《出海獲客與再營銷實操指南》

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Measurement

Creative

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Clicks

Installs

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Bidding&Optimization

Optimizationgoal

Install

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Bidding&Optimization

OptimizationgoalO?

Value

Theevent’sattributionsettingsarebasedonyoursettingsinAttributionManagerEditnow

Bidstrategy

Highestvalue

Spendyourbudgetfullywh?lemaximizingpurchasevalue.See

SetminimumROAS

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Norecentpurchase

Didnotmakeapurchaseinthepast14days

Activeshoppers

Madeapurchaseinthepast60days

Activeusers

Launchedtheappinthepast14days

PersonalizedBasedonpreviouspurchasebehavior

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HighLTV

Hasabalancehigherthan$10,000

Borrower

Tookaloaninthepast12months

' PersonalizedadBasedonlookalike

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API

Day0

MediaSource

Campaign

Uaea

Cost AverageeCPI

Day1

Day2

Day3

bytedance

TikTok_MAI

bytedance

TikTokSPC

Identifyunderperforming

campaigns

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from

wastingyourbudgetwhileexploringthereasons

ó.03%

Pausethecampaign

12.52P.

30.05%

TikTok_UA

bytedance

35.25°4

TikTokAndroid

bytedance

TikTok_iOS

bytedance

Android...VBO

bytedance

45.34%

Android...AEO

bytedance

4ó.2óB

iOS_VBO

bytedonce

revenuecolumn

Android...AEO

bytedonce

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