說明文件2014smart大事記

M.M.ailHamr-奔馳銷售服務(wù)有限公tedes-BenzSalesServiceCo.,，我們達成 ranking/smart全球排smartRetail/零，我們達成 ranking/smart全球排smartRetail/零hieved inabecameetinthe2014Jan-們在達成預(yù)期銷零售同比增長0-------2013,們在達成預(yù)期銷零售同比增長0-------2013,wehwithetail2013Jan-NovRT:15,7572014Jan-NovRT:16,47120131-11月零售:15,75720141-11月零售:16,471零售網(wǎng)絡(luò)7白城No.ofNo.ofcovered零售網(wǎng)絡(luò)7白城No.ofNo.ofcoveredesart微信-聚art微信-聚焦客戶關(guān)注點及品牌互動rtWeChat-focusingoncustomerrelevancyandbrand被《上海壹周》汽車版評為汽車品牌中“前20位最具影響力的微信平臺“thetop20influentialWeChatplatforms”ofautobrands(by7個月內(nèi)新增17,297個關(guān)注/17,297followersincreasedwithin7115篇推送文章，平均2天一個推送/115articles,1articleper2風(fēng)格簡潔明快風(fēng)格簡潔明快縫連rtofficialwebsiteisinfeatures,seamlessocialplatformtand場 times以當下最熱場 times以當下最熱門的話題，貫穿全年rttimesinChina,4thematiceventscoverthemostpopular運動季北成廣音樂上4smartLifestyle種smart生活方1Nationalsmart場全國smart3Regionalsmart場區(qū)域smart國上市五國上市五周年，我的音樂盛會回饋sMusic–LivetsmartCRMevent城市路演，是支持城市路演，是支持經(jīng)銷商收集潛客和促進銷售非常有效的方anmoveroadshow,aprovenbestpracticecalmarket,collectleadsandpushsales.熱點展t城市路演已覆蓋25個城市banmoveroadshowisexecutedin25Carnival&Test-嘉年華及試xtendedbyyear創(chuàng)意物料箱旨創(chuàng)意物料箱旨在支持全國經(jīng)銷商開拓當?shù)厥衑ativeEventToolboxtosupportlocalsmartdealersnational，收到并支持經(jīng)銷商在當?shù)責(zé)狳c商圈展示共計54tillnow,54applicationshavebeensupportedwithcardisplayincity于smart品牌依舊是重要的產(chǎn)品therveryimportantyearfor2015NewYearEdition2015新于smart品牌依舊是重要的產(chǎn)品therveryimportantyearfor2015NewYearEdition2015新年特別版nBoConceptBoConcept特別Citybeam城市光波特別r/3Apr/4May/5Jun/6Jul/7Aug/8Sep/9Oct/10Nov/11Dec/125thYearAnniversary五周年紀念Nightpurple紫夜特別顏Auto車廣杭成長西深北分的產(chǎn)品計劃以支持新老款換havebeenwellplannedto分的產(chǎn)品計劃以支持新老款換havebeenwellplannedtosupportrun-outandnewgenerationlaunchinr/3Apr/4May/5Jun/6Jul/7Aug/8Sep/9Oct/10Nov/11Dec/12成杭廣北深西長1款增配產(chǎn)品+1款特別Final1款特別異的產(chǎn)品定位以豐富我們的異的產(chǎn)品定位以豐富我們的品牌推廣并成功推動銷productspositioningtosupportourbrandandourForvolume銷售基品牌形Asamarket制造營銷話Special特別版產(chǎn)Standard標配車Highend高配車Higherthan高于標配車115k-225k-們繼續(xù)加大經(jīng)銷商可變返利和銷售激勵們繼續(xù)加大經(jīng)銷商可變返利和銷售激勵政策以支持零tedhigheron2014dealermarginandsalesincentivetosubsidizeSales銷售激勵項+Variable可變返利額外付Fix固定返Note/注解AllpayoutiscalculatedonMarginBase(MSRP-VAT-CT)/所有獎勵支付計算均基于利潤基礎(chǔ)(廠商建議零售價–增值稅–消費稅*2014salesperformancevariablemarginandsalesincentivebonusbasedonestimation,finalresultsubjecttoannualactual*2014年銷售業(yè)績可變返利和銷售激勵項目獎勵為預(yù)估，最終結(jié)果以全年實際情況為**Variablemarginincludeselementssuchassalesperformancebonus,SalesEfficiencyBonus,SSI,Mystery**可變返利包括獎勵項目為銷售業(yè)績，客戶滿意度，秘采，經(jīng)銷商標準，預(yù)留市場營銷費2013實際獎勵支付2013Actual2014預(yù)估獎勵支付*2014Expected全新的smart利潤體系，專注于零售和銷售效smartMarginSystemfocuson全新的smart利潤體系，專注于零售和銷售效smartMarginSystemfocusonretailandsales銷售效率獎xBestCustomer客戶體驗SSI/銷售客戶滿意度獎勵Mystery銷售神秘采購獎勵SalesPerformance銷售業(yè)績獎Retail/零售RP-VAT-anceBonus銷售效率獎Experience/客戶體nceBonus/銷售業(yè)績alerstofocusontheirFixed地市固定折零年，我們以高銷售激勵尤其年，我們以高銷售激勵尤其是一系列強勁的客戶政策支持零edhighersalesincentivein2014wholeyear,especiallystrongcustomerincentivetosupport驚喜無限一拍即>>InQ2,5giftsforcelebrating傾城良機必須積>>InQ3,5upgradegiftstomore第三季度，5重大禮升級以吸引更多顧>>年終獎，馬上領(lǐng)>>InQ4,smartredyoucaneasy第四季度年終獎，紅包任你選efinancinganniversaryinubsidyforall第二季度，5重大禮以慶祝smart中國5周全系車型補貼購置retailmarketingaward,focusingonupporttoPromotion宣傳渠OOH/戶外大>Online/線Radio/廣RoadshowCampaign/路演活Competition/比賽周3ndNewExecution執(zhí)行新流>Inadditiontocentralizedmedianewlyintroduceddealerfocusedmediabuy在原有中央媒體采購形式的基礎(chǔ)上新增了經(jīng)銷商自主媒體采購的形資額高千3百經(jīng)銷商經(jīng)銷商獎勵之旅，在每個熱愛smart的城市留下腳印，將美好的記憶留在心底rtTopPerformanceAwardingTripwithgoodulaioulaionsttewingelr!CristmsapanTripisjustaroundthe1234512345thttththanjinghanghaiStarinantarienStarnzhouStarijing1234512345uiuStaruxiZebei世h星gshiZhixinganzuzHuaxing研討–研討–讓我們與經(jīng)銷商零距離溝通regionalworkshops–shortenthedistancebetween經(jīng)銷商等級DLRler經(jīng)銷商等級DLRlercoverage高效ng,with潛contentaddedMaturedDLR(>One成熟經(jīng)銷商（＞1年smartDLRsmart經(jīng)銷商增NewDLR(<One 新經(jīng)銷商（＜1年Enlargethecover擴大經(jīng)銷商覆蓋smartAutoshowlting/車展輔smartAdhoceventConsulting/活動類smartsmart C-Sales項目新增全 C-Sales項目新增全新培訓(xùn)模rogramwithnewmoduleisintroducedines/全新培訓(xùn)模32certifiedSCinthedealershipasofDec.截止至12月11日已有32個認證銷(Knowledgetest&Interview理論考試&面試Auto模塊4：汽車金3 Active模塊5：潛客跟3 模塊6：實地演3 Sales模塊2：銷售流4 Product&模塊2：產(chǎn)品與競1 rt銷售滿意度獎將根據(jù)實際rt銷售滿意度獎將根據(jù)實際成績支付；銷售神秘采購獎勵將全額支付給經(jīng)銷rtSSIwillbepaidbyactualresultandMysteryshoppingwillbepaid100%toall0.3%smartMysteryShoppingcomponentofvariablemarginwillbeautomaticallypaidtosmart0.3%神秘采購可變利潤將全部支付smart經(jīng)銷martSSIwillpaybasedonactualmart銷售滿意度將根據(jù)實際成績支lculationmethodology:toensurestabilityesult,extremecustomersamplewillsmart神秘采購獎romthe計算原則：為確保穩(wěn)定的經(jīng)銷商成績，極端將不計算在最終成績t發(fā)出最強yearwithaverystrongt發(fā)出最強yearwithaverystrongsmart-voiceinthenight紫夜特別*Auto成都車*smarttimes北京smartsmartedx城市光波特別*smarttimes成都smart*smartx*smartxurbanjoy*smartxsmart玩趣上城市酷創(chuàng)意時尚上smartJuly/7August/8September/9October/10November/11December/12smart與媒體伙伴共同詮smart與媒體伙伴共同詮釋了一系列全新生活方redanarraylifestyleinitiativeswithmediapartnersinShanghaisince124,615USDPR-Ad公關(guān)價>>smartxurbanjoymediatestdriverilla@HKplaza,上海香港廣>>smartx53reports526,893USDPR-value與當代中與當代中國高尚生活品牌-愛馬仕旗下的品牌“上下”合nitiativesalsoextendtocooperationwithluxurylifestylebrandShangxiaandartistic>>smartxShang耀各大耀各大車hininginallthe月，第一個smart修養(yǎng)套月，第一個smart修養(yǎng)套餐上市；2015年，更加多元的修養(yǎng)套餐敬請期smartServiceContractslaunchedinApr.2014andmoreiscominginQ1Q2hedforCompact(maintenance)launchedfor聯(lián)護修養(yǎng)套餐樂享版CompactPlus