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INDUSTRIES
&
MARKETSBaby
Food-market
data&
analysisMarket
InsightsreportOctober2023Table
of
ContentsOverviewAppendixSummary567Product
OverviewAuthor2728MarketDefinitionKeyTakeawaysMarket
NumbersRevenue9121518212425AverageRevenue
per
CapitaVolumeAverageVolumeper
CapitaPriceper
UnitOnlineRevenue
ShareMobile/DesktopSplit2MARKET
INSIGHTSThis
report
is
part
ofour
Market
Insights
productGainabetterunderstandingofmarketsacross190+
geographicalentities
–
onaglobal,
regional,country,
and/orstatelevel.
Accessourdatavia
webinterface,download(XLS,
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reports.Benefitfromour48-hourcustomerservice
guarantee.?
10
sectors:
advertising&media,consumers,countries,digital
sector,finance,health,
industrialsector,mobility,andtechnology?
1,000+
markets,
e.g.,
FinTech,Food,or
Robotics?
KPIs,
e.g.,
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management10sectors190+geographicalentities1,000+markets400+reportsFind
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on:https://www.Goto
Market
Insightscom/outlook/3CHAPTER
1OverviewBaby
Food
marketfaces
challenges
likebirth
rate
decline
and
product
limitationsOverview:
SummarySummaryRevenue
numbers
intheBabyFoodsegmenthavegrownatamoderate
leveloverthe
past
couple
of
years.
Furthermore,
there
has
been
a
significant
rise
in
theaverage
price
for
products
covered
in
this
segment.
This
is
particularly
the
casefor
the
price
of
baby
formula
products,
which
saw
an
increase
in
many
countriesin
the
wake
of
rising
inflation
rates.
Drivers
of
this
market
are
population
growth,the
rising
number
of
working
women,
rapid
urbanization,
the
significant
increasein
disposable
income,
the
improvement
of
adequate
nutrition
awareness,
and
thesubstantial
growth
in
the
number
of
retail
channels
as
well
as
the
increase
inorganized
retailmarketing.Organic
baby
food
products,
such
as
chemical-free
and
non-GMO
products,
cancurrently
be
observed
as
the
dominant
trend
in
this
segment.
Health-enhancingproducts
have
also
grown
in
popularity,
e.g.,
baby
food
including
probiotics
andprebiotics
that
support
the
immune
system,
super
foods
that
supply
highlynutritional
ingredients,
and
low-sugar
products.
Additionally,
consumers
areincreasingly
showing
interest
in
plant-based
products,
which
are
not
onlysubstitutes
for
babies
with
milk
intolerances
but
also
provide
a
wider
range
ofchoices.Regarding
its
future
development,
the
market
for
organic
baby
food
is
expectedto
continuously
increase
at
a
fast
pace.
This
segment
faces
various
challenges,including
falling
birth
rates
in
developed
countries,
low
shelf
life
of
products,
andmilk
intolerances
in
babies,
all
of
which
could
possibly
slow
down
the
growthspeed
oftheBabyFood
segment.5Sources:Market
Insights
2023Baby
Food
is
a
small
part
of
the
Food
marketOverview:
Market
DefinitionMarket
definitionDefinition:The
Baby
Food
segment
covers
specially
formulated
foods
that
are
intended
forinfants
and
small
children,
most
notably
in
the
form
of
homogenized
foodpreparations.
In
this
segment,
both
supplementary
foods
(e.g.,
fruit-
andvegetable-based
babyfood)
and
infant
formula
areincluded.AdditionalInformation:The
market
comprises
revenue
and
average
revenue
per
capita,
volume
andaverage
volume
per
capita,
price
per
unit
(unit
refers
to
kilogram),
sales
channels.The
market
encompasses
retail
sales
through
both
online
and
offline
saleschannels
to
private
end
customers
(B2C).
The
market
only
covers
at-homeconsumption;
out-of-home
consumption
isnotincluded.6Sources:Market
Insights
2023Baby
Food
accounted
for
0.76%
of
the
Food
market
revenue
in
2022Overview:
Key
Takeaways
and
inscope
/outof
scopeKeyTakeawaysInscopeOutof
scopeRevenue
intheBabyFood
market
amountstoUS$70.6bn
in2023.
Themarket
isexpected
togrow
annuallyby5.69%
(CAGR2023-2028).Thissegment
includes:Thissegment
excludes:Inglobalcomparison,
most
revenue
isgenerated
inChina
(US$17,790m
in2023).?Homogenized
and
dietary
food?Babycare
products?Babybeveragespreparations
forinfant
feedingInrelation
to
totalpopulation
figures,per
person
revenues
of
US$9.20
aregenerated
in
2023.?InfantformulaIntheBaby
Food
market,
volume
isexpected
toamountto4.5bn
kg
by2028.
TheBaby
Food
market
isexpected
to
show
avolume
growth
of3.7%
in2024.?Babyrice
cereals
andflourfor
babymealsTheaverage
volume
perperson
intheBaby
Food
market
isexpected
to
amount
to0.5kg
in2023.7Sources:Market
Insights
2023CHAPTER
2Market
NumbersBaby
Food
revenues
are
estimated
to
increase
at
a
CAGR(1)
of
5.8%
from
2018
to2028Market
Size:
GlobalRevenue
inbillionUS$93.287.92.89.23.0+5.8%(1)83.42.778.92.59.974.82.470.62.28.666.72.113.88.063.62.07.513.158.81.77.012.555.61.86.511.956.5202553.21.711.353.620246.110.85.410.15.39.75.19.28.88.566.462.759.650.748.045.842.539.837.9201820192020202120222023202620272028Baby
Milk
&InfantFormulaPrepared
Baby
FoodBaby
Cereals
&OtherDried
Baby
FoodBaby
Snacks&Others9Notes:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Sources:With
revenue
of
US$
33.3
billion,
Asia
is
the
biggest
market
among
selectedregions
in
2022Market
Size:
Regional
Comparison
(1/2)Revenue
inbillionUS$+6.2%(1)48.033.3+6.1%(1)+4.1%(1)23.117.716.213.9+5.0%(1)+3.7%(1)3.72.70.60.82022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania10
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
revenue
of
US$
16.8
billion,
China
is
the
biggestmarket
among
selectedcountries
in
2022Market
Size:
Regional
Comparison
(2/2)Revenue
inbillionUS$+7.4%(1)25.816.8+3.6%(1)10.08.1+5.2%(1)+4.6%(1)+6.8%(1)2.41.41.61.71.11.12022202820222028202220282022202820222028ChinaUnited
StatesUnited
KingdomGermanyFrance11
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Baby
Food
average
revenue
per
capita
is
estimated
to
increase
at
a
CAGR(1)
of4.8%
from2018
to
2028Market
Size:
GlobalAveragerevenue
percapita
inUS$11.60.41.211.10.4+4.8%(1)10.60.310.10.39.70.31.29.20.31.18.80.38.40.31.01.71.07.90.21.70.97.50.21.67.30.20.91.50.81.50.71.40.71.30.71.31.21.21.28.37.97.67.26.96.66.36.15.75.45.220182019202020212022202320242025202620272028Baby
Milk
&InfantFormulaPrepared
Baby
FoodBaby
Cereals
&OtherDried
Baby
FoodBaby
Snacks&Others12
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
average
revenue
per
capita
of
US$
19.0,
Europe
is
the
biggest
marketamong
selected
regions
in
2022Market
Size:
Regional
Comparison
(1/2)Averagerevenue
percapita
inUS$+6.2%(1)27.2+2.7%(1)+3.4%(1)19.017.616.9+5.5%(1)15.013.810.3+2.7%(1)7.42.62.22022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania13
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
average
revenue
per
capita
of
US$
26.4,
France
is
the
biggest
marketamong
selected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Averagerevenue
percapita
inUS$+5.0%(1)+3.1%(1)35.429.0+4.2%(1)26.5+7.0%(1)+7.2%(1)24.219.819.517.515.413.011.52022202820222028202220282022202820222028ChinaUnitedStatesUnitedKingdomGermanyFrance14
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Baby
Food
volume
are
estimated
to
increase
at
a
CAGR(1)
of
3.4%
from2018
to2028Market
Size:
GlobalVolume
inbillionkilograms4.50.1+3.4%(1)4.40.14.20.14.10.10.74.00.10.63.80.10.63.70.10.60.83.60.10.60.70.73.40.10.53.30.10.53.20.10.51.21.21.21.11.11.11.02.01.01.01.00.92.42.32.32.12.22.11.91.91.71.820182019202020212022202320242025202620272028Baby
Milk
&InfantFormulaPrepared
Baby
FoodBaby
Cereals
&OtherDried
Baby
FoodBaby
Snacks&Others15
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
volume
of
1.5billion
kilogram,
Asia
is
the
biggest
market
among
selectedregions
in
2022Market
Size:
Regional
Comparison
(1/2)Volume
inbillionkilograms+3.9%(1)+3.5%(1)1.91.51.51.3+2.6%(1)0.80.7+4.3%(1)+3.8%(1)0.30.20.00.12022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania16
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
volume
of
0.6billion
kilogram,
China
is
the
biggest
market
among
selectedcountries
in
2022Market
Size:
Regional
Comparison
(2/2)Volume
inbillionkilograms+3.8%(1)0.70.6+2.2%(1)0.40.4+3.5%(1)+1.8%(1)0.0%(1)0.20.10.10.10.10.12022202820222028202220282022202820222028ChinaUnited
StatesUnited
KingdomGermanyFrance17
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Baby
Food
volume
per
capita
are
estimated
to
increase
from
2018
to
2028Market
Size:
GlobalAveragevolume
per
capita
inkilogram0.300.290.290.300.250.200.280.270.270.260.250.250.240.240.160.100.150.090.150.090.150.090.140.080.140.080.140.080.15
0.130.100.130.070.130.070.130.070.070.050.000.010.010.010.010.010.010.010.010.010.010.0120182019202020212022202320242025202620272028Baby
Milk
&InfantFormulaPrepared
Baby
FoodBaby
Cereals
&OtherDried
Baby
FoodBaby
Snacks&Others18Sources:Market
Insights
2023Europe
has
the
biggest
market
in
Baby
Food
volume
per
capita
in
2028Market
Size:
Regional
Comparison
(1/2)Averagevolume
per
capita
inkilogram2.01.821.761.701.631.581.521.471.441.51.00.50.01.361.341.311.060.801.040.771.050.781.010.741.020.750.990.711.000.720.970.690.950.670.930.660.940.670.400.370.380.350.360.330.340.310.320.290.170.300.1920270.1920280.1720190.1720200.170.170.1820230.180.180.18202620182021Africa2022Americas20242025AsiaAustralia&OceaniaEurope19Sources:Market
Insights
2023With
volume
per
capita
of
1.9
kilograms,
France
is
the
biggest
market
amongselected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Averagevolume
per
capita
inkilogram2.382.52.302.232.132.071.991.941.922.01.51.00.50.01.801.761.731.101.071.201.211.151.20
1.241.171.051.091.121.151.18
1.191.141.161.111.171.121.071.131.061.131.071.151.091.121.021.121.031.111.041.050.460.470.440.420.430.390.400.360.370.330.3420182019202020212022202320242025202620272028ChinaFranceGermanyUnitedKingdomUnitedStates20Sources:Market
Insights
2023Baby
Food
price
per
kilogram
are
estimated
to
increase
from2018
to
2028Market
Size:
GlobalPrice
perkilogram
inUS$3027.627.527.026.926.426.325.925.725.425.224.824.624.123.823.823.425201510523.022.922.622.222.421.912.811.112.510.912.310.712.010.511.810.311.510.111.19.611.29.810.79.410.29.110.39.2020182019202020212022202320242025202620272028Baby
Milk
&InfantFormulaBaby
Snacks&OthersBaby
Cereals
&OtherDried
Baby
FoodPrepared
Baby
Food21Sources:Market
Insights
2023Asia
has
the
highest
Baby
Food
price
per
unit
in
2028Market
Size:
Regional
Comparison
(1/2)Price
perkilogram
inUS$3025.921.216.525.220.924.620.724.020.423.520.125201510523.019.922.519.322.619.521.519.020.518.720.218.516.213.516.013.415.813.315.513.115.212.815.313.014.914.514.214.315.013.614.414.713.812.7
12.513.5Asia14.112.6
12.312.911.9
12.011.8020182019202020212022202320242025202620272028AfricaAmericasAustralia&OceaniaEurope22Sources:Market
Insights
2023With
price
per
unit
of
US$29.9,
China
has
the
highest
price
among
selectedcountries
in
2022Market
Size:
Regional
Comparison
(2/2)Price
perkilogram
inUS$4036.924.735.233.924.1353025201510532.723.831.623.430.523.029.922.429.922.627.721.925.921.525.421.224.415.715.314.816.514.914.014.314.315.914.616.214.715.714.415.313.913.614.813.312.912.913.712.113.411.813.211.513.211.613.211.813.1020182019202020212022202320242025202620272028ChinaFranceGermanyUnitedKingdomUnitedStates23Sources:Market
Insights
2023IntheBaby
Food
market,
online
revenue
share
reached
4.0%
in
2022FurtherMarket
AnalysisOnline
revenue
share100.0%2.0%100.0%3.0%100.0%3.0%100.0%4.0%100.0%4.0%100.0%4.0%100.0%5.0%100.0%6.0%100.0%5.0%100.0%5.0%98.0%97.0%97.0%96.0%96.0%96.0%95.0%202495.0%202695.0%202794.0%202520182019202020212022Offline2023Online24Sources:Market
Insights
2023IntheBaby
Food
market,
mobile
online
revenue
share
reached
32.0%
in
2022F
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