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PPTcoursewareforInternationalBusinessEnglish目錄OverviewofInternationalBusinessEnglishFundamentalsofInternationalBusinessEnglishInternationalBusinessCommunication目錄InternationalBusinessPracticeCaseAnalysisofInternationalBusinessEnglish01OverviewofInternationalBusinessEnglishDefinitionInternationalBusinessEnglishisaformofEnglishusedinglobalbusinesstransactionsandcommunicationCharacteristicsItisastandardized,professionallanguage,withafocusonclarity,consistency,andaccuracyItcorporationsbothwriteandspeakcommunicationskills,andistailedtomeetthespecificneedsofinternationalbusinessDefinitionandcharacteristicsFacilitycommunicationBusinessEnglishservesasacommonlanguageforbusinesspeoplefromdiverseculturalandlinguisticbackgrounds,enablingthemtoeffectivelycommunicateideas,information,andbusinesstransactionsEnhancingprofessionalimageProficientuseofBusinessEnglishcanaccommodateasenseofprofessionalismandtrustworthinessinthebusinessworldFacilitatingglobaltradeBusinessEnglishisessentialforfacilitatingglobaltradeandcommerce,enablingbusinessestoexpandintonewmarketsandconducttransactionswithinternationalpartnersTheImportanceofBusinessEnglishTheHistoryandDevelopmentofBusinessEnglish19thcentury:TheuseofEnglishinglobaltradeBegantoincrease,leadingtothedevelopmentofamorestandardizedformofEnglishforbusinesstransactions20thcentury:TheriskofglobalizationandinternationalbusinessfurtherpromotedtheimportanceofBusinessEnglish,leadingtothedevelopmentofcoursesandcertificationprogramstotrainprofessionalsinBusinessEnglishcommunicationskills21stcentury:Withthecontinuedgrowthofglobalizationandtechnology,BusinessEnglishhasbecomeanessentialskillforprofessionalsinvariousindustries,leadingtoademandformorecomprehensiveandspecializedcoursewaresuchasPPTpresentationstoteachBusinessEnglisheffectiveness02FundamentalsofInternationalBusinessEnglishBusinessEnglishVocabularyThisincludeswordsandphrasesrelatedtobusinessoperations,suchasmarketing,finance,andmanagementAdvancedBusinessVocabularyThisvocabularyisusedinmorecomplexbusinesssituations,includinginternationalbusinesstransactionsandnegotiationsDomainspecificvocabularyThisvocabularyisspecifictocertificateindustriesorbusinessfunctions,suchastechnology,healthcare,orlawBasicBusinessVocabularyBusinessEnglishGrammarThisgrammarisuniquetothelanguageofbusiness,includinglanguageusedinemails,memories,andreportsBusinessspecificGrammarThisincludessentencestructure,tenseusage,andbasicpunctuationrulesBasicGrammarStructuresThisinvolveslearninghowtoconstructsentimentswithmorecomplexsyntaxandgrammarrulesComplexSentenceStructuresAdvancedWritingSkillsThisinvolveslearninghowtowritemorecomplexbusinessdocuments,suchasreportsandproposalsTechnicalWritingSkillsThiswritingstyleisusedforwritingabouttechnicalorcomplexbusinesstopicsBasicWritingSkillsThisincludeslearninghowtowriteclearandconsensusbusinessemailsandmemoriesBusinessEnglishWritingSkillsBasicListeningSkillsThisinvolveslearninghowtounderstandandtakenoteswhilelisteningtobusinessEnglishspeechAdvancedListeningSkillsThisinvolveslearninghowtounderstandcomplexbusinessEnglishspeech,includingpresentationsandmeetingsPublicSpeakingSkillsThisinvolveslearninghowtopresentideasandargumentseffectivelyinEnglish,includingusinglanguageappropriatefordifferentaudiencesandcasesBusinessEnglishlisteningandspeakingabilities03InternationalBusinessCommunication123Understandingandanalyzinginformation,feedback,andnon-verbalcuesEffectivelisteningPresentingideas,information,andinstructionsinaclear,concise,andorganizedmanualClearspeakingWritingemails,memories,reports,andotherbusinessdocumentswithcorrectgrammar,punctation,andvocabularyAccuratewritingBusinesscommunicationskillsIdentifyingkeyissues,developingaposition,andmakingoffersandcounteroffersNegotiationstrategiesUsinglogic,facts,andemotionaleffectstoinfluencetheotherpartyPermanenttechniquesFindingcommongroundandreachingconcernstoresolvedifferencesComparisonandagreementBusinessnegotiationskillsUnderstandingculturaldifferencesRecognizingandobservingculturaldifferencesincommunicationstyles,values,andbeliefsAdaptivecommunicationAdaptingmessages,behaviors,andinteractionstodifferentculturalcontextsInterculturalsensitivityBeingawareofownculturalbiasesandjudgmentsandavoidingstereotypes010203CrossculturalcommunicationskillsVisualaidsCreatingslides,charts,andtablesthatareclear,concise,andvisuallyapplicableContentdeliveryOrganizingideas,information,anddataintoacoherentstructureanddeliveringitwithimpactAudienceengagementCapturingtheaudience'sattention,maintainingeyecontact,andaskingquestionstoinvolvetheaudienceinthepresentationBusinesspresentationskills04InternationalBusinessPracticeTheinternationaltradeprocessesinvolveimportingandexportinggoodsandservicesbetweendifferentcountriesItincludesaseriesofstepssuchasmarketresearch,negotiation,contractsigning,payment,shipping,andaftersalesservicesDifferentcountrieshavedifferentimportandexportregulations,includingtargets,quotas,andothertradebarriersItisimportanttounderstandtheseregulationstoensuresmoothtradeTradefinancingreferstotheprocessofprovidingfinancialsupportforinternationaltrade,includinglettersofcredit,collection,andotherpaymentmethodsUnderstandingtradefinancingcanhelpreducefinancialrisksInternationaltradeprocessesImportandexportregulationsTradefinancingInternationaltradeprocessMarketresearchInternationalmarketingrequirementsindepthunderstandingoftargetmarkets,includingconsumerpreferences,culturaldifferences,andcompetitionMarketresearchisessentialforformulatingmarketingstrategiesProductpositioningIntheinternationalmarket,productsneedtobepositionedaccordingtothetargetmarket'sneedsandcharacteristicsAdjustmentsmayneedtobemadetoproductdesign,packaging,andpricingtomeetlocalmarketdemandsPromotionandsalesPromotionandsalesactivitiesincludeadvertising,publicrelationships,salespromotion,andchannelmanagementEffectivepromotionandsalesstrategiescanhelpincreasemarketshareandsalesrevenueInternationalmarketingstrategy010203CultureawarenessUnderstandingandobservingdifferentculturalbackgroundsiscriticalininternationalbusinessEtiquetteincludesmeetings,communicationstyle,anddiningetiquetteBusinessprotocolUnderstandingbusinessprotocolisessentialforsuccessfulbusinesstransactionsThisincludespropertyintroductions,giftgiving,andbusinesscardexchangeBehavioralnormsBehavioralnormsrefertotheexpectedbehaviorindifferentculturesduringbusinesstransactionsItisimportanttobeawareofthesetermstoavoidmisunderstandingsorofferinglocalcustomsInternationalBusinessEtiquetteContractlawContractlawisessentialininternationalbusinessasitgoesovertherightsandobjectivesofbusinessesindifferentcountriesItisimportanttounderstandthelegalrequirementsofthecontracttoensurecomplianceIntellectualpropertyrightsIntellectualpropertyrightsprotectinnovationsandcreationsindifferentcountriesItisessentialtounderstandlocalintellectualpropertylawstoavoidunfreezingonothers'rightsRiskcontrolInternationalbusinessinvestmentsvaryriskssuchaspoliticalrisk,currentrisk,andcreditriskEffectiveriskcontrolmeasuresshouldbeimplementedtominimizepotentiallossesInternationalBusinessLawandRiskControl05CaseAnalysisofInternationalBusinessEnglishCase1BusinessEnglishusedinIBM'sglobalmarketingstrategyCase2ApplicationofEnglishinNestlé'sinternationalexpansionCase3UsingEnglishinShell'sglobalprojectmanagementCase4BusinessEnglishinMicrosoft'sinternationalproductlaunchesApplicationCasesofBusinessEnglishinMultinationalCompaniesCase1Negotiatingajointven
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