拉丁美洲圣誕節(jié)購物市場前景及投資研究報告-培訓課件外文版2024.4

POLITICS

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SOCIETYChristmasshoppinginLatinAmericaCHAPTER

01LatinAmericanoverviewPrioritiesamongconsumerswhengoingChristmasshoppinginLatinAmericain2022LatinAmerica:consumerprioritiesforChristmasshopping202220%18%18%18%18%16%14%12%10%8%9%8%7%7%6%5%4%4%4%2%0%ChristmaspresentsChristmasdinnerClothingandaccessoriesHealthand

Homerepairs/ToysChristmasPersonalFurnitureOtherwell-beingHomedecorations

computersandimprovementotherelectronicdevices4Description:Accordingtoasurveycarriedoutinlate2022,LatinAmericanconsumersindicatedthattheirChristmasshoppingprioritieswereequallyspreadoutbetweenChristmaspresents,Christmasdinner,andclothingandaccessories.Eachcategorywaschosenby18percentofrespondents.ReadmoreNote(s):November24toDecember2,2022;1,525respondents*;*Respondentsincludepeoplefromdifferentincomelevels.ThesurveywasconductedinArgentina,Colombia,CostaRica,Mexico,andPeru.Respondentsweretoldto"selectfive[...]

ReadmoreSource(s):DeloitteWhatmeaningChristmasholdstochildrenandteensinLatinAmericain2022LatinAmerica:whatChristmasmeanstochildrenin2022Shareofrespondents20%

30%0%10%40%50%60%SpendtimewithmyfamilyReceivealotofpresentsAreligiousholiday52%22%16%Timeofffromschool10%5Description:AsurveyconductedinSeptember2022exploredthemeaningofChristmasforLatinAmericanchildrenandteens.Surprisingly,onlytwooutof10surveyrespondentsindicatedthatChristmasmeanttheywouldreceivepresents.SomeofthemostpopularChristmasgiftsforchildreninLatinAmericawerevideogames,clothes,andgiftcards.OverhalfofsurveyedchildrenandteenssawChristmasasatimetospendwiththeirfamilies.ReadmoreNote(s):LAC;September2022;1,012respondents;3-18years;fromMexico,Brazil,Argentina,Chile,Peru,andColombiaSource(s):KidsCorpPreferredtypeofpresentsforchildrenforChristmasinLatinAmericain2022LatinAmerica:children'smostaskedgiftsforChristmas2022Shareofrespondents15%0%5%10%20%25%30%35%34%40%Clothes&footwearCellphones36%Bike/Unicycle/RollerbladesVideoconsoles25%21%Cash/giftcardsVideogames19%17%Dolls/actionfiguresBuildingblocks14%14%Books13%6Description:AccordingtoasurveycarriedoutthroughoutLatinAmericainSeptember2022,overonethirdchildrenandteenagerswantedclothesandfootwearasChristmasgifts,whileonly13percentwouldliketoreceivebooks.OtherpopulargiftsamongchildreninLatinAmericathatyearwerephones,videoconsoles,andcashandgiftcards.ReadmoreNote(s):LAC;September2022;1012respondents;3-18years;fromMexico,Brazil,Argentina,Chile,Peru,andColombiaSource(s):KidsCorpExpectedchangeinChristmasspendinginLatinAmericain2022LatinAmerica:changeinChristmasspending202245%42%40%35%30%25%20%15%10%5%31%27%0%IintendtospendlessthanlastyearIintendtospendthesameamountaslastyearIintendtospendmorethanlastyear7Description:Accordingtotheresultsofasurveycarriedoutin2022inMexico,Argentina,Colombia,CostaRica,andPeru,approximately31percentofrespondentssaidthattheyintendedtospendlessmoneyinChristmaspurchasesthanthepreviousyear.Inthatsamesurvey,almosttwooutoftenLatinAmericanrespondentssaidthattheirprioritywhengoingChristmasshoppingwereChristmaspresents.ReadmoreNote(s):Argentina,Colombia,CostaRica,Mexico,Peru,LAC;November24toDecember2,2022;1,525respondents*;*Respondentsincludepeoplefromdifferentincomelevels.ThesurveywasconductedinArgentina,Colombia,CostaRica,[...]

ReadmoreSource(s):DeloitteMainreasonswhyLatinAmericanconsumersareplanningtospendorspentlessduringChristmasin2022LatinAmerica:mainreasonsconsumersspendlessonChristmas2022Shareofrespondents5%

10%0%15%20%25%30%35%SavinginsteadofspendingPayingdebtsinsteadofspendingmore30%29%Concernabouttheeconomy27%Concernaboutcurrentandfutureemploymentsituation14%8Description:In2022,roughly27percentofconsumersinLatinAmericasaidtheyplannedtospendlessduringtheChristmasholidaysoutofconcernfortheeconomicsituation.Another30percentindicatedtheypreferredtosaveinsteadofspend.

ReadmoreNote(s):November24toDecember2,2022;1,525respondents*;*Respondentsincludepeoplefromdifferentincomelevels.ThesurveywasconductedinArgentina,Colombia,CostaRica,Mexico,andPeru.Thequestionwasphrasedbythesource[...]

ReadmoreSource(s):DeloittePreferredpurchasechannelsforChristmasshoppinginLatinAmericain2022LatinAmerica:preferredpurchasechannelstogoChristmasshopping2022Shareofrespondents8%

10%0%2%4%6%12%14%16%18%20%ClothingstoresDepartmentstoreSupermarketsOnlinestores19%18%12%11%OthertypesofstoresToystores9%8%LowpricestoresOutlets7%6%6%DiscountstoresElectronicsstores5%9Description:Accordingtoasurveycarriedoutin2022,clothingstoreswerethefavoritepurchasechannelsforLatinAmericanconsumersduringChristmasshopping.Nearly20percentofrespondentssaidthattheypreferredtobuytheirChristmaspresentsinclothingstores.Meanwhile,18percentpreferredgettingtheirChristmasshoppingdoneindepartmentstores.ReadmoreNote(s):LAC;November24toDecember2,2022;1,525respondents*;*Respondentsincludepeoplefromdifferentincomelevels.ThesurveywasconductedinArgentina,Colombia,CostaRica,Mexico,andPeru.Theoriginalquestionwas"?Enque[...]

ReadmoreSource(s):DeloitteMainreasonstoshopin-storefortheChristmasholidaysinLatinAmericain2022LatinAmerica:reasonstoshopin-storeduringChristmas202230%28%25%20%15%10%5%17%17%13%0%SeeandtryouttheproductpersonallyBettervisualityoftheproductImmediateavailabilityoftheproductBrowseotherproductsthatmightinterestme10Description:Accordingtoasurveyconductedinlate2022,themainreasonforLatinAmericanconsumerstogoChristmasshoppinginphysicalstoreswastoseeandtryouttheproduct,withalmost30percentofrespondentsaffirmingso.Anothertwooutof10consumerspreferredphysicalstoresduringChristmasshoppingseasonduetotheimmediateavailabilityoftheproduct.PhysicalstoreswerethefavoritepurchasechannelforChristmasshoppinginLatinAmericain2022.

ReadmoreNote(s):LAC;2022;1,525respondents;SurveycarriedoutinMexico,Argentina,Colombia,CostaRicaandPeru;*ThestudywasconductedduringthelastsevendaysofNovemberandthefirsttwodaysofDecember2022,includingpeoplefrom[...]

ReadmoreSource(s):DeloitteMainreasonsforconsumersnottoChristmasshoponlineinLatinAmericain2022ReasonsfornotbuyingChristmasgiftsonlineinLatinAmerica2022Shareofrespondents5%0%10%15%20%25%30%Fearthattheproductwillnotmatchexactlywhatwasordered27%HighshippingcostsDeliverydoesnotarriveontime20%18%FearthattheproductdoesnotarriveingoodconditionDifficultytomakereturns15%11%FearthatpersonalinformationisnotproperlysecuredEnvironmentalreasons7%2%11Description:AccordingtoasurveyconductedinLatinAmericabetweenNovemberandDecember2022,nearly30percentofrespondentsstatedtheydidnotshoponlineforChristmasbecausetheyfearedthattheproductwouldnotmatchwhattheyordered.Meanwhile,twooutof10surveyrespondentsnamedhighshippingcostsasthereasonfornotdoingtheirChristmaspurchasesonlinethatyear.ReadmoreNote(s):NovemberandDecember2022*;1,525respondents;surveycarriedoutinArgentina,Colombia,CostaRica,Mexico,andPeru;*ThestudywasconductedduringthelastsevendaysofNovemberandthefirsttwodaysofDecember2022,[...]

ReadmoreSource(s):DeloittePreferredpaymentchannelsforChristmasshoppinginLatinAmericain2022LatinAmerica:favoredpaymentmethodsforChristmasshopping202230%25%25%20%15%10%5%21%19%0%DebitCardCashCreditCard12Description:Accordingtoasurveycarriedoutin2022,aquarterofLatinAmericanssurveyedpreferredthedebitcardwhengoingChristmasshopping.Thecreditcard,ontheotherhand,wastheleastfavoredpaymentmethodamongLatinAmericanrespondentsshoppingforChristmasthatyear.ReadmoreNote(s):LAC;NovemberandDecember2022*;1,525respondents;surveycarriedoutinMexico,Colombia,Argentina,CostaRica,andPeru;*ThestudywasconductedduringthelastweekofNovemberandthefirsttwodaysofDecember2022,[...]

ReadmoreSource(s):DeloitteCHAPTER

02BrazilRetailsalesrevenueduringChristmasseasoninBrazilfrom2019to2022(inbillionBrazilianreals)Brazil:Christmasretailsalesvalue2019-202267.56564.238.1201920202021*2022**14Description:TherevenuefromretailsalesduringtheChristmasseasoninBrazilisforecastedtoreach65billionBrazilianrealsin2022,nearlycatchinguptopre-pandemiclevels.ChristmasretailsalesinthecountryhaveshownfluctuationsduetoCOVID-19,andin2019theyamountedto67.5billionBrazilianreals.ChristmasonlineretailsalesinBraziladdedupto6.5billionrealsin2021.ReadmoreNote(s):Brazil;2019to2022;*Figurecalculatedbybasedontheinformationgivenbythesource.**Forecast.Figuresfor2020comefromanotherreleaseofthesource

ReadmoreSource(s):Confedera??oNacionaldoComérciodeBens,Servi?oseTurismo(Brasil)TemporaryretailjobcreatedduetotheholidayseasoninBrazilfrom2009to2023(in1,000s)Brazil:temporaryretailjobsduringChristmas2009-2023140123.8115.5120100806040200114.3109.1108.5106.397.99791.687.581.276.475.167.466.6200920102011201220132014201520162017201820192020202120222023*15Description:In2023,thenumberoftemporaryjobscreatedduringtheChristmasseasonintheretailsectorinBrazilisforecastedtoamountto108,500.Thisisthehighestnumbersince2013,whenover115,000temporaryjobsweremadeavailabletomeettheseasonalincreaseinsales.ReadmoreNote(s):Brazil;2009to2023;*Projection.ReadmoreSource(s):Confedera??oNacionaldoComérciodeBens,Servi?oseTurismo(Brasil)LeadingadvertisersamongretailstoresinBrazilduringtheChristmasseasonin2022,byestimateddigitaladspendshareTopretailstorebrandsduringChristmasinBrazil2022,bydigitaladspendshareDigitaladspendshare0%10%20%30%40%50%60%70%66.49%FastShopHavan7.71%Fast6.65%6.24%3.64%2.66%1.17%ABemolDrinksandclubsAngeloniCasasBahiaFujioka1.02%0.8%Philco0.72%16Description:Accordingtothesource,in2022,FastShop-alsoknownbyitsfirstname-accountedforalmostthree-quarters(73percent)ofretailstorebrands'investmentsindigitaladvertisinginBrazilbetweenCyberMondayandChristmasinBrazil.FastShop'ssharestoodatapproximately66.5percent,whileFast'sreachednearly6.7percent.Havanrankedsecondwith7.71percent.FastShopwasalsoamongBrazil'stop10leadingbrandsbyestimateddigitaladspendin2022.

ReadmoreNote(s):Brazil;November29toDecember24,2022;estimates;includingdisplay,video,andtextformatsonopenweb,social(Facebook,YouTube),andretailmedia,bothonmobileanddesktopdevices;excludingsearchSource(s):AdmetricksPreferredchannelsforChristmasshoppinginBrazilin2022Brazil:Christmasshoppingchannels202270%64%60%54%48%50%40%30%20%10%0%15%Websites/e-commerceMallStoreSocialnetwork17Description:DuringasurveycarriedoutinbetweenNovemberandDecember2022inBrazil,over60percentofrespondentssaidtheyplannedtodotheirChristmasshoppingonline.Meanwhile,54percentofintervieweesplannedtodotheirholidayshoppingatthemall.Incontrast,only15percentintendedtodotheirChristmasshoppingthroughsocialnetworks.ReadmoreNote(s):November28toDecember6,2022;500respondents;18yearsandolderSource(s):MindMinersChristmasgiftsmostdesiredbyconsumersinBrazilin2023ChristmasgiftsdesiredbyBrazilianconsumers2023Shareofrespondents0%5%10%15%20%25%30%35%40%45%Smartphones,tablets,andaccessoriesCosmetics,perfume,bodycareMoney(cashortransfer)ConsumerelectronicsTravel40%37%35%29%27%27%JewelryandwatchesComputer,computeraccessoriesHouseholdappliancesClothing,textiles,shoesBooks,eBooks23%22%21%20%19%Vouchers/giftcardsFood,drinks17%Decorationarticles13%18Description:ThisstatisticshowstheresultsofasurveyconductedinBrazilinOctober2023.BrazilianswereaskedwhatkindofChristmasgifttheywouldbehappyaboutreceiving.Duringthesurvey,some40percentoftherespondentsstatedthattheywouldbehappytogetasmartphone,tablet,orrelatedaccessory,makingitthemostdesiredtypeofChristmasgift.ReadmoreNote(s):Brazil;October19to27,2023;1,040respondents;18-64years;residentialonlinepopulationSource(s):ConsumerInsightsIntentionofpurchasingChristmaspresentsinBrazilin2022Brazil:intentionofpurchasingChristmaspresents2022No27%Yes73%19Description:AccordingtoasurveycarriedoutbetweenOctober10and17inBrazil,approximately73percentofrespondentsdeclaredhavingtheintentiontopurchaseChristmaspresentsin2022.Incontrast,27percentsaidhadnointentiontodoso.

ReadmoreNote(s):Brazil;October10to17,2022;740respondents;18yearsandolder;surveyconductedinthe27states'capitalsSource(s):CNDL;Servi?odeProte??oaoCréditoBrasilMainreasonsfornotbuyingChristmaspresentsinBrazilin2023Brazil:reasonsfornotbuyingChristmaspresents202330%27%25%20%17%15%15%10%5%0%Don'tlikeit/don'thavethehabitLackofmoneyPrioritizepayingoffdebt20Description:In2023,roughlythreeoutof10Brazilianconsumersstated"lackofmoney"asthereasonfornotbuyingChristmasgiftsthatyear.ReadmoreNote(s):Brazil;October19to27,2023;755*respondents;18yearsandolder;surveyconductedinthe27states'capitals;shareofrespondentsnotbuyingChristmaspresentsthatyear;*Accordingtothesource,755shoppersweresurveyedto[...]

ReadmoreSource(s):CNDL;Offerwise;Servi?odeProte??oaoCréditoBrasilShareofBrazilianconsumerswhoplannedtospendmore/lessonChristmaspresentsin2023Brazil:consumerswhoexpecttospendmore/lessonChristmasgifts202340%35%30%25%37%30%22%20%15%10%5%0%LessthanthepreviousyearThesameasthepreviousyearMorethanthepreviousyear21Description:In2023,roughlyfouroutof10consumersinBrazilexpectedtospendmoreonChristmaspresentsthaninthepreviousyear.Incontrast,onlyabouttwointensurveyrespondentsindicatedspendinglessthanin2022.

ReadmoreNote(s):Brazil;October19to27,2023;755*respondents;18yearsandolder;Surveyconductedinthe27states'capitals;*Accordingtothesource,755shoppersweresurveyedtoidentifytheshareofpeopleintendingtobuyChristmaspresents,[...]

ReadmoreSource(s):CNDL;Offerwise;Servi?odeProte??oaoCréditoBrasilPerceivedimpactofrisingcostoflivingonconsumers'stresslevelsduringtheholidayseasoninBrazilin2022Brazil:impactofinflationonconsumers'stresslevelsduringholidayseason202260%50%40%50%28%30%20%10%0%22%IncreaseStaythesameDecrease22Description:Despitetherisingcostofliving,halfofBrazilianconsumerssaidtheywouldbelessstressedduringthe2022holidayseason,comparedtothepreviousyear.Still,almostathirdofsurveyrespondentssaidtheywouldbemorestressed.

ReadmoreNote(s):Brazil;November10,2022;800respondentsSource(s):IpsosChristmasbonuspaymentusesinBrazilin2023Brazil:preferredwaytouseChristmasbonus202335%33%29%30%25%20%15%10%5%25%21%0%ChristmasgiftsSaveand/orinvestChristmasandNewYear'scelebrationPaydebts23Description:AccordingtoaBrazilianconsumersurveyconductedinlate2023,athirdofrespondentssaidthattheywouldusetheirChristmasbonus,orthirteenthsalary,tobuyChristmasgifts,whileonlyroughlytwooutof10respondentswouldusetheend-of-year-bonustopayoffoutstandingdebts.ReadmoreNote(s):Brazil;October19to27,2023;755*respondents;18yearsandolder;surveyconductedinthe27statecapitals;*Accordingtothesource,755shoppersweresurveyedtoidentifytheshareofpeopleintendingtobuyChristmaspresents,[...]

ReadmoreSource(s):CNDL;Offerwise;Servi?odeProte??oaoCréditoBrasilCHAPTER

03MexicoThecostofChristmasinMexico2023,bytypeofexpense(inU.S.dollars)Mexico:thecostofChristmasin20231,2001,0551,0008006004002000544343167ChristmasdinnerChristmasdecorationsChristmaspresentsTotal25Description:ChristmaspresentsmadeupmorethanhalfofthetotalcostofChristmasinMexicoin2023,withtheaveragespendingongiftsamountingto544U.S.dollars.TheChristmasdinner,ontheotherhand,madeupthesmallestpartofthecostofChristmasinMexicothatyear.ReadmoreNote(s):Mexico;September2023Source(s):CIA;WorldBank;WorldRemitExpectedchangeinChristmasspendinginMexicoin2022Mexico:changeinChristmasspending202250%46%45%40%35%30%25%20%15%10%5%30%24%0%IintendtospendlessthanlastyearIintendtospendthesameamountaslastyearIintendtospendmorethanlastyear26Description:Threein10MexicanconsumersexpectedtospendlessmoneymakingChristmaspurchasesin2022thantheydidduringthepreviousholidayseason.ReadmoreNote(s):Mexico;November24toDecember2,2022;1,525respondents*;*Respondentsincludepeoplefromdifferentincomelevels.ThesurveywasconductedinArgentina,Colombia,CostaRica,Mexico,andPeru.Theoriginalquestionwas[...]

ReadmoreSource(s):DeloittePopularChristmasshoppingcategoriesamongMexicanconsumersin2022Mexico:popularholidayshoppingcategories202270%58%60%50%40%30%20%10%0%41%32%30%20%FashionTechnologyBeautyHouseholdgoodsHomeappliances27Description:ThemostsoughtafterproductcategorythatMexicanconsumersplannedtopurchasefortheChristmasseasonin2022werefashionitems.Still,almostathirdofconsumerswerelookingtobuybeautyproductsduringtheholidayseason.

ReadmoreNote(s):Mexico;2022;MorethanoneoptioncouldbeselectedSource(s):ElogiaPrioritiesamongconsumerswhengoingChristmasshoppinginMexicoin2022Mexico:consumerprioritiesforChristmasshopping202219%14%14%11%9%8%8%5%4%ChristmasdinnerChristmaspresentsClothingandaccessoriesHomerepairs/

Healthandwell-ToysChristmasdecorationsFurnitureOtherHomebeingimprovement28Description:Accordingtoasurveycarriedoutinlate2022,19percentofMexicanrespondentssaidthattheirprioritywhengoingChristmasshoppingwastheChristmasdinner.Christmaspresentsandclothingandaccessoriesfollowedsuit,beingthepriorityof14percentofconsumersthatyear.ReadmoreNote(s):Mexico;November24toDecember2,2022;1,525respondents*;*Respondentsincludepeoplefromdifferentincomelevels.ThesourcedoesnotspecifytheexactnumberofrespondentssurveyedinMexico.Thesurveywasconductedin[...]

ReadmoreSource(s):DeloitteWhatproductsMexicanconsumersincreasinglysearchforduringtheChristmasperiod2022Mexico:popularproductsconsumerssearchforbeforeChristmas2022Changeinsearches*150%0%50%100%200%250%300%SpeakersScarves281%258%WirelessheadphonesCoffeemachinesPyjamas238%217%210%ThermomugsGiftbasketsSweaters209%207%182%Hats166%Boardgames143%29Description:GooglesearchesforspeakersinMexicoincreasedbyover280percentinDecember2022comparedtotheprevious11monthsoftheyearcombined.OtherproductswithincreasedpopularitybeforeChristmasinMexicoincludedscarves,giftbaskets,andboardgames.ReadmoreNote(s):Mexico;2022;*NumberofsearchesinDecember2022,comparedtonumberofsearchesbetweenJanuaryandNovember2022.

ReadmoreSource(s):GoogleTrends;PicodiChristmasgiftsmostdesiredbyconsumersinMexicoin2023ChristmasgiftsdesiredbyMexicanconsumers2023Shareofrespondents0%10%20%30%40%50%60%Clothing,textiles,shoesSmartphones,tabletsandaccessoriesMoney(cashortransfer)Cosmetics,perfume,bodycareJewelryandwatches53%33%33%29%26%Travel18%18%17%Computer,computeraccessoriesBoardgames,toys,dolls,etc.Books,eBooks15%14%14%13%12%Vouchers/giftcardsConsumerelectronicsFood,drinksHouseholdappliances30Description:ThisstatisticshowstheresultsofasurveyconductedinMexicoinOctober2023.MexicanconsumerswereaskedwhatkindofChristmasgifttheywouldbehappyaboutreceiving.Duringthesurvey,overhalfoftherespondentsstatedthattheywouldbehappytoreceiveclothes,textiles,orshoes,makingitbyfarthemostdesiredtypeofChristmasgiftthatyear.ReadmoreNote(s):Germany;October19to30,2023;1,034respondents;18-64years;residentialonlinepopulationSource(s):ConsumerInsightsBudgetassignedtoChristmasgiftsinMexicofrom2018to2023(inMexicanpesos)Mexico:budgetforChristmaspresents2018-20236,0005,0454,9004,8685,0004,0003,0002,0001,00004,5504,4374,3002018*2019202020212022202331Description:Mexicanconsumersexpectedtospendover4,800MexicanpesosinChristmaspresentsin2023,roughly300pesosmorethanthepreviousholidayseason.

ReadmoreNote(s):Mexico;2018to2023Source(s):ElHeraldo(Mexico);Kantar;PublimetroMéxicoShareofMexicanconsumersplanningtobuymore/lessduringChristmasin2022Mexico:spendingintentionsforChristmaspresents2022Willnotincreaseshopping25%Uncertain40%Willincreaseshopping35%32/statistics/1423743/christmas-gifts-spending-intent-mexicoRoughlyone-thirdofMexicanconsumersplannedtospendmoreduringthe2022Christmasfestivitiesthantheydidthepreviousyear.Still,aquarterofconsumersinMexicohadnointentiontoincreasetheirholidayshoppingspendingthatyear.ReadmoreNote(s):Mexico;2022Source(s):ElogiaWhendoMexicanconsumersplantodotheirholidayshoppingin2022Mexico:whenconsumersplantodotheirholidayshopping202260%53%50%38%40%30%20%10%0%5%4%ElBuenFin*InDecemberDaysbeforeChristmasDuringJanuarysales33Description:OverhalfofMexicanconsumersintendedtodotheirholidayshoppingduringthemonthofDecemberin2022,while38percentofconsumersplannedtoshopduringElBuenFin,anationwideweekendknownforitsdiscounts.ReadmoreNote(s):Mexico;2022;*ElBuenFinisanannualnationwideshoppingweekendinMexicoknownfordiscountsofferedbycompaniesalloverthecountry.ReadmoreSource(s):ElogiaPreferredpurchasechannelsforChristmasshoppinginMexicoin2022Mexico:favoredpurchasechannelstogoChristmasshopping2022Shareofrespondents0%5%10%15%20%25%30%35%DepartmentstoresOnlinestores32%21%Clothingstores12%12%SupermarketsDiscountstores5%Toystores4%Outlets4%4%LowpricestoresElectronics&computerstoresOthertypesofstores1%5%34Description:Accordingtoasurveycarriedoutin2022,departmentstoreswerethefavoritepurchasechannelforChristmasshoppingamongMexicansthatyear.Nearlyathird(32percent)ofrespondentssaidtheypreferredtobuytheirChristmaspresentsinthesestores.Meanwhile,21percentofthosesurveyedplannedtodotheirChristmasshoppingone-commerceplatformsthatyear.ReadmoreNote(s):Mexico;NovemberandDecember2022*;1,525**;*ThestudywasconductedduringthelastweekofNovemberandthefirstweekofDecember2022,includingpeoplefromdifferentincomelevelsandagegroups**Thesourcedoesnot[...]

ReadmoreSource(s):DeloitteCHAPTER

04ColombiaThecostofChristmasinColombia2023,bytypeofexpense(inU.S.dollars)Colombia:thecostofChristmasin2023250200150100198978250190ChristmasdinnerChristmasdecorationsChristmaspresentsTotal36Description:ChristmasdecorationsmadeupthelargestexpenseofthetotalcostofChristmasinColombiain2023,withtheaveragespendingondecorationsamountingto97U.S.dollars.TheChristmasdinner,ontheotherhand,madeupthesmallestpartofthecostofChristmasinColombiathatyear.ReadmoreNote(s):Colombia;September2023Source(s):CIA;WorldBank;WorldRemitValueofChristmasspendinginColombiabetween2018and2022(inbillionColombianpesos)Colombia:Christmasspending2018-2022353032.83024.325201510520.819.602018201920202021202237Description:InDecember2022,Colombianholidayshoppersspentatotalof32.8billionColombianpesosonChristmasproductsandservices.TheseincludedChristmaspresents,Christmasdinner,alcohol,decorations,andvacations.Thetotalspendingduringthe2022holidayseasonincreasedbyninepercentcomparedtothepreviousyear,wherethesalesvalueamountedto30billionColombianpesos.

ReadmoreNote(s):Colombia;2018to2022Source(s):ElTiempo;RADDARExpectedchangeinChristmasspendinginColombiain2022Colombia:changeinChristmasspending202245%41%40%35%32%30%25%20%15%10%5%27%0%IintendtospendlessthanlastyearIintendtospendthesameamountaslastyearIintendtospendmorethanlastyear38Description:Overthreeoutof10ColombianconsumersexpectedtospendlessmoneyChristmasshoppingin2022thantheydidduringthepreviousChristmasseason.

ReadmoreNote(s):Colombia;November24toDecember2,2022;1,525respondents*;*Respondentsincludepeoplefromdifferentincomelevels.ThesurveywasconductedinArgentina,Colombia,CostaRica,Mexico,andPeru.Theoriginalquestionwas[...]

ReadmoreSource(s):DeloittePrioritiesamongconsumerswhengoingChristmasshoppinginColombiain2022Colombia:consumerprioritiesforChristmasshopping202230%20%15%14%7%6%3%3%2%ClothingandaccessoriesChristmaspresentsChristmasdinner

Healthandwell-beingToysChristmasdecorationsFurnitureHomerepairs/homeimprovementOther39Description:Accordingtoasurveycarriedoutinlate2022,nearlyathirdofC