全球可可市場前景及投資研究報(bào)告-培訓(xùn)課件外文版2024.4

INDUSTRIES

&

MARKETSCocoa:

market

data

&

analysisMarket

InsightsreportOctober2023Table

of

ContentsOverviewAppendixSummary567ProductOverviewAuthor2829MarketDefinitionKeyTakeawaysMarket

NumbersRevenue912151821242526AverageRevenue

per

CapitaAverageVolumeper

CapitaVolumePriceper

UnitOnlineRevenue

ShareMobile/DesktopSplitCocoabrandshares2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

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e.g.,

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management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/3CHAPTER

1OverviewThe

Cocoa

market

is

a

fast

growing

marketOverview:

SummarySummaryCocoa,

or

hotchocolate,

isthesmallest

HotDrinkssegment

byvalueand

volume.Consumptionisconcentrated

inestablishedchocolate-consuming

countries

–mostly

Western

countries.

Here,

a

general

trendtowards

lower

sugarconsumption

aswell

asadecline

inchildpopulationhaveinhibitedgrowth

overthe

review

period.5Sources:Market

Insights

2023Cocoa

is

an

important

part

of

the

Hot

Drinks

marketOverview:

Market

DefinitionMarket

definitionTheCocoa

market

consistsof

powder

and

powder

mixes

forthepreparation

ofcocoa

drinksor

hotchocolate.

Itdoes

not

include

other

products

basedon

cocoa(suchaschocolate

bars)or

premade,

Ready-to-Drink

(RTD)

cocoa

drinkswhich

areinstead

aggregatedintoNon-Carbonated

SoftDrinksintheNon-Alcoholic

Drinksmarket.Themarket

comprises

revenue

andaverage

revenue

percapita,volume

andaverage

volume

percapita,price

perunit(perkilogram),

aswell

assales

channels.Percapitafiguresrefer

tothe

whole

population.Thedata

only

covers

at-homesales

(e.g.

salesviasupermarkets,

hypermarkets,

convenience

stores).

Out-of-home

sales

(e.g.

salesinHotels,

restaurants,

bars)are

onlyshown

asaseparatebox

inthe

aggregated

Hot

Drinksmarket.

All

prices

includeallsales

andconsumption

taxesand

arevalued

atconsumer

prices.Onecupofcocoa

or

hotchocolate

isassumed

tocontain5.3

grams

ofcocoa.

Onekilogram

therefore

represents

roughly

190

cup

equivalents.

Inthe

cocoa

market,the

most

important

playerisNestlé

(Nesquik).6Sources:Market

Insights

2023Cocoa

accounted

for

5.68%

of

the

Hot

Drinks

market

revenue

in

2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheCocoa

market

amountsto

US$13bn

in2023.

The

market

isexpectedtogrow

annuallyby5.89%

(CAGR2023-2028).Thissegment

includes:Thissegment

excludes:Inglobalcomparison,

most

revenue

isgenerated

inthe

United

States(US$1,709min2023).?Cocoa

powder,

suchasNesquik?Drinkingchocolate?OtherCocoa

products,e.g.chocolate

barsInrelation

to

totalpopulationfigures,perperson

revenues

of

US$1.66

aregenerated

in2023.?Chocolate

Drinks(Ready

ToDrink)Inthe

Cocoa

market,

volume

isexpected

to

amount

to

1.9bn

kgby2028.

The

Cocoamarket

isexpected

to

show

avolume

growth

of2.4%

in2024.Theaverage

volume

perperson

inthe

Cocoa

market

isexpected

toamount

to0.2kg

in2023.7Sources:Market

Insights

2023CHAPTER

2Market

NumbersCocoa

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

5.6%

from2018

to2028Market

Size:

GlobalRevenue

inbillionUS$17.016.115.2+5.6%(1)14.313.512.811.811.110.110.29.9201820192020202120222023202420252026202720289Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

US$

4.5

billion,

Asia

is

the

biggestmarket

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

inbillionUS$+5.7%(1)6.3+5.8%(1)+4.5%(1)4.64.5+12.6%(1)3.43.32.62.5+6.2%(1)1.20.20.22022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

2.2

billion,

the

United

States

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

inbillionUS$+5.1%(1)2.21.6+4.5%(1)1.00.7+2.0%(1)+3.6%(1)0.0%(1)0.40.30.30.20.20.22022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Cocoa

average

revenue

per

user

is

estimated

to

increase

at

a

CAGR(1)

of

4.6%from2018

to

2028Market

Size:

GlobalAveragerevenue

percapita

inUS$2.12.0+4.6%(1)1.91.81.81.71.51.51.41.41.42018201920202021202220232024202520262027202812

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

user

of

US$3.8,

Australia

&

Oceania

is

the

biggestmarket

among

selected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

percapita

inUS$+5.2%(1)+5.2%(1)+4.6%(1)5.14.44.03.83.23.1+10.1%(1)+5.0%(1)1.81.41.01.02022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

user

of

US$6.5,

the

United

States

is

the

biggestmarket

among

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

percapita

inUS$+4.5%(1)+2.1%(1)6.25.34.8+3.7%(1)4.73.8+0.2%(1)3.02.52.5+4.5%(1)0.70.52022202820222028202220282022202820222028ChinaUnitedStatesUnitedKingdomGermanyFrance14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Cocoa

volume

are

estimated

to

increase

at

a

CAGR(1)

of

3.2%

from2018

to

2028Market

Size:

GlobalVolume

inbillionkilograms+3.2%(1)1.91.91.81.71.71.71.61.51.51.41.42018201920202021202220232024202520262027202815

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

0.6billion

kilograms,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Volume

inbillionkilograms+3.1%(1)+2.7%(1)0.70.60.5+0.5%(1)0.5+5.7%(1)0.40.30.30.20.0%(1)0.020.022022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania16

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

0.2billion

kilograms,

the

United

States

is

the

biggest

marketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

inbillionkilograms+2.5%(1)0.20.2+2.0%(1)0.10.10.0%(1)0.0%(1)0.0%(1)0.00.00.00.00.00.02022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance17

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Cocoa

volume

per

capita

are

estimated

to

increase

from2018

to

2028Market

Size:

GlobalVolume

percapita

inkilogram0.20.20.20.240.220.200.180.160.140.120.100.080.060.040.020.000.20.20.20.20.20.20.20.22018201920202021202220232024202520262027202818Sources:Market

Insights

2023Americas

has

the

biggest

market

in

Cocoa

volume

per

capita

in

2028Market

Size:

Regional

Comparison

(1/2)Volume

percapita

inkilogram0.550.50.40.50.40.50.40.50.40.50.40.500.450.400.350.50.40.50.40.40.40.40.40.40.40.40.40.40.20.40.20.40.20.40.20.40.20.40.20.40.20.40.20.30

0.30.250.20.10.20.10.200.150.100.050.000.20.10.10.10.10.10.10.10.10.120182019202020212022202320242025202620272028AfricaAmericasAsiaAustralia&OceaniaEurope19Sources:Market

Insights

2023With

volume

per

capita

of

0.6

kilogram,

the

United

States

is

the

biggest

marketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

percapita

inkilogram0.70.60.60.40.60.40.60.40.60.40.60.60.50.40.30.20.10.00.60.40.50.40.50.40.50.40.50.40.40.40.40.30.40.40.30.40.40.30.10.40.30.40.30.30.40.30.40.30.10.30.10.30.10.30.10.30.10.30.10.10.10.10.120182019202020212022202320242025202620272028ChinaFranceGermanyUnitedKingdomUnitedStates20Sources:Market

Insights

2023Cocoa

price

per

unit

are

estimated

to

increase

from

2018

to

2028Market

Size:

GlobalPrice

perkilogram

inUS$8.98.798765432108.58.28.07.87.47.37.17.17.02018201920202021202220232024202520262027202821Sources:Market

Insights

2023Australia

&

Oceania

has

the

biggest

market

in

Cocoa

price

per

unit

in

2028Market

Size:

Regional

Comparison

(1/2)Price

perkilogram

inUS$11.79.611.59.41210811.29.210.910.68.810.38.69.99.79.39.19.27.59.0

8.88.68.68.67.88.38.3

7.88.1

7.67.18.48.27.78.07.87.67.77.45.77.2

7.45.37.15.37.37.0

7.35.27.05.166.95.06.96.46.142020182019202020212022202320242025202620272028AfricaAmericasAsiaAustralia&OceaniaEurope22Sources:Market

Insights

2023With

price

per

kilogram

of

US$

11,

France

is

the

biggest

market

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Price

perkilogram

inUS$141210812.912.512.712.412.412.212.212.012.011.811.611.510.610.311.010.69.49.79.68.39.39.79.410.3

9.97.69.77.59.9

9.57.310.19.7

9.37.29.5

9.17.09.3

8.96.88.66.38.55.78.8

8.56.19.18.35.78.35.58.28.5642020182019202020212022202320242025202620272028ChinaFranceGermanyUnitedKingdomUnitedStates23Sources:Market

Insights

2023Inthe

Cocoa

marketonline

revenue

share

reached

6.0%

in

2022FurtherMarket

AnalysisOnline

revenue

share100.0%2.0%100.0%2.0%100.0%3.0%100.0%4.0%100.0%5.0%100.0%6.0%100.0%6.0%100.0%7.0%100.0%9.0%98.0%98.0%97.0%96.0%95.0%94.0%202294.0%202393.0%202491.0%202520172018201920202021OfflineOnline24Sources:Market

Insights

2023Inthe

Cocoa

marketmobile

revenue

share

reached

50.0%

in

2022FurtherMarket

AnalysisMobile/desktop

split100.0%100.0%42.0%100.0%42.0%100.0%43.0%100.0%46.0%100.0%50.0%100.0%53.0%100.0%56.0%100.0%58.0%40.0%60.0%201758.0%201858.0%201957.0%202054.0%202150.0%202247.0%202344.0%202442.0%2025DesktopMobile25Sources:Market

Insights

2023Nesquik,

Milo,

and

Nescau

are

the

biggest

brands

in

the

Cocoa

marketFurtherMarket

AnalysisBrand

share

in

202226Sources:Market

Insights

2023CHAPTER

3Appe