2023 Q3沃爾瑪全球電商CPC數(shù)據(jù)報(bào)告

SaaS軟件+數(shù)據(jù)引領(lǐng)品牌出海新風(fēng)向公2023Q3CPCREPORT概述沃爾瑪全球電商平臺(tái)每月獨(dú)立訪客量達(dá)1.2億1,85%2的平臺(tái)用戶每月至少進(jìn)行次網(wǎng)購(gòu)。隨著多平臺(tái)布局已成為行業(yè)共識(shí)未來(lái)更多賣(mài)家將加大在沃爾瑪全球電商的投資。pacvue每季度發(fā)布的cpc數(shù)據(jù)報(bào)告，多次被emarketer等全球知名市場(chǎng)研究機(jī)構(gòu)引用越來(lái)越多地受到國(guó)內(nèi)賣(mài)家的關(guān)注。我們整合了pacvue和Helium10的專有數(shù)據(jù)庫(kù)，全方位展示行業(yè)內(nèi)范圍最廣的電商數(shù)據(jù)。數(shù)據(jù)來(lái)源1.comscoreMediaMetrix,october2021-NOENDORSEMENTOF3RDPARTYDATASOURCES2.Attitude＆usagestudy2022CTRCTR沃爾瑪全球電商Q3廣告關(guān)鍵數(shù)據(jù)----positivechange--------positivechange----NegativechangeTIME/CHANGECTRCPCACOSROASecpMBRANDAVGDAILYSPEND2022Q30.47%$0.54$7.29$2.532022Q40.58%$0.61$6.53$3.562023Q10.78%$0.57$7.20$4.472023Q20.93%$0.57$7.49$5.302023Q30.97%$0.61$5.97QOQChange4.30%5.09%-4.81%Yoychange106.38%2.26%-2.19%135.97%…2023Q3CPCREPORT2023Q3CPCREPORT必。21.00%0.80%0.60%0.40%0.20%0.00%1.00%0.80%0.60%0.40%0.20%0.00%WalmartConnectCTR.0.50.2022-Q32022-Q42023-Q12023-Q22023-Q32023Q3CPCREPORT公。3$0.62$0.60$0.58$0$0$0.56$0.54$0.52$0.50Q3walmart$0.62$0.60$0.58$0$0$0.56$0.54$0.52$0.50WalmartConnectCPC$0.61$0.61$0.61$0.6157.5757.57$02022-Q32022-Q42023-Q12023-Q22023-Q3Q3walmartconnect付費(fèi)商品廣告cpc為$0.61,2023Q3CPCREPORT04$7.60$7.40$7.20$7.00$6.80$6.60$6.40$6.20$6.00$7.60$7.40$7.20$7.00$6.80$6.60$6.40$6.20$6.00WalmartConnectROAS2929$7..$7$7$7.20$7.203.$6.532022-Q32022-Q42023-Q12023-Q22023-Q32023Q3CPCREPORTWalmartConnectAverageDailySpend2022-Q32022-Q42023-Q12023-Q22023-Q3公關(guān)于pacvuepacvue是用于電商廣告、銷(xiāo)量管理和商務(wù)數(shù)據(jù)智能分析的企業(yè)軟件套件。企業(yè)客戶可以通過(guò)pacvue軟件分析零售數(shù)據(jù)，并采取智能化建議制定商業(yè)策略，在亞馬遜、出關(guān)