版權(quán)說(shuō)明:本文檔由用戶提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請(qǐng)進(jìn)行舉報(bào)或認(rèn)領(lǐng)
文檔簡(jiǎn)介
CambridgeBusinessEnglishCoursewareIntermediate目錄CONTENCTFundamentalsofBusinessEnglishBusinesscommunicationskillsBusinessCultureandEtiquetteBusinessCaseAnalysisBusinessEnglishListeningandSpeakingTrainingBusinessEnglishReadingandWriting01FundamentalsofBusinessEnglishSummaryMasteringcorevocabularyandimprovinglanguageapplicationability要點(diǎn)一要點(diǎn)二DetaileddescriptionLearncommonlyusedbusinessEnglishvocabulary,includingprofessionaltermsinareassuchasproduct,marketing,finance,andmanagement,aswellascommonexpressionsindailybusinesscommunication.Bylearningvocabulary,studentscanimprovetheirlanguageapplicationabilitiesinbusinessenvironments.BusinessEnglishVocabularyMastergrammarrulesandstandardizelanguageuseSummarywordsLearnthebasicgrammarrulesofBusinessEnglish,includingtense,voice,tone,clauses,aswellaslanguagenormsfordifferentgenressuchasbusinessletters,reports,andpresentations.Bystandardizinggrammarusage,studentscanimprovetheirbusinessEnglishexpressionability.DetaileddescriptionBusinessEnglishGrammarSummaryDetaileddescriptionBusinessEnglishWritingImprovewritingskillsandaccuratelyconveyinformationLearnthebasicskillsofbusinessEnglishwriting,includingwritingbusinessletters,emails,reports,proposals,etc.Bypracticingdifferenttypesofbusinesswriting,studentscanimprovetheirwritingandinformationexpressionabilities,ensuringaccuratecommunicationofinformation.02BusinesscommunicationskillsSpeechpreparationContentorganizationLanguageuseNonverbalcommunicationBusinesspresentationskillsFullyprepared,understandingtheaudience'sneeds,andclarifyingthepurposeofthespeech.Clearstructure,rigorouslogic,useappropriatetransitionalwordsandsentencestructures.Useaccurate,professional,andfluentlanguagetoavoidgrammarandspellingerrors.Propercontrolofbodylanguage,facialexpressions,andvoicetoestablishgoodinteractionwiththeaudience.BusinessnegotiationskillsUnderstandnegotiationbackgroundCollectinformation,understandtheotherparty'sneedsandinterests,andanalyzenegotiationchips.Establishinggoodrelationshipsrespectingeachother,buildingtrust,andpromotingcooperation.Providereasonablesuggestionsproposeconstructiveandexecutablesolutionsbasedonthenegotiationbackground.ReachingconsensusFlexiblyrespondandfacilitateanagreementthatisacceptabletobothparties.ABCDBusinessMeetingSkillsMeetingpreparationClarifythepurposeofthemeeting,determinetheattendees,timeandlocation.MeetingagendamanagementFollowtheagendatoensurethateachtopicisfullydiscussed.Effectivecommunicationactivelylisten,accuratelyexpress,andavoidinformationmisunderstandingsandconflicts.DecisionandactionplanClarifythedecisionandactionplan,assigntasksandresponsibilities.03BusinessCultureandEtiquetteDifferencesbetweenEasternandWesternBusinessCulture:Easternculturestendtobemorecollectible,emphasizinggroupgoalsandharmony,whileWesternculturesaremoreindividualistic,emphasizingpersonalgoalsandcompetitionCrossculturalcommunication:UnderstandingandobservingculturaldifferencesisessentialforeffectivecommunicationinbusinessLanguage,styles,andfinancialexpressionscanhavedifferentmeansindifferentculturesBusinessProtocol:Protocolisanimportantaspectofbusinessculture,includingtheorderofseating,meetings,andtheuseoftitlesorethicsProtocolcanvarybetweencultures,soitisessentialtounderstandandadapttolocalcustoms010203DifferencesinBusinessCultureGreetingsInbusinesssettings,greetingsareessentialforestablishingapositivefirstimpressionItisimportanttouseappropriatetitles,avoidpersonalquestions,andmaintaineyecontactwhenmeetingothersDressCodeThedresscodeinbusinesssettingsdependsonthecultureandindustryIngeneral,itisrecommendedtodressformally,avoidingrevokingorexcessivelycasualattireBehavioralStandardsBehavioralstandardsintheworkplaceincludeobservingothers,followingthechainofcommands,andnotengaginginanyunethicalorillegalbehaviorBusinessEtiquetteStandardsTableSettingUnderstandinghowtoproperlysetatableisessentialforasuccessfulbusinessBanquetPlates,glasses,andcutleryshouldbearrangedaccordingtothelocalcustomsandconditionsSeatingArrangementsTheseatingarrangementatabusinessbanquetiscrucialformaintainingharmonyItisimportanttofollowtheorderofseatingbasedonrankorimportancetoensurethatallguestsfeelrespectedTableMannersTableMannersatabusinessbanquetshouldbeformalandpoliticalGuestsshouldwaitforthehosttobegineatingbeforestartingtheirmeal,usingappropriatecutlery,andavoidingspeakingwiththeirmorefullBusinessBanquetEtiquette04BusinessCaseAnalysisMarketingCase1MarketingCase2MarketingCase3MarketingCasesManagingbrandreputationintheaftermathofaproductrecallIncreasingmarketsharethroughdigitalmarketingDevelopinganewproductlaunchstrategyforaleadingfashionbrandHandlingemployeerelationshipsissuesinamultinationalcompanyHumanResourceCase1RecruitingandselectingtoptalentforarapidlygrowingstartupHumanResourceCase2ImplementingaperformancemanagementsysteminalargeorganizationHumanResourceCase3HumanResourceManagementCases80%80%100%CasestudyofenterprisestrategicmanagementAnalyzingtheimpactofglobalizationonamanufacturingcompany'soperationsDevelopingagrowthstrategyforatechnologycompanyfixingmarketcaptureAssessingthefeasibilityofenteringanewmarketthroughmerchantsandacquisitionsCaseStudy1CaseStudy2CaseStudy305BusinessEnglishListeningandSpeakingTrainingListeningskillstrainingThroughvariouslisteningexercisessuchaslisteningtorecordings,multiple-choicequestions,fillintheblankquestions,etc.,studentsaretrainedtoquicklyunderstandbusinessEnglishconversations.BusinessknowledgeaccumulationProvidereal-lifebusinessscenariodialoguestohelpstudentsunderstandcommonvocabularyandexpressionsinthebusinessenvironment,andimprovetheirunderstandingofbusinessknowledge.BusinessEnglishListeningTrainingOralexpressiontrainingBysimulatingbusinessdialogues,role-playing,andothermethods,studentsaretrainedtoexpresstheiropinionsandopinionsfluentlyandaccurately.CommunicationskillscultivationTeachstudentshowtocommunicateeffectively,includinghowtoaskquestions,answerquestions,andexpresstheirneeds.BusinessEnglishSpeakingTrainingSimulatednegotiationpracticeSimulaterealbusinessnegotiationscenarios,allowingstudentstoplaydifferentroles,engageinnegotiationpractice,andimprovenegotiationskillsandstrategicapplicationabilities.NegotiationSkillsExplanationTeachstudentshowtoconducteffectivenegotiations,includinghowtopreparefornegotiations,howtodevelopnegotiationstrategies,andhowtohandleconflictsduringnegotiations.BusinessEnglishsimulationnegotiation06BusinessEnglishReadingandWriting03DetailRecognition:Theabilitytopickoutspecificinformationordetailswithinatext01ComprehensionSkills02Understandingthemainidea:TheabilitytoquicklygrasptheoverallconceptormessageofabusinessdocumentBusinessEnglishReadingSkillsVSTheabilitytoproduceorinterpretinformationisnotexplicitlystatedContextUnderstandingTheabilitytounderstandthecontextorbackgroundofabusinesssituationInferenceBusinessEnglishReadingSkills010203CriticalThinkingAnalysis:TheabilitytobreakdownandevaluatedifferentelementsofatextEvaluation:TheabilitytoformanopinionorjudgmentbasedontheinformationpresentationBusinessEnglishReadingSkillsSynthesis:TheabilitytocombinedifferentideasorpiecesofinformationintoacoherentwholeBusinessEnglishReadingSkillsSpeedandFluencyRate:TheabilitytoreadquicklywithoutsacrificingcomprehensionFlow:Theabilitytoreadsmoothly,withminimaleffortorstrainBusinessEnglishReadingSkillsBusinessEnglishWritingSkillsClarityandConsensusUseofclear,simplelanguage:Writinginawaythatiseasytounderstand,avoidingjargonorcomplexvocabularyConciseexpression:Theabilitytogatherinformationinasfewwordsaspossible,withoutdiscriminatingclaimBusinessEnglishWritingSkills01OrganizationandStructure02Startingwithanintroductionthathooksthereader'sinterestBodyparagraphsthatdevelopeachpointwithcleartransitionsbetweenideas03BusinessEnglishWritingSkillsAconclusionthatsummarizesthemain
溫馨提示
- 1. 本站所有資源如無(wú)特殊說(shuō)明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請(qǐng)下載最新的WinRAR軟件解壓。
- 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請(qǐng)聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
- 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁(yè)內(nèi)容里面會(huì)有圖紙預(yù)覽,若沒(méi)有圖紙預(yù)覽就沒(méi)有圖紙。
- 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
- 5. 人人文庫(kù)網(wǎng)僅提供信息存儲(chǔ)空間,僅對(duì)用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理,對(duì)用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對(duì)任何下載內(nèi)容負(fù)責(zé)。
- 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容,請(qǐng)與我們聯(lián)系,我們立即糾正。
- 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時(shí)也不承擔(dān)用戶因使用這些下載資源對(duì)自己和他人造成任何形式的傷害或損失。
最新文檔
- 語(yǔ)文-2024年秋季七年級(jí)入學(xué)分班考試模擬卷(重慶專用)03(原卷版)
- 總經(jīng)理勞務(wù)合同2024年
- 硅石礦爆破施工合同范本2024年
- 離婚協(xié)議青苔全文閱讀2024年
- 2024年兩人假結(jié)婚協(xié)議書
- 數(shù)學(xué)單詞讀呢機(jī)械租賃合同
- 離婚補(bǔ)充協(xié)議撫養(yǎng)費(fèi)2024年
- 收養(yǎng)人與送養(yǎng)人協(xié)議書
- 2024年二手房購(gòu)房抵押合同
- 2024年大客戶新能源汽車買賣合同
- 塘實(shí)小騰訊扣叮創(chuàng)意編程賽自測(cè)題附有答案
- 抖音火花合同電子版獲取教程
- 部編人教版六年級(jí)道德與法治上冊(cè)全冊(cè)教學(xué)課件
- 小學(xué)班主任工作經(jīng)驗(yàn)交流ppt
- 世界各國(guó)金屬材料牌號(hào)對(duì)照
- APM全部參數(shù)表
- 膿毒癥休克應(yīng)急演練預(yù)案
- 杜威的實(shí)用主義美學(xué)
- 初中數(shù)學(xué)優(yōu)化概率課堂教學(xué)設(shè)計(jì)策略和方法的實(shí)踐研究
- 四年級(jí)英語(yǔ)上學(xué)期句型轉(zhuǎn)換專項(xiàng)突破訓(xùn)練科教版
- 平面直角坐標(biāo)系教學(xué)課件1
評(píng)論
0/150
提交評(píng)論