20240905-4A廣告團(tuán)隊(duì)架構(gòu)模板

2024年（非模板/有文案/附使用說(shuō)明）4A廣告團(tuán)隊(duì)架構(gòu)模板奧美/省廣/愛(ài)創(chuàng)/北廣……

項(xiàng)目監(jiān)管

Management

：袁志（省廣集團(tuán)副總裁）

ZHI

YUAN

（GROUP

VICE

PRESIDENT）支持平臺(tái)Supportingplatform依托省廣內(nèi)容營(yíng)銷中心，聯(lián)動(dòng)技術(shù)開(kāi)發(fā)平臺(tái)，激活創(chuàng)新內(nèi)容及場(chǎng)景資源產(chǎn)品，以技術(shù)手段延展傳播內(nèi)核。打通內(nèi)容創(chuàng)意與技術(shù)開(kāi)發(fā)的邊界,以優(yōu)勢(shì)技術(shù)手段為一汽-大眾項(xiàng)目組提供互動(dòng)性、參與感強(qiáng)的內(nèi)容開(kāi)發(fā)與制作。Relying

on

the

content

marketing

center

of

GIMC

andthelinkagetechnologydevelopmentplatform,

the

company

activatesinnovativecontent

andscene

resource

products.

To

extend

thecore

ofcommunication

by

technicalmeans,

the

FAW-Volkswagenproject

team

provides

interactive

andparticipative

contentdevelopment

andproduction.省廣大數(shù)據(jù)中心以消費(fèi)者為中心，全平臺(tái)數(shù)據(jù)量達(dá)30億擁有數(shù)十個(gè)專利及軟內(nèi)容開(kāi)發(fā)與制作中心Content

development

and

production

center數(shù)據(jù)中心與用戶洞察平臺(tái)Intelligent

marketing

center

(data

center

and

userobservation)全媒介中心整合了省廣集團(tuán)旗下各媒介資源，向一汽-大眾項(xiàng)目組輸出媒介資源信息、行業(yè)動(dòng)態(tài)及競(jìng)品媒介數(shù)據(jù)，及時(shí)整合反饋常規(guī)媒介資源及創(chuàng)新IP資源。可輸出媒介策略以配合整體品牌及產(chǎn)品營(yíng)銷規(guī)劃，打通全媒介策略與品牌公關(guān)創(chuàng)意服務(wù)的邊界。The

all-media

center

integrates

all

media

resources

of

GIMC,

outputs

media

resourceinformation,

industry

trends

and

competitive

media

data

to

the

FAW-Volkswagenprojectteam,

and

integrates

and

feeds

back

conventionalmedia

resources

and

innovative

IPresources

in

atimely

manner.

It

can

output

media

strategy

to

match

the

overall

brand

andproduct

marketing

planningand

breakthrough

the

boundary

between

all-media

strategyand

brand

PR

creativeservices.全媒介中心（媒介及IP資源）All

Media

Center

(Media

and

IP

Resources)件著作權(quán)。使用購(gòu)買的的第三方大數(shù)據(jù)工具以及自有“GIMC云平臺(tái)、G-PBHub、G-Eagle”等可在服務(wù)期間按項(xiàng)目組需求及時(shí)提供數(shù)據(jù)及用戶洞察，為品牌策略、公關(guān)創(chuàng)意等提供數(shù)據(jù)及信息支持。The

big

datacenter

is

centered

onconsumers

witha

total

datavolume

of

3billion

and

dozensof

patentsand

software

Copyrights.

By

using

purchasedthird-party

big

datatoolsand

our

own

"GIMC

cloud

platform,

G-PB

Hub,

G-Eagle,

etc.,

we

can

provide

timely

data

and

user

insight

according

to

theneeds

of

theproject

team

during

theservice

period,

andprov2id0e1support

forbrand

strategy

and

public

relations管理層Management12人社交媒體運(yùn)營(yíng)團(tuán)隊(duì)高坤（營(yíng)銷總監(jiān)）Social

media

operations

Team

Kun

Gao（

director

marketing

）項(xiàng)目統(tǒng)籌

GCD

：

向奕帆

（事業(yè)群總經(jīng)理）

YIFAN

XIANG（

BU

GM

）17人策略團(tuán)隊(duì)Strategy

Team許茗Ming

Xu策略群總監(jiān)DIRECTOR

OF

STRATEGYGROUP13人產(chǎn)品群客戶部曾祖群（客戶總監(jiān)）Customer

Service

Team

Zuqun

Zeng

(CUSTOMER

DIRECTOR)13人公關(guān)及活動(dòng)團(tuán)隊(duì)鐘志鵬（公關(guān)策略總監(jiān)）PR

Team

Zhipeng

Zhong

(DIRECTOR

OF

PUBLICRELATIONSSTRATEGY)策略總監(jiān)Strategic

director孫一中彭智超策略副總監(jiān)Asociate

strategicdirector韓旭洪雅茹郭鈺琪張博然策略經(jīng)理Strategy

manager李彥松鄧藝池丹曾若焱陳楷尹大偉林周武鄭悅欣陳飛冰王曉煦客戶總監(jiān)Account

director韓慧燕宗毓客戶經(jīng)理Account

manager孫聰珊馬康輝王貴奇鐘良燕客戶執(zhí)行Account

executive高陽(yáng)陸雪瑩嚴(yán)玉華陳詩(shī)雨洪錦芳吳傳波公關(guān)策略經(jīng)理

PR

strategy

manager陳安心趙丹敏鄧文皓何穎悅活動(dòng)策略經(jīng)理Campaign

strategy

manager劉艷羅韻鐘沛玲段思思公關(guān)活動(dòng)執(zhí)行經(jīng)理PR

activities

executive

manager張秋萍滕哲思李錦蘇心雪營(yíng)銷副總監(jiān)：張奧何文浚營(yíng)銷經(jīng)理：高峰邱嘉琪藍(lán)娟Associate

director

marketing

Marketing

manager策劃經(jīng)理：陳

霖

王子軍

運(yùn)營(yíng)執(zhí)行：劉心圓

王勱瑜

李澤凱

王可欣ContentStrategy

manager

Operational

execution服務(wù)團(tuán)隊(duì)ServiceTeam18人創(chuàng)意團(tuán)隊(duì)宋振興（創(chuàng)意群總監(jiān)）CreativityTeam

Zhenxing

Song（

CREATIVE

DIRECTOR

）創(chuàng)意總監(jiān)Creativedirector肖佳寧創(chuàng)意副總監(jiān)Associate

creative

director許振鑫諶譞文案 美術(shù) 設(shè)計(jì) 后期

動(dòng)畫(huà) 完稿Copy

writer

Graphic Designer

Post-production

Animation

Finished

artwork溫國(guó)柱王伊琪李沛霖鄭丹青李禹謀陳釗容戴冰潔黃玉玲黃宇航蔣志豪吳均帥吳曉菲吳超惠

陳

敏一汽-大眾未來(lái)服務(wù)團(tuán)隊(duì)人員構(gòu)架

Service

Team

Frame

for

FAW-VW現(xiàn)團(tuán)隊(duì)駐地：北京為主、長(zhǎng)春為輔，可配合客戶實(shí)際需求安排駐地Now

the

team’s

location

is

mainly

in

Beijing

and

Changchun

as

the

supplement.The

teamcan

arrange

the

location

according

to

the

actual

needs

of

customers。4人售后服務(wù)營(yíng)銷團(tuán)隊(duì)方有兵（營(yíng)銷總監(jiān)）After-sales

service

marketingTeamYoubing

Fang（

director

marketing

）營(yíng)銷經(jīng)理Marketingmanager黎新宇尚亞飛蔡曉琰團(tuán)隊(duì)架構(gòu)&職責(zé)分工TeamPlanTCLCESBoothDesignScheme卡薩帝電視服務(wù)團(tuán)隊(duì)架構(gòu)策略支援創(chuàng)意支援流程/制作范宇軒首席戰(zhàn)略官

品牌戰(zhàn)略規(guī)劃朱幼光執(zhí)行創(chuàng)意總監(jiān)創(chuàng)意策略概念發(fā)展賀師源

創(chuàng)意總監(jiān)創(chuàng)意概念發(fā)展王海鑫電視制片電視/廣播制作品牌策略與資源調(diào)配支援平臺(tái)（北京）務(wù)平臺(tái)（青島）品牌執(zhí)行及日常服劉微經(jīng)營(yíng)合伙人策略/管理顧問(wèn)卡薩帝電視產(chǎn)業(yè)組策劃總監(jiān)創(chuàng)意總監(jiān)文案自身美術(shù)設(shè)計(jì)新媒體運(yùn)營(yíng)副總經(jīng)理（兼）策劃經(jīng)理客戶經(jīng)理服務(wù)團(tuán)隊(duì)TCLCESBoothDesignScheme團(tuán)隊(duì)架構(gòu)&職責(zé)分工TeamPlan胡曉倩

／

媒介總監(jiān)關(guān)茜/高級(jí)媒介經(jīng)理吳浩楠/高級(jí)媒介經(jīng)理蔣彩娟/媒介經(jīng)理梅雪/高級(jí)媒介代表李賓司/媒介代表劉賽／客戶副總監(jiān)杜超凡/客戶副總監(jiān)湯越/高級(jí)客戶經(jīng)理姜懿軒/客戶經(jīng)理?xiàng)願(yuàn)檴?客戶經(jīng)理項(xiàng)目總控副總裁詹偉鋒項(xiàng)目執(zhí)行總控客戶總監(jiān)張寶文案端CEO

吳瑞敏注：團(tuán)隊(duì)可以接受階段性的駐保定辦公和出差，長(zhǎng)期駐保或北京辦人員不低于3人

客戶端文案端媒介端文案端陳就／

文案總監(jiān)陸軍/文案經(jīng)理夏誼煒/文案策劃管理層傳播團(tuán)隊(duì)文案端執(zhí)行端文案端客戶端創(chuàng)意端活動(dòng)團(tuán)隊(duì)?wèi)?zhàn)磊／客戶總監(jiān)郝利淵/客戶經(jīng)理鄭子強(qiáng)/客戶經(jīng)理左媛頡/策劃總監(jiān)趙志剛/創(chuàng)意總監(jiān)張海淘/創(chuàng)意文案解文達(dá)/3D設(shè)計(jì)趙亞莉/3D設(shè)計(jì)

/平面設(shè)計(jì)蔡磊/執(zhí)行總監(jiān)栗鵬飛/執(zhí)行經(jīng)理?xiàng)钍テ?執(zhí)行經(jīng)理張亞順/執(zhí)行經(jīng)理韓紀(jì)登/執(zhí)行經(jīng)理TCLCESBoothDesignScheme團(tuán)隊(duì)架構(gòu)&職責(zé)分工TeamPlan運(yùn)營(yíng)主擔(dān)王欣然Chris運(yùn)營(yíng)統(tǒng)籌莊哲華Chris、郭炅Calvin搭建管理丁志佳Loui

運(yùn)營(yíng)管理鄭健FrankAV設(shè)備總務(wù)技術(shù)互動(dòng)道具秀導(dǎo)總務(wù)活動(dòng)后勤進(jìn)/撤場(chǎng)硬體結(jié)構(gòu)運(yùn)輸物料管理人員機(jī)動(dòng)禮儀培訓(xùn)化妝人員機(jī)動(dòng)保潔安保車美互動(dòng)花卉設(shè)備管理創(chuàng)意主擔(dān)張宇彤Taro莊哲華Chris張?chǎng)┤AZoey孫童

Tony陸侃如Ken許威東Nylon丁志佳Loui

陸昕樺Hulk劉軼立Nick施皓Stephen楊駿杰JamesTCLCESBoothDesignScheme團(tuán)隊(duì)架構(gòu)&職責(zé)分工TeamPlan洪濤（總經(jīng)理）伍曉崢（副總經(jīng)理）客戶部技術(shù)部創(chuàng)意部策劃部黃夢(mèng)楠（客戶總監(jiān)）袁科（創(chuàng)意總監(jiān)）劉曉旭（資深策劃）沈小斌（技術(shù)總監(jiān)）馬潔菲 王東洋萬(wàn)沐端董博彭明鑫蒲志恒王寧張勇媒介部王旭成杰魏影（媒介總監(jiān)）團(tuán)隊(duì)架構(gòu)&職責(zé)分工TeamPlanTCLCESBoothDesignScheme10年公關(guān)傳播及4年媒介團(tuán)隊(duì)管理經(jīng)驗(yàn)，擅長(zhǎng)品牌傳播規(guī)劃、線下大型活動(dòng)媒體把控。曾服務(wù)騰訊、京東、百度、國(guó)美、NOKIA、TCL、商湯科技、戴爾、小鵬汽車等。魏薇Vivian副總經(jīng)理客戶端項(xiàng)目總控、策略咨詢核心團(tuán)隊(duì)羅小亭董事總經(jīng)理策略支持&資源協(xié)調(diào)策略顧問(wèn)張怡Zoey資深文案14年公關(guān)經(jīng)驗(yàn)，專注于集團(tuán)品牌傳播，具有豐富的品牌危機(jī)應(yīng)對(duì)經(jīng)驗(yàn)，曾為商湯科技、騰訊等提供品牌領(lǐng)導(dǎo)力、危機(jī)管理服務(wù)。劉曉Kyle客戶總監(jiān)鄧洋資深活動(dòng)10年設(shè)計(jì)經(jīng)驗(yàn)，曾榮獲多個(gè)國(guó)際創(chuàng)意設(shè)計(jì)獎(jiǎng)項(xiàng)，熟悉國(guó)內(nèi)外設(shè)計(jì)潮流?？梢葬槍?duì)客戶不同項(xiàng)目的不同需求輸出優(yōu)質(zhì)的創(chuàng)意設(shè)計(jì)方案。詹天月平面設(shè)計(jì)17年公關(guān)經(jīng)驗(yàn)，專注于互聯(lián)網(wǎng)及科技領(lǐng)域，曾為阿里、騰訊、京東、小鵬汽車、OPPO、商湯科技等提供品牌及產(chǎn)品推廣服務(wù)。曾在惠普及和睦家集團(tuán)從事市場(chǎng)及品牌管理工作，擅長(zhǎng)危機(jī)管理。發(fā)布會(huì)活動(dòng)執(zhí)行內(nèi)容策劃及PR傳播媒體把控創(chuàng)意設(shè)計(jì)（平面&視頻）祝嘉聰Rainbow上海分公司客戶總監(jiān)王欣欣Cindy客戶總監(jiān)葛薇媒介總監(jiān)曹希娟媒介經(jīng)理田微創(chuàng)意總監(jiān)李安然美術(shù)指導(dǎo)賈春梅

高級(jí)客戶經(jīng)理鄧小錦Social文案丁明慧文案撰寫(xiě)

張嬌資深媒介張琪資深媒介魏喜峰視頻特效石凱婕物料管控富媛媛AV&搭建陳斐第三方人員管理TCLCESBoothDesignScheme團(tuán)隊(duì)架構(gòu)&職責(zé)分工TeamPlan整體執(zhí)行管理項(xiàng)目進(jìn)度管理項(xiàng)目成本控制創(chuàng)意設(shè)計(jì)相關(guān)設(shè)計(jì)管理VIP管理物料管理安保管理車輛管理前期邀約現(xiàn)場(chǎng)簽到管理創(chuàng)意及設(shè)計(jì)負(fù)責(zé)人項(xiàng)目負(fù)責(zé)人場(chǎng)地規(guī)劃舞臺(tái)設(shè)計(jì)其他區(qū)域設(shè)計(jì)主視覺(jué)延展設(shè)計(jì)場(chǎng)地協(xié)調(diào)報(bào)批管理搭建管理現(xiàn)場(chǎng)搭建物料監(jiān)管進(jìn)車場(chǎng)協(xié)調(diào)互動(dòng)區(qū)管理現(xiàn)場(chǎng)秩序維護(hù)流程統(tǒng)籌搭建、彩排管理項(xiàng)目總策劃方案整體創(chuàng)意思路規(guī)劃項(xiàng)目總控活動(dòng)管理流程負(fù)責(zé)場(chǎng)地&搭建管理簽到管理接待運(yùn)營(yíng)平面設(shè)計(jì)3D設(shè)計(jì)TCLCESBoothDesignScheme團(tuán)隊(duì)架構(gòu)&職責(zé)分工TeamPlan項(xiàng)目總協(xié)調(diào)VP趙然項(xiàng)目總控趙孝莉策劃團(tuán)隊(duì)高級(jí)策劃經(jīng)理2人媒介執(zhí)行團(tuán)隊(duì)創(chuàng)意設(shè)計(jì)團(tuán)隊(duì)策略副總張國(guó)英技術(shù)支持團(tuán)隊(duì)策劃2人創(chuàng)意總監(jiān)2人設(shè)計(jì)師&插畫(huà)師4人資深文案3人文案3人軟件開(kāi)發(fā)2人工程師2人媒介總監(jiān)1人媒介經(jīng)理2人文案團(tuán)隊(duì)策略副總顧磊TCLCESBoothDesignScheme團(tuán)隊(duì)架構(gòu)&職責(zé)分工TeamPlanTCLCESBoothDesignSchemeTCLBooth·CreationDesign創(chuàng)意及設(shè)計(jì)朱婷婷3D團(tuán)隊(duì)黃丹丹鐘昶昶王豪

CAD團(tuán)隊(duì)陳婷陳晶創(chuàng)意總監(jiān)MattaLuca高級(jí)項(xiàng)目PMElsa高級(jí)項(xiàng)目PMHailey項(xiàng)目總控Kally項(xiàng)目總監(jiān)Min

2D團(tuán)隊(duì)黃海龍蔣丹

硬體制作張偉Klif

AV設(shè)備搭建金文龍?jiān)?/p>

活動(dòng)物料呼良慧皮杏接待管理呼良慧黃春陽(yáng)策劃總監(jiān)Steven設(shè)計(jì)總監(jiān)丁揚(yáng)高級(jí)項(xiàng)目PMFrank創(chuàng)意及設(shè)計(jì)盧雪團(tuán)隊(duì)架構(gòu)&職責(zé)分工TeamPlan項(xiàng)目總負(fù)責(zé)客戶總監(jiān)項(xiàng)目總監(jiān)創(chuàng)意設(shè)計(jì)理念平面設(shè)計(jì)3D設(shè)計(jì)管理場(chǎng)地對(duì)接項(xiàng)目策劃項(xiàng)目執(zhí)行制作結(jié)構(gòu)物料技術(shù)燈光音響視頻后勤物流采購(gòu)公關(guān)團(tuán)隊(duì)

策劃收集接待宣傳項(xiàng)目顧問(wèn)TCLCESBoothDesignScheme團(tuán)隊(duì)架構(gòu)&職責(zé)分工TeamPlanTCLCESBoothDesignScheme219執(zhí)行創(chuàng)意總監(jiān)張皓資深客戶總監(jiān)劉小念創(chuàng)意群總監(jiān)劉俊濤資深創(chuàng)意總監(jiān)朱波、姜晨創(chuàng)意總監(jiān)4人美術(shù)指導(dǎo)6人文案6人制片經(jīng)理2人策略（7人）資深策略總監(jiān)魯曉策略總監(jiān)李紫金、黃云鵬策略經(jīng)理4人創(chuàng)意（22人）策略創(chuàng)意服務(wù)（11人）客戶總監(jiān)卜一、傅彩麗客戶經(jīng)理4人客戶執(zhí)行4人內(nèi)容編輯2人平臺(tái)運(yùn)營(yíng)服務(wù)（20人）技術(shù)支持（6人）項(xiàng)目總監(jiān)產(chǎn)品經(jīng)理李碩李嘉蕓運(yùn)營(yíng)總監(jiān)前端工程師林影翟靖研發(fā)總監(jiān)研發(fā)工程師周娜孫超峰項(xiàng)目&運(yùn)營(yíng)經(jīng)理數(shù)據(jù)分析總監(jiān)8人劉曉娟項(xiàng)目執(zhí)行資深數(shù)據(jù)分析師4人周晶芬視覺(jué)設(shè)計(jì)師測(cè)試工程師2人何晶晶文案編輯2人活動(dòng)策劃1人功能支持（4人）資深公關(guān)總監(jiān)鄒娜資深媒介總監(jiān)陳琳移動(dòng)營(yíng)銷總監(jiān)劉振電商運(yùn)營(yíng)總監(jiān)疏飚項(xiàng)目總控董事長(zhǎng)-唐穎項(xiàng)目統(tǒng)籌VP-程茵內(nèi)容營(yíng)銷服務(wù)（5人）

社群運(yùn)營(yíng)服務(wù)（5人）資深內(nèi)容營(yíng)銷總監(jiān)

資深社群運(yùn)營(yíng)總監(jiān)王春艷 劉奕彤內(nèi)容營(yíng)銷經(jīng)理 社群運(yùn)營(yíng)經(jīng)理杜宜軒

張存存內(nèi)容營(yíng)銷執(zhí)行 社群運(yùn)營(yíng)執(zhí)行1人

3人項(xiàng)目支持總經(jīng)理-張磊團(tuán)隊(duì)架構(gòu)&職責(zé)分工TeamPlanTCLCESBoothDesignScheme團(tuán)隊(duì)架構(gòu)&職責(zé)分工TeamPlan內(nèi)容經(jīng)理CocoFTE

50%編導(dǎo)2人FTE

100%策劃專員1人FTE

100%策劃經(jīng)理JasperFTE30%揚(yáng)趣總經(jīng)理Alex（

FTE

10%）協(xié)助項(xiàng)目前期團(tuán)隊(duì)組建與融合運(yùn)營(yíng)總監(jiān)PaulFTE

80%資源調(diào)控，運(yùn)營(yíng)方案制定，承擔(dān)交付責(zé)任負(fù)責(zé)全部賬號(hào)及直播間內(nèi)容的制定和執(zhí)行

負(fù)責(zé)品牌營(yíng)銷策劃（超品

開(kāi)業(yè)等活動(dòng)）場(chǎng)控2人FTE

100%直播主管1人FTE

100%運(yùn)營(yíng)專員2人FTE

100%主播4人FTE

100%剪輯2人FTE

100%投放專員2人FTE

100%投放經(jīng)理FTE50%云圖人群洞察投放計(jì)劃制定抖店店長(zhǎng)FTE

100%運(yùn)營(yíng)方案執(zhí)行，業(yè)務(wù)細(xì)節(jié)把控，推進(jìn)目標(biāo)達(dá)成直播中心內(nèi)容/營(yíng)銷/投放中心戰(zhàn)略發(fā)展總監(jiān)Ray（

FTE20%）美妝戰(zhàn)略官，協(xié)助項(xiàng)目統(tǒng)

籌發(fā)展TCLCESBoothDesignScheme團(tuán)隊(duì)架構(gòu)&職責(zé)分工TeamPlanLAUNCH

EVENT

PROPOSALKenji

JiAccount

DirectorKilo

ChengProject

Owner/Client

Interface導(dǎo)演組搭建制作創(chuàng)意設(shè)計(jì)Sam

SongProduction

DirectorBird

WangCreative

PartnerYoung

Yang3D

Group

HeadJack

Zhou3D

DesignerAllen

QianProject

SupervisorAR直播George

YangOverall

ManagementJonah

JiangARDesignerAlpha

ZangAR

Live

Feed內(nèi)容管理Luke

WuKeynote,

Video,H5演藝及人員Kenny

WangProduction

ManagerLiu

YulingChief

DirectorSway

ShiDirectorIvy

Cheng3rd

PartyManagement餐飲管理Leyna

BaoCateringManagement場(chǎng)地管理及報(bào)批Gavin

ZhangVenue

ManagementFrendo

FanSenior

GraphicDesignerTCLCESBoothDesignScheme團(tuán)隊(duì)架構(gòu)&職責(zé)分工TeamPlanS

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L

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策略顧問(wèn)公關(guān)顧問(wèn)團(tuán)隊(duì)吳衛(wèi)華媒介中心總經(jīng)理客戶部&策劃組朱金娟（100%）客戶總監(jiān)盧首迪（100%）高級(jí)客戶經(jīng)理吳國(guó)勝（100%）媒介總監(jiān)蘇燕軍執(zhí)行總控白方渝項(xiàng)目管理邱文勛

創(chuàng)意總監(jiān)趙巖（100%）內(nèi)容策劃王巧蕾（100%）新媒體運(yùn)營(yíng)張麗艷（100%）資深媒介T(mén)BD（100%）王紅

項(xiàng)目執(zhí)行于佳佳項(xiàng)目執(zhí)行伽一3D設(shè)計(jì)師鄧海輝平面創(chuàng)意相迎新(100%)TBD（100%）媒介&輿情組創(chuàng)意組（根據(jù)項(xiàng)目需求）活動(dòng)組（根據(jù)項(xiàng)目需求）TCLCESBoothDesignScheme團(tuán)隊(duì)架構(gòu)&職責(zé)分工TeamPlan李倩（35%）PartnerDigital

&

Social

Media

Communications徐宏欣（10%）Team

LeaderBusiness

Development羅宇翔（35%）Associate

Account

DirectorProject

Owner孫嘯（5%）Plan

PartnerProjectPlanPlanning

TeamAccount

Servicing

TeamMedia

TeamCreative

TeamSales

Team加俊林（20%）Senior

Planning

Manager張安安（20%）Group

Head(Copy

Base)曾杏（35%）Senior

Copy馮佳豪（35%）Group

Head(Art

Base)倪文杰（70%）Senior

Account

Executive李莎（30%）Media

Manager王圓（15%）Business

DevelopmentCore

TeamTCLCESBoothDesignScheme團(tuán)隊(duì)架構(gòu)&職責(zé)分工TeamPlan呷哺呷哺項(xiàng)目

奧美服務(wù)團(tuán)隊(duì)架構(gòu)集團(tuán)智囊團(tuán)石恩勝【創(chuàng)意群總監(jiān)】范宇軒【首席戰(zhàn)略官】趙曉光【經(jīng)營(yíng)合伙人，副總裁】項(xiàng)目管理品牌策略&傳播策略創(chuàng)意&設(shè)計(jì)創(chuàng)意總監(jiān)副創(chuàng)意總監(jiān)資深文案資深美術(shù)美術(shù)助理品牌組促銷組資深美術(shù)美術(shù)助理文案業(yè)務(wù)群總監(jiān)客戶總監(jiān)/副總監(jiān)客戶執(zhí)行客戶總監(jiān)/副總監(jiān)客戶執(zhí)行品牌組促銷組首席策略長(zhǎng)資深企劃總監(jiān)企劃助理業(yè)務(wù)策略總監(jiān)業(yè)務(wù)策略助理品牌組促銷組客戶總監(jiān)/副總監(jiān)呷哺呷哺項(xiàng)目

奧美服務(wù)團(tuán)隊(duì)架構(gòu)團(tuán)隊(duì)架構(gòu)&職責(zé)分工TeamPlan主I運(yùn)營(yíng)張啟悅接待管理鄭然Mingle區(qū)運(yùn)營(yíng)郭V峰節(jié)目演繹舞美嘉賓接待VIP嘉賓接待第三方人員管理車輛運(yùn)營(yíng)姜鶴H展車接待車輛車輛運(yùn)輸策略創(chuàng)意孫健策略/創(chuàng)意氛圍設(shè)計(jì)平面設(shè)計(jì)視頻創(chuàng)意劉慶偉場(chǎng)地搭建饒斌視頻拍攝視頻制P視頻后期處理主I場(chǎng)搭建Mingle區(qū)搭建嘉賓休息區(qū)搭建嘉賓引導(dǎo)禮儀人員互g體驗(yàn)項(xiàng)目總控盧寧項(xiàng)目總監(jiān)王洋餐飲管理流程控制傳播創(chuàng)意盧佳傳播創(chuàng)意傳播方案文案撰寫(xiě)TCLCESBoothDesignScheme團(tuán)隊(duì)架構(gòu)&職責(zé)分工TeamPlan文案編輯2名活動(dòng)策劃師1互動(dòng)工程師技術(shù)團(tuán)隊(duì)4人前端架構(gòu)師高級(jí)程序員互動(dòng)設(shè)計(jì)師微信運(yùn)營(yíng)團(tuán)隊(duì)4人活動(dòng)執(zhí)行1名項(xiàng)目經(jīng)理1人客戶經(jīng)理1人技術(shù)團(tuán)隊(duì)成員，按需調(diào)用TCLCESBoothDesignScheme團(tuán)隊(duì)架構(gòu)&職責(zé)分工TeamPlan0658車輛管理創(chuàng)意策劃團(tuán)隊(duì)項(xiàng)目總負(fù)責(zé)人項(xiàng)目運(yùn)營(yíng)負(fù)責(zé)人方案策劃3D設(shè)計(jì)平面設(shè)計(jì)文案編輯接待管理VIP接待嘉賓接待管理服務(wù)人員管理住宿管理酒店對(duì)接接待入住運(yùn)營(yíng)管理制作管理外場(chǎng)管理內(nèi)場(chǎng)管理車輛管理物料管理后勤管理主持人管理禮儀管理攝影攝像管理兼職管理車輛調(diào)度TCLCESBoothDesignScheme團(tuán)隊(duì)架構(gòu)&職責(zé)分工TeamPlan總經(jīng)理駱艷策略中心策劃總監(jiān)高丁高級(jí)策略經(jīng)理呂志峰策劃經(jīng)理王騫日常執(zhí)行客戶總監(jiān)李洋客戶副總監(jiān)馬仲高級(jí)客戶經(jīng)理嚴(yán)晨嘉高級(jí)客戶經(jīng)理韋雅青統(tǒng)籌管理客戶群總監(jiān)孫詢文案管理文案總監(jiān)程志明文案經(jīng)理孫景富文案執(zhí)行李淵媒介管理媒介總監(jiān)韓玉紅高級(jí)媒介經(jīng)理關(guān)發(fā)智媒介經(jīng)理唐文樺媒介主管劉悅活動(dòng)支持活動(dòng)總監(jiān)張益瑋高級(jí)活動(dòng)經(jīng)理劉淼活動(dòng)經(jīng)理王健飛TCLCESBoothDesignScheme團(tuán)隊(duì)架構(gòu)&職責(zé)分工TeamPlan項(xiàng)目總監(jiān)：項(xiàng)目經(jīng)理:

項(xiàng)目創(chuàng)意：邀請(qǐng)AV搭建物料統(tǒng)籌VIP展區(qū)人員培訓(xùn)來(lái)賓簽到酒店協(xié)調(diào)流程控制AV流程展區(qū)晚宴分會(huì)環(huán)節(jié)策劃平面設(shè)計(jì)3D設(shè)計(jì)制作物制作文案撰寫(xiě)現(xiàn)場(chǎng)指示危機(jī)處理反饋數(shù)據(jù)籌備期執(zhí)行期TCLCESBoothDesignScheme團(tuán)隊(duì)架構(gòu)&職責(zé)分工TeamPlan服務(wù)團(tuán)隊(duì)架構(gòu)執(zhí)行總統(tǒng)籌項(xiàng)目總指揮支持組8人執(zhí)行組5人設(shè)計(jì)team物料統(tǒng)籌整體方案策劃活動(dòng)亮點(diǎn)創(chuàng)意平面創(chuàng)意及3D設(shè)計(jì)管理設(shè)計(jì)對(duì)接物料管理視頻腳本創(chuàng)意制作剪輯對(duì)接視頻team策劃team文案撰寫(xiě)串詞、講話稿撰寫(xiě)及修改第三方管理演藝管理搭建管理質(zhì)檢組1人采購(gòu)質(zhì)量把控采購(gòu)項(xiàng)目總顧問(wèn)TCLCESBoothDesignScheme團(tuán)隊(duì)架構(gòu)&