2024年最有價值和最強大的美國橄欖球聯(lián)盟品牌年度報告（英文版）-Brand Finance

BrandFinance

NFL

2024

TheannualreportonthemostvaluableandstrongestNFLbrands

November2024

BrandFinanceNFL2024/nfl2

Contents

AboutBrandFinance3

Foreword4

LaurenceNewell,ManagingDirector,BrandFinanceAmericas

RankingAnalysis7

BrandValue&BrandStrengthAnalysis9

BrandValueRanking(USDm)14

BrandSpotlights15

CAABrandConsulting16

AliGallagher,VicePresident,CAABrandConsulting

Sponsorship18

Methodology23

SportServices31

?2024Allrightsreserved.BrandFinancePlc.

About

BrandFinance

Theworld's

leadingbrandvaluation

consultancy

Forbusinessenquiries,pleasecontact:

LaurenceNewell

ManagingDirector,Americasl.newell@

Formediaenquiries,pleasecontact:

FlorinaCormack-Loyd

CommunicationsDirector,NorthAmericaf.cormackloyd@

Forallotherenquiries:

enquiries@+442073899400

BridgingthegapbetweenMarketingandFinance

BrandFinancewassetupin1996withtheaimof'bridgingthegapbetween

marketingandfinance'.Formorethan25years,wehavehelpedcompaniesand

organisationsofalltypestoconnecttheirbrandstothebottomline.

Quantifyingthefinancialvalueofbrands

Weputthousandsoftheworld’sbiggestbrandstothetesteveryyear.Ranking

brandsacrossallsectorsandcountries,wepublishover100reportsannually.

Uniquecombinationofexpertise

Ourteamshaveexperience

acrossawiderangeofdisciplines

frommarketingandmarketresearch,tobrandstrategyandvisualidentity,totaxandaccounting.

Pridingourselves

ontechnicalcredibility

BrandFinance,acharteredaccountancy

firmregulatedbytheInstituteof

CharteredAccountantsinEnglandandWales,isthefirstbrandvaluation

consultancytojointheInternational

ValuationStandardsCouncil.Ourexpertscraftedstandards(ISO10668andISO

20671)andourmethodology,certifiedbyAustrianStandards,isofficiallyapproved

bytheMarketingAccountabilityStandardsBoard.

BrandFinanceNFL2024/nfl4

Foreword

LaurenceNewell

ManagingDirector,

BrandFinanceAmericas

Whatisthepurposeofastrongbrand:toattractcustomers,tobuildloyalty,

tomotivatestaff?Alltrue,butforacommercialbrandatleast,thefirstanswermustalwaysbe‘tomakemoney’.

Hugeinvestmentsaremadeinthedesign,launch,andongoingpromotion

ofbrands.Giventheirpotentialfinancialvalue,thismakessense.Unfortunately,

mostorganisationsfailtogobeyondthat,missinghugeopportunitiestoeffectivelymakeuseofwhatareoftentheirmostimportantassets.Monitoringofbrand

performanceshouldbethenextstep,butisoftensporadic.Whereitdoestakeplace,itfrequentlylacksfinancialrigourandisheavilyreliantonqualitative

measures,poorlyunderstoodbynon-marketers.

Asaresult,marketingteamsstruggletocommunicatethevalueoftheirwork

andboardsthenunderestimatethesignificanceoftheirbrandstothebusiness.

Scepticalfinanceteams,unconvincedbywhattheyperceiveasmarketingmumbo

jumbo,mayfailtoagreenecessaryinvestments.Whatmarketingspendthereis,

canenduppoorlydirectedasmarketersarelefttooperatewithinsufficientfinancialguidanceoraccountability.Theendresultcanbeaslowbutsteadydownwardspiralofpoorcommunication,wastedresources,andanegativeimpactonthebottomline.

BrandFinancebridgesthegapbetweenmarketingandfinance.Ourteamshave

experienceacrossawiderangeofdisciplinesfrommarketresearchandvisual

identity,totaxandaccounting.Weunderstandtheimportanceofdesign,advertising,andmarketing,butwealsobelievethattheultimateandoverridingpurposeofbrandsistomakemoney.Thatiswhyweconnectbrandstothebottomline.

Byvaluingbrands,weprovideamutuallyintelligiblelanguageformarketingand

financeteams.Marketersthenhavetheabilitytocommunicatethesignificanceof

whattheydo,andboardscanusetheinformationtochartacoursethatmaximisesprofits.Withoutknowingtheprecise,financialvalueofanasset,howcanyouknowifyouaremaximisingyourreturns?Ifyouareintendingtolicenseabrand,howcan

youknowyouaregettingafairprice?Ifyouareintendingtosell,howdoyouknow

whattherighttimeis?Howdoyoudecidewhichbrandstodiscontinue,whetherto

rebrandandhowtoarrangeyourbrandarchitecture?BrandFinancehasconducted

thousandsofbrandandbrandedbusinessvaluationstohelpanswerthesequestions.

Professionalsportsandfootballinparticularfosterssomeofthemostrecognizablebrandsglobally.TopteamsandorganizationssuchasthetheLALakers,theEnglishPremierLeague,DallasCowboys,andothersboastbrandstrengthsimilartothatofCocaColaandGooglewhichtrulyputstheircaliberintoperspective.Manyofthesetopbrandsearnsizeablesumsthroughbroadcasting,commercialandmatchday

incomewithasignificantchunkofcommercialincomebeingderivedfromcorporatesponsorship,amarketwhichcontinuestogroweachyear.

Withsuchsignificantmoneyonthetableandtheriseofnewopportunitiesacross

theindustry,thenecessityforaclearunderstandingofallaspectsoffootballfinanceiscrucialtothesuccessofallstakeholdersintheindustry.Wetrustyouwillfindtheinsightsgeneratedinthisreportinformativeandusefulinyourendeavours,andwelookforwardtocontinuingtheconversationwithyouinthefuture.

GainInsight

Leveragestrategicinsightstoenhanceyourbrand'sfinancialstanding.

StrategicGuidance

Strategiseeffectivelytopositionyourbrandasamarketleader.

BenchmarkYourPerformance

Benchmarkyourbrandagainst

industrystandardsforacompetitiveedgeinthecorporatelandscape.

EmpowerYourMarketingTeam

Empoweryourmarketingteamwithcomprehensiveknowledgeaboutyourbrand'sfinancialvalue.

EnhanceCommunication

Optimisecommunicationchannelsbyunderstandingandarticulatingyourbrand'sfinancialsignificance.

DeepenUnderstanding

Deepenyourfinancialacumenandmakewell-informeddecisionsforcorporatesuccess.

Request

yourown

BrandValueReport

BrandFinance'sBrandValueReport

providesacompletebreakdownoftheassumptions,datasources,andcalculationsusedtodetermineyourbrand’svalue,aswellasbrand

equityresearch.

Eachreportincludesexpert

recommendationsforgrowing

brandvalue,drivingperformance,andgaininginsightsintoyour

positionagainstpeers.

enquiries@

+6,000brands

Originalmarketresearch

onglobal,marketandsectorleadingbrands.

41countries

Comprehensivecoverage

formarketspecificlearningsthatinformdecisionmaking.

GetFull

AccesstoourGlobalData

31sectors

Benchmarkyourbrandagainst

competitorsandleverageindustrylevelinsightstoempoweryour

strategy.

+150,000respondents

Robustmarketrepresentationforaglobalperspective.

8thconsecutiveyear

Takealongerviewtotrackandlearnfromfastgrowingbrands,market

disrupters,andmarketleaders.

StrategicInsight

Understandyourbrandsstanding

inthemarket,whatit’sknownfor

relativetothecompetition,andwhatdrivescustomerdecisionmaking

soyoucancreatearoadmapforsuccess.

BrandFinance'sGlobalBrand

EquityMonitorresearchutilises

acomprehensiveframeworkto

trackandmeasurethecorebuildingblocksthatunderpinstrongbrands,whiledeliveringnuancedinsightsthatdirectstrategyforunderstanding,

maintainingandbuildingbrandstrength.

Brands,andcustomerrelationshipwithbrands,arecomplex.Assuchtheyrequireattention,directionandmeasuredsupportifthey’retofulfiltheirpotential.Ourbrandequity

reportsdeliverexpertinsightandrecommendationstopoweryourbrandstrategiesandvaluation.

enquiries@

RankingAnalysis

Star-studded

DallasCowboys

arethemost

valuableNFLbrandandthemost

valuablesportsbrandintheworld

+TheDallasCowboysmaintaintheirleadastheNFL’smostvaluableandstrongestbrandforthethirdyear

+TheKansasCityChiefsandSanFrancisco49ersroundoutthetopthreeforbothbrandvalue

andbrandstrength

+TheNewYorkJetshavethefastestgrowingbrand,upanimpressive50%

+RiseoflegalizedsportsbettingtransformshowfansengagewiththeNFL,furtherboostingbrandvalue

BrandFinanceNFL2024/nfl9

RankingAnalysis

TheDallasCowboysmaintaintheirleadastheNFL’smostvaluableandstrongestbrandforthethirdyear

TheDallasCowboysremainthemostvaluableNFLbrandwithabrandvalueofUSD2.9billion,up28%

fromthepreviousyear,fueledbyincreasedrevenues,higherticketprices,improvedgamedayattendance,andanewTVrightsdeal.NotonlyaretheCowboysthemostvaluableNFLbrand,buttheyalsorank

asthemostvaluablesportsbrandglobally.

AccordingtoBrandFinance’srankings,theCowboys

aremorethanabillionmorevaluablethantheworld'smostvaluablesoccerbrand,RealMadrid,whichis

valuedatUSD1.8billion.TheCowboysalsocontinue

tosignificantlyoutpaceotherNFLteams-theCowboys’

brandvalueismorethandoubletheSanFrancisco

49ers,nowrankedsecondwithabrandvalueofUSD1.4billion.

Upfromfifthpositionthepreviousyear,the49ersbrandvalueincreased48%,largelydrivenbyhigher

commercialandgamedayrevenuesinadditiontoanimprovedbrandstrengthscores.

Upthreepositionsinthisyear’sranking,SuperBowlLVIIIchampionsKansasCityChiefshavebecometheNFL’sthirdmostvaluablebrandwithabrand

valueofUSD1.2billion.

TheChiefs’riseintherankingfollowstheteam’s

secondconsecutiveSuperBowlwin-thefirstteamtoachievethissincetheNewEnglandPatriots

accomplishedthisin2004and2005.TheChiefs’on-fieldsuccesshaspositivelyimpactedboth

revenues-includinggamedayandmerchandise,andthebrand’sstrength.

WithaBrandStrengthIndex(BSI)scoreof85.1out

of100,theDallasCowboysremaintheNFL’sstrongestbrandwithimprovedscoresforsquadinvestment,

brandimage,andtheteamiswellrun&managedoffthepitch.Notably,theCowboysscoredaperfect10forteamfollowing,reinforcingtheirpositionas

theworld’smost-followedNFLteam.

RankingAnalysis

Top10MostValuableNFLBrands2024?BrandFinancePlc.2024

1

=

$2.9bn

+28%

2

3

4

▲

▲

1

$1.4bn

+48%

$1.2bn

+31%

$1.2bn

+2%

5

▲

$1.2bn

+38%

6

1

$1.2bn

+8%

7

8

9

=

1

▲

steelers

$1.1bn

$1.1bn

$1.0bn

+20%

-5%

+32%

10

1

$1.0bn

+18%

TheDallasCowboys'brand

valueof$2.9billionhighlights

theirwinningrecordof89-64since2015,butalsothestrategicvisionbehindtheirsuccess.Underthe

guidanceofCharlotteJones,ChiefBrandOfficerandJerryJones's

daughter,theCowboyshave

masterfullycultivatedtheirbrandidentity.Theteammanagement’sfocusonbrandvalueisevidentastheCowboys’brandismorevaluablethanthe5lowest-valueNFLteambrandscombined.

HugoHensley

HeadofSportsServices,BrandFinance

BrandFinanceNFL2024/nfl10

RankingAnalysis

TheKansasCityChiefsandSanFrancisco49ersroundoutthetopthreeforboth

brandvalueandbrandstrength

TheKanasCityChiefsremaintheNFL’ssecond

strongestbrand,withaBSIscoreof84.4outof100,

up4.5pointsfromlastyear.TheChiefssawsignificantimprovementsinbrandimagemetrics,includinggoodreputationandtheteamisethicallyownedand

governed.

Thesearedrivenbyback-to-backSuperBowlwins

andabigboostinglobalattentionfromtight-endTravisKelce’shigh-profilerelationshipwithsuperstarTaylor

Swift.The“SwiftEffect”hasdrawnnon-NFLfanstotheChiefs,toseethesingersupportKelceatgames.BrandFinancedatareflectsthisboost,showinganimprovedperformanceintheChiefs’following.

RoundingoutthetopthreestrongestNFLbrands,

theSanFrancisco49ershaveclimbedthreepositionswithanimprovedBSIscoreof83.7outof100.The

49ersrecordedgainsacrossvariousbrandstrength

metrics,particularlyfor‘theteamhasagreatstadium’,followingupgradestoLevi’sStadium,nowsettohostthe2026FIFAWorldCupandSuperBowlLX.

Top10StrongestNFLBrands2024?BrandFinancePlc.2024

1

=

85.1

+2.2

2

3

4

=

▲

▲

84.4

83.7

78.0

+4.5

+9.3

+6.0

5

steelers

▲

77.5

+4.4

6

1

76.1

-1.2

7

▲

72.0

+10.7

8

1

9

1

69.5

-6.8

70.6

-6.5

10

▲

69.5

+3.2

BrandFinanceNFL2024/nfl11

BrandFinanceNFL2024/nfl12

RankingAnalysis

Additionally,the49ers’following,theviewthattheyplayexciting&entertainingfootballandthattheteamhasarichheritage&historyimprovedsignificantly,

followingtheirrecentrazor-thinSuperBowllosstotheKansasCityChiefs.

TheNewYorkJetshavethefastestgrowingbrand,upanimpressive50%

30outof32brandsrecordedanincreaseinbrandvalueinthisyear’srankingastheleague’snewTVrightsdealhasboostedrevenuesacrosstheboard.TheNewYorkJetssawthelargestriseinbrand

value,up50%toUSD719million.ThisrisecanalsobeattributedtotheJets’improvedbrandstrength,particularlyinperceivedinnovationand‘theteamhasalotofstarplayers’.

TheBaltimoreRavens(brandvalueUSD903million)andtheHoustonTexans(brandvalueUSD886million)alsonotedsignificantbrandvaluegrowth,up50%and48%,respectively.Bothbrandshavehadsolidrecordslastseason,withtheRavensfinishingsecondintheAFCchampionship,whiletheTexansmadetheAFC

semi-finals.

TheTexansalsounveiledtheirfirstjerseyredesignsince2000andtherewasasurgeinmerchandisesalesasfanssnappedthemup.

Meanwhile,theNewEnglandPatriotsandLos

AngelesChargers(down8%toUSD638million)

weretheonlytwobrandstodeclineinbrandvalue

thisyear.ThePatriotsdropped5%toUSD1.1billion,drivenbyadecreaseintheirBSIscorefrom76.3

to69.5followingmanagementchallenges,reports

ofdissatisfactionamongplayers,alackofinvestmentintrainingfacilities,andadeclineinoverallfan

experience.Accordingtoourresearch,perceptionsoftheteambeingwellrunandmanageddroppedthisyear.

RiseoflegalizedsportsbettingtransformshowfansengagewiththeNFL,further

boostingbrandvalue

In2018,theUSSupremeCourtoverturneda1992

federallaw,openingthedoorforlegalsportsbetting

intheUS.Asof2024,38stateshavelegalizedsportsgambling,andnowtheleaguepartnerswithbigbettingbrandssuchasCaesars,DraftKings,andFanDuel.

NFLfollowers'leagueengagementinthepastyear?BrandFinancePlc2024

Watchedliveorrecordedevents/matchesonbroadcastTVathome/outofhome

FollowLeagueorTeamonsocialmedia

Watchdocumentaries/behindthescenesprogrammesaboutthesport/competition

Followplayersonsocialmedia

Boughtmerchandiseofateam

Watchedliveevents/matchesinastadium/sportsvenue

BoughtbrandsassociatedwiththesportPlacedabetonasport’scompetition

0%10%20%30%40%50%60%

RankingAnalysis

Thesecollaborationsarecreatingimmersive

experiencesforfans,includingbrandedloungesandexclusivecontentwithinstadiums.AccordingtoBrandFinanceresearch,19%ofNFLfollowershaveengagedwiththeleagueinthepastyear

byplacingabet.

Thisintersectionofadvancedtechnology-exemplifiedbytheNFL’spartnershipwithZebraTechnologies

forplayertrackingandinjuryprevention-andtheriseofsportsbettingisreshapingfaninteractionwiththegame.ProjectionsindicatethatAmericanswillwagerUSD35billionduringthe2024NFLseason,expectedtobothenhancethebrandvalueofthe

NFLanditsfranchisesaswellasfosterdeeperconnectionswithfans.

TheNFL’sinnovativestrategies,

particularlyintherealmofsports

betting,arefundamentallytransformingfanengagement.Harnessingcutting-edgetechnologyandpartneringwith

bettingcompaniesenhancesthefanexperiencewhilegivingtheNFLanedgeinanincreasinglycompetitiveentertainmentlandscape.

LaurenceNewell

ManagingDirector,BrandFinanceAmericas

BrandFinanceNFL2024/nfl13

BrandValueRanking(USDm)

Top32mostvaluableNFLbrands1-32

2024

Brand

2023

2024

2023

2024

2023

Brand

Value

Brand

Brand

Brand

Rank

RankBrandCountry

Value

Change

Value

Rating

Rating

1

1

=

DallasCowboys

UnitedStates$2,928

+28.4%

$2,281

AAA

AAA-

2

5

▲

SanFrancisco49ers

UnitedStates$1,423

+48.2%

$960

AAA-

AA

3

6

▲

KansasCityChiefs

UnitedStates$1,204

+31.0%

$919

AAA-

AAA-

4

2

1

LosAngelesRams

UnitedStates$1,201

+1.6%

$1,181

AA

AA+

5

9

▲

PhiladelphiaEagles

UnitedStates$1,176

+38.3%

$850

AA+

AA

6

4

1

LasVegasRaiders

UnitedStates$1,160

+8.1%

$1,073

AA-

AA

7

7

=

GreenBayPackers

UnitedStates$1,101

+20.1%

$917

AA+

AA+

8

3

1

NewEnglandPatriots

UnitedStates$1,081

-5.0%

$1,138

AA

AA+

9

10

▲

PittsburghSteelers

UnitedStates$1,038

+32.4%

$784

AA+

AA

10

8

1

NewYorkGiants

UnitedStates$1,025

+17.9%

$869

AA-

AA-

11

11

=

MiamiDolphins

UnitedStates

12

20

▲

BaltimoreRavens

UnitedStates

13

21

▲

HoustonTexans

UnitedStates

14

22

▲

ClevelandBrowns

UnitedStates

15

17

▲

DenverBroncos

UnitedStates

16

14

1

SeattleSeahawks

UnitedStates

17

16

1

NewOrleansSaints

UnitedStates

18

12

1

TampaBayBuccaneers

UnitedStates

19

19

=

BuffaloBills

UnitedStates

20

23

▲

ChicagoBears

UnitedStates

21

25

▲

IndianapolisColts

UnitedStates

22

27

▲

CincinnatiBengals

UnitedStates

23

29

▲

NewYorkJets

UnitedStates

24

15

1

MinnesotaVikings

UnitedStates

25

18

1

AtlantaFalcons

UnitedStates

26

30

▲

DetroitLions

UnitedStates

27

28

▲

WashingtonCommanders

UnitedStates

28

13

1

LosAngelesChargers

UnitedStates

29

24

1

TennesseeTitans

UnitedStates

30

32

▲

JacksonvilleJaguars

UnitedStates

31

26

1

CarolinaPanthers

UnitedStates

32311ArizonaCardinalsUnitedStates

BrandFinanceNFL2024/nfl14

Brand

Spotlight

BrandFinanceNFL2024/nfl16

InterviewwithAliGallagher

AliGallagher

VicePresident,

CAABrandConsulting

Asexpertsinnavigatingsportspartnerships,whatarethekeyquestionssponsorsaskwhenhopingtoworkwiththeNFL?

TheNFLissuchabehemothofapropertyandwiththatcomesabigpricetag

sothereisabarriertoentryforsomebrands.Oneofthefirstquestionswewill

getis,“whatarewegettinginreturn?”Ifitisanawarenessplay,thereisnobetterpropertyintheUS.Lastyear,93outofthetop100watchedliveeventson

broadcastwereNFLgames-othersportsdon’tevencomeclosetothatfootprint.

Anotherquestionwegetis,“whereintheNFLeco-systemshouldIbelooking?”Ifitisn’taleaguedeal,maybeitisateamapproach.Youcanalsoactivatealocalapproachinamarketwhichisimportanttoyou.TakeFord,theyarefamously

Detroit-based,withtheLionsplayingontheFordField.Theleaguecanworkwithothercarsponsors,butFordownsthatmarket.

Wealsogetasked“wherecanithelpusinthemarketingfunnel?”.TheresponsibilityfallsonthebrandtousetheIPintherightwayandonustohelpthemmanage

that.Inthepastwe’veseenbrandsnotleaveenoughinthebudgettoactivatetheirpartnershipappropriately.Abrandshouldallocateenoughinvestmenttopromoteitacrossallchannels—fromproductpackaging,in-storedisplays,ambassador

partnershipstomedia.

Howdoesateam'sperformanceimpactsponsorshipsuccess,especiallyifamajorteamstopswinningafterabrandsignson?

AsaPatriotsfan,I’velivedthroughyearsofSuperBowlwinsandrecentstruggles,soI’veseentheimpactfirsthand.Fortop-tierfranchisesliketheDallasCowboys,sponsorshipvalueremainsstrongregardlessofon-fieldperformance—they

consistentlyrankhighlybecausetheirbrandissowell-established.

BrandSpotlightCAABrandConsulting|InterviewwithAliGallagher

TeamsliketheYankeesorManchesterUnitedare

similar;theirbrandpowertranscendswinsandlosses.However,forteamswithlessofalegacy,sponsorshipsuccesscanfluctuatemoredependingontheir

performance.AgoodexampleistheBucs—whenTomBradywasontheteam,sponsorshipinterestandfinancialssurged.

Whensponsorsconsiderteamdeals,howimportantisittoalignwiththeteam'sidentity,ratherthan

focusingsolelyonmediaexposure?

Itreallydependsonthebrand’sgoals.Ifbusiness-to-

businesshostingisimportant,andtherearefiveteamsthatofferkeyexperiencesincriticalmarkets,youmighttakeafive-teamapproach.Forexample,foracompanylikeSoFiwiththeirstadiumsponsorshipinLA,it’svitalforthemtohaveteamdealswithboththeRamsand

Chargerstobringtheirnamingrightstolife.

It’sallaboutwhetherthebrandistryingtobuild

awareness,consideration,orconversion.Ifit’sa

branddeeplyrootedinonemarket,itcouldbackfiretosponsoroutsidethatregion.Usually,though,it’saboutmatchingtheteam’sassetswithwhatthe

brandwantstoachieve.

Howdoyouleveragetalenttolaunchpartnerships,andhowhasyourapproachevolvedovertheyears?

I’vebeenatCAAfor12years,andwhenIstarted,

wewereonlybeginningtograspthepoweroftalent.Now,it'softentheprimarychanneldrivingtheentireecosystem.Talentbringsbrandactivationstolife

byhumanizingthem.

Forexample,whenweworkedwithBoseandPatrickMahomes,themomenthewalkedoutwearingthe

headphones,peoplenoticedandthought,‘Ifit’sgoodenoughforhim,itmustbegoodenoughforme.’

There’salsoagrowingtrendofleveragingnon-

playerinfluencers,likeAllisonKuch,whogained

afollowingbyofferingbehind-the-scenesinsightsintoherhusband'slifeintheNFL.Brandsarenowtappingintoherinfluencetoconnectwithmore

casualfans.Talentendorsementshavebecome

ahugepartoffanengagement,especiallyineventsliketheSuperBowl,whereitfeelslike90%ofthe

buzzisdrivenbycelebrityendorsements.

BrandFinanceNFL2024/nfl17

Sponsorship

BrandBuildingthroughSponsorship:Considerationsforallbrands

HugoHensley

HeadofSportsServices,BrandFinance

Whatistheobjectiveofsponsorship?

Theunderlyingobjectiveofsponsorshipistocreatepositiveperceptionsand

behavioursamongstakeholdersinamoreeffective&efficientwaythanwouldbepossiblewithnormalmarketingtools.Generallythisisachievedbyaccessingatargetedaudienceandaligningwiththeexistingattributesoftherights-holder.Exactlyhowthisfunctionsvariesconsiderablydependingonthebrand,industry,sport/category,rights-holder,andactivations.Ultimatelyanypartnershipshoulddeliverareturnoninvestment,whichisusuallyconsideredintermsofshort-termsalesboostandlong-termbrandbuildingbenefits.

Theeffectofpartnershipactivations

When