美國(guó)汽車租賃用戶分析報(bào)告：ace rent a car-外文版培訓(xùn)課件2024.7

CONSUMERS&BRANDSCar

rental:

ACE

Rent

A

Carcustomers

in

the

United

StatesConsumer

Insights

reportMay2024Statista

Consumer

Insights

Global

surveyIntroductionReport

overviewGlobalsurvey

methodology(1)Design:

OnlineSurvey,

splitquestionnaire

designThisreport

offers

thereader

acomprehensiveoverview

ofACERent

ACarcustomers

inthe

UnitedStates:

whothey

are;

whatthey

like;

what

theythink;andhowtoreach

them.

Itprovides

insightson

theirdemographics,

lifestyle,

opinions,andmarketingtouchpoints.Duration:

approx.

15

minutesLanguage:

official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegion:

56countriesAdditionally,the

report

allows

thereader

toNumberof

respondents:benchmark

ACERent

ACarcustomers

inthe

UnitedStates(’’brandusers’’)

againstU.S.

carrental

bookersingeneral

(’’category

users’’),

and

theoverall

U.S.consumer,

labelled

as

’’all

respondents’’

inthe

charts.?

12,000+

forcountries

with

the

extended

survey(including

theUnited

States)?

2,000+

forthe

basicsurveySample:

Internet

users,

aged18

–64,

quotasset

ongender

and

ageThereport

isupdatedquarterly

andisbased

on

datafrom

the

StatistaConsumer

InsightsGlobal

survey,

aninternational

survey

thatcovers

more

than15,000brandsacross

56

countries.Fieldwork:?

Continuousfrom

JanuarytoDecember?

Countries

thatreceive

the

extended

survey

areupdatedfourtimesayear2Notes:(1):

Seethe

full

methodology

foradetailed

overviewofthe

study

designSources:

Statista

Consumer

Insights

Global

as

of

May

2024CHAPTER

01Management

summary?

Brand

usage?

Key

insightsACE

Rent

A

Car

is

the

sixth

most

used

car

rental

providerin

the

U.S.

withEnterprise

Rent-A-Car

in

first

placeManagement

summary:

brandusageand

competitionTop10

most

used

car

rentalprovidersinthe

U.S.Enterprise

Rent-A-CarBudget41%27%Hertz22%22%BAvis22%ACE

Rent

A

CarAlamo16%15%13%Dollar

CarRentalExpedia13%13%AdvantageRent-A-Car4Notes:"Which

ofthese

providers

have

yourentedacarfromin

the

past

12

months?";

Multi

Pick;Base:n=2,036

carrentalbookersSources:

Statista

Consumer

Insights

Global

as

of

May

2024The

share

of

car

rental

bookers

using

ACE

Rent

A

Car

grew

by

11

percentagepoints

since

2021Management

summary:

brandusagetimelineTimeline

of

carrental

bookersusing

ACERentA

Car18%17%17%16%16%15%15%14%14%13%12%9%5%2021

Q12021

Q22021

Q32021

Q42022

Q12022

Q22022

Q32022

Q42023

Q12023

Q22023

Q32023

Q42024

Q15Notes:"Which

ofthese

providers

have

yourentedacarfromin

the

past

12

months?";

Multi

Pick;Base:n=48-

389

ACE

Rent

ACarcustomers,n=1062

-

2115

carrentalbookersSources:

Statista

Consumer

Insights

Global

as

of

May

2024ACE

Rent

A

Car

customers

in

the

United

StatesManagement

summary:

key

insightsDemographic

profileConsumerlifestyleConsumerattitudesMarketing

touchpointsACE

Rent

A

Caris

more

popularamongMillennials

thanother

carrentalproviders.Success

and

career

advancement

arerelatively

important

to

ACERent

A

Carcustomers.Itstands

out

that47%

ofACERent

ACarcustomers

say

thatwhen

itcomes

totraveling,sustainabilityisimportant

tothem.BeReal.

is

more

popularamong

ACERent

ACarcustomers

thantheaveragecarrental

booker.ACE

Rent

A

Caris

more

popularamongSportsisarelatively

prevalent

interestACE

Rent

A

Carcustomers

rememberseeing

adson

editorial

websites

andappsmore

often

than

other

carrentalbookers.male

carrental

bookers

than

female

car

of

ACE

Rent

ACarcustomers.rental

bookers.34%

ofACERent

ACarcustomers

areinnovators

or

early

adopters

ofnewproducts.Making

musicisarelatively

popularhobbyamong

ACERent

ACarcustomers.ACE

Rent

A

Carhasalarger

share

ofcustomers

with

ahigh

income

thanother

carrental

providers.41%

ofACERent

ACarcustomers

thinkthatcrime

isanissuethatneeds

to

beaddressed.ACE

Rent

A

Carcustomers

are

morelikely

to

liveincities

and

urbanareasthan

carrental

bookers

ingeneral.6Sources:

Statista

Consumer

Insights

Global

as

of

May

2024CHAPTER

02Demographic

profile?

Generations?

Gender?

Education?

Income?

Household

classification?

Typeofcommunity?

LGBTQ+ACE

Rent

A

Car

is

more

popular

among

Millennials

than

other

car

rentalprovidersDemographic

profile:

generationsAge

of

consumersintheU.S.Brand

users26%25%24%63%10%

1%Category

usersAllrespondents42%25%8%36%28%12%Generation

ZMillennialsGeneration

XBaby

Boomers8Notes:’’Howoldareyou?’’;

Single

Pick;"Which

ofthese

providershave

yourentedacarfromin

the

past

12

months?";

Multi

Pick;

Base:n=334

ACE

RentA

Carcustomers,n=2,036

carrentalbookers,

n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024ACE

Rent

A

Car

is

more

popular

among

male

car

rental

bookers

than

femalecarrental

bookersDemographic

profile:

genderGenderofconsumersintheU.S.Brand

users67%33%Category

usersAllrespondents55%45%50%50%MaleFemale9Notes:’’Whatis

yourgender?’’;

Single

Pick;"Which

ofthese

providers

have

yourenteda

carfromin

the

past

12

months?";

Multi

Pick;Base:n=334

ACE

RentACarcustomers,n=2,036

carrentalbookers,n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024A

relatively

high

share

of

ACE

Rent

A

Car

customers

have

a

college

degreeDemographic

profile:

educationConsumer’s

level

of

educationintheU.S.38%32%32%30%28%22%17%17%17%17%12%9%7%6%5%3%3%2%1%

0%

1%Noformaleducation

/primary

schoolLower

secondary

UppersecondaryTechnical

/vocationaleducationBachelor

degree

Master

degree

Doctoral

degreeeducation

(noteligible

foreducation(eligible

foror

equivalentor

equivalentor

equivalentuniversity

study)

university

study)Brand

usersCategory

usersAllrespondents10

Notes:’’Whatis

the

highest

levelofeducation

youhave

completed?’’;

Single

Pick;"Which

ofthese

providers

have

yourenteda

car

fromin

the

past

12

months?";

Multi

Pick;Base:n=334

ACE

Rent

ACarcustomers,n=2,036

carrentalbookers,

n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024ACE

Rent

A

Car

has

a

larger

share

of

customers

with

a

high

income

than

othercar

rental

providersDemographic

profile:

incomeShare

ofconsumersintheU.S.

inthehigh,

middle,

andlow

thirdsofmonthly

householdgrossincomeBrand

users63%20%17%Category

usersAllrespondents50%31%19%33%33%33%HighMiddleLow11

Notes:Recalculated

toonly

include

respondents

that

provide

income

information,

recodebased

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;"Which

ofthese

providers

have

yourentedacarfromin

the

past12

months?";

Multi

Pick;Base:n=334

ACE

RentACarcustomers,n=2,036

carrentalbookers,n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Compared

to

other

car

rental

bookers,

ACE

Rent

A

Car

customers

are

relativelylikely

to

live

in

a

nuclear

familyDemographic

profile:

household

classificationType

of

householdsin

whichconsumersintheU.S.

live47%33%22%20%19%17%16%14%13%12%12%10%11%10%10%8%6%6%

6%Other5%4%SinglehouseholdCouplehouseholdSingleparenthouseholdPartnersandchildrenMulti-Two

or

moregenerationalfamilyrelated

adults

household

typesBrand

usersCategory

usersAllrespondents12

Notes:Typology

based

on’’household

size’’,’’household

constellation’’

and

’’children

under

the

age

of14

in

household’’;

Single

Pick;"Which

ofthese

providers

have

yourentedacarfromin

the

past

12

months?";

Multi

Pick;Base:n=334

ACE

RentACarcustomers,

n=2,036

carrentalbookers,n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024ACE

Rent

A

Car

customers

are

more

likely

to

live

in

cities

and

urban

areas

thancar

rental

bookers

in

generalDemographic

profile:

typeofcommunityCommunities

whereconsumersliveintheU.S.34%31%26%23%23%20%18%17%17%16%14%11%10%10%9%8%8%7%Rural

communitySmall

townMedium-sized

townLarge

cityCitywithover

1

Megacity

with

over

5million

inhabitants

million

inhabitantsBrand

usersCategory

usersAllrespondents13

Notes:’’Inwhat

type

ofcommunity

do

youlive?’’;Single

Pick;

"Which

ofthese

providershave

yourented

acarfromin

the

past12months?";

Multi

Pick;Base:

n=334

ACE

RentACar

customers,n=2,036

carrentalbookers,

n=60,327

allrespondentsSources:

Statista

Consumer

Insights

Global

as

of

May

202413%

of

ACE

Rent

A

Car

customers

consider

themselves

part

of

the

LGBTQ+communityDemographic

profile:

LGBTQ+LGBTQ+

statusof

consumersintheU.S.Brand

users13%85%2%3%4%Category

usersAllrespondents10%87%11%85%YesNoWould

rathernot

say14

Notes:’’Do

youconsider

yourself

partofthe

LGBTQ+community?’’;

Single

Pick;"Which

ofthese

providers

have

yourented

acarfrom

in

the

past12

months?";

Multi

Pick;

Base:

n=334

ACE

RentACarcustomers,

n=2,036

carrentalbookers,

n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024CHAPTER

03Consumer

lifestyle?

Lifevalues?

Main

interests?

Hobbies

&leisure

activities?

Sportsactivities?

SportsfollowedSuccess

andcareer

advancement

are

relatively

important

to

ACE

Rent

A

CarcustomersConsumer

lifestyle:

lifevaluesMost

important

aspectsof

lifefor

consumersintheU.S.52%50%49%49%46%45%40%41%

41%36%35%27%32%31%31%30%25%25%28%26%27%25%18%18%12%14%13%12%11%

11%TobesuccessfulAhappyrelationshipSafety

andsecurityAnhonest

andrespectable

life

own

decisionsMaking

myHavingagood

timeAdvancingmy

careerLearningnew

thingsSocial

justiceTraditionsBrand

usersCategory

usersAllrespondents16

Notes:’’Outofthe

following

list,

which

are

the

3mostimportant

aspects

toyouin

life?

Pleasechoose

exactly

3.’’;Multi

Pick;"Which

ofthese

providershave

you

rentedacarfromin

the

past12

months?";

Multi

Pick;Base:

n=334

ACERentACar

customers,n=2,036

carrentalbookers,

n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Sports

is

a

relatively

prevalent

interest

of

ACE

Rent

A

Car

customersConsumer

lifestyle:

main

interestsTop10

interestsofACERentA

Car

customers

intheU.S.58%54%52%51%48%46%

46%46%45%43%42%40%40%39%38%37%26%37%

37%29%36%34%34%31%30%30%30%26%22%21%Movies,TVshows&musicSportsHealth

&fitnessFood

&diningTravelFashion&beautyFinance&economyCareer

&educationScience

&technologyFamily

&parentingBrand

usersCategory

usersAllrespondents17

Notes:’’Whattopics

are

youpersonally

interested

in?’’;Multi

Pick;"Which

ofthese

providers

have

yourentedacarfromin

the

past

12

months?";

Multi

Pick;Base:n=334

ACE

RentA

Carcustomers,n=2,036

carrentalbookers,n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Making

music

is

a

relatively

popular

hobby

among

ACE

Rent

A

Car

customersConsumer

lifestyle:

hobbies

&leisure

activitiesTop10

hobbiesandleisure

activities

ofACERentA

Car

customers

intheU.S.49%46%46%45%42%41%40%40%

40%40%40%39%37%37%37%37%37%36%34%34%26%32%31%31%30%29%24%19%19%17%Video

gamingShoppingOutdooractivitiesCooking/bakingReadingTravelingCars/vehiclesDoing

sportsandfitnessMaking

musicSocializingBrand

usersCategory

usersAllrespondents18

Notes:’’Whatare

your

personalhobbies

and

activities?’’;Multi

Pick;"Which

ofthese

providers

have

yourenteda

carfromin

the

past

12

months?";

Multi

Pick;Base:n=334

ACE

RentACarcustomers,n=2,036

carrentalbookers,n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024ACE

Rent

A

Car

customers

are

more

likely

to

play

american

football

than

othercar

rental

bookersConsumer

lifestyle:

sports

activitiesTop10

sports

activitiesofACE

RentACar

customers

intheU.S.31%28%23%23%22%19%19%18%17%17%17%17%16%15%15%15%13%12%11%12%Golf10%9%9%9%8%8%7%6%5%4%Americanfootball/FlagfootballBasketballBaseball/softballCyclingDancingFitness,aerobics,

cardioRunning/joggingBadmintonCricketBrand

usersCategory

usersAllrespondents19

Notes:’’Which

ofthese

sports

oractivities

do

youdo

at

leastoccasionally?’’;Multi

Pick;"Which

ofthese

providershave

you

rentedacarfromin

the

past12

months?";

Multi

Pick;Base:

n=167

ACE

RentACar

customers,n=991

carrentalbookers,

n=22,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024ACE

Rent

A

Car

customers

are

more

likely

to

follow

volleyball

than

other

carrental

bookersConsumer

lifestyle:

sports

followedTop10

sports

followed

byACERentACar

customersintheU.S.38%32%32%28%26%23%22%22%22%19%19%19%18%16%15%15%14%13%11%Golf10%8%8%8%7%7%6%5%4%4%3%AmericanfootballBasketballBaseballSoccerBoxingTennisVolleyballAthleticsGymnastics(track&

field)Brand

usersCategory

usersAllrespondents20

Notes:’’Inwhich

ofthese

sports

do

youfollow

competitions,

leagues

orteams?’’;Multi

Pick;"Which

ofthese

providers

have

yourented

a

carfromin

the

past

12

months?";

Multi

Pick;Base:n=159

ACE

Rent

ACarcustomers,n=811carrentalbookers,

n=17,957

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024CHAPTER

04Consumer

attitudes?

Attitudestowards

traveling?

Innovation

adoption?

Challenges

facing

thecountry?

Politics21It

stands

out

that

47%

of

ACE

Rent

A

Car

customers

say

that

when

it

comes

totraveling,

sustainability

is

important

to

themConsumer

attitudes:travelAgreementwithstatements

towards

travel

intheU.S.57%54%53%52%50%47%44%41%41%37%37%36%32%24%23%Iwant

to

experiencesomething

uniqueduringmy

travelsWhen

I’mon

vacation,When

I’mtraveling,IWhen

itcomes

toWhen

itcomes

toIusemy

smartphone

book

accommodations,

traveling,sustainability

traveling,Ialways

lookasaguidecarrentals,etc.spontaneously

viamysmartphoneisimportant

tomeforthecheapest

offerBrand

usersCategory

usersAllrespondents22

Notes:’’Which

ofthese

statements

apply

toyou?’’;

Multi

Pick;"Which

ofthese

providers

have

yourenteda

carfromin

the

past

12

months?";

Multi

Pick;Base:n=334

ACE

Rent

ACarcustomers,n=2,036

carrentalbookers,

n=10,046all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

202434%

of

ACE

Rent

A

Car

customers

are

innovators

or

early

adopters

of

newproductsConsumer

attitudes:innovation

adoptionInnovation

adopter

typesbasedonstatements

towards

innovation

byconsumersinthe

U.S.38%36%35%31%27%25%22%20%19%19%11%11%4%3%1%InnovatorsEarly

adoptersBrand

usersEarly

majorityCategory

usersLatemajorityAllrespondentsLaggards23

Notes:Recode

based

on’’Which

ofthese

statements

regardingtechnology

apply

to

you?’’;

Multi

Pick;

"Which

ofthese

providershave

yourented

acarfrom

in

the

past12

months?";

Multi

Pick;

Base:

n=334

ACE

RentACar

customers,n=2,036

carrentalbookers,

n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

202441%

of

ACE

Rent

A

Car

customers

think

that

crime

is

an

issue

that

needs

to

beaddressedConsumer

attitudes:challenges

facingthecountryThe

10

most

important

issuesfacing

theUnitedStates

accordingto

ACERentACar

customers52%

52%46%41%41%39%43%42%40%40%39%

38%33%38%33%37%36%36%32%34%27%34%34%31%33%31%29%26%31%28%CrimeEducationHealth

andsocial

securityRising

prices/inflation/cost

of

livingEnvironmentEconomicsituationUnemploymentCivilrightsHousingFood

andwater

securityBrand

usersCategory

usersAllrespondents24

Notes:’’Whatdo

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?’’;MultiPick;"Which

ofthese

providershave

yourentedacarfromin

the

past

12

months?";

Multi

Pick;Base:

n=334

ACE

RentA

Carcustomers,n=2,036

carrentalbookers,

n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Compared

to

other

car

rental

bookers,

ACE

Rent

A

Car

customers

tend

to

havemore

right

leaning

political

viewsConsumer

attitudes:politicsPolitical

attitudes

ofconsumersintheU.S.Brand

users18%17%61%4%Category

usersAllrespondents21%28%28%40%10%20%35%17%LeftCenterRightPrefer

notto

answer25

Notes:Recode

based

on’’Manypeople

use

the

terms’left’

and

’right’when

they

want

to

describe

political

views.Where

would

youplace

yourself

ona

scale

fromleft

to

right?’’;

Single

Pick;"Which

ofthese

providers

have

yourentedacarfromin

the

past12

months?";

Multi

Pick;

Base:

n=334

ACE

RentACar

customers,n=2,036

carrentalbookers,n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024CHAPTER

05Marketing

touchpoints?

Social

media

usage?

Media

usagebychannel?

Digitaladvertising

touchpoints?

Non-digital

advertising

touchpointsBeReal.

is

morepopular

among

ACE

Rent

A

Car

customers

than

the

average

carrental

bookerMarketing

touchpoints:social

media

usageSocial

mediausageintheU.S.

bybrand82%78%70%77%69%70%69%60%68%55%40%56%41%27%51%49%37%27%17%35%23%34%32%29%22%24%20%13%9%4%Facebook

Instagram

YouTubeTikTokSnapchat

X(Twitter)Category

usersLinkedInBeReal.PinterestRedditBrand

usersAllrespondents27

Notes:’’Whatsocial

media

platforms

do

youuse

regularly?This

does

notinclude

instant

messengerssuch

as

WhatsApp.’’;

Multi

Pick;

"Which

ofthese

providers

have

yourenteda

carfromin

the

past

12

months?";

Multi

Pick;Base:n=71

ACE

RentACar

customers,n=500

carrentalbookers,

n=15220

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024ACE

Rent

A

Car

customers

tend

to

read

daily

newspapersmore

often

than

carrental

bookers

in

generalMarketing

touchpoints:media

usagebychannelType

of

mediaconsumersintheU.S.

havebeen

using

inthepast4weeks82%81%78%68%78%66%72%64%63%62%61%52%61%49%59%57%56%49%49%47%43%32%42%40%26%37%36%23%33%25%16%20%13%TVDigitalvideocontentMovies

/cinemaRadioDigitalmusiccontentDailynewspapersPodcastsMagazinesOnlinenewswebsitesOnlinemagazinesWeeklynewspapersBrand

usersCategory

usersAllrespondents28

Notes:’’Whatkind

ofmedia

have

youused

in

the

past

4weeks?’’;

Multi

Pick;

"Which

ofthese

providershave

yourented

acarfrominthe

past12

months?";

Multi

Pick;Base:

n=334

ACE

RentACar

customers,n=2,036

carrentalbookers,

n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024ACE

Rent

A

Car

customers

remember

seeing

ads

on

editorial

websites

and

appsmore

often

than

other

car

rental

bookersMarketing

touchpoints:digitaladvertising

touchpointsTop10

placeswhereACERentA

Car

customers

intheU.S.

have

come

across

digital

advertisinginthe

past

4weeks56%52%43%51%48%37%49%48%46%37%46%40%40%39%39%38%37%37%37%27%32%31%31%27%27%27%21%19%17%13%Social

media

Video

streaming

Video

portalsservicesVideo

gamesOnlinestoresMusicportalsWebsitesandappsof

brandsPodcastsSearch

enginesEditorialwebsitesandappsBrand

usersCategory

usersAllrespondents29

Notes:’’Wherehave

youcomeacrossdigital

advertisements

in

the

past4

weeks?’’;

Multi

Pick;"Which

ofthese

providers

have

yourented

a

carfromin

the

past

12

months?";

Multi

Pick;Base:n=334

ACE

RentACarcustomers,n=2,036

carrentalbookers,

n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024ACE

Rent

A

Car

customers

remember

ads

they

saw

in/at

the

movies/cinemamore

often

than

other

car

rental

bookersMarketing

touchpoints:non-digital

advertising

touchpointsPlaces

whereconsumersinthe

U.S.

havecome

across

non-digital

advertisinginthepast4weeks63%55%50%49%41%45%45%39%44%42%41%40%36%33%32%32%32%29%28%27%25%18%17%15%OnTVAtthemovies

OnadvertisingOntheradioDirectly

inthe

storeInprinteddailynewspapersInprintedmagazinesandjournalsBy

mailshot

/advertisingmail/cinemaspaceson

the

goBrand

usersCategory

usersAllrespondents30

Notes:’’Wherehave

youcomeacrossnon-digital

advertisements

in

the

past4weeks?’’;

Multi

Pick;"Which

ofthese

providers

have

yourented

acarfromin

the

past

12

months?";

Multi

Pick;Base:n=334

ACE

RentA

Carcustomers,n=2,036

carrentalbookers,

n=60,327

all

responde