全球咖啡市場前景及投資研究報告-培訓課件外文版2024.4

INDUSTRIES

&

MARKETSCoffee:

market

data

&

analysisMarket

InsightsreportOctober2023Table

of

ContentsOverviewAppendixSummary567ProductOverviewAuthor2930MarketDefinitionKeyTakeawaysMarket

NumbersRevenue91215182124252627AverageRevenue

per

CapitaAverageVolumeper

CapitaVolumePriceper

UnitFairtradeRevenue

ShareOnlineRevenueShareMobile/DesktopSplitCoffeebrandshares2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.?

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology?

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics?

KPIs,

e.g.,

revenue,marketshares,prices,andvolume?

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads?

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/3CHAPTER

1OverviewThe

Coffee

market

is

a

fast

growing

marketOverview:

SummarySummaryCoffee

continuestothriveasone

ofthemost

consumed

beverages

globally.certifications

likeRainforest

Allianceand

Fairtrade,which

assure

consumers

thatthe

coffee

theypurchasemeets

certain

social

and

environmental

standards.Onenotable

trend

inthe

coffee

market

isthe

growing

demand

forspecialtycoffee.

Consumers

are

seeking

unique

and

high-qualitycoffee

experiences

whileexploring

various

flavorprofiles.Thecoffee

market

isexpected

to

continue

itsupwardtrend,driven

by

factorssuchasexpandingcoffee

consumptioninemerging

markets,

premiumization,andthe

rising

demandof

organicandfairlytradedproducts.Also,coffee

brewing

methodscontinue

to

evolve,

offering

consumers

diverse

andpersonalized

coffee

experiences.

Alternativebrewing

methods

likecapsulecoffee,AeroPress,

and

cold

brew

havegainedpopularity.

These

methodsallow

coffeelovers

to

experiment

withdifferent

brewing

techniques,extraction

times,

andflavorprofiles,

enhancingtheiroverall

coffee

enjoyment.Anothersignificanttrend

inthecoffee

market

isthe

increasing

emphasisonsustainabilityand

ethical

sourcing.

Consumers

arebecoming

more

conscious

ofthe

environmental

and

social

impact

ofcoffee

production.

They

seek

out

brandsthatprioritize

fairtradepractices,

promote

sustainable

farmingmethods,

andsupport

the

livelihoods

ofcoffee

farmers.

Thistrendhasled

tothe

rise

of5Sources:Market

Insights

2023Coffee

is

an

important

part

of

the

Hot

Drinks

marketOverview:

Market

DefinitionMarket

definitionTheCoffeemarket

consists

ofRoast

Coffee

inthe

form

ofgroundcoffee

andwhole

beans,thatisprepared

with

coffee

machinesor

aFrench

press,

aswell

asInstantCoffeethatonly

requires

the

additionof

hotwater.players

areJacobsDouwe

Egberts(JDE),Tchibo,J.M.

Smucker

andLavazza.TheCoffeemarket

isdividedintoRoast

Coffee

andInstantCoffee.Roast

Coffeeincludescoffee

inthe

form

ofground

coffee

andwhole

beans.InstantCoffeeincludessoluble

coffee

thatonly

requires

the

additionof

hotwater.Themarket

comprises

revenue

andaverage

revenue

percapita,volume

andaverage

volume

percapita,price

perunit(perkilogram),

aswell

assales

channels.Percapitafiguresrefer

tothe

whole

population.Thedata

only

covers

at-homesales

(e.g.

salesviasupermarkets,

hypermarkets,

convenience

stores).

Allpricesincludeallsalesandconsumption

taxesandarevalued

atconsumer

prices.Inretail,thebiggestplayer

inthe

Coffee

market

isNestlé

whose

Nespresso

andNescafé

brandsare

globally

recognized

household

names.

Otherimportant6Sources:Market

Insights

2023Coffee

accounted

for40.13%

of

the

Hot

Drinks

market

revenue

in

2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheCoffee

market

amountstoUS$88bn

in2023.

The

market

isexpectedtogrow

annuallyby4.61%

(CAGR2023-2028).Thissegment

includes:Thissegment

excludes:Inglobalcomparison,

most

revenue

isgenerated

inthe

United

States(US$11,000min2023).?Roast

Coffee,

suchasPeet's

Coffee?InstantCoffee,

suchasNescafé

Gold?Tea

and

other

Hot

Drinks?Coffee

(Ready

ToDrink),suchasStarbucksFrappuchinoInrelation

to

totalpopulationfigures,perperson

revenues

of

US$11.50

aregenerated

in2023.Inthe

Coffee

market,

volume

isexpected

toamount

to6.8bn

kgby2028.

Themarket

forCoffee

market

isexpected

toshow

avolume

growth

of

2.4%

in2024.Theaverage

volume

perperson

inthe

Coffee

market

isexpected

to

amount

to0.80kg

in2023.7Sources:Market

Insights

2023CHAPTER

2Market

NumbersCoffee

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

4.0%

from

2018

to2028Market

Size:

GlobalRevenue

inbillionUS$110.7106.337.0+4.0%(1)101.935.397.633.893.232.188.438.783.128.579.627.375.024.775.225.273.925.230.372.069.366.663.961.158.054.652.350.250.048.720182019202020212022202320242025202620272028Roast

CoffeeInstantCoffee9Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

US$

30.8

billion,

Europe

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

inbillionUS$+3.9%(1)+4.6%(1)38.7+5.4%(1)32.930.830.125.122.0+10.3%(1)+6.7%(1)6.93.82.11.42022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

10.6

billion,

the

United

States

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

inbillionUS$+3.4%(1)12.910.6+4.1%(1)8.06.3+7.8%(1)+1.9%(1)+7.6%(1)2.72.62.52.31.71.62022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Coffee

average

revenue

per

capita

is

estimated

to

increase

at

a

CAGR(1)

of

3.0%from2018

to

2028Market

Size:

GlobalAveragerevenue

percapita

inUS$13.8+3.0%(1)13.44.712.94.512.54.312.04.111.510.93.84.810.53.610.23.410.23.49.93.44.09.08.78.58.27.97.67.26.96.86.96.520182019202020212022202320242025202620272028Roast

CoffeeInstantCoffee12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

user

of

US$36.3,

Europe

is

the

biggest

market

amongselected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

percapita

inUS$+3.9%(1)+5.5%(1)45.748.1+4.0%(1)36.335.031.525.0+4.7%(1)+7.9%(1)6.44.94.93.12022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

user

of

US$75.2,

Germany

is

the

biggest

marketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

percapita

inUS$+4.2%(1)96.575.3+7.4%(1)+1.6%(1)+2.8%(1)38.739.437.235.731.525.2+7.4%(1)1.11.72022202820222028202220282022202820222028ChinaUnitedStatesUnitedKingdomGermanyFrance14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Coffee

volume

are

estimated

to

increase

at

a

CAGR(1)

of

1.8%from2018

to

2028Market

Size:

GlobalVolume

inbillionkilograms+1.8%(1)6.81.66.71.66.61.66.41.56.31.56.21.46.11.45.91.45.81.35.81.35.71.35.05.15.24.84.94.74.74.64.44.54.520182019202020212022202320242025202620272028Roast

CoffeeInstantCoffee15

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

2.5billion

kilograms,

Americas

is

the

biggest

market

amongselected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Volume

inbillionkilograms+1.6%(1)2.72.5+0.8%(1)2.0+3.2%(1)1.91.41.2+3.4%(1)+3.8%(1)0.60.50.10.12022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania16

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

1.0billion

kilograms,

the

United

States

is

the

biggest

marketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

inbillionkilograms+1.3%(1)1.11.0+0.4%(1)0.40.40.0%(1)+4.3%(1)+4.3%(1)0.20.20.10.10.10.12022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance17

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Coffee

volume

per

capita

are

estimated

to

increase

from

2018

to

2028Market

Size:

GlobalVolume

percapita

inkilograms0.70.60.60.60.60.60.60.60.60.60.20.60.60.60.50.40.30.20.10.00.20.20.20.20.20.20.20.20.20.220182019202020212022202320242025202620272028InstantCoffeeRoast

Coffee18Sources:Market

Insights

2023Americas

has

the

biggest

market

in

Coffee

volume

per

capita

in

2028Market

Size:

Regional

Comparison

(1/2)Volume

percapita

inkilograms3.02.62.22.62.22.62.32.62.12.52.12.52.02.52.02.41.92.42.02.41.92.42.22.52.01.51.00.50.02.32.32.32.32.22.22.22.22.22.22.00.40.30.40.40.40.40.40.30.40.20.40.30.40.40.30.30.30.32022Americas0.320230.30.220190.220202018202120242025202620272028AfricaAsiaAustralia&OceaniaEurope19Sources:Market

Insights

2023With

volume

per

capita

of

4.8

kilograms,

Germany

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

percapita

inkilograms4.94.95.04.94.94.84.84.84.85.04.54.03.53.02.52.01.51.00.50.04.74.63.12.93.02.83.12.83.12.81.23.13.03.03.02.83.02.83.02.93.02.93.02.92.81.21.21.11.10.11.01.01.00.91.00.90.00.00.00.00.10.10.10.10.10.120182019202020212022202320242025202620272028ChinaFranceGermanyUnitedKingdomUnitedStates20Sources:Market

Insights

2023Coffee

price

per

unit

are

estimated

to

increasefrom2018

to

2028Market

Size:

GlobalPrice

perkilogram

inUS$23.914.02523.413.622.813.322.312.921.912.621.312.320.511.720.111.419.111.519.111.219.210.92015105020182019202020212022202320242025202620272028Roast

CoffeeInstantCoffee21Sources:Market

Insights

2023Australia

&

Oceania

has

the

biggest

market

in

Coffee

price

per

unit

in

2028Market

Size:

Regional

Comparison

(1/2)Price

perkilogram

inUS$21.020.521.519.819.920.121.019.42220181620.418.919.317.918.819.718.519.418.117.718.917.518.416.510.115.718.217.5

15.617.617.2

16.616.09.814

15.014.99.712.612.014.510.411.911.711.411.211.110.510.89.812

10.610.59.21089.39.08.68.68.5642020182019202020212022202320242025202620272028AfricaAmericasAsiaAustralia&OceaniaEurope22Sources:Market

Insights

2023With

price

per

unit

of

US$25.6,

the

United

Kingdom

is

the

biggest

marketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Price

perkilogram

US$3531.426.430.830.225.529.625.124.229.024.73025201510527.923.825.925.615.823.124.515.521.621.610.722.522.314.421.814.119.514.019.113.918.713.718.213.517.713.217.113.014.910.711.912.112.411.411.712.111.011.210.610.610.7

11.110.710.7020182019202020212022202320242025202620272028ChinaFranceGermanyUnitedKingdomUnitedStates23Sources:Market

Insights

2023Coffee

Fairtraderevenue

share

are

estimated

to

increase

from2018

to

2028Market

size:

Worldwide

(6/6)Fairtrade

revenue

share0.990.980.951.00.90.80.70.60.50.40.30.20.10.00.930.910.920.870.860.860.830.732018201920202021202220232024202520262027202824Sources:Market

Insights

2023

,FairtradeInthe

Coffee

market

online

revenue

share

reached

8.0%

in

2022FurtherMarket

AnalysisOnline

revenue

share100.0%3.0%100.0%3.0%100.0%5.0%100.0%7.0%100.0%8.0%100.0%8.0%100.0%10.0%100.0%12.0%100.0%12.0%100.0%13.0%97.0%97.0%95.0%93.0%202192.0%92.0%90.0%202488.0%202588.0%202687.0%202720182019202020222023OfflineOnline25Sources:Market

Insights

2023Inthe

Coffee

market

mobile

revenue

share

reached

49.0%

in

2022FurtherMarket

AnalysisMobile/desktop

split100.0%100.0%100.0%43.0%100.0%46.0%100.0%49.0%100.0%52.0%100.0%54.0%100.0%56.0%100.0%58.0%100.0%60.0%41.0%43.0%59.0%201857.0%201957.0%202054.0%202151.0%202248.0%46.0%202444.0%202542.0%202640.0%20272023DesktopMobile26