英語(yǔ)-基于阿里國(guó)際站平臺(tái)公司業(yè)務(wù)發(fā)展研究

ChapterOneIntroductionInrecentyears,thepenetrationofcross-bordere-commercehascontinuedtogrowwiththegrowthofChina'scross-bordere-commerceexportbusinessandtheincreasingdemandforimportedqualitygoodsfromChineseconsumers.Undertheblueoceanofcross-bordere-commerceB2B,thechoiceofcross-bordere-commerceplatformiscrucial.Asaglobalprofessionalinternationaltradeplatform,AoffersnumerousbusinessopportunitiesforSMEsandhasbecomeanintegralpartofpromotingbusinessgrowth.Asincomesriseandaestheticrequirementscontinuetoimprove,thepublic'sawarenessofbeautyisbecomingstrongerandthedemandforcosmeticsurgeryisincreasing,makingthemedicalaestheticsindustryamajorconsumerhotspot,withlaseraesthetics,asasafeandfastwayofmedicalaesthetics,rapidlyexpandingthescaleoftheindustry.Theoverallmarketsizeoftheglobalmedicalaestheticinstrumentindustryisonanupwardtrend.Atpresent,B2Bcross-bordere-commerceplatformsstillholdacertainshareofthemarketandalsohaveadeepinfluence.AlibabaInternationalStationinnotonlygivenahighrateofdevelopmentathome,withthepromotionoftheplatform,inforeigncountrieshasalsobecometheprimarychoiceformanyenterprises.ManyinternationalbuyersthroughtheAlibabainternationalstationforbeautyequipmentprocurement.Sanheisaprofessionalmedicalaestheticequipmentmanufacturerintegratingindustryandtrade.Inadditiontothecompany'sexistingtraditionalsaleschannels,theplatformhasbeenusedtoefficientlymeetbuyersintheinternationalmarketandpromotemoreaspectsofthecompany.Comprehensiveconsiderationoftheaboveissues,theoretically,theapplicationoftheAliInternationalStationplatformhasaprofoundimpactonthetransformationandupgradingoftraditionalforeigntradeenterprises,butstillencountersmanyproblemsinthedevelopmentprocess,therefore,thispaper,basedonpreviousresearch,moreenhancedthefunctionsoftheAlibabaInternationalStation.Andinfact,althoughAlibaba,astheheadcross-bordere-commerceplatform,hashugedevelopmentpotentialandunlimiteddevelopmentprospectsandmaintainsastabledevelopmentrate,someSMEsstillfacetheproblemofinsufficientknowledgeoftheplatformandareunabletoachieveproficientoperation.Therefore,thepapercombinestheproblemsthatexistintheuseoftheplatformbySanhecompany,sothatSMEscanbreaktheexistingknowledgeofAlibabaInternationalStationandactivelyexploretheplatformThepaperthereforecombinestheproblemsofSanhecompanyinusingtheplatform,sothatSMEscanbreaktheexistingunderstandingofAlibabaInternationalStationandactivelyexplorenewmodesofusingtheplatform,thuspromotingthedevelopmentofChina'scross-bordere-commerceindustry.Fromtheplatform,thethesisexploresthedevelopmentproblemsexistinginallpartiesoftheplatformandputsforwardsomesuggestionstopromotethesynergisticdevelopmentoftheenterpriseplatformandmaximizestheoverallvalueoftheAlibabaInternationalStationplatform,aswellastosometraditionalforeigntradeenterprisesthataretransformingandupgrading,toprovidesomereferencesignificance.ChapterTwoBackgroundOverview2.1SanheCompanyOverviewBeijingSanhebeautyTechnologyCo.,Ltd.,establishedin2010,specializesintheresearchanddevelopment,manufacturingandsalesofmedicalequipmentandbeautyequipment,isaprofessionalcompanyintegratingproductsalesandtechnicalservices,focusingonallkindsofbeautyandmedicalequipment.Thecompanyhassuccessfullydevelopedphotorejuvenationinstrumentseriesproducts,E-lightseries,carbondioxidefractionallaser,808nmsemiconductorlaser,ultrasonicfatburstingslimminginstrument,radiofrequencyfractionalandlaserhairgrowthinstrumentandotherproducts.ThecompanyhasanefficientR&Dteam,large-scaleproductioncapacityandreliablequalitycontrolsystem,canprovidecustomerswithOEMproductionandOEMproductionservices,helpcustomersestablishcorporatereputation,improvemarketcompetitiveness.Atpresent,thecompanyfocusesontheintroductionandtransformationofprofessionalmedicalandbeautyhigh-tech,widelyusedinthefieldofmedicaltreatment,healthandbeauty,throughthepromotionofthemarketingplatformAlibabaInternationalStation,sothatitsproductsareexportedtoforeigncountries.2.2AlibabaInternationalWebsitePlatformOverviewFoundedin1999,AlibabaInternationalisthefirstbusinesssegmentofAlibabaGroupandhasbecometheworld'slargestdigitaltradeexportplatformandcross-bordertradeB2Be-commerceplatform.Overtheyears,AlibabaInternationalStationhascontinuedtorankhttp://AInternationaltrade,e-commerce,trademarket,importandexporttradewebsitesrankedfirstintheworld,andwasnamed"World'sBestB2BWebsite"byForbesmagazinefor8consecutivetimes.AlibabaInternationalStationreconstructstheentirecross-bordertradelinkwithdigitallandscapetechnologiesandproducts,accuratelymatchesthebusinessneedsofbuyersandsellersofcross-bordertrade,andprovidesthemwithdigitalmarketing,trading,financialandsupplychainservices."AlibabaInternationalStation"providesafullrangeofonlineservicesandtoolssuchasone-stopstoredecoration,productdisplay,marketingpromotion,businessnegotiationandstoremanagement,etc.,tohelpenterprisesreducecostsandefficientlydeveloptheforeigntrademarket.AlibabaInternationalStationiscommittedtomakingallsmallandmedium-sizedenterprisesbecomemultinationalcompanies.ChapterThreeAnalysisofSanhe’sBusinessontheAlibabaInternationalWebsitePlatformAlibabainternationalsitehasitsownadvantages,inadditiontothebusinessdevelopmentofthecompanyalsohasalotofoptionsfortheproject3.1AnalysisofStrengthsUnderthetraditionalforeigntrademethod,theconclusionofthebuyerandsellerintheofflinetransactionisusuallyintheformofbusinessEnglishcorrespondencetradenegotiationandfinallysignacontracttoreachthetransaction,thewholeprocesstakesalongtime,butincross-bordere-commerce,buyersandsellersonlinetransactions,aslongasthesellerisfamiliarwiththeplatformtransactionrules,hasapowerfuloperationteam,masteracertainstrategy,canquicklyseizealotofbusinessopportunities,reachatransaction.3.1.1AccurateRFQQuotationSystemRFQ(requestforquotation).Writtenmeansrequestforquotation,andthiswordoftenappearsinforeigntradecorrespondence.AnRFQcanbeeitheravirtualdiskorarealdiskIninternationaltrade,buyingandsellingtransactionsstartfromRFQandaregraduallynegotiated.Therefore,masteringthequotationsystemcanpromotetheestablishmentoforders.Whengeneralenterprisesarelookingforforeignpotentialcustomers,mostoftheenterprisesarestillinapassivestate,throughAliwangwangpassivelywaitingfortheotherpartytoissueaninquiry,andthenaccordingtothesituationtooffer,oftenhavetogothroughalotofprocesses,manylinkstoreachatransaction,thiswayisrelativelyrigid,thetransactionrateisnotveryhigh.Onthecurrentplatform,the"RFQ"quotationsystemwaslaunched.PurchasedirectreferstobuyersfillingintheproductinformationtobepurchasedontheAlibabainternationalwebsiteplatform,andentrustingtheinternationalwebsiteplatformtofindasuitableseller,whenasellercandirectlyRFQquotationtothebuyerafterviewingtheappropriateRFQprocurementneeds.OntheAlibabainternationalwebsiteplatform,anyimporterisfreetousetheRFQprocurementdirectservicefunctionsetbytheinternationalstationtopublishprocurementinformation,andexporterscanquotetheirproductsavailableforexportthroughRFQaslongastheypaymembershipfeestotheplatformandbecomemembers.Inthisway,sellerscanfindvalidordersontheplatformintimetoseizebusinessopportunities.SanhecompanyisverygooduseoftheRFQfunction,salesmenandcompanyoperations,willbeusedeverydayinthesystem,becausethereareonlytenquotationseats,butindeedcanclearlygraspthecustomerinformation,soastofurthercontactthecustomer,andthecustomertobuildalink,sothatcustomersunderstandthecompany'ssituation,forthesubsequentorderstodopavement3.1.2TimelyCommunicationwithAliwangwangAliwangwangisAlibaba'sfreeonlinebusinesscommunicationsoftware/chattooltailoredforbusinessmen,whichcanhelpuserseasilyfindcustomers,publishandmanagebusinessinformation,graspbusinessopportunitiesinatimelymanner,andnegotiatebusinessatanytime,simpleandconvenient.Aliwangwangmainlyprovidesuserswithacommunicationplatformtoimprovethestickinessandactivityofusersonthewebsite.Aliwangwangconnectsmerchantsandcustomerstohelpcustomersnotmissanyopportunitiesinthebusinesssea.OnAliwangwang,everyonecanquicklygraspthepurchaseinformationrequiredbycustomersthroughinquiry,andcommunicateintimeontheplatform.Onlywhenthepreliminaryworkisdonestablycanwepromotethesuccessfulconversionofordersfaster.Therefore,Aliwangwangisanimportanttooltopromoteorderconversion.Themerchantwillcommunicatewiththesalespersonontheplatformtointroducethecustomertothecompany'sbeautyequipment,thedetailsofthepriceandthecompanyasawhole.Sanhe'sresponserateinAliWantisverytimely,whichnotonlygivescustomersagoodimpression,butalsoaccumulatesaverygoodreputationscoreforitselfintheplatform.3.1.3AdvertisementswithStrongPublicityAsanexcellentstore,ofcourse,itisinseparablefromadvertisingpromotion,theroleofpromotionistoattracttraffic,onlybygettingmoretrafficwilltherebemorecustomers.OnAlibabaInternationalStation,therearethreemainpromotionmethods:Window:WindowproductswillbedisplayedintheProductShowcaseareaonthehomepageofthecompany'scorporatewebsite.Youcanquicklyshowtheproductsyoumostwanttoshowtobuyers.Windowrecommendationwillhaveasearchadvantage,allowingyoutogetgreaterexposureandpriorityrankingdisplay,whichwillbeofgreathelptobabyrankingandtrafficTopbooth:ThisislikeourfirstdisplayinAlibaba,whichisdisplayedinthefirstplaceonthefirstpageofasearchtraffickeyword,whichisthepaidpromotionresourceprovidedbyAlibabaInternationalForeigntradethroughtrain:Foreigntradethroughtrainisakindofprecisionnetworkmarketingservicethatpaysaccordingtoperformance.Throughthewayofpriorityrecommendation,displayyourproductsonvariousnecessarychannelsforbuyersearch,throughexposure,youcangetmoreclicks,andyouwillwinmoreinquiryopportunitiesinthefirsttime.Therefore,bymakinggooduseofthesethreefunctions,youcangetmoretraffic,trafficisconvertedintoclick-throughrate,andclick-throughratebringsmoreinquiries,therebygainingmoreopportunities.Sanhecompanyeveryyearwillinvestalotofbudgetinpublicity,hotproductswillbeplacedinthewindowofthefirst,butalsoletthedesigndepartmenttoprovideproductdisplaypictures,thecompanyattachesgreatimportancetothewindowbooth,foreigntradethroughthevariousactivitiesofthecar,becauseonlywithexposure,sothatcustomersseetheproduct,therewillbesales3.1.4CommunityChannelThisisaverygoodchannelforcontentupdates,becauseasanonlinestore,wecan'trelysolelyonourownwindowdisplay,andwemaynotrankveryhighinsearch.Butinthecommunity,youcanalsointeractwithcustomersinaverysimplewaytoimprovethevitalityofyourchannel.Wecanalsoposttointroducetheproduct,orleaveamessageunderthecustomer'spost,wewillalsobetterunderstandtheneedsofusersandconsumers.Ithinkthatifagoodmerchantwantstoretaincustomers,communicationwithcustomersisessential.Iftheinquiryseemsofficial,thenthecommunityprovidesagoodbridgetocommunicate.Itcanbeunderstoodasasmallcircleoffriends,wecanexpressouropinionsonit,andwecangetalongwellwithcustomers.Inthisway,wefirstestablishamorereliableimage.Thisisveryeasytoattractalargenumberofcustomers.And,onthischannel,wecanalsodevelopsomepotentialcustomers.Thiswillalsogreatlyfacilitatethetradingoforders.3.2AnalysisofOpportunity3.2.1TheUseofCreditGuaranteeSystemBecausebuyersandsellersoncross-bordere-commerceB2Bplatformsliveindifferentlanguage,culture,legalandsocialenvironments,itisdifficulttoestablisharelationshipoftrust.ThecreditprotectionsystemestablishedbyAlibabawillgreatlyimprovethis.AlibabaInternationalStationcomprehensivelyevaluatestheenterprisebasedonthebasicinformation,transactionquotaandotherinformationoftheenterpriseontheplatform,andthengivestheenterpriseacreditprotectionlimitaccordingtotheassessmentresults.CreditprotectionserviceisAlibabaforthemajorityofsellersafterevaluationtocalculateaguaranteeamount,oncethebuyerandsellerintheprocessoftransactioninthecapital,deliveryorqualityproblems,Alibabawillendorsetheselleraccordingtothecontractwithinthequotatoprotectthebuyer;Atthesametime,throughtheseller'stransactionlevel,transactionevaluationandotherdataanddisplayofthefront,itprovidesbuyerswithall-roundandmulti-dimensionaldisplayofthecomprehensivestrengthofcreditprotectionservicesellers,andpromotestherapidconversionoforders.Alibaba'screditinsurancesystemallowsbuyerstobuywithconfidenceandsellerstosellwithconfidence.Inlayman'sterms,AlibabaInternationalStationCreditInsuranceislikewebuysomethingonTaobao,thebuyerandsellercompletethetransactionontheplatform,andthenaccordingtotheagreementbetweenthetwoparties,theadvancepaymentorthefullamountissenttothethird-partyaccountgivenbytheplatform(TaobaoisfirsthittoAlipay),thesellerproducesanddelivers,uploadslogisticsinformationtotheplatform,andthecustomerconfirmsthereceiptafterreceivingthegoods,sothatthemoneyfinallyreachestheseller'saccount.Itisaguaranteeforbuyers,infact,forussellers,incasebuyersplaytricks,therewillbeaplatformtohelpusdealwithitbasedonevidence,Alibabaisstillaveryfairplatform.Ofcourse,itisrareforbuyerstoplaytricks,andthebuyer'sinformationandhistoricaldatacanalsobeseenontheplatform,andyoucanstillidentifyitasasellerbeforethetransaction.Heprotectstheinterestsofbothbuyersandsellers.Fromthecustomer'spointofview,thisprovidesasaferwaytoworryaboutthequalityofthegoodsorotherafter-salesissues.Therefore,thiswillprovideamorecomprehensiveguaranteetoensurethestabletransactionoforders.3.2.2ClosedLoopofOnlineTradeAfterthebuyerandsellercommunicatethroughAlibabaInternationalStation,afterreachingtheintentionofcooperation,thebuyerinitiatesanintentioncontractwiththeseller,andthenthesellersignsthecontractthroughtheplatform,andtheAlibabaplatformwillfreezetheseller'screditlimitequaltothetransactionamount.Afterthebuyerconfirmsthatthecontractiscorrect,hecanmakepaymentandtransferthepaymenttothevirtualsub-accountofOneCard.Subsequently,thesellercompletesitsownshippingobligationsthroughtheOne-Reachservice.Afterthebuyerconfirmstheseller'sshippingvoucherandthetransactioniscompleted,AlibabaInternationalwillrestoretheseller'screditlimit.Ifadisputearisesbetweenthebuyerandtheseller,Alibabawillpaythebuyerinadvancebasedontheoutcomeofthearbitration.ThepaymentmethodbasedonthecreditguaranteesystemofAlibabaInternationalStationhasincreasedthespeedoftransactioncompletion.Afterthebuyerconfirmstheseller'sshippingvoucherandthetransactioniscompleted,AlibabaInternationalwillrestoretheseller'screditlimit.Ifadisputearisesbetweenthebuyerandtheseller,Alibabawillpaythebuyerinadvancebasedontheoutcomeofthearbitration.ThepaymentmethodbasedonthecreditguaranteesystemofAlibabaInternationalStationhasincreasedthespeedoftransactioncompletion.3.2.3DiversifiedPromotionMethodsAlibabaInternationalStationisbroadlydividedintofivetypesofpromotion,keywordpromotion,targetedpromotion,rapidtraffic(store-widepromotion),producttesting,burstproductpromotion.Amongthem,keywordpromotionisthemostflexible,whetheritiswords,products,bidsormatchingmethods,youcancombinethemarbitrarily.Asthepromotionprogresses,itcanalsobecontinuouslyadjustedtoachieveourpurpose.Intermsoftargeting,althoughtheregion/groupcanbepremiumized,thatis,thesegmentaudiencecanbefocusedonpromotion,butthepowerofwordselectionisgiventothecomputersystem,andtheprogramlogicofthecomputersystemcanbepromotedifitisrelevant.Thatis,regardlessofthequalityoftheword,oreventheinaccuracy,everythingissubjecttothelogicofthecomputer.Itoftenleadstoso,ifyouarelazy,oryouarenotsureaboutwordselection,youmaywishtotrysmartpromotion.Butyouneedtoalwayspayattentiontoitseffect,ifyougooff-track,youmustturnthesteeringwheelbackintime,becauseintelligentpromotionisnotnecessarilyintelligent.Wordsthatdonotworkwellshouldbeblockedintime.Fastdrainage,thatis,theoldversionofthewholestorepromotion,itspromotionmethodismoresimpleandrude,notonlythewordsarehandedovertothesystemtomanage,buteventheproductsarehandedovertothesystemtomanage.Themerchantdoesnothavetoworryaboutwhichproductstopromote,itiscompletelylefttothecomputersystem,whichcanautomaticallycapturethebestqualityinformationinthestore.Automaticallymatchkeywordsthataremostrelevantandpopularamongbuyers.Distributeyourrunninghoursevenlytogetlongersearchimpressions.Iftargetedpromotionrequirescontinuousattentionandcorrectioninthedimensionofwords,thentheeffectofstore-widepromotionismoreimaginable.Thewholestoreisatrafficsupplement,andmostofthispromotionisarelativelyunpopularwordmatchedbythesystem,whichisequivalenttohelpingtofindfishthatslippedthroughthenet,andinmostcasesitisusedwithotherpromotiongroups.Youalsodon'tknowwhichwordsitwillpromoteinthefuture,whatproductswillbepromotedinthefuture,whethertheeffectwillbegoodorbad,everythingisrandom.Sanha'soperationwillanalyzeandorganizethecompany'sproductname,content,etc.everydayaccordingtothehotwordssearchedontheplatform.Bysplittingandreorganizingthevocabulary,thuspromotingtheexposureofkeywordsandthuswinningthecommodityclicks,Sanwacanobtainkeywordsfrommanyaspects.Therearealsothelasttwo,oneisthetestproductandtheotheristheexplosiveproductboost.Thesetwopromotionmethodsareactuallyhighlysimilaronthesurface,andthecoredifferenceisthattheinternalprogramsettingsareslightlydifferent.Thecorefocusofthetestproductistoensurethateachproducthasthesameamountofsampledataasmuchaspossible,distinguishwhichproductsperformwellandwhichproductsdonotperformwellbycomparison,andobtainasetofsubdivisiondataaboutwordsandproducts.Thecorefocusofexplosiveproductpromotionistousedataperformanceproductstoseizemoretraffic,andthejudgmentstatementitexecutesshouldbe,iftheclickandconversionofthisproductaregood,higherthantheindustryaverageorrankedinthetopNofthepromotedproduct,thenexecute,increasebidding,andfocusondrainage.Therefore,avarietyofpromotionmethodscanenablemerchants'storestoconvertmoreclick-throughratesintoordersinthesametimeperiod.3.2.4ComprehensiveOne-stopServiceTheso-called"one-stopservice"actuallymeansthataslongasthecustomerhasaneed,allproblemscanbesolvedbyenteringoneservicesite,andthereisnoneedtofindasecondone.Weallknowthatacompletesetoftradeprocessisabout:signacontract-buyerpayment-sellerdelivery-paymentofthebalance-confirmationofreceipt-taxrefund.Oftenthissetofprocessestakealongtime,whileAliInternationalStationhascompletedtheonlinetradeclosedloop,Alibabaone-wayserviceinAlibabaInternationalStationforsmallandmedium-sizedenterprisestoprovidetradeclearance,foreignexchange,taxrefundsandotherone-stopcomprehensiveservices.Inthisway,enterprisesthatdonotunderstandthespecificprocessofforeigntradecanalsocarryoutforeigntradethroughAlibabaInternationalStation,whichpromotesthedevelopmentofforeigntrade.Alibabausestheplatformtoprovidecustomerswithcustomsclearance,foreignexchangeclearance,taxrefundsandotherserviceswithscale,reducingthecostofSMEsandimprovingcustomsclearanceefficiency.Atpresent,YidaTonghasalsolaunchedapartner,doforeigntradeexport,evenifyoufindanagenttodo,itisinevitabletoencounterproblems,exportvolumerequiresadocumentgrouptooperatetheorder.Theadvantagesofoperatingordersthroughonepartnerarefirst,worry-freeandlabor-saving,whichisequivalentto"outsourcing"thecumbersomeworkofexport;Thesecondistosavecosts,becauseapartnerintensifiesalotofdemandandcangetpreferentialprices,allowingustoreducecosts.Inshort,apartnerhelpedsolvealotofproblems,allowingourcompanytofocusonmarketingandorders.Therefore,AlibabaInternationalStationprovidesalotofservices,andthetransactionlinkbecomesmoreconciseandefficient.SanhecompanycanremindcustomerstousethefunctionofYidaTongmoreoften,sothatnotonlysavecostsandreducetheprocessofreportingorders,youwillnotfacetheproblemofreturnsduetofailuretotimelydelivery,reducetheproblemofcustomercomplaints,thecompany'ssalesmencanconcentratemoreondevelopingcustomers,soastogetordersandimprovethesalesofproducts.ChapterFourProblemsintheUseofAlibabaInternationalWebsitePlatformsinSanheCompanyAlthoughAlibabahasmanyadvantagesintheuseoftheinternationalsite,butspecificallytotheuseofthecompanyintheprocesstherearestillmanyproblems.4.1MoreSpamInquiriesIntheprocessofforeigntrade,whennovicesreceivecustomerinquiries,thefirstthingtheyoftendoisimmediatelyaccordingtotheneedsofcustomers,makequotations,andthenfollowupstupidly;EspeciallyontheplatformwhereAlibabaInternationalStationisfloodedwithgarbageinquiries,itisverylikelythatyoufeelthatyouhavebeenworkinghardtosendquotationsallday,butyoustillcan'tmakealist.Therefore,howtodistinguishbetweenspaminquiriesisnecessary.Firstofall,seeifthereisdetailedcustomerinformationandcontactinformationleftintheinquiryorder.Regularcustomerswillwritetheinformationveryclearly,especiallylargecustomerswillhavedetailedinformation.Ifyoudonotleavethecontactdetails,itisdefinitelyanirregularcustomer,youcanleaveitalone.IfthecustomerdidnotleaveaphonemailboxbutleftMSNorSkypecustomerscanfurtheranalyze,suchcustomersaregenerallysmallcustomersorfakeinquiries,ifyoudonotwanttolosecustomerscasuallycanfurtheranalyze.Secondly,lookatthecontentoftheemail,ifthecontentoftheemailismoretargetedandthecustomerleavesdetailedinformation,thenthepreliminaryjudgmentisthattheinquiryistrueandthecustomeristhetargetcustomer.Thencheckwhetherthephoneiscorrect,whetherthecontactinformationintheofficialwebsiteandtheemailisconsistent,andwhethertheemailcontenthasprofessionalterms,whichcanseewhetherthecustomerisprofessionalandcanseewhetherthecustomerhaspurchaseintentions.Finally,analyzethecontentoftheemail,seethespecificationsofthecustomerdemandproducts,whetheritisaproductreleasedbyyourcompany,seeifthecustomerhasquestionsandneedsinadditiontoaskingforaquotation,checkwhethertheproductsrequiredonthecustomerwebareconsistentwithyourcompany'sproducts,checktheotherparty'shistoricalprocurementrecords,seewhetherithasadvertising,theamountofinformation,anddeterminewhetheritisarealcustomer.AfterreceivingtheinquiryofAlibabainternationalstationcustomers,thefirstthingistoanalyzetheauthenticityoftheinquiry,onlyaftermakingapreliminaryjudgment,canthenextworkproceedsmoothly,theso-calledsharpeningknifedoesnotcutwoodbymistake,doagoodjobofpreliminarypreparation,thesubsequentproblemswillnaturallybesmoother.4.2HigherProductRepeatRateWhatistheproductrepeatrate?Theofficialexplanationisthatthesellerliststhesameproductasmultipleproductsfordisplaysale.Fordifferentproducts,thedifferenceinproducttitle,description,picture,detaileddescription,etc.mustbereflected,otherwiseitwillbejudgedasaduplicatestore.Inlayman'sterms,becausethecompany'sproductsaresingleortherearenotmanytypes,inordertorankhighintheirsearches,thecompanychoosestoimprovetherankingbyquantity.Asaresult,theremaybethousandsofproductsinastore,whichmaycausecustomerstobrowsethestore,andthenseveralpagesarethesameproduct,andtheycannotbrowsedifferentproductsinashorttime.SanwaCompany'sproblemisveryserious.Althoughmakethesameproduct,differentcolorsorspecifications.However,theintroductionorlayoutoftheproductiscopyandpaste.Duplicateshoppingseriouslyaffectsthebuyer'sshoppingexperience,andtherepeatedappearanceofthesameproductincreasesthebuyer'spurchasecost.Moreover,iftheproductisidentifiedasaduplicatestore,thenthepenaltyofthesearchrankingwillbegiven,andtheproductwillbeenteredintothetotalnumberofcheatingillegalgoodsinthesearch,afterthecumulativenumberofillegalgoodsreachesacertainnumber,theentirestorewillbegivendifferentdegreesofsearchrankingbacktreatment,theseriouscircumstanceswillblockthestore,thecircumstancesareparticularlyserious,theaccountwillb