外貿(mào)英語函電 unit two

ReviewWhatarethethreeC’sprinciplesinwritingbusinessletters?Clearness,ConcisenessandCourtesy.Howmanyimportantpartsdoesabusinessletterconsistof?Letterhead,date,insidenameandaddress,salutation,message,complimentaryclose,andsignature.ReviewWhatarethetwomostcommonstyleoflayout?thesemi-indentedstyleandtheblockedstyleHowtowritethefollowingdateinaletter?2006年12月10日10December2006/December10,2006ReviewCheckonhomework.EnvelopewritingMs.XuFangStarSewingMachings2GuangzhouRoadShanghai,China

Mr.J.ArmstrongthesalesmanagerUnitedSteelInc.648EasternAvenuePittsburgh,PennsylvaniaUSAstampUnitTwo

EstablishingbusinessrelationsWherecanwefindnewbusinessopportunity?Usually,informationofnewbusinessopportunitiescanbeobtainedthroughthesechannels:BanksChambersofcommerceinforeigncountries(駐各國的中國商會)Tradedirectory

（同業(yè)名錄）CommercialCounselor‘sofficeoftheChineseEmbassyinforeigncountries(在各國的中國大使館商務(wù)咨詢處)BusinessHousesofthesametrade(同業(yè)商行)AdvertisementExposition（工業(yè)品展覽會）“ShanghaiIndustrialExpo”（上海工博會）TradefairandExhibition

（展覽會）Businesspartners

（業(yè)務(wù)伙伴）“Firstenquiry”letterHowtowriteafirstenquiryletter?

Usuallyitshouldinclude:Abriefmentionofhowyouobtainedhisname.e.g.Wewereimpressedbytheselectionofsweatersthatweredisplayedonyourstandatthe‘MenswearExhibition’thatwasheldinChicagolastmonth.OrFromthelatestissueof‘computerworld’wehavelearnedaboutyoursoftwareforIBMPCs.2.

Ageneralintroductionofyourowncompany.e.g.WeareimportersintheRubbertradeinRussiaandwouldliketogetintouchwithsuppliersofRubber.OurcompanyisasubsidiaryofUnionGarmentsandwespecializeintheimportandexportofgarments.“Firstenquiry”letter3.Someindicationofthedemandsforthegoodswhichhedealsin.e.g.Thereisapromisingmarkethereforgoodqualityofficemachines,andwemaybeabletoplacelargeorderswithyou.Wearelookingforamanufacturerwhocouldsupplyuswithawiderangeofsweatersfortheteenagemarket.“Firstenquiry”letter4.Detailsofwhatyouwouldlikehimtosendyou.(acatalogue,apricelist,samples,etc.)Ifyouhavemanyitemstoask,betterputtheminalist.e.g.Wouldyoupleaseprovideinformationaboutyourproducts,togetherwiththeprices.Iwouldappreciateyoursendingmeanup-to-datepricelistforyourbuildingmaterial.“Firstenquiry”letterAclosingsentencetoroundofftheenquiry.e.g.Ilookforwardtoreceivingyourreply.Ilookforwardtohearingfromyou.“Firstenquiry”letterHowtoanswersuchanenquiryletter?Itshouldbedealtwithoutdelay.Trytobecourteoussoastocreategoodfirstimpressiononthereader.Remember“Agoodbeginningishalfdone!”“Firstenquiry”letterSampleletters

Let’sreadthefoursamplelettersonpage26、30、35、36and37indetails.enterintotraderelations/businesswith…與…建立業(yè)務(wù)往來e.g.Wearegladtoenterintobusinesswithyourcompany.Inthelineof…在…業(yè)務(wù)中，就…業(yè)務(wù)Line:businessarea業(yè)務(wù)范圍e.g.Ourcompanyisinterestedtocooperatewithyouinthelineofcellphonemanufacturing.Specializein專門從事…e.g.ThiscompanyspecializesinexportingChinesegreentea.Uponreceiptof…一收到就…e.g.Goodswillbesentuponreceiptofyourpayment.Onthebasisof在…的基礎(chǔ)上e.g.Twocompaniesshouldcooperatewitheachotheronthebasisoftrust.Financialstanding財(cái)務(wù)狀況e.g.asoundfinancialstandingRefer…to…請咨詢…Directsb.toasourceofinformatione.g.Wereferyoutoourlongtimecustomerforourbusinessstatus.Usefulexpressions享有盛譽(yù)暢銷品受歡迎被普遍承認(rèn)受青睞以…出名出口量作為參考優(yōu)惠價(jià)式樣新穎慣例Enjoyhighreputation/greatpopularityBestseller/quickseller,popularitemsBewellreceivedBewidely/universallyacknowledgedBehighlyfavoredBenotedfor/beknownfor/befamousforExportvolumeForreference/informationFavorableprice/bestpriceNovelpatternGeneralpracticeUsefulsentencesWelearnfromyourletterofApril1thatyouareinterestedin

establishingbusinessrelationswithusforthepurchaseofourtools.learnfrom:從…得知/獲悉Beinterestedin:對…感興趣Establishbusinessrelations:建立業(yè)務(wù)關(guān)系Forthepurchaseof:為了購買HavinghadyournameandaddressfromtheCommercialCounselor'sOfficeofourEmbassyintheU.K.,weavailourselvesofthisopportunitytowritetoyouandseeifwecanestablishbusinessrelationswithyou.CommercialCounselor’s…U.K.:我國駐英國大使館商務(wù)咨詢處Availoneselfof:利用…3.Wehavecometoknowthenameofyourcorporationandhavethepleasureofwritingthislettertoyouinthehopeofestablishingbusinessrelationswithyou.Cometoknow:得悉，得知Havethepleasureofdoingsth:很高興做某事4.Yourdesiretoestablishdirectbusinessrelationswithuscoincideswithours.Desire:意愿，愿望Directbusinessrelations:直接業(yè)務(wù)往來Coincidewith:與…一致，相符合5.Wearewillingto

enterintobusinessrelationswithyourfirmonthebasisof

equalityandmutualbenefit.Bewillingtodo:愿意做…Enterinto:進(jìn)入，參加，成為…一部分

enterintoanagreement簽訂合約onthebasisof:在…的基礎(chǔ)上Equalityandmutualbenefit:平等互利6.YourcompanyhasbeenintroducedtousbyR.G.Nelson&Co.,LtdasaprospectivebuyersofChinesesewingmachines.Aswedealinsewingmachines,weshallbepleasedtoenterintodirectbusinessrelationswithyou.Beintroducedtosbby:經(jīng)由…介紹Prospective:possible有可能的Sewingmachine:縫紉機(jī)Dealin:經(jīng)營dealer:經(jīng)銷商7.Wewritetointroduceourselvesasoneoftheleadingexportersofawiderangeofelectricfansandairconditioners.Leadingexporter:最主要的出口商Awiderangeof:各式各樣的awideselectionof/allkindsof8.Toacquaintyouwiththelightindustrialgoodswehandle,wearesendingyou,byseparatemail,severalpamphletsforyourreference.Acquaintsb.withsth:使…熟知，getsbfamiliarwithLightindustrialgoods:輕工業(yè)產(chǎn)品Byseparatemail:另函寄出Foryourreference:供你參考9.SpecializingintheexportofChinesefoodstuffs,wewishtoexpressourdesiretotradewithyouinthisline.Specializein:專門從事Foodstuff:食品Expressone’sdesire:表達(dá)…的愿望Inthisline:在這個領(lǐng)域，行業(yè)10.Welookforwardtoyourearlyreply

withmuchinterest.Lookforwardto:期待Earlyreply:早日回復(fù)Withmuchinterest:十分關(guān)注

TranslatethefollowingsentencesintoChinese:We’reinthemarketforalarmclocksandshouldbegladifyouwillletushaveyourcataloguetogetherwithpricelist.ExerciseI:

我方欲購鬧鐘，如你方能提供目錄和價(jià)格單，我方將不勝感激。Weunderstandthatyounowexportwomen’swristwatchesandwe’reinterestedtoknowyourlatestquotationsforthem.

我們獲知你方正在出口女士手表并有意了解它們的最新報(bào)價(jià)。OurproductsareappealingtotheEuropeanbuyers,sowehaveeveryreasonthattheywillhavegoodprospectsinyourmarket.我方產(chǎn)品受到歐洲買主的歡迎，因此我們有理由相信它們在你方市場前景美好。We’reinterestedinthewoolencarpetsdemonstratedattherecentGuangzhouTradeFair.我方對你們最近在廣州交易會上展列的羊毛地毯感興趣。ExerciseII:TranslatethefollowingsentencesintoEnglish:你方1994年9月2日來函收到。我們很高興告訴你，你所要的商品屬于我公司的經(jīng)營范圍。Yourletter

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