaper,anddecidewhichoneisthebestanswertothequestion

youhaveheard.

1.A.Ataconcert.B.Atarestaurant.C.Atanartmuseum.D.Ataflower

shop

2.AHeroldclassmate,B.Herhusband.C.Herprivatedoctor.D.Herson's

teacher

3.ASIO.B.$8C.S18.D.$12

4.A.BrotherandsisterB.Doctorandpatient

C.TeacherandstudentD.Interviewerandinterviewee

5.A.SheisafraidofgettingfatB.Sheenjoysice-cream

C.SheismuchtoothinD.Shedoesn*tcareforice-cream

6.A.ApairoftrousersB.Asuit.C.Acoat.D.Ablouse

7.A.Thewomanshouldhavecomplainedtoherneighbor

B.Thewomanshouldstayoutuntiltheneighborsarequiet

CThewomanshouldhavestayedatthelibrary.

D.Thelabwillbeabetterplace.

8.A.Themancouldn'twaittoseeSusan.

B.Susaniseagertopasstheinformationsheknows

C.Susantalkstopeopleonlyonthephone

D.Themanalwaysknowsthelatestnewsintown

9.A.Shedoesn*tminditastheroadconditionsaregood.

B.Sheistiredofdrivinginheavytraffic.

C.Sheisunhappytohavetodrivesuchalongwayeveryday

D.Sheenjoysitbecauseshe'sgoodatdriving.

10.A.Itwashardtogetridofthesalesman

B.Theproductsthatthesalesmanwassellingwerenotgood.

C.Thesalesmankeptmakingstopsontheway

D.Itwasawasteoftimetotalkabouttheproducts.

SectionB

Directions:InSectionB.youwillheartwoshortpassagesseveralandonelongerconversation,

andyouwillbeaskedseveralquestionsoneachofthem.Thepassagesandtheconversationwill

bereadtwice,butthequestionswillbespokenonlyonce.Whenyouhearaquestion,readthefour

possibleanswersonyourpaperanddecidewhichoneisthebestanswertothequestionyouhave

heard.

Questions11through13arebasedonthefollowingpassage.

11.A.Tointroducethetouristsite.B.Toinformtherulesoftourists.

C.Toattractmoretourists.D.Towelcomethetourists.

12.A.Warmclothesandsomebelts.B.Warmclothesandsunglasses.

C.Sunglassesandfireworks.D.Sunglassesandclimbingsticks.

13.A.14kilometers.B.4.8kilometers.

C.4.2kilometers.D.4.9kilometers.

Questions14through16arebasedonthefollowingpassage

14.A.Uselibraryfacilities.B.Libraryregulations.

C.Librarypersonnel.D.Locationofthelibrary.

15.A.Bookpublishers.B.Librarians.

C.Returningfacultymembers.D.Newuniversitystudents.

16.A.1,000,000volumes（卷,冊）.B.Over1,00,000volumes.

C.1,000volumes.D.Over110,000volumes.

Questions17through20arebasedonthefollowingconversation.

17.A.Thepossibleexistenceoflifeonotherplanets.

B.Methodsforbuildingpowerfulnewtelescopes.

C.Atechnicalproblemthatastronomerscan'tsolve

D.Thediscoveryofplanetsorbitingdistantstars.

18.A.Theystudiedvariationsintheappearanceoftheparentstars.

B.Theywereabletoseetheplanetswithatelescope.

C.TheycomparedtheparentstarstotheSun.

D.Theysentastronautsonamissionintospace

19.A.Theirsurfacefeatures.B.Theirchemicalcomposition.

C.Theirtemperature.D.Theirage.

20.A.Allthestarsareorbitedbytheirownplanets.

B.Wecurrentlyhaveatelescopethatcanbeusedtoseeotherplanets

C.Byaverydirectmethod,theastronomersmeasuredsubtledistortions.

D.Byaveryindirectmethod,theastronomersmeasuredsubtledistortions.

II.GrammarandVocabulary(每題1分；共20分)

SectionA

Directions:Afterreadingthepassagebelow,fillintheblankstomakethepassagecoherentand

grammaticallycorrect.Fortheblankswithagivenword,fillineachblankwiththeproperformof

thegivenword;fbrtheotherblanks,useonewordthatbestfitseachblank.

VideoGamesFosterCreativity?

Videogamesthatfostercreativefreedomcanincreasecreativityundercertainconditions,

accordingtonewresearchfromIowaStateUniversity.Theexperimentalstudycomparedthe

effectfplayingMine-craft,withorwithoutinstruction,towatchingaTVshoworplayingarace

videogame.Those21(give)thefreedomtoplayMine-craftwithoutinstructionwere

mostcreative.

“It'snotjustthatMine-craftcanhelpinducecreativity.Thereseemstobesomethingabout

choosingtodoitthatalsomatters/saidDouglasGentile,aprofessorofpsychology.

22youarenotfamiliarwiththegame,GentilesaysMine-craftislikeavirtualLego

world.Thegame,whichhassoldmorethan100millioncopies,allowsplayerstoexploreunique

worldsandcreateanythingtheycanimagine.Studyparticipantsrandomly

assignedtoplayMine-craftweresplitintotwogroups.Theonereceivinginstructionwastold

toplayascreativelyaspossible.

After40minutesofplayorwatchingTV,the352participantscompletedseveralcreativitytasks.

____23(measure)creativeproduction,theywereaskedtodrawacreaturefromaworld

muchdifferentthanEarth.Morehumanlikecreaturescoredlowforcreativityandthoseless

human-likescoredhigh.Surprisingly,thoseinstructedtobecreativewhileplayingMine-craft

werethe____24(creative).

Gentilesaysthere*snoclearexplanationfbrthisfinding.InthepaperpublishedbyCreativity

ResearchJournal,he,JorgeBlanco-Hrrera,leadauthorandformermaster*sstudentinpsychology:

andJeffreyRokkum,formerPh.D.studentinpsychology,outlinedpossiblereasonswhythe

instructedMine-craftgroupscoredlower.Blanco-Herrerasaystheinstructionsmayhavechanged

subjects'motivationfbrplay.

“____25(tell)tobecreativemayhaveactuallylimitedtheiroptionswhileplaying,

resultinginalesscreativeexperience/Blanco-Herrerasaid."It'salsopossibletheyusedall

their*creativejuices*whileplayingandhad26leftwhenitcametimetocompletethe

test."

Videogamescanhavebothharmfulandbeneficialeffects.Gentile'spreviousresearchhas

showntheamount,contentandcontextandvideogames27(influence)whatplayers

learnthroughrepeatedexperiences.____28muchofGentile'sresearchhasfocusedon

aggressionorpro-socialbehavior,hesaysthesameappearstobetruefbrcreativity.

Mostvideogamesencourageplayerstopracticesomelevelofcreativity.Forexample,players

maycreateacharacterandstoryforrole-playinggamesorberewardedforcreativestrategiesin

competitivegames.Theresearcherssayevenfirst-personshootergames____29____potentially

inspirecreativityasplayersthinkaboutstrategyandlookforadvantagesincombat.

“Theresearchisstartingtotellamoreinteresting,nuancedpicture.Ourresultsaresimilarto

othergamingresearch30yougetbetteratwhatyoupractice,buthowyou

practicemightmatterjustasmuch,“Gentilesaid.

SectionB

Directions:Fillineachblankwithaproperwordchosenfromthebox.Eachwordcanbe

usedonlyonce.Notethatthereisonewordmorethanyouneed.

A.spareB.respectableC.exhaust.D.accidental.E.designed.F.critics

G.advocatesH.mineI.commerciallyJ.relievingK.theoretically

Majorcompaniesarealreadyinpursuitofcommercialapplicationsofthenewbiology.They

dreamofplacingenzymes（醐）intheautomobiletomonitor31andsenddataon

pollutiontoamicroprocessorthatwillthenadjusttheengine.TheyspeakofwhatTheNewYork

TimescallsaMetal-hungiymicrobes（微生物）thatmightbeusedto32____valuabletrace

metalsfromoceanwater.nTheyhavealreadydemandedandwontherighttopatentnewlife

forms.

Nervous33,includingmanyscientists,worrythatthereiscorporate,national,

international,andinter-scientificcompetitionintheentirebiotechnologicalfield.They

createimagesnotofoilspills,butofwmicrobespillsMthatcouldspreaddiseaseanddestroy

entirepopulations.Thecreationand34releaseofextremelypoisonousmicrobes,

however,isonlyonecauseforalarm.Completelyrationaland35____scientistsare

talkingaboutpossibilitiesthatstagger（動搖）theimagination.

Shouldwebreedpeoplewithcow-likestomachssotheycandigestgrassandhay,thereby

____36thefoodproblembymodifyingustoeatlowerdownonthefoodchain?Shouldwe

biologicallyalterworkerstofitthejobrequirement,forexample,creatingpilotswithfaster

reactiontimeorassembly-lineworkers37todoourmonotonousworkforus?Should

weusegeneticforecastingtopre-eliminate“unfit”babies?Shouldwegrowreserveorgansfor

ourselves,eachofushaving,asitwere,aasavingsbank”fullof38kidneys,liversor

hands?

Wildasthesenotionsmaysound,everyonehasits39（andopposers）inthe

scientificcommunityaswellasitsstrikingcommercialapplication.Astwocriticsofgenetic

engineering,JeremyRifkinandTedHoward,stateintheirbookWhoShouldPlayGod?”Broad

scalegeneticengineeringwillprobablybeintroducedtoAmericamuchthesamewayas

assemblylines,automobiles,vaccines,computersandalltheothertechnologies.Aseachnew

geneticadvancebecomes____40practical,anewconsumerneedwillbeexploitedanda

marketforthenewtechnologywillbecreated.M

III.ReadingComprehension（41-55題,每題1分；56-70題，每題2分；共

45分）

SectionA

Directions:ForeachblankinthefollowingpassagetherearefourwordsorphrasesmarkedA,B,

CandD.Fillineachblankwiththewordorphrasethatbestfitsthecontext.

Deliberationisnotalwaysthebestoption

Humanshavedevelopedovermillionsofyearsofevolutiontorespondtocertainsituations

withoutthinkingtoohard.Ifyourancestors___41___movementintheundergrowth,theywould

runfirstandaskquestionslater.Atthesametime,the___42___toanalyseandtoplanispartof

whatdistinguishespeoplefromotheranimals.

Thequestionofwhentotrustyourgut（直覺）andwhentotestyour___43___—whetherto

thinkfastorslow,inthelanguageofDanielKahneman,apsychologist—___44___intheoffice

asmuchasitdoesinthesavannah（大草原）.

Deliberativethinkingisthefeatureofawell-managedworkplace.Strategicchangesand

budgetdiscussionsarebuiltonroundsofmeetings,memos,formulasandpresentations.Processes

areincreasinglydesignedto___45___instinctiveresponses.Fromblindscreeningofjob

applicantstousingwred-teamingwtechniquestopickapartafirm,splans,precision46_

instinct.

Yetinstinctalsohasitsplace.Somedecisionsaremoreconnectedtoemotionalresponsesand

inherently（固有的）less___47___toanalysis.Doesamarketingcampaigncapturethe___48___

ofyourcompany,say,orwouldthispersonworkwellwithotherpeopleinateam?In__49_

customer-servicesituations,intuitionisoftenabetterguidetohowtobehavethanascript.

Gutinstinctscanalsobe50.Plentyofresearchhasshownthatintuitionbecomes

moreunfailingwithexperience.Inonewell-knownexperiment,conductedin2012,volunteers

wereaskedto51whetheraselectionofdesignerhandbagswerefakeorreal.Somewere

instructedtooperateoninstinctandotherstodeliberateovertheirdecision.Intuitionworked

betterfbrthosewhoownedatleastthreedesignerhandbags;indeed,it____52analysis.The

moreexpertyoubecome,thebetteryourinstinctstendtobe.

53,therealreasontoembracefastthinkingisthatitis,well,fast.Instinctive

decision-makingisoftentheonlywaytogetthroughtheday.ResearchersatCornellUniversity

onceestimatedthatpeoplemakeover200decisionsadayaboutfoodalone.Theworkplaceis

____54butasuccessionofchoices,afewbigandmanysmall:whatto35,whento

intervene,whomtoavoidintheliftsand,now,wheretoworkeachday.

41.A.uncoveredB.spottedC.blockedD.encountered

42.A.capacityB.motiveC.reluctanceD.urge

43.A.consultationB.anticipationC.assumptionsD.reaction

44.A.integratesB.mattersC.worksD.abuses

45.A.bringoutB.pickoutC.makeoutD.stampout

46.A.equalsB.comprisesC.beatsD.boosts

47.A.manageableB.adaptableC.familiarD.sensitive

48.A.attentionB.opportunityC.statusD.essence

49.A.roughB.toughC.nervousD.neutral

50.A.improvedB.copiedC.transferredD.weakened

51.A.ensureB.extinguishC.clarityD.assess

52.A.undertookB.outperformedC.facilitatedD.paralleled

53.A.LikewiseB.HoweverC.ConsequentlyD.Moreover

54.A.anythingB.somethingC.nothingD.everything

55.A.cooperateB.prioritizeC.convinceD.strive

SectionB

Directions:Readthefollowingthreepassages.Eachpassageisfollowedbyseveralquestionsor

unfinishedstatements.ForeachofthemtherearefourchoicesmarkedA,B,CandD.Choosethe

onethatfitsbestaccordingtotheinformationgiveninthepassageyouhavejustread.

(A)

Ihadalwaysbeenoneofthosequietboyswhopreferreddreamstotherealworld.Iwas,in

addition,absurdlyshy,andthereforeoftenmistakenforafool,whichupsetmedeeply.For

nothingterrifiedmemorethantheprospectofcorrectingafalseimpression.ThoughIwasoften

blamedbymistakesmadebymyclassmates,Ineverdaretosayawordinself-defense.Iwould

simplygohometohideinacornerandcry.Mygreatestpleasurewastositalone,reading,andlet

mythoughtsdriftawayinthestories.

Mydaydreamswereinsharpcontrasttoreallife;theywerefullofadventuresandheroic

deeds.Theyleftmarksonme.Therewas,forinstance,abookaboutthehistoryoftheRoman

Empire,inwhichanambassador,whilenegotiatingatreaty,wastoldthathewastoacceptthe

termsoffered,onpainofdeath:hisresponsewastoplungehisannintoafireandcontinuewith

hisdeliberations,inabsolutecalm.Inspiredbyhiscourage,Iproceededtotestmyownpowersof

resiliencebyplungingmyownhandintothefire,onlytobummyfingersbadly.Icanstillseethat

ambassador,smilingcalmlythroughhispain.Fatherhatedmyreadingailthetime,andsometimes

hethrewawaymybooks.Somenightsherefusedtoletmeturnonthelightinmybedroom.ButI

couldalwaysfindaway,andafterhecaughtmereadingbythelightofastring-wicklamp,he

gaveupandleftmetoit.

TherewasatimewhenItriedmyhandatwriting;indeed,Ievenmadeafewlittlepoems,but

Iquicklyabandonedmyefforts.NomatterwhatIhadbottledupinsideme,Iwasextremely

anxiousaboutlettingitout,andsomyadventuresinwritingended.Idid,however,carryon

painting.Therewas,Ithought,noriskofrevealinganythingpersonal.Ijusttooksomethingfrom

theoutsideworldandbroughtittolifeonpaper.SometimesIdidhidesomepersonalexpression

init,butImadesurethatitwasvisibleenoughtobeseenandtrivialenoughtobeignored.The

firsttimeIshowedmypaintingtomyfather,hewascaughtinsilenceforawhileandthenhe

breatheddeeply,andsaid:

“Mysonfinallymadesomething.ThenhereIam,asateacherattheAcademyofFineArts,

wonderinghoweverythinghappened,frommydaydreamstopainting.

56.Thesentence“Theyleftmarksonme.”(inparagraph2)means.

A.daydreamsdidnothingbuthurtthewriterbadly

B.daydreamsinfluencedthewriter'sbehaviorinreallife

C.thewriterhadlastingmemoryofthebooksheread

D.thewritercouldn'tdistinguishbooksformreality

57.Thewritergaveupwritingbecause.

A.itwasnotasinterestingasreading

B.hewastooshytorevealhisinnerworld

C.hecouldn'twritegoodworks

D.hisfatherdidn*tlikehimwriting

58.Throughoutthepassagewhatcanwelearnaboutthewriter'sfather?

A.Hewasimpressedwithhisson*spainting

B.Hedidn'tlikethepersonalityofhisson.

C.Hewastouchedbyhisson*spersistenceinreading.

D.Hehadahighexpectationofhissoninwriting.

59.Thepassageismainlyabout.

A.thepowerofreadingB.thewriter'sadventurousdaydreams

C.reflectiononthestartofacareerD.theeffortsmadetobepainter

(B)

“Essentialoilscanhaveamajorimpactonyourmoodandhealth.Whenyouapplyanoilto

yourskin,itaffectsyourphysicalstate.Whenyouinhalethem,itaffectsyourmentalstate,Msays

the“grandedame”ofaromatherapyJeanneRose,authorofTheAromatherapyBook:

Applicationsand

Inhalations.

Afewdropsofeucalyptusonyourskinwillhelphealabumandsmellingapinetreemight

makeyouthinkofchildhoodChristmases.Therearenorulesforhowtoinhaleoils.Youcanputa

fewdropsonatissue,oraddsometowatertospritzaroundtheroomoruseinadiffUser(噴霧

器)orvaporizer.

Beverycareful,however,whenapplyingoilstotheskin.Alwaysdilutetheminanotheroil,

likepalm,coconutorolivetopreventbumsorallergicreactions.

“Aruleofthumbis15dropsperoneounceofcream,oilorlotion,wsaysSylla

Sheppard-Hanger,thefounderanddirectorofAtlanticinstituteofAromatherapyinTampa,

Florida.

HERE,STHEOILTOREACHFORWHENYOUNEEDTO:

Digestabigmeal:Afewdropsofdilutedpeppennint."Itcalmsdownthedigestivesystem/

Rosesays.

Forgetit'sfreezingoutside:uConiferoils,likepine,blackspruce,cedarandChristmasfir,

canhelpcombatseasonalaffectivedisorderwheninhaled/Rosesays.Citrusoilslikeorangeor

tangerine,whichareremindersofsummertime,arealsogood.

Settledownafterabigparty:Sweetmaijoramandlavenderaresedatives."They'11knock

yourkidsrightout,"Sheppard-Hangersays.

Getoutofbedonadark,coldmorning:Peppermint,oranymintreally,canprovidea

morningjoltwheninhaled.

Killgerms:Spraycitrusoilstreeoilslikepine,tohelpcleantheairduringsickness.

Decongestanose:Eucalyptus,spruceorrosemaryworkforthis.Tryinhalingafewdropson

atissuetohelpwithcloggednasalpassages.

60.WhatkindofreadersislikelytobuyTheAromatherapyBook:ApplicationsandInhalations?

A.Gardenerswhoproviderawmaterialsformanufacturersofessentialoils.

B.Researchersdedicatedtoinventingnewessentialoilstokeeppeopleingoodhealth.

C.Commonpeoplehopingtoimprovehealthconditionwithessentialoils.

D.Psychotherapistseekingtreatmentsforseriousmentalandphysicaldisorders.

61.Whatistheappropriatewayofusingessentialoils?

A.Spritztheoildirectlyaroundaroom.

B.Mixthemwithcreaminproportion.

C.Smellthefragrancefromthebottle.

D.Applyoilstotreatskinallergy.

62.Theoilsthatcanrelieveyoursymptomofbadcoldare.

A.peppermintoilsB.coniferoils

C.citrusoilsD.spruceoils

(C)

Bytheendofthecentury,ifnotsooner,theworld*soceanswillbebluerandgreenerthanks

toawarmingclimate,accordingtoanewstudy.

Attheheartofthephenomenonlietinymarinemicroorganisms(海洋微生物)called

phytoplankton.Becauseofthewaylightreflectsofftheorganisms,thesephytoplanktoncreate

colourfulpatternsattheoceansurface.Oceancolourvariesfromgreentoblue,dependingonthe

typeandconcentrationofphytoplankon.Climatechangewillfuelthegrowthofphytoplanktonin

someareas,whilereducingitinotherspots,leadingtochangesintheocean5sappearance.

Phytoplanktonliveattheoceansurface,wheretheypullcarbondioxideintotheoceanwhile

givingoffoxygen.Whentheseorganismsdie,theyburycarboninthedeepocean,animportant

processthathelpstoregulatetheglobalclimate.Butphytoplanktonarevulnerabletotheocean5s

warmingtrend.Warmingchangeskeycharacteristicsoftheoceanandcanaffectphytoplankton

growth,sincetheyneednotonlysunlightandcarbondioxidetogrow,butalsonutrients.

StephanieDutkiewicz,ascientistinMIT'sCenterfbrGlobalChangeScience,builtaclimate

modelthatprojectschangestotheoceansthroughoutthecentury.Inaworldthatwarmsupby3℃,

itfoundthatmultiplechangestothecolouroftheoceanswouldoccur.Themodelprojectsthat

currentlyblueareaswithlittlephytoplanktoncouldbecomeevenbluer.Butinsomewaters,such

asthoseoftheArctic,awarmingwillmakeconditionsriperfbrphytoplankton,andtheseareas

willturngreener.“Notonlyarethequantitiesofphytoplanktonintheoceanchanging/shesaid,

“butthetypeofphytoplanktonischanging?

Andwhydoesthatmatter?Phytoplanktonarethebaseofthefoodweb.Ifcertainkindsbegin

todisappearfromtheocean,Dutkiewiczsaid,“itwillchangethetypeoffishthatwillbeableto

survive.Thosekindsofchangescouldaffectthefoodchain.

Whatevercolourchangestheoceanexperiencesinthecomingdecadeswillprobablybetoo

gradualandunnoticeable,buttheycouldmeansignificantchanges."It'11beawhilebeforewecan

statisticallyshowthatthechangesarehappeningbecauseofclimatechange,Dutkiewiczsaid,

“butthechangeinthecolouroftheoceanwillbeoneoftheearlywarningsignalsthatwereally

havechangedourplanet?

63.Whatarethefirsttwoparagraphsmainlyabout?

A.Thevariouspatternsattheoceansurface.

B.Thecauseofthechangesinoceancolour.

C.Thewaylightreflectsoffmarineorganisms.

D.Theeffortstofuelthegrowthofphytoplankton.

64.Whatdoestheunderlinedwordavulnerable"inParagraph3probablymean?

A.Sensitive.B.Beneficial.C.Significant.D.Unnoticeable.

65.Whatcanweinferfromthepassage?

A.Phytoplanktonplayadecliningroleinthemarineecosystem.

B.Dutkiewicz'smodelaimstoavoidphytoplanktonchanges.

C.Phytoplanktonhavebeenusedtocontrolglobalclimate.

D.Oceanswithmorephytoplanktonmayappeargreener.

66.Whatisthemainpurposeofthepassage?

A.Toassesstheconsequencesofoceancolourchanges.

B.Toanalysethecompositionoftheoceanfoodchain.

C.Toexplaintheeffectsofclimatechangeonoceans.

D.Tointroduceanewmethodtostudyphytoplankton.

SectionC

Directions:Readthefollowingpassages.Fillineachblankwithapropersentencegiveninthe

box.Eachsentencecanbeusedonlyonce.Notethattherearetwomoresentencesthanyouneed.

A.Thus,creativitywillbethemostvaluablethinginthefuture.

B.Customersareexpectedtopaymoremoneyfortheextra-specialqualities.

C.Theinternet,forexample,hasmadesuchadslookold-fashioned.

D.Ithasmadepossibleasituationinwhichcustomerscantelladvertiserswhattheythink.

E.Contrarily,thereisalmostcertaintobeanincreaseineveryformofadvertisinginfuture

years.

F.ThetraditionalTVadvertisingcampaignwillnotreachthewholefamilyanymore.

Theexplosionofnewmedia,rangingfromtheinternettodigitaltelevision,meansthatpeople

workinginadvertisingwillhavetocomeupwithmorewaystocatchthepublic'sattentionin

thefuture.67Nolongerwillallmembersbewatchingthesame

programme:somewillbewatchingdifferentchannelsontheirownTVs,surfingthenetordoing

bothatthesametime.Theadvertisingindustrywillhavetowork“harderandsmartertocut

throughthe“mess”ofthefuturewithawiderangeofnewmedia,allcompetingtocatchthe

consumers1eyes.

Peoplehavebecomemoreindividualintheirconsumptionofadvertising.Newtechnologyhas

madeexperimentingwithnewformsofadvertisingpossible.Themonologuewherethe

advertisementtellshousewivesthatthisisthewashingpowdertheyshouldbuyisjustacliche（陳

詞濫調(diào)）now.68Thereis,consequently,littlehopeofthemsurvivingfor

morethananothertwentyyears.Amuchcloserrelationshipwiththeconsumerisgraduallybeing

created.

Thedefinitionofwhatconstitutesadvertisingwillexpandwellbeyondtheconventionalmass

media.Shoppingenvironmentswillthemselvesbecomeapartoftheadvertisingprocess.

Increasingly,theywillexistnotsimplytosellgoods,butalsotoentertainpeopleandtomakesure

thattheyenjoytheirtimethere.Theaimwillbeto“warm”peopletowardstheseplacessothat

theywillreturntopurchasegoodsthereagain.

Inspiteoftheseandotherchanges,itishighlyunlikelythatTV,printandradiowilldisappear

altogetherasadvertisingmedia.69Butothermarketingstrategies,suchas

publicrelationsanddirectmarketing,willbecomeasimportantasadvertising.Advertising

agencieswillhavetoreinventthemselves.Theywillnolongerbeablesimplytoproduce

advertisementsandthensupportthesethroughPR,directmarketingortheinternet.Instead,they

willhavetochangethewholewaytheylookatcommunicationandstartthinkingaboutideas

whicharenotspecifictoonediscipline.

70Originalityofthinkinghasalwaysbeeninshortsupply.Itwill

continuetobesointhefuture.Buttherewillbeincreasingcostontheadvertiser*sabilitytobe

imaginativeandtothinklaterallyaboutengagingtheconsumerinabroadervarietyofmedia.

IV.SummaryWriting(10分)

Directions:Readthefollowingpassage.Sum