澳大利亞在線購物行為分析-培訓(xùn)課件外文版2024.4淘寶拼多多

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TRENDSOnlineshoppingbehaviorinAustraliaCHAPTER

01OverviewTotalspendingongoodssoldinAustraliafrom2018to2023,bymodeofpurchase(inbillionAustraliandollars)AnnualspendingongoodsAustralia2018-2023,bymodeofpurchaseRetailOnline45040035063.663.862.350.46310.292020300250200150100503227.5361353323.72021282.8275.3020182019202220233Description:In2023,thetotalspendonretailinAustraliatopped360billionAustraliandollars,comparedtojustover63billiondollarsinonlinesales.Thevalueofphysicalretailsaleshasbeenincreasingsince2018,andonlinesalesgrewuntil2022,witnessingamarginaldeclinein2023.Offlineretailhasconsistentlyrecordedalargershareofsaleseachyear.ReadmoreNote(s):Australia;2018to2023Source(s):AustraliaPostTotalonlinespendingongoodsinAustraliain2023,bycategory(inbillionAustraliandollars)OnlinespendingongoodsAustralia2023,bycategoryOnlinespendinginbillionAustraliandollars02468101214161618Home&gardenVarietystores15.8Food&liquor13.2Fashion&apparel9.6Hobbies&recreationalgoodsHealth&beauty3.92.9Books,print&stationery1.64Description:In2023,homeandgardenwastheleadingcategoryforonlinespendinginAustralia,withonlineexpenditureinthiscategoryamountingto16billionAustraliandollars.Thevarietystoressegmentwasthesecondmostpopularonlinecategoryintermsofspending,witharound15.8billionAustraliandollarsspent.ReadmoreNote(s):Australia;2023Source(s):AustraliaPostTurnoverintermsoftotalsalesinonlineretailinginAustraliafromDecember2019toDecember2023,bytype(inmillionAustraliandollars)TotalsalesinonlineretailingAustralia2019-2023,bytypeOnlinefoodretailOnlinenon-foodretail5,0004,5004,0003,5003,0002,5002,0001,5001,00050005Description:InDecember2023,thetotalmonthlysalesturnoverofonlinefoodretailinginAustraliawasaround1.2billionAustraliandollars.Bycontrast,retailturnoverofnon-fooditemsamountedtoaround2.7billionAustraliandollars.ReadmoreNote(s):Australia;December2019toDecember2023Source(s):AustralianBureauofStatisticsProportionofsalesturnovergeneratedthoughonlinechannelsinAustraliafromDecember2020toDecember2023,byfoodandnon-foodsegmentShareofturnoverfromonlinesalesAustralia2020-2023,bysegmentFoodNonfoodTotal30%25%20%15%10%5%0%6Description:TheproportionofonlinesalesonallretailinginAustraliawasaround10.6percentinDecember2023.Theproportionofonlinesalesforfoodretailingrosefrom5.2percentinDecember2022to5.7percentinDecember2023.Todate,thehighestproportionofonlinesalesfornon-foodretailingwasrecordedinSeptember2021at25.5percent.ReadmoreNote(s):Australia;December2020toDecember2023Source(s):AustralianBureauofStatisticsDistributionofonlinespendinginAustraliaasofJanuary2024,bycategoryDistributionofonlinespendingAustralia2024,bycategoryShareofonlinespending0%2%4%6%8%10%12%14%16%18%20%22%Homeware&appliancesDepartmentstoresGrocery&liquorPersonal&recreationalFashion19.4%17%15.5%12.4%10.6%Games&toys8.8%8.2%8%TakeawayfoodMedia7Description:Thehomewareandappliancescategoryaccountedforalmostone-fifthofthetotalonlineexpenditureinAustraliaasofJanuary2024.Followingclosely,thedepartmentstorescategoryaccountedfor17percentofonlinespending.

ReadmoreNote(s):Australia;January2024Source(s):NAB(Australia)AnnualgrowthinonlineretailspendinginAustraliaasofJanuary2024,bycategoryAnnualgrowthinonlineretailspendingAustralia2024,bycategoryAnnualgrowthInternationalmerchants

Domesticmerchants15%

20%

25%

30%25.3%0%5%10%35%40%45%50%Homewares&appliancesDepartmentstoresGrocery&liquorPersonal&recreationalFashion23%2.3%34.3%27.3%29.9%24%46.8%6.8%26.6%27.9%Games&toys5.4%21.9%TakeawayfoodMedia27.7%35.1%31.2%8Description:Australia'sonlineretailspendingroseacrossallsegmentsforbothdomesticandinternationalmerchantsinJanuary2024comparedtotheyearprior.Inthegroceryandliquorcategory,onlineretailexpendituretointernationalmerchantsincreasedbyaround27.3percentcomparedtothepreviousyear.Incomparison,domesticmerchantsinthiscategoryexperiencedagrowthrateofabout29.9percent.

ReadmoreNote(s):Australia;January2024Source(s):NAB(Australia)CHAPTER

02OnlinemarketplacesOnlineretailersandmarketplacespurchasedfrombyonlineshoppersinAustraliainthe12monthstoJuly2023LeadingonlineretailersandmarketplacesamongonlineshoppersAustralia2023Shareofrespondents20%

25%0%5%10%15%30%35%40%45%50%AmazonKmart43%41%40%eBayWoolworthsColes40%40%BigW34%ChemistWarehouseJBHiFi31%28%27%27%26%TargetBunningsOfficeworksMyer24%FacebookMarketplace22%10Description:Asurveyconductedinthe12monthstoJuly2023revealedthatthemostprevalentonlineretaileramongAustralianonlineshopperswasAmerican-basedmarketplaceAmazon,witharound43percentofrespondentsreportedlypurchasingfromthisshoppingsiteinthelast12months.Kmart,aprominentAustralian-ownedretailer,followedat41percentofsurveyedonlineconsumers.ReadmoreNote(s):Australia;12monthstoJuly2023;1,000respondents;18-70years;nationallyrepresentativesampleofAustralianswhohaveshoppedonlineatleastonceinthelast12monthsSource(s):IABAustralia;PureprofileLeadingonlinemarketplacesinAustraliaasofFebruary2023,byaveragenumberofmonthlysitevisits(inmillions)LeadingonlinemarketplacesAustralia2023,byaveragemonthlysitevisits7058.357.660504030201009.97.64.4AmazoneBayCatchKoganMyDeal11Description:AsofFebruary2023,AmazonwastheleadingonlinemarketplaceinAustraliaintermsofaveragemonthlysitevisits,withanaverageof58.3millionvisitspermonth.eBayfollowedclosely,withanaverageof57.6millionsitevisitspermonth.AmazonandeBayremainfaraheadoftheircompetitorsintermsofsitevisits.ReadmoreNote(s):Australia;December2022toFebruary2023Source(s):Pattern;SimilarWebFrequencyofAustralianconsumerspurchasingfromA.auinthelast12monthsasofFebruary2023FrequencyofAustralianconsumersbuyingfromAmazonin12monthstoFebruary202345%40%40%35%30%25%20%15%10%5%21%12%9%8%6%4%0%Once2-4times5-7times8-10times11-13times14+timesUncertain12Description:InasurveyconductedinFebruary2023amongAustralianconsumers,around87percentofrespondentsindicatedtheyhadpurchasedfromA.aumorethanonceinthelast12months.Justunder10percentofthosesurveyedhasonlyboughtoncefromAmazonAustraliainthelastyear,withafurtherfourpercentofrespondentsunabletorecalliftheyhadmadepurchasesfromtheAmazonAustraliawebsite.ReadmoreNote(s):Australia;February2023;2000respondents;18yearsandolder;nationallyrepresentativeOnePollsurveyofAustralianadultconsumerswhohadshoppedonlineintheprevious12monthsSource(s):PatternShareofonlinepurchasesmadeonAmazonAustraliainthelast12monthsinAustraliaasofFebruary2023,byproductcategoryAmazonAustraliashareofonlinepurchasesmadeAustralia2023,bycategoryShareofrespondents0%5%10%15%20%25%30%Books&eBooksHome&kitchenproductsElectronics&computerequipmentClothing,shoes&accessoriesToys&kid/babyproductsDIY/homeimprovementproductsSport,fitness&outdoorproductsSkincare&make-upproductsLuggage&travelgear24%19%18%15%15%13%12%10%9%9%HaircareproductsFood&pantryPetfood&supplies8%8%Automotiveparts&accessoriesVitamins&supplementsAlcohol7%7%3%13Description:InasurveyconductedinFebruary2023inAustralia,thetopproductcategorypurchasedonA.auamongonlineshopperswasbooksandeBooks,witharound24percentofrespondentssayingtheyhadpurchasedtheseproductsonAmazonAustralia'swebsiteinthelast12months.PurchasinghomeandkitchenproductsfromAmazonAustraliawasalsoquitepopularamongconsumers,witharound19percentofthosesurveyedbuyingtheirhomeandkitchenproductson[...]

ReadmoreNote(s):Australia;February2023;2000respondents;18yearsandolder;nationallyrepresentativeOnePollsurveyofAustralianadultconsumerswhohadshoppedonlineintheprevious12monthsSource(s):PatternTotalnumberofactivecustomersonMyDealfromfinancialyear2019to2022(in1,000s)NumberofactiveusersonMyDealFY2019-20221,2001,0008001,051.7894.23600488.354002000153.56201920202021202214Description:Inthefinancialyear2022,thetotalnumberofactivecustomersatMyDealwasaround1.05millionpeople.Thisapproximatelycorrespondstoa17.6percentincreaseintheactivecustomerbase.MyDealisanonlinemarketplaceownedandoperatedinAustralia.ReadmoreNote(s):Australia;FY2019toFY2022Source(s):Listcorp;MyDealDistributionofproductssoldatMyDealinfinancialyear2022,bykeycategoriesDistributionofproductssoldatMyDealFY2022,bykeycategoriesMisc.home14%Tools&equipment4%Baby,kids&toys3%Furniture30%Electronics10%Home&garden24%Sports&outdoors6%Appliances9%15Description:Inthefinancialyear2022,theleadingcategoryofproductsoldatMyDealwasfurnitureat29percent.Thiswasfollowedbythehomeandgardencategoryat24percent.MyDealisanonlinemarketplaceownedandoperatedinAustralia.

ReadmoreNote(s):Australia;FY2022Source(s):Listcorp;MyDealCHAPTER

03OnlineshoppingbehaviorPurchasefrequencyamongonlineshoppersinAustraliainthe12monthstoJuly2023BuyingfrequencyofonlineshoppersAustralia2023Onceevery6months4%Lessthanevery6months2%Onceevery2-3months13%Atleastweekly30%Onceamonth22%Onceevery2-3weeks29%17Description:AccordingtosurveyconductedinAustraliainthe12monthstoJuly2023,81percentofonlineconsumersreportedshoppingonlineatleastonceamonth,with30percentofrespondentsmakingonlinepurchasesatleasteveryweek.

ReadmoreNote(s):Australia;12monthstoJuly2023;1,000respondents;18-70years;nationallyrepresentativesampleofAustralianswhohaveshoppedonlineatleastonceinthelast12monthsSource(s):IABAustralia;PureprofileLeadingreasonsformakingonlinepurchasesamongdigitalshoppersinAustraliain2023LeadingreasonswhyshoppersmadeonlinepurchasesAustralia2023Shareofrespondents30%0%10%20%40%50%60%70%80%ConvenienceLowerprices67%48%Freedelivery46%44%DiscountsPricecomparison37%Clickandcollect31%30%MoreproductoptionsFindingcertainproducts/brandsFastshipping27%27%ProductsonlysoldonlineReviewsfromothercustomersSafety(avoidpublicplaces)Freereturns26%13%12%12%10%FindnewbrandsCollectfroma24/7parcellocker5%18Description:AsurveyconductedinJuly2023revealedthatthetopmostreasonwhyAustralianconsumersshoppedonlinewasconvenience,accordingto67percentofrespondents.Otherleadingdriversincludedlowerprices,freedelivery,anddiscounts,atrespectively48percent,46percent,and44percentofsurveyedonlineshoppers.IntimesoftheCOVID-19pandemic,Australianconsumersalsoturnedtoonlineshoppingforsafetyreasons.

ReadmoreNote(s):Australia;July2023;1,000respondents;18-70years;nationallyrepresentativesampleofAustralianswhohaveshoppedonlineatleastonceinthelast12monthsSource(s):IABAustralia;PureprofileAttitudestowardsonlineshoppinginAustraliaasofDecember2023AttitudestowardsonlineshoppinginAustralia2023Shareofrespondents0%10%20%30%40%50%50%WhenIplanamajorpurchase,IalwaysdosomeresearchontheinternetfirstCustomerreviewsontheinternetareveryhelpful46%IwanttoseeandtouchanitembeforeIbuyit29%29%WhenIorderanitem,IpreferexpressshippingWhenIbuyanitem,Iwanttoholditinmyhandthesameday23%22%22%Iprefertopurchasegoodsfromvarioussellersthroughthesameonlinemarketplace(e.g.,Amazon)IusuallymakemajornewpurchasesdirectlyviamysmartphoneortabletIusuallymanagehabitual/recurrentordersdirectlyviamysmartphoneortabletIamexcitedaboutusingAugmented&VirtualRealitywhileshoppingNoneoftheabove18%14%9%19Description:Whenaskedabout"Attitudestowardsonlineshopping",mostAustralianrespondentspick"WhenIplanamajorpurchase,Ialwaysdosomeresearchontheinternetfirst"asananswer.50percentdidsoinouronlinesurveyin2023.

ReadmoreNote(s):Australia;JanuarytoDecember2023;2029respondents;18-64yearsSource(s):ConsumerInsightsSourcesforproductinspirationandbranddiscoveryamongonlineshoppersinAustraliain2023SourcesusedtodiscoverproductsandbrandsamongonlineshoppersAustralia2023Shareofrespondents20%0%10%30%40%50%60%70%SearchingforproductsonlineRetailersandonlinestoresSpeakingtofriendsorfamilyOnlinemarketplaces64%45%42%35%35%Pricecomparison/advicesitesSocialmedia33%32%OnlinecataloguesEmailfromaretailerorbrandContentoradvertisingonlineShoppingevents27%20%18%18%ContentoradvertisingonTVHardcopy/physicalcataloguesContentoradvertisinginamagazineornewspaper14%7%20Description:AsurveyconductedinJuly2023amongAustralianonlineconsumersrevealedthatthemostcommonsourceforproductinspirationanddiscoveringbrandswhenshoppingonlinewasthroughaninternetsearch,accordingto64percentofrespondents.OnlineshoppersinAustraliaalsoreliedonfamilyandfriends'referenceandonretailersthemselves,atrespectively42percentand45percentofrespondents.

ReadmoreNote(s):Australia;July2023;1,000respondents;18-70years;nationallyrepresentativesampleofAustralianswhohaveshoppedonlineatleastonceinthelast12monthsSource(s):IABAustralia;PureprofileProductspurchasedonlinebyonlineshoppersinAustraliainthe12monthstoJuly2023,bycategoryProductspurchasedonlinebyonlineshoppersAustralia2023,bycategoryShareofrespondents20%

30%0%10%40%50%60%70%71%80%Clothing,shoes&fashionGroceries59%Meals&takeaways55%Personalcare&beauty52%Books,toys&games41%Electronics&technology(incl.mobilephones)Furniture,householdgoods&appliancesAlcoholicdrinks38%37%33%32%Home&gardenPetfood&supplies28%Jewellery,handbags&accessoriesFitness,sportinggoods&outdoorequipmentPrescriptionmedication23%22%20%21Description:AccordingtoasurveyconductedinAustraliainthe12monthstoJuly2023,themostprevalentonlineproductcategorywasclothing,shoes,andfashionitems,with71percentofonlineconsumerspurchasingsuchproductsinthelast12months.Groceriesaswellasmealsandtakeawayswerealsocommonlypurchasedbyonlineshoppers.ReadmoreNote(s):Australia;12monthstoJuly2023;1,000respondents;18-70years;nationallyrepresentativesampleofAustralianswhohaveshoppedonlineatleastonceinthelast12monthsSource(s):IABAustralia;PureprofilePreferenceforpurchasingfromethicalandsustainablebrandsamongonlineshoppersinAustraliain2023OnlineshopperpreferenceforethicalandsustainablebrandsAustralia202370%60%50%58%47%45%40%30%20%10%0%Believepurchasingfromethicalbrandsisimportant

PrefertobuyfrombrandsthattheyknowaresustainablePrefertobuyfrombrandsthatareAustralian-owned22Description:Asurveyconductedin2023amongonlineshoppersinAustraliarevealedthataround58percentofrespondentspreferredtopurchasefromAustralian-ownedbrands.Around47percentofthosesurveyedstatedthattheyhadapreferenceforbuyingfrombrandsthattheyknowaresustainable.ReadmoreNote(s):Australia;July2023;1,000respondents;18yearsandolder;nationallyrepresentativesampleofAustralianswhohaveshoppedonlineatleastonceinthelast12monthsSource(s):IABAustralia;PureprofileCHAPTER

04OnlinegroceryshoppingDistributionofonlinegroceryandliquorexpenditureinAustraliaasofJanuary2024,bymarketOnlinegroceryexpenditureAustralia2024,bymarketInternational3.5%Domestic96.0%24/statistics/694242/australia-online-grocery-spending-by-marketDomesticretailersaccountedfor96.5percentofallAustralianonlinegroceryandliquorpurchasesasofJanuary2024.Internationalretailers,ontheotherhand,accountedforamuchsmallershareofonlinegrocerysalesinAustralia,at3.5percent.

ReadmoreNote(s):Australia;January2024Source(s):NAB(Australia)Onlinegrocery&beverageshoppingbystorebrandinAustraliaasofDecember2023Onlinegrocery&beverageshoppingbystorebrandinAustralia2023Shareofrespondents20%0%10%30%40%50%Coles50%WoolworthsSupermarkets45%Amazon/AmazonFresh/AmazonPantry19%CostcoHelloFresh19%17%15%IGAMenulog13%DinnerlyEveryPlate11%11%HarrisFarmMarketsDietlicious10%9%9%LiteNEasyMarleySpoon8%25Description:WeaskedAustralianconsumersabout"Onlinegrocery&beverageshoppingbystorebrand"andfoundthat"Coles"takesthetopspot,while"Soulara"isattheotherendoftheranking.ReadmoreNote(s):Australia;JanuarytoDecember2023;1154respondents;18-64years;respondentswhoorderedgroceriesorbeveragesonline(eCommerce&retail,Food&consumption)Source(s):ConsumerInsightsFrequencyofonlinegrocerydeliveryserviceusageinAustraliain2022,byserviceOnlinegrocerydeliveryserviceusagefrequencyAustralia2022,byserviceShareofrespondentsUseitoccasionally

Usedit,butnotanymore40%

60%Useitregularly20%Nevertried80%0%100%120%UberEatsAmazonOodeeMenulogTheGoodMealCoMilkrunDoorDashDeliverooHomeChefFreshboxorganicHarrisFarmHelloFresh26Description:Asurveyconductedin2022amongAustralianshoppersrevealedthatUberEatswasthemostusedonlinegrocerydeliveryserviceamongrespondents,withover60percentofrespondentsusingUberEatsregularlyoroccasionally.HelloFreshwastheleadinggrocerydeliveryservicerespondentsreportedpreviouslyusingbutnolongerusing,withover29percentofrespondentsformerlyusingthegroceryservice.Manyrespondentsreportedneverhavingtriedtheonlinegrocerydelivery[...]

ReadmoreNote(s):Australia;mid2022;2,500respondents;16-65yearsSource(s):Appinio&SprykerReasonsforgroceryshoppingonlineversusofflineinAustraliain2022Reasonsforgroceryshoppingonlinevs.offlineAustralia2022OfflinemuchbetterOfflineslightlybetterNodifferenceOnlineslightlybetterOnlinemuchbetter120%100%80%60%40%20%0%4.5%13.3%4.8%11.9%3.1%3.1%7.7%6.4%6.8%14.9%14.6%22.9%35.8%27.9%30%39.5%21.6%41.1%26%29.4%28.5%26.8%22.8%20.6%20.1%25.5%26%25.9%21%17.8%OverallshoppingexperienceFoodselectionFoodavailabilityValueformoneyCustomerserviceQualityoffood27Description:Inasurveyconductedin2022amongAustralianshoppers,around20percentofrespondentsreportedthatofflinegroceryshoppingwasslightlybettervalueformoney.Around35percentofthosesurveyedsaidthattheyfoundnodifferenceinthequalityoffoodtheyreceived,regardlessofwhethertheypurchasedtheirgroceriesonlineoroffline.Foodavailabilitywasperceivedasbetterin-store,withover55percentofrespondentsindicatingthis.Intermsofoverallshoppingexperience,[...]

ReadmoreNote(s):Australia;mid2022;2,500respondents;16-65yearsSource(s):Appinio&SprykerLeadingfeaturesshoppersconsideredimportantwhenshoppingonlineforgroceriesinAustraliaasatNovember2022LeadingfeaturesshoppersvaluewhenonlinegroceryshoppingAustralia2022Shareofrespondents0%10%20%30%40%50%60%QualitydeliveryTrustedbrandnameSame-daydeliveryPositivereviews52%46%42%30%Images/videos26%Sustainability22%22%DietaryneedsmetQ&AsfromthemanufacturerRecipesuggestions20%14%28Description:AccordingtoasurveyconductedamongAustralianconsumersinNovember2022regardingwhatmatterstoshopperswhenbuyinggroceries,over50percentofthosesurveyedindicatedthattheyvaluedqualitydeliverywhenonlinegroceryshopping.Foraround45percentofconsumerssurveyed,shoppingonlinefromatrustedbrandnamewashighlyimportant.ReadmoreNote(s):Australia;November2022;1179respondents;18yearsandolderSource(s):SalsifyCHAPTER

05OnlineholidayshoppingConsumershoppingintentionsduringtheBlackFridaysalesinAustraliain2023BlackFridaysalesshoppingintentionsAustralia202390%77%80%70%60%50%40%30%20%10%0%66%44%37%IntendtomakeatleastonepurchaseduringBlackFridaysalesIntendtomakepurchasesonlineduringBlackFridaysalesIntendtodecidetheirpurchaseson

IntendtofindgooddealsandbeattheBlackFridayitself

Christmasshoppingrush30Description:AccordingtoasurveyconductedinAugust2023amongAustralianconsumers,over75percentofthosesurveyedplannedtomakeatleastonepurchaseduringthe2023BlackFridaysales.Aroundtwo-thirdsofrespondentssaidtheyintendedtomakepurchasesonlineduringtheBlackFridayshoppingevent.ReadmoreNote(s):Australia;August2023;1000respondents;nationallyrepresentativesampleSource(s):Mediaweek;NatureDistributionofshopperswhoplannedtoshopduringtheBlackFridaysalesinAustraliaasatSeptember2023,byshoppingchannelIntentionstoshoponlinevs.in-storeduringtheBlackFridaysalesAustralia202360%50%40%30%20%10%0%57%22%20%OnlineIn-storeBoth31Description:InasurveyconductedaboutfestiveseasonshoppingexpectationsamongAustralianconsumersinSeptember2023,over55percentofthosesurveyedsaidtheyintendedtoshoponlineonlyduringthe2023BlackFridaysales.Aroundone-fifthofrespondentsindicatedtheyplannedtoshoponlyin-storeduringtheBlackFridaysalesperiodthatyear.ReadmoreNote(s):Australia;September18,2023toSeptember20,2023;547*;weightedbyageandgender;*Base:AUwhoplantoshopduringtheBlackFridaysales.Surveyquestion:WhereareyouplanningtoshoponBlackFriday?

ReadmoreSource(s):Advanis;SitecoreLeadingreasonsforconductingChristmasshoppingonlineinAustraliaasatAugust2023LeadingreasonsforconductingChristmasshoppingonlineAustralia2023Shareofrespondents6%

8%0%2%4%10%12%14%16%18%18%20%ComfortofshoppingfromhomeWiderrangeofproductsandbrandsAvoidcrowds17%17%Abilitytoshop24/714%AbilitytocomparepricesAvoidgoingtoaphysicalstoreEasytofindproductsandbrandsCoupons/deals/discountcodesFreeshipping/deliveryoptionsCustomerreviews12%6%6%5%2%1%Easyreturnspolicy/process

0%Other2%32Description:Accordingtoa2023surveyconductedamongconsumersinAustraliaregardingtheirholidayseasonshoppinghabits,around18percentofthosesurveyedindicatedthatakeybenefitofconductingChristmasshoppingonlinewastobeabletoshopfromthecomfortoftheirhomes.Thenextmostprevalentreasonforshoppingonlineduringtheholidayseasonwasduetoagreatervarietyofproductsandbrandsavailableonline.

ReadmoreNote(s):Australia;July28,2023toAugust2,2023;473respondents;18yearsandolder;nationallyrepresentativesampleoftheAustralianpopulationSource(s):CPMAustralia;RetailSafari;SwinburneRetailersandmarketplaceswhereshoppersplannedtobuyChristmasgiftsinAustraliaasatAugust2023RetailersandmarketplacesChristmasgiftshoppersplannedtobuyfromAustralia2023Shareofrespondents10%0%20%30%40%50%60%70%66%Onlinemarketplaces(e.g.,Amazon,eBay,MyDeal,TheIconic,Catch)Departmentstores(e.g.,Myer,DavidJones)Online-only(e.g.,Kogan,Shein)Electronics/computerstores/applianceretailer/officesupplyDiscountdepartmentstores(e.g.,Kmart,Target,BigW)Toystores59%40%39%31%24%23%22%21%Apparel&footwearstoresHome&gardenstoresSupermarkets/grocerystoresSportinggoodsstore14%13%Pharmacies/chemistsFurniture/homefurnishingstoresOther9%4%33Description:AccordingtoasurveyconductedaboutChristmasshoppingexpectationsamongAustralianconsumersfromJulytoAugust2023,theleadingplaceshoppersintendedtobuyChristmasgiftsfromwasonlinemarketplacessuchasAmazonandeBay,withover66percentofrespondentsindicatingthis.Departmentstoresandonline-onlyretailerswerethenextmostpopularshoppingchannelsforpurchasingpresentsamongthosesurveyed.

ReadmoreNote(s):Australia;July28,2023toAugust2,2023;504respondents;18yearsandolder;nationallyrepresentativesampleoftheAustralianpopulationSource(s):CPMAustralia;RetailSafari;SwinburneShareofshopperspurchasingfromA.auduringpromotionalperiodsinthelast12monthsinAustraliaasofFebruary2023ShoppinghabitsofAmazonshoppersduringsalesperiodsAustraliaasofFebruary2023Shareofrespondents0%5%10%15%20%25%30%35%33%40%45%50%55%BlackFriday/CyberMondayPricediscounts(e.g.,DealoftheDay,LightningDeals,LimitedTimeDeals)19%PrimeDayProductpagediscountcodesEasterDeals18%14%8%8%Backtoschool/AutumnDealsNoneoftheabove/unsure48%34Description:InasurveyconductedinFebruary2023inAustralia,around33percentofrespondentssaidtheyhadmadepurchasesfromAmazonAustraliaduringtheBlackFridayandCyberMondaysalesinthelast12months.Justunder20percentofthosesurveyedsaidtheyhadshoppedonA.auusingpricediscountofferssuchasDealoftheDay,LightningDeals,andLimitedTimeDeals.ReadmoreNote(s):Australia;February2023;2000respondents;18yearsandolder;nationallyrepresentativeOnePollsurveyofAustralianadultconsumerswhohadshoppedonlineintheprevious12monthsSource(s):PatternCHAPTER

06AIinonlineshoppingLeadingwaysbusinessesuseartificialintelligence(AI)fore-commerceinAustraliaasatJuly2023BusinessusageofAIfore-commerceAustralia2023Shareofrespondents4%0%2%6%8%10%12%14%16%15%15%DraftwebcontentProvideproductrecommendationstocustomersVisualdesign14%14%Managereturns,exchan