菲尼克斯黃岡寶鑫行開業(yè)典禮方案

HuanggangBaoxinhangMarketingDepartmentPage1www.bxh.bmw.

SheerDriving

PleasureHuanggangBaoxinhang悅啟新程,

從鑫出發(fā)黃岡寶鑫行開業(yè)慶典方案菲尼克斯時代營銷策劃（武漢）有限公司HuanggangBaoxinhangMarketingDepartmentPage2Content黃岡寶鑫行開業(yè)慶典1.活動概述EvenEvent

CotntentHuanggangBaoxinhangMarketingDepartmentPage3黃岡寶鑫行開業(yè)慶典Activity

theme：運動先鋒，各擅所能。EventDate:March30,2016Activity

Address：黃岡寶鑫行展廳Customers

invited：約100人當(dāng)?shù)卣I(lǐng)袖BMW領(lǐng)導(dǎo)當(dāng)?shù)孛襟w意向客戶保有客戶邀約群體新店開業(yè)擴大宣傳結(jié)合產(chǎn)品，創(chuàng)建主題引出新一代7系啟動儀式HuanggangBaoxinhangMarketingDepartmentPage4黃岡寶鑫行開業(yè)慶典The

exhibition

hall

layout：場外展區(qū)：-

羅馬柱由外向內(nèi)一直延伸至發(fā)布會區(qū)域。讓客人抵達活動現(xiàn)場就完整的體驗到活動氛圍和尊貴感受。HuanggangBaoxinhangMarketingDepartmentPage5黃岡寶鑫行開業(yè)慶典The

exhibition

hall

layout：場內(nèi)展區(qū)：展區(qū)設(shè)計和布置要點基本延續(xù)BMW全國發(fā)布設(shè)計/布置風(fēng)格。符合BMW

VI和品牌調(diào)性簡潔大氣高端。HuanggangBaoxinhangMarketingDepartmentPage6layout黃岡寶鑫行開業(yè)慶典2.場景布置ScenEvenet

PlanningHuanggangBaoxinhangMarketingDepartmentPage7黃岡寶鑫行開業(yè)慶典場地平面規(guī)劃圖HuanggangBaoxinhangMarketingDepartmentPage8黃岡寶鑫行開業(yè)慶典3D俯瞰圖HuanggangBaoxinhangMarketingDepartmentPage9黃岡寶鑫行開業(yè)慶典車型展示區(qū)效果圖HuanggangBaoxinhangMarketingDepartmentPage10黃岡寶鑫行開業(yè)慶典4S店外場效果圖HuanggangBaoxinhangMarketingDepartmentPage11黃岡寶鑫行開業(yè)慶典簽到處效果圖HuanggangBaoxinhangMarketingDepartmentPage12黃岡寶鑫行開業(yè)慶典（接待處背景板畫面）HuanggangBaoxinhangMarketingDepartmentPage13黃岡寶鑫行開業(yè)慶典內(nèi)場效果圖HuanggangBaoxinhangMarketingDepartmentPage14黃岡寶鑫行開業(yè)慶典主舞臺效果圖HuanggangBaoxinhangMarketingDepartmentPage15黃岡寶鑫行開業(yè)慶典（舞臺背景板畫面）HuanggangBaoxinhangMarketingDepartmentPage16歡迎酒會黃岡寶鑫行開業(yè)慶典HuanggangBaoxinhangMarketingDepartmentPage17planning3.流程規(guī)范ProcesOperatingsMonitor黃岡寶鑫行開業(yè)慶典HuanggangBaoxinhangMarketingDepartmentPage18黃岡寶鑫行開業(yè)慶典時間環(huán)節(jié)17:30-18:30簽到迎賓18:30-18:3160秒倒計時18:31-18:35開場表演《定制黃梅戲改編現(xiàn)代舞》18:35-18:38主持人開場白18:38-18:42BMW品牌宣傳視頻18:42-18:45經(jīng)銷商總經(jīng)理致辭18:45-18:48經(jīng)銷商建店視頻18:48-18:50BMW代表致辭18:50-18:53BMW愛心基金視頻18:53-18:55地方政府領(lǐng)導(dǎo)致辭18:55-18:58授權(quán)牌交接儀式18:58-19:00經(jīng)銷商回禮19:00-19:05水墨舞19:05-19:08開業(yè)啟動儀式19:08-19:12新車上市前引導(dǎo)節(jié)目19:12-19:157系新車發(fā)布19:15活動結(jié)束活動流程HuanggangBaoxinhangMarketingDepartmentPage19VIP簽到黃岡寶鑫行開業(yè)慶典HuanggangBaoxinhangMarketingDepartmentPage20來賓簽到黃岡寶鑫行開業(yè)慶典HuanggangBaoxinhangMarketingDepartmentPage21禮儀服裝黃岡寶鑫行開業(yè)慶典HuanggangBaoxinhangMarketingDepartmentPage22區(qū)域引導(dǎo)黃岡寶鑫行開業(yè)慶典HuanggangBaoxinhangMarketingDepartmentPage23黃岡寶鑫行開業(yè)慶典HuanggangBaoxinhangMarketingDepartmentPage24（暖場外籍樂隊主唱推薦）喬麗婭年齡：25歲身高：171公分出生于烏克蘭，現(xiàn)為武漢大學(xué)博士。擅長歌舞，人氣綜藝女神，參加多檔電視節(jié)目。其高挑的身材、優(yōu)雅的氣質(zhì)和婉轉(zhuǎn)的歌喉符合本次活動要求。CCTV《黃金100秒》挑戰(zhàn)節(jié)目，以一首動人的中文歌打動無數(shù)觀眾并挑戰(zhàn)成功；江蘇衛(wèi)視《非誠勿擾》人氣女嘉賓；山東衛(wèi)視《青春星主播》火爆嘉賓。HuanggangBaoxinhangMarketingDepartmentPage25暖場視頻黃岡寶鑫行開業(yè)慶典HuanggangBaoxinhangMarketingDepartmentPage26開場倒計時黃岡寶鑫行開業(yè)慶典HuanggangBaoxinhangMarketingDepartmentPage27開場表演黃岡寶鑫行開業(yè)慶典黃梅戲于光岡黃梅發(fā)源，是黃岡珍貴的非物質(zhì)文化遺產(chǎn)之一。開場表演融合黃梅戲元素，舞蹈演員臉上描畫彩色臉譜，用現(xiàn)代舞蹈的形式改編并重新演繹本土文化。來給觀眾不一樣的視覺體驗，完美拉開本次活動的序幕。HuanggangBaoxinhangMarketingDepartmentPage28BMW

品牌視頻黃岡寶鑫行開業(yè)慶典HuanggangBaoxinhangMarketingDepartmentPage29主持人推薦 韓磊黃岡寶鑫行開業(yè)慶典湖北電視臺睛彩頻道特約場外主持人；楚天廣播電臺927汽車俱樂部欄目特聘主持；湖北新洲及陽邏區(qū)政府指定活動主持人；武漢體育局健身器材活動全國活動指定主持人；中百集團指定活動主持人；歐亞達集團特約主持活動指導(dǎo)；綠地，福星惠譽，恒大，萬達等武漢大型房地產(chǎn)商指定主持人；十二年，1000+場商務(wù)活動主持經(jīng)驗。HuanggangBaoxinhangMarketingDepartmentPage30主持人服裝黃岡寶鑫行開業(yè)慶典主持人穿著黑色西裝，莊重大氣。HuanggangBaoxinhangMarketingDepartmentPage31代表致辭黃岡寶鑫行開業(yè)慶典經(jīng)銷商總經(jīng)理致歡迎詞HuanggangBaoxinhangMarketingDepartmentPage32建店視頻黃岡寶鑫行開業(yè)慶典◆經(jīng)銷商建店視頻播放：特制經(jīng)銷商建店視頻播放，旨在讓嘉賓通過視頻了解寶馬布局黃岡的嶄新篇章。視頻將根據(jù)黃岡寶鑫行的獨特性量身定制；視頻腳本將從黃岡人文情懷出發(fā)，過渡到寶馬黃岡寶鑫行給當(dāng)?shù)馗叨似囀袌鰩淼母淖儯詈笊A到寶馬融入中國社會、融入“中國夢”的可持續(xù)發(fā)展戰(zhàn)略HuanggangBaoxinhangMarketingDepartmentPage33代表致辭黃岡寶鑫行開業(yè)慶典HuanggangBaoxinhangMarketingDepartmentPage34授牌儀式黃岡寶鑫行開業(yè)慶典HuanggangBaoxinhangMarketingDepartmentPage35經(jīng)銷商回贈禮禮儀小姐將回贈禮物交與領(lǐng)導(dǎo)，由經(jīng)銷商回贈給BMW領(lǐng)導(dǎo)，手持回贈禮物合影留念。黃岡寶鑫行開業(yè)慶典HuanggangBaoxinhangMarketingDepartmentPage36黃岡寶鑫行開業(yè)慶典回贈禮品-《念奴嬌

赤壁懷古》字畫東坡赤壁，又名黃州赤壁，文赤壁，俗稱赤壁公園，位于古城黃州的西北邊，湖北省黃岡市公園路。因蘇軾的《念奴嬌赤壁懷古》聞名。HuanggangBaoxinhangMarketingDepartmentPage37黃岡寶鑫行開業(yè)慶典啟動儀式鋪墊表演啟動儀式前采用墨舞形式進行鋪墊表演，傳達黃岡傳統(tǒng)文化底蘊。HuanggangBaoxinhangMarketingDepartmentPage38墨舞服裝黃岡寶鑫行開業(yè)慶典HuanggangBaoxinhangMarketingDepartmentPage39啟動儀式推薦一 BMW一鍵啟動將BMW

一鍵啟動的科技體驗融入啟動儀式當(dāng)中。6位嘉賓同時手按一鍵啟動按鈕，BMW標(biāo)志放大，同時呈現(xiàn)黃岡寶鑫行開業(yè)大吉字樣。寓意著黃岡寶鑫行迅速占領(lǐng)黃岡地區(qū)高端車市場的奔騰之勢。黃岡寶鑫行開業(yè)慶典HuanggangBaoxinhangMarketingDepartmentPage40啟動儀式(冷焰花)黃岡寶鑫行開業(yè)慶典主舞臺啟動儀式完成同時，響起隆重音樂，同時4S店玻璃墻外爆發(fā)冷焰火瀑布，將活動推向高潮。HuanggangBaoxinhangMarketingDepartmentPage41黃岡寶鑫行開業(yè)慶典7系上市節(jié)目推薦

《肩上芭蕾》秉承寶馬7系優(yōu)雅的驚世之美，采用芭蕾舞的形式引出亮相。在優(yōu)雅的音樂聲中，女演員在男演員的背上、雙肩、手掌和頭頂上輕靈地跳著芭蕾舞，將芭蕾這一西方的高雅藝術(shù)糅進中國的傳統(tǒng)雜技里，雜技變得優(yōu)雅浪漫，芭蕾變得驚險刺激，給人以耳目一新的視覺沖擊。HuanggangBaoxinhangMarketingDepartmentPage42黃岡寶鑫行開業(yè)慶典新車上市發(fā)布會7系新車亮相：節(jié)目表演后，主持人將邀請經(jīng)銷商代表移步舞臺舞臺右側(cè)將設(shè)置有一處藏車屋，新車亮相前由圍布遮擋；新車正式亮相時，圍布打開，寶馬7系新車直徑開上舞臺，現(xiàn)場嘉賓提供一段時間作為新車鑒賞。HuanggangBaoxinhangMarketingDepartmentPage43花卉執(zhí)行標(biāo)準(zhǔn)-主持臺花黃岡寶鑫行開業(yè)慶典HuanggangBaoxinhangMarketingDep