Unit1ThemassmediaExtendedReading單詞生詞圖解課件高中英語牛津譯林版（2020）選擇性

Unit1TheMassMedia

ExtendedReading詞匯advertising-->amuse

新譯林2020版

選必二advertise/??dv?ta?z/v.Itpaystoadvertise.Weadvertisedinthepapers.Theyadvertisedtheirgoods.

Ishalladvertiseforsomeonetogowithme.

做廣告是值得的。我將登廣告尋人和我同去。advertisement/?d?v??t?sm?nt//??dv?r?ta?zm?nt/=adadvertiser/??dv?ta?z?(r)/Haveatry1.Ifan___________(advertise)isplacedonapopularwebsiteoronTV______peaktimes,ahugenumberofpeoplewillknowabouttheproductorserviceit______________(advertise).2.Slogansusesimplebutimpressivelanguagetomakeusremembertheproductorservice__________________(advertise).3.Becausethemassmediareachessomanypeople,itisaperfectvehiclefor_____________(advertise).advertisementatisadvertisingbeingadvertisedadvertisersInotherwords,ittriestopersuadepeopletobuyaproductorservice.(lines3-4)persuadev.說服,勸服persuadesb.ofsth.persuadesb.todosth.=persuadesb.intodoingsth.persuadesb.nottodosth.=persuadesb.outofdoingsth.persuasionn.說服；勸說；信念persuasive

adj.有說服力的Haveatry1.Hewassweetenedbyher__________(persuade).2.HowcanIpersuadeyou_______mysincerity?3._______(base)onthepsychologybehindcreatingadesiretobuy,advertisershavedevelopedwaysofpersuadingpeople__________________________(purchase)theirproductsorservice.persuasionofBasedintopurchasing/topurchaseEnglishChannelbootn.靴子4.Inadditiontomakingpeopleawareof...,asuccessfuladvertisementwillalsocreateadesiretobuy,thusboostingbusiness.(lines13-14)

psychologicaladj.心理的mentaladj.心理的psychologistn.心理學(xué)家

chasen./v.追逐；追趕purchase

vt.

買,購買

n.購買,采購;購買的東西,購買項目…,advertisershavedevelopedwaysofpersuadingpeopleintopurchasingtheirproductsorservices.(P11)purchase…forsb.為某人買……purchasesth.for+money買某物花多少錢purchase…from從……購買某物

【語境應(yīng)用】完成句子1)父親給了我一些錢去買一臺電腦。Myfathergavemesomemoneyfor__________________________________________.2)上個月我們從一對老夫婦那里購買了這所房子。We__________________________________anelderlycouplelastmonth.3)我打算去城里買些東西。I’mgoingto________________________________________________intown.makesomepurchases/purchasethepurchasepurchasedthishousefromsomethings

logon.（公司或組織的）標識；徽標getacross被傳達,被理解,把……講清楚;通過,渡過Whatmakesitspecial?Andwhatmessagedoesittrytogetacross?(P12)getalong/on和睦相處,關(guān)系良好;進展;應(yīng)付;過活getaway度假;

(得以)離開,脫身getdownto開始做;開始認真注意(或?qū)Υ?getinto(使)陷入,處于,達到;養(yǎng)成某種習(xí)慣getover解決,克服;控制;(從疾病或痛苦的經(jīng)歷中)恢復(fù)過來;把……說清楚;使理解getthrough順利通過(考試等);接通電話;用完,耗盡Andwhatmessagedoesittrytogetacross?(lines24-25)getacross 解釋清楚，傳達It'ssomuchsafertogetacrosstheroadatthetrafficlights.Didyourspeechgetacrosstotheaudience?Loveissomethingwecangetacrosswithoutwords.橫過馬路你的演說聽眾都懂了嗎?就算沒有言語的溝通,愛也能使雙方相互感應(yīng)。逃脫已經(jīng)養(yǎng)成在外面玩的習(xí)慣通過對話和動作表達出來

ratev.劃分等級；評估n.速度；比率wassponsoredforsponsorsabsorb

vt.

吸收;理解,掌握;吸引全部注意力;并入,吞并

We

absorbthesemarketingmessageswithoutthinkingaboutthemtoomuch,yettheywillprobablyhaveaneffectonusthenexttimewegoshopping.(P12)absorbenergy/heat/sunlight吸收能量/熱量/陽光absorbone’sattention吸引某人的注意力beabsorbedin

全神貫注于……,專心致志于……absorb…into…把……并入【語境應(yīng)用】完成句子1)Thecleverboy_________________________________(掌握了所有知識)histeacherscouldgivehim.2)He_________________________(正全神貫注于)thestudyoftraditionalmedicine.3)Mostlittleshops_____________________________(并入了)bigbusiness.isabsorbedinabsorbedalltheknowledgehavebeenabsorbedinto

countv./n.數(shù)數(shù)

tailn.尾巴；硬幣背面Inthefuture,advertisingwillbeevenmoreaboutoutstandingindividualcustomersandsendingthemadvertisementsthataretailoredtospecificneeds.(lines45-47)tailorn.裁縫

vt.專門制作，定制1)Specialprogrammesofstudy___________(tailor)totheneedsofspecificgroups.2)Heestablishedhimself_______atailor.3)Teachingcanbetailored______suitthecharacteristicsofboys.aretailoredasto

amusementn.娛樂；消遣

entertainmentn.娛樂

amusementpark娛樂園

amusingamusedadj.43._____________n.廣播節(jié)目,電視節(jié)目vi.&vt.播送,廣播;散布,傳播44._____________n.途徑,渠道;電視臺;頻道;方法;水渠45._____________n.頂峰,高峰;山峰;尖端

adj.高峰時期的,最高端的

vi.達到高峰,達到最高值46.

_____________

vt.使增長,使興旺n.增長,提高;幫助,激勵47._____________n.心理,心理特征;心理學(xué)broadcastchannelpeakboostpsychology48.

_____________

vt.買,購買n.購買,采購;購買的東西,購買項目49._____________adj.難忘的,值得紀念的50._____________n.標語,口號51._____________n.茶壺52._____________n.品牌;類型;烙印53.

_____________

n.大使;代表54._____________n.放置;安置55.

_____________

n.收視率;等級,級別purchasememorablesloganteapotbrandambassadorplacementrating56._____________vt.贊助;主辦;為慈善活動捐款;資助

n.贊助商;為慈善活動捐款的人57._____________n.折扣vt.打折出售

58._____________n.裁縫vt.專門制作,定做59.

_____________

n.住房,住宅60._____________n.住宅區(qū);(通常指農(nóng)村的)大片私有土地;個人財產(chǎn),(尤指)遺產(chǎn)

61.

_____________

vt.(提供)消遣;逗笑sponsordiscountt