交互設(shè)計(jì)-數(shù)據(jù)收集

社會(huì)調(diào)查方法大復(fù)習(xí)

DataGatheringBaiTian2014.09.17interviewQuestionnaireobservationFiveKeyIssueSettinggoalsIdentifyParticipantsPopulation=SamplingSaturationPopulationSamplingPopulationSamplingProbabilitysamplingSimplerandomsamplingStratifiedsamplingNon-ProbabilitysamplingConveniencesamplingVolunteerpanelsGeneralizedtothewholepopulationFiveKeyIssueSettinggoalsIdentifyParticipantsRelationshipwithparticipantsConsentform|Withdrawatanytime|IncentivesFiveKeyIssueSettinggoalsIdentifyParticipantsRelationshipwithparticipantsTriangulationTriangleFiveKeyIssueSettinggoalsIdentifyParticipantsRelationshipwithparticipantsTriangulationPilotStudyDataGatheringInterviewControloverconversationUnstructuredinterviewSemi-structuredinterviewstructuredinterviewYouseemedtolikethisuseofcolor…Howdoyoulikethiscellphonecomparedwithpreviousonesthatyouhaveowned?HaveyoueverjoinedinanyO2Oactivity?Really??Whatyousaidistrue?Interview--focusgroupTalktoomuch!!!Unanticipatedissues?!QuestionnairesMotivationishighenoughHardertodevelopgoodquestionsTheDifference2.Stateyourageinyears3.Howlonghaveyouusedtheinternet?(Checkoneonly)4.Doyouusethewebto:PurchasegoodsSendemailVisitchartroomUsebulletinboardFindinformationReadthenews5.Howusefulistheinternettoyou?<1years1-3years3-5years>5yearsQuestionnaires-Example

actualageoverlaphowmanytochoseleftspaceistoosmall2.Stateyourageinyears3.Howlonghaveyouusedtheinternet?(Checkoneonly)4.Doyouusethewebto:PurchasegoodsSendemailVisitchartroomUsebulletinboardFindinformationReadthenews5.Howusefulistheinternettoyou?<1years1-3years3-5years>5yearsDemographic

informationRelevantexperienceQuestionnaires-structureSpecificquestionsQuestionnaires-ratingSemanticdifferencescalesAttractiveUglyClearConfusingExcitingBoringDullColorfulAnnoyingPleasingHelpfulUnhelpfulPoorWelldesignedPlaceacrossinonepositionMixedSummingthescoreforeachpair2226Questionnaires-ratingTheLikertscales:three,five,seven,orevenmore?Yesdon’tknowNOStronglyagreeagreeokdisagreestronglydisagreeVeryappealingokrepulsive7Attractivedegree5Like/dislikeagree/disagree3Yes/NoQuestionnaires–onlinequestionnairesQuestionnaires–onlinequestionnairesQuestionnaires–onlinequestionnairesQuestionnaires–onlinequestionnairesObservationDirectobservationinthefieldDirectobservationinthecontrolledIndirectobservation:Dairyetc.ArealsituationObjectiveenough?TestthedetailsCanberepeatedCannotbereachedSaveequipmentandexpertiseObservationDirectobservationinthefieldBeforestart…1thestructure2thelevelofparticipation3howtorecord4howtogainacceptance5howtohandlesensitiveissuesDuringstudy…1AttendtoEveryoneinthegroupequally2alwaysshowinterest3notappeartobeoverlyobtrusiveObservationDirectobservationinthecontrolledThethink–aloudtechnique“我打開(kāi)瀏覽器在地址欄輸入的網(wǎng)站”“然后按下enter鍵”“電腦好慢啊，要等一會(huì)兒”“終于打開(kāi)了”“屏幕好多東西，我找找看‘一淘’在哪兒”“哦，在天貓，聚劃算什么的后面”“哎，9.9是什么東西，點(diǎn)開(kāi)看看”“所有商品選擇化妝品”“怎么所有化妝品的牌子都沒(méi)聽(tīng)說(shuō)過(guò)啊，用了會(huì)爛臉啊”“還是看看別的”O(jiān)bservationIndirectobservation:Dairyetc.InteractionLogsWebAnalyticsDairyNeedincentivesNomorethantwoweeksOnlinetemplateObservationIndirectobservation:Dairyetc.DairyObservationIndirectobservation:Dairyetc.DairyObservationIndirectobservation:Dairyetc.DairyObservationIndirectobservation:Dairyetc.DairyObservationIndirectobservation:Dairyetc.ExperiencesamplingmethodApplewatch戀愛(ài)神器ObservationIndirectobservation:Dairyetc.ExperiencesamplingmethodObservatio