進軍印度跨境電子商務(wù)市場（英）-60正式版-WN8

Tappingintothecross-bordere-commerceinIndiaTheinformationprovidedinthisdocumentdoesnot,andisnotintendedto,constitutelegaland/orbusinessadvice;instead,theinformationcontainedhereinisforgeneralinformationalpurposesonly.Readersofthisdocumentshouldcontacttheirownadvisortoobtainadvicewithrespecttoanyparticularmatterortopicaddressedherein.Thecontentinthisdocumentisprovidedonan“asis”basis;FedExmakesnowarrantiesorrepresentationsinrelationtothecurrency,accuracyand/orsu?ciencyoftheinformationsetouthereinandshallnotbeliableforanyrelianceplacedonthesame.Fortheavoidanceofdoubt,anyandallliabilitywithrespecttoactionstakenornottakenbasedonthecontentsofthisdocumentareherebyexpresslydisclaimed.Tappingintothecross-bordere-commerceinIndiaTableofcontentsForeword·······························································································································································································04Section1:E-commerceinIndia:ataglance···························································································································051.1IndianE-commerceMarketandTrends············································································································································································································051.2UnderstandingtheIndianConsumer···················································································································································································································08Section2:SalesChannelsandPlatformstoGetStartedinIndia·················································································122.1WhatAretheVariousTypesofECMarketplacesinIndia?····································································································································································122.2WhoAretheKeyE-commercePlayersinIndia?·························································································································································································152.3WhatAreSomeKeyConsiderationsBeforeIStarttoSell?··································································································································································18Section3:BuildingDemandandConvertingSales·············································································································223.1HowDoIndianHolidaysandKeyShoppingEventsImpacttheE-commerceIndustry?·······································································································233.2MarketingChannelstoGrowE-commerceBrandsinIndia·································································································································································24Section4:Cross-borderseamlesspayment··························································································································334.1TheCurrentStateofE-commercePaymentsinIndia·············································································································································································334.2PaymentModes,Preferences&TrendsforE-commerceBusinessesinIndia···························································································································354.3ThingstoConsiderWhenLookingforaCross-BorderPaymentGatewayinIndia··················································································································394.4LocalTaxesandInvoiceRequirementstoKnowBeforeEnteringtheIndianMarke··············································································································4002Tappingintothecross-bordere-commerceinIndiaTableofcontentsSection5:E-commerceshippingthatdelights····················································································································505.1WhatDoIndianCustomersExpectfromE-commerceDeliveryExperiences?···························································································································505.2ExpressCouriervs.PostalService:WhichIsBetterforCross-borderE-commerceDelivery?····························································································515.3ShippingStrategiesE-commerceBusinessesShouldImplementtoReduceCost····················································································································52Checklisttogetstarted·································································································································································54References:··························································································································································································5703Tappingintothecross-bordere-commerceinIndiaForewordForewordThiseBookservesasawindowforinternationalbrands–onhowtoaccesstheIndianEcommercemarket.Growingatasteadypace,Indiaisanuntappedmarketforinternationalbrandstoventureinto.Today,over50%Indiansareactiveinternetusersandthisuserbaseisexpectedtocross900million

by2025.In2023alone,Indianecommercegrewannuallybyof21.5%,amountingtoatotalofUS$74.8billion(GlobalData).Also,accordingtoaPayoneerreport,Indiaranks9thintermsofcross-bordergrowth.E-commercehaschangedthewaypeopledobusinessinIndia,withmostofthemarket'sgrowthdrivenbyanincreaseininternetspeedandsmartphoneusage.In2023,tier2andtier3citiesaccountedfor?18.6%?and37.1%

oftheoveralle-commercemarketinIndia.?Tier1citiesledthegrowthine-commercevolumesin?scal2023.Regardlessofwhereyouareonyoure-commercejourney,fromstockingyour?rstvirtualshelvestoaggressivelyexpandingintotheIndianecommercesector,theroadaheadispavedwithopportunities.We’veputtogetherthiseBooktohelpyoustandoutinIndia’sexcitingandcompetitivelandscape.Dividedinto?veeasy-to-digestchapters,youcanreaditfrombeginningtoend,ordipintospeci?csectionsusingourhandyindexbelowtoguideyou.Withitsinterplayofsocial,mobile,analytics,cloud,digital,andvirtualization,Indiane-commerceisphenomenal.AnditisthefutureofshoppinginIndian.So,let’smakeyournextstepscount!*Pleasenotethatthise-bookisprovidedforgeneralinformationalpurposesonlyandisnotintendedtoaddresstheparticularcircumstancesofanyspeci?centityorindividual.Markettrendsandstatistics,especiallythoseofaforeignjurisdiction,aredynamic,subjecttochange,andarein?uencedbymanyexternalfactors,suchasinternationalrelationsandpolitics.Pleaseensureyouthoroughlyconductyourownresearchandseekprofessionaladvicebeforeenteringaforeignmarketforbusinesspurposes.04E-commerceinIndia:ataglanceSection1IndianE-commerceMarketandTrends1.1IndiaE-commerceValueForecastAsofJanuary2023,thereareover1.2billion

internetusersinIndia.So,thereisagreatchancetotapintoagrowingmarket.IndiaE-commerceMarket(US&billion)4002000E-commerceinIndiaisatanall-timehigh.Anestimated220milliononlineshopperswillbeactiveshoppersinIndiaby2025[2];growingatasteadypace,andthuspresentinganuntappedmarketforinternationalbusinessestoventureinto.350.0188.074.82022F2025F2030F05Source:IndiaBrandEquityFoundationTappingintothecross-bordere-commerceinIndiaSection1Wheretheyshopcross-borderHowtheypayforcross-borderpurchasesRiseofCross-borderE-commerceinIndiaAccordingtoaPayoneerreport[11],Indiaranks9thintermsofcross-bordergrowth.1Onlinemarketplace(ex.Flipkart)Paypal36%23Store/retailer’swebsiteDebitcard27%Creditcard26%Cross-bordere-commerce1.Cross-borderproportionofe-commerce—26%2.Valueofcross-bordere-commerce—17.7bn$US3.Onlineshopperswhohaveshoppedcross-border—49%SocialmediamarketplaceThetop3countriesIndianshoppersbuyfrom-[5]Whattheybuycross-borderHowcross-borderonlineshoppers?ndyou—>—>—>U.S–21%Australia–14%China–11%60%Searchingforitem/brandOver60%[13]shopforinternationalproductsthroughonlinemarketplacesandstores,whileover40%?ndthemthroughsocialmedia.InIndia’scross-borderecommerce,clothing,electronics,andbeautyproductsremainthepopularcategories41%30%24%SocialmediaFacebook,Instagram,Whatsapp46%Clothing/apparelConsumerelectronicsCosmetics/beautuproductsFriend/familyRecommendation41%06Source:1.PPRO2.PayPalTappingintothecross-bordere-commerceinIndiaSection1UnderstandingtheIndianConsumer1.2Over95%ofIndia’spostcodesareconnectedthroughonlineretail,empoweringbothbuyersandsellers.Fromapproximately$175billionin2022,India’sdigitalconsumereconomyisprojectedtoreachabout$1trillion

by2030.TheWayTheyShopOnlineIndiaisalargelymobile-?rsteconomywhenitcomestoe-commerce.Over90%Indianonlineshoppersusesmartphones[13],andmorethanhalfprefertoshoponit.Digitalwalletsareincreasinginuseat80%CAGR[13].By2030,morethan75%oftheIndianpopulationwillbeMillennialsandGenZ[14].1in3productsearchesinIndiastartdirectlyonane-retailplatform[14],makingitessentialforbrandstobeonpreferredlocale-commercechannels.OverhalftheshoppersinIndiaaremadeupofonlineshoppersfromtier2andsmallercities,placingthreeoutof?veordersonleadinge-commerceplatforms[14].Internationalbrandsneedtocapitalizeonthishugeopportunity.Estimatedtoreachoverabillionsmartphoneusersby2026[15],IndiapresentsbusinessesauniqueopportunityinmCommercethatwillhelpmerchantsreachcustomerseasily.Internationalbrandsneedtobeawarethattheaveragesellingpriceintier2/smallercitiesisonlymarginallylowerthaninmetros/tier-1cities.08Tappingintothecross-bordere-commerceinIndiaSection1Top3FactorsDrivingCross-BorderEcommerceinIndia1.DigitalIndiaMakesPaymentsEasyE-commerceisunderstandablydrivenbyconvenience,andthatisespeciallytrueinIndia.That’swhyoneofthebiggestreasonsfortheboostinIndiane-commerceisthefar-reachingaccessibilityofdigitalpayments.AccordingtotheRBI,digitalpaymentsinIndiaincreasedby?13.24%?intheyearendingMarch2023.?TheRBI'sDigitalPaymentsIndex(RBI-DPI)was395.57

attheendofMarch2023,comparedto377.46inSeptember2022and349.30inMarch2022.2.OmnichannelShoppingExperienceOver74%ofIndianconsumersshopacrossretailchannels[8]—frombrick-and-mortarstoresandlocalretailerstoonlineplatforms.ManyIndianbuyersconsultvariouschannelsbeforemakinga?nalpurchase;thisincludeson-the-goonlinesearch[9].3.Delivery-DrivenQuickCommerceWithincreasedemphasisonspeedydeliveryful?lment,onlineshoppersinIndiaareusinge-commerceplatformslikeAmazonandBlinkittogettheirneedsful?lledquicker.India’squickcommercemarketisexpectedtogrow15timesby2025[10]andbecomea$5.5billionindustry.07Tappingintothecross-bordere-commerceinIndiaSection1WhereDoIndiansShopOnline?Amazon.inFlipkartSnapdealMyntraNykaaPaytmMallAJIOWhatDoIndiansLookforinInternationalBrands?Trust&TransparencyAccordingtoaPayPalsurvey[13],nearlyhalfofonlineshoppershaveabandonedapurchasea?ertheyrealizedthewebsitewasbasedinanothercountry.Someofthereasonsincludefearofshippingandimportcosts,deliverytime,orfearofcross-bordertransactionsanditsauthenticity.InternationalBrandsmustinstilcon?denceincustomerswhiletakingthemthroughthebuyingjourney,andbeupfrontaboutproductquality,thelogistics,withrespecttodelivery,paymentoptions,andcostofshipping.BrandReputation&RecallAccordingtoaGWIreport[16],59%Indianswouldshopwithfamiliarbrandswhilepayingapremium,vsshoppingwithunknownbrands.Brandvisibilityandawarenessthroughsocialmediaandrecommendationsfromfriends,family,orin?uencersalsoplayakeypartinassuringconsumersofabrand’scredibility.09Tappingintothecross-bordere-commerceinIndiaSection1Quality&InnovationWhenbuyingacrossborders,qualityandinnovationiskeytotheIndianbuyer.Indiancustomersmajorlylookatinternationalproductsforthreereasons[13]:40%33%31%sayit’stodiscovernewandinterestingproducts.sayit’sforhigherproductquality.sayit’sbecausecertainproductsarenotavailableinIndia.ValueforMoneyAccordingtoPPRO,54%Indiansthoroughlyresearchproductsbeforemakingapurchase[5].51%Indianonlineshopperstakethetimetolookforthebestvalueanddeals,while50%usediscountcouponsandcodes.Clearly,theIndianonlineshopperispriceconscious.ValuesTheIndianshopperonlinewantstobuyfrombrandswithsimilarvalues,whotakeastandforsomething.Whenitcomestosustainability,forexample,66%ofrespondersofaGWIsurvey[16]saidtheywouldpaymoreforaneco-friendlyproduct.ConvenienceThelastmilelogisticsinIndiaisimproving,grantingIndianshoppersmoreaccesstoquickandeasyshoppingthaneverbefore.Forgroceries,thisevenmeansthepromiseofquick10-minutedeliveries.TheIndianbuyerwantsquickdelivery,andprefertopayusinglocalpaymentgatewayslikeUPI.10Tappingintothecross-bordere-commerceinIndiaSection1KeytakeawaysIndiancross-bordere-commercecategoriesmainlyconsistsofclothing,electronics,andbeautyproductsshippedfromoverseas.ThetopcountriesIndiansbuyfromareU.S.,China,andAustralia[5].ThisshowsthatbusinessesinthesecountrieshavealreadywontheIndianshopper’scon?dence,andissomethingnewbusinessescanbuildupon.By2030,theIndiane-commercemarketisexpectedtoreachUS$350billion[3].11SalesChannelsandPlatformstoGetStartedinIndiaSection2WhatAretheVariousTypesofECMarketplacesinIndia?2.1Majore-commerceplayersinIndia,includingAmazon,IndiaMart,Flipkart,Snapdeal,Paytmandmanymore,comeunderthefollowingcategories.TypeDescriptionCompaniesAmarketthatinvolvesbusinessdealingsbetweenmanufacturers,wholesalers,distributors,retailers,andotherrelatedbusinessparties,nottheendconsumers.IndiaMartB2BBusinessessellgoodsandservicesdirectlytotheendconsumera?ertheyvisitMyntra,Flipkart,Amazon,Zomato,Goibibo,OYO,etc.B2Ctheirwebsiteorstoreandplaceanorder.12Tappingintothecross-bordere-commerceinIndiaSection2Marketplacevs.D2CWebsite1.SellinginaMarketplaceSellingonanestablishede-commerceplatformisoneoftheeasiestandmostpro?tablewaystokickstartyouronlinebusiness.Third-partye-commerceplatformso?erawiderangeofproductsandservicestoconsumers.Theyusuallyalsohandleeverythingfrompaymentsandtransactionstoorderful?lmentforafee.LowInvestment:Platformschargeanominalfeeforstoresubscription,maintenance,etc.,asopposedtotheheavyinvestmentofbuildingane-commercewebsite.Fees:Therearevarioustypesoffeesinvolved-listingfee,shopsubscriptionfee,orcommissionfromsales.Sti?Competition:Sellershavetocompetewithandstandoutamongsimilarbrands.E-commerceplatformsshowcaseavarietyofbrandsasbarriertoentryislow.CapitalizingonPlatforms’Goodwill:E-commerceplatforms’largecustomerbasecansaveyouthehassleofinvestinginpersonalbranding.LackofPersonalBranding:Buildingcustomerloyaltyorprovidingatruebrandexperienceforyourcustomersisdi?cult.Tra?c:E-commerceplatformshavededicatedSEOandSERPteamstoensuretheirwebsiteisonGoogle’s?rstpageandattractinglargetra?c.ProsConsSimpli?edSellerExperience:Noextrapaperworkrelatingtoprivacypolicies;thetermsandconditionsarealreadyinplace.GlobalPresence:Storeownerscanutilizethetoolsprovidedbye-commerceplatformstosellglobally.13Source:1.PPRO2.PayPalTappingintothecross-bordere-commerceinIndiaSection22.BuildingYourD2CWebsiteTheD2Cmodelenablesbusinessestoadoptamoreentrepreneurialmindsetandtakecontroloftheirbusinessprocesses.OngoingInvestment:Considerableinvestmentisrequiredinhiringateamforwebsitedevelopment,maintenance,hosting,etc.YoualsohavetoinvestinSEO,PaidAds,SocialMedia&In?uencers,etc.Exclusivity:Thebusinesshasexclusiveaccesstotheplatformandbuyersaren’tshowncompetingbrands.BetterMarketAnalysis:Keeptrackofpurchasepatterns,bouncerates,andothermetricstoimproveoverallcustomerexperience&sales.BigMarketingBudgets:Areneededtoinvestinbrandbuildingandcustomeracquisition,tocompetewithsimilarandlargerbrandsBetterCustomerRelationships:Anopportunitytobuilddirectrelationshipswithvisitorsbycreatingbrandvalueandconvertvisitorstocustomers,andcustomerstobrandadvocates.ProsConsMarketingFlexibility:Thebusinesshas100%controlonitsmarketingandmessaging;theabilitytolaunchrapidupdates.PartnershipswithPaymentGateways:9in10Indiansprefershoppingfrome-commercewebsitesthatprovidemultipledigitalpaymentoptions[1].So,o?eringtheseiscrucialforyourbusiness.14Source:1.PPRO2.PayPalTappingintothecross-bordere-commerceinIndiaSection2WhoAretheKeyE-commercePlayersinIndia?2.2IncomparisontoU.SorChina,Indiaisstillinitsinfancy.However,thisisahugeopportunitysincemorepeoplearecomingonline.Becauseofthisopportunityinthecomingyears,therehasbeenasizableinvestmentintheracetotaketopspot.Herearethetop7e-commerceplayersinIndiarightnow.1.Amazon.inAmazonlaunchedoperationsinIndiain2013.Witharound944.43millionmonthlyvisits

asofSeptember2023,itisthebiggeste-commercesiteinIndiacurrently.Besidessellingawideselectionofthird-partyproducts,Amazon.inalsosellsunderitsownprivatelabel,includingAmazonPrimedigitalservicesandpopulardeviceslikeAlexaandEcho.LastyearAmazonexpandeditsful?lmentnetworkinIndiawiththelaunchof11newwarehousesandexpansionof9existingfacilities,amovethatresultedincloseto40%increaseinstoragecapacity.2.FlipkartFlipkartstartedupasamulti-vendorbookshop,butnowsellsalmosteverything.Over100thousandregisteredmerchantso?eravarietyofelectronics,apparel,appliances,furniture,andmore.Flipkart,nowownedbyWalmart,alsohasmanyhousebrands,suchasMarQforbigappliancesandSmartBuyforgadgets,tools,andhomewares.Asidefromanonlinemarketplace,Flipkarto?erslogisticalservicestomerchantsthroughEkart,aswellasaful?lmentcentre.InSeptember2023,FlipkartwasthesecondmostvisitedretailwebsiteinIndia,with528.04millionvisits.15Tappingintothecross-bordere-commerceinIndiaSection23.NykaaNykaabeganasane-commercebusinessandhasnowexpandedto76physicallocationsacrossIndia.Withoverthreehundredthousandproductsfromover2,000nationalandinternationalcompanies,itisawell-knownonlinemarketplacefocusedonIndia’scosmeticsandbeautysegments.In2018,NykaabecameIndia's?rste-commerce?rmformen'sgrooming.Laterin2019,a?ertheacquisitionof20D,itenteredwomen’sfashion&apparelsegment.4.PaytmMallIndia'sleadinge-commercepaymentplatformPaytmlaunchedPaytmMall,anonlineconsumershoppingplatform,in2017.PaytmMallfeatureseverythingacustomermaywant,fromtechnologytoapparelandhomegoods.PaytmMallalsoo?erscouponsfordiscountsandcashbacksforvariousbrands.5.MyntraLaunchedin2007,Myntraisapureplaye-commercesitethathassincegrowntobecomeoneofIndia'sleadingfashion,home,andleisuree-commercesites.Its2014saletoFlipkart,aswellastheacquisitionofcompetitorJ,aideditsgrowthevenfurther.Asafashionstore,Myntracarriesawideselectionofitemsfromworldwideandlocalbrands,includingmenswear,womenswear,kidswear,andmore.16Tappingintothecross-bordere-commerceinIndiaSection26.AJIOAJIOisaone-stopstoreforfashion,home,andlifestylefromIndiaandacrosstheworld,anditisownedbyReliance,thelargestconglomerateinIndia.It'sane-commercebusinesscomparabletoMyntrathathaswonconsumers'con?denceandloyaltyovertime.Thee-commerceplatformfeaturesitsownprivatelabel,AJIOOWN,inadditiontoexclusiveinternationallabels.7.SnapdealSnapdeal,billedasIndia'slargestonlinemarketplace,o?ersadiverseselectionofover15millionproductsforspeedydeliveryacrossthecountry.AsofJuly21,2021,theecommercecompanyhasswitcheditsbusinessmodelandbeguntotargetvalue-consciousclients.Snapdealregistered15millionvisitsinMay2023.17Source:1.PPRO2.PayPalTappingintothecross-bordere-commerceinIndiaSection2WhatAreSomeKeyConsiderationsBeforeIStarttoSell?2.3Ifabusinessrunsthroughonlinemarkets,themarketplaceprovidesalegalcontractorsellers'agreementthatthesellermustfollow.Itiscriticaltothoroughlyreviewsuchagreement(s)beforeexecutionsinceitislegallyenforceable.Likeanyindustry,enteringthee-commercemarketrequiresbusinessestofollowcertainrulesandregulationslaiddownbythegovernmentofIndia.18Tappingintothecross-bordere-commerceinIndiaSection2SellviaMarketplacesasaforeignentityCriteriaForAmazonSellersinIndiaYoudonotneedtopartnerwithanIndiancompanytosellinIndia.YoucanstartsellinginIndiadirectlyundertheMFNmodel.MFNmodelmeansMerchantFul?lmentNetwork,wherethesellershipstheordersdirectlyfromtheirownhomes,businessesorwarehousescontractingdirectlywithlogisticproviders.AninternationalsellerisrequiredtoobtainaGSTnumberandadheretoGSTregulationswhensellingordersonAmazonIndia.TheGSTobligationsencompasstheissuanceofproperinvoiceslikeTaxableInvoiceandBillofSupply,dependingonthenatureofthegoodssold.Thetari?rateaninternationalsellerwillincurcanvarydependingonthetypeofgoodsandotherfactors,withIndia'saveragemostfavourednationappliedtari?ratebeing13.8%aspertheWTO.Beforeyoustarttheregistrationprocess,youwillberequiredtoprovidethefollowinginformation/documents:BusinessnameandtheaddresswherethecompanyisregisteredContactinformation-emailandphonenumberDocuments:Abusinesslicensewitharegisteredbusinessnameandaddress.Avalidnationalidenti?cationcardwithaphoto(passport/voterID/driver'slicense)GototheSellGloballyDashboard[3]tobeginAmazonregistrationinthreesimplesteps.YoucanusetheRegistrationGuide[4]toguideyouthroughtheprocess.ToknowmorevisitAmazon.in-https://sellercentral.amazon.in/gp/help/external/H3QL6QJCPN56AJ719Tappingintothecross-bordere-commerceinIndiaSection2SellinIndiabysettingupalocalcompanyFollowingareprocessthatane-commercebusinessmustfollowinIndia:CompanyRegistration:EverybusinessoperatinginIndiamustregisterwiththeMinistryofCorporateA?airs.Itshouldbeformedeitherunderthe(Indian)CompaniesAct,2013,orasaforeigncompanylocatedoutsideofIndia.ItmustalsobeownedorcontrolledbyanIndianperson.Beforecreatingane-commerce?rm,it’simportanttoresearchthetypesofcompaniesinIndiatochooseamodelthatalignswithyourbusinessneeds.Forexample,ifyouintendtostartyourowne-commercewebsite,acompanyisthebestoptionsinceitistheonlystructurewithaccesstoangelorequitycapital—whichisimportanttorunasuccessfule-commerce?rm.Apartfromcompanyregistrationyoualsoneed:GSTRegistrationLocalBankAccountLocalPaymentGatewayProviderLegalDocumentslikeTerms&Conditions,Disclaimer,andPrivacyPolicyasperthefollowinglaws-InformationTechnologyAct,2000-PaymentandSettlementsSystemsAct,2007-ConsumerProtectionAct,2019-AlsoneedImporterExporterCode(IECCode)toundertakeanyimportorexportbusiness20Source:1.PPRO2.PayPalTappingintothecross-bordere-commerceinIndiaSection2KeytakeawaysAmazon,Flipkart,Nykaa,PaytmMall,Snapdeal,Myntra,andAJIOareleadingtheracetocapturetheIndianmarket.Amazonisfaraheadintheleadwithabout944.43millionmonthlyvisits.AsaninternationalbrandyoucandirectlysellonAmazon.inwithouthavingacompanyregisteredinIndia.Asaninternationalbrandifyouwouldliketosellacrossmarketplacesandownawebsiteitisrecommendto?rstregisteracompanyinIndiaandapplyforGSTINandlocalbankaccount.21BuildingDemandandConvertingSalesSection3Consideringtheever-changingshoppingtrends,howcanbrandsmeetcustomerexpectationsinIndia?O?erquickdeliveryservicesata?ordableratesProvidededicatedcustomercareserviceandswi?returnpolicyEnsuretheironlinestoreiscompatiblewithmultiplepaymentdevicesCreateapositiveexperienceforcustomerssothattheyleavepositivereviews22Source:IndiaBrandEquityFoundationTappingintothecross-bordere-commerceinIndiaSection3HowDoIndianHolidaysandKeyShoppingEventsImpacttheE-commerceIndustry?3.1FestivalsandholidaysoccurthroughouttheyearinIndia,butthemostpopularperiodisOctobertoDecember—regardedasthefestiveshoppingtimeasitcoincideswithseveralimportantholidays,suchasDiwali.Itiscriticalforonlinesellerstoforeseeholidaysalesandplantheirstrategiesaccordingly,toensureenoughinventoryisavailabletoful?ldemand.Itisalsocriticaltocarryoutsuccessfuladvertisingcampaignstoensurethatyourmessageisdeliveredontime.Hereisalistofthetop10onlinesalesdaysinIndia:AmazonGreatRepublicDaySaleAmazonFreedomFestivalMyntraIndependenceDaySaleFlipkartFreedomSaleAmazonSuperValueDays(17-20Jan2023)(4-