國(guó)際市場(chǎng)營(yíng)銷學(xué) （原書第18版）測(cè)試題及答案 Chapter 1 The Scope and Challenge of International Marketing

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InternationalMarketing,18e(Cateora)

Chapter1TheScopeandChallengeofInternationalMarketing

1)Today,becominginternationalisaluxuryonlysomecompaniescanafford.

2)CompaniesfromtheNetherlandsaretheleadinggroupofinvestorsintheUnitedStates.

3)Internationalmarketinginvolvessellingofacompany'sgoodsandservicestoconsumersorusersinmorethanonenationforaprofit.

4)Themaindifferencebetweendomesticandinternationalmarketingliesinthedifferentconceptsofmarketing.

5)Aninternationalmarketermustdealwithatleasttwolevelsofuncontrollableuncertainty.

6)Thegeographyandinfrastructureofacountryareuncontrollablefactorsthatinfluencethebusinessdecisionsofacompanyinaninternationalmarket.

7)Theuncontrollablefactorsaffectinginternationalmarketingarelimitedtopoliticalforces,economicclimate,andcompetitivestructure.

8)Theleveloftechnologyinacountryisacontrollableelementforinternationalmarketers.

9)Theuncontrollablefactorsacompanyhastodealwithdecreasewiththenumberofforeignmarketsinwhichitoperates.

10)Thecontrollableelementsformarketerscanbealteredinthelongrunand,usually,intheshortruntoadjusttochangingmarketconditions,consumertastes,orcorporateobjectives.

11)Politicalandlegalforces,economicclimate,andcompetitionaresomeofthedomesticenvironment'scontrollablefactors.

12)Theforeignpoliciesofacountryareoneexampleofahome-countryelementthathasadirecteffectonafirm'sinternationalmarketingsuccess.

13)AbolitionofapartheidinSouthAfricaisanexampleofapositiveeffectonforeignpolicy,anuncontrollableelement,inaninternationalmarketingscenario.

14)CommercialcontractswithaChinesecompanycanonlybeenteredintoifthatcompanyisconsidereda"legalperson."

15)Theprocessofevaluatingtheuncontrollableelementsinaninternationalmarketingprogrammayinvolvecultural,political,andeconomicshock.

16)Leveloftechnologytypicallyremainsunchangedacrosscountries,makingitafairlycontrollablefactorininternationalmarketing.

17)Politicalandlegalissuesacompanymayfaceabroadaremitigatedbythe"alienstatus"ofthecompany.

18)Thepoliticaldetailsandtheramificationsofpoliticalandlegaleventsareoftenmoretransparentinadomesticsituationthantheyareinaforeignmarket.

19)Thepolitical/legalenvironmentisacontrollableelementforinternationalmarketersbecauseoftheirpotentabilitytolobbyandinfluencelegislationinforeignmarkets.

20)Theuncontrollableelementsoftheforeignbusinessenvironmentincludetheculture.

21)Aforeigncompanyisalwayssubjecttothepoliticalwhimsofthelocalgovernmenttoagreaterdegreethanadomesticfirm.

22)JohnrefusestobuyJapaneseproductsbecauseheconsidersthisasawayofsellingouttoanationthatwasonceourenemy.Johnisusingaself-referencecriteriontomakehisdecision.

23)Theself-referencecriterioniscloselyrelatedtocollectivism—ortheimportanceofthegroup.

24)Renatajustatecookiesand,therefore,feelsjustifiedinrefusingfoodofferedbyherMiddleEasternhost.Inthisinstance,Renata'sself-referencecriterionhasjustsavedherfrommakingaculturalblunder.

25)Toavoiderrorsinbusinessdecisions,itisnecessarytoconductacross-culturalanalysisthatemphasizestheneedforethnocentrism.

26)Familyreferenceandupbringingprovidesacompletebasisforunderstandingone'scultureandnoadditionalstudyisrequiredtobecomeawareofculturalnormsandactivities.

27)Themosteffectiveapproachtobuildglobalawarenessintoanorganizationistoincreasethediversitymixoftheemployeeprofileforentry-leveljobs.

28)Traditionalmanufacturingcompaniespossessthemostfavorablefactorsfordoingbusinessinternationally.

29)Acompanyinthe"nodirectforeignmarketing"stageofinternationalmarketinginvolvementdoesnotactivelycultivatecustomersoutsidenationalboundaries.

30)Theglobalmarketingconceptviewsthemarketplaceasconsistingofoneprimarydomesticmarketthatiscomplimentedbyseveralsmallerregionalmarkets.

31)Whatisoneofthemostdynamictrendsthatisaffectingcurrentglobalbusinessstrategies?

A)thetrendtowardbuyingAmericancarsinEurope

B)thetrendtowardtheacceptanceofthefreemarketsystemamongdevelopingcountries

C)thetrendtowardusingEnglishasthegloballanguage

D)thetrendtowardestablishingaworldcurrency

E)thetrendtowardprovidingaidtodevelopingandlessdevelopednations

32)WhateventspurredthefinaldownfalloftheU.S.economyin2008whenworldtradeexperienceditsdeepestdeclineinmorethan50years?

A)Thestockmarketendedatarecordhigh.

B)TheU.S.andCubajoinedforces.

C)TheSenateandHousefailedtocompromiseoninterestrates.

D)Thehousingmarketcollapsed.

E)Thevoterselectedathird-partycandidate.

33)HowhasglobalizationimpacteddomesticmarketsintheUnitedStates?

A)Companieswithonlydomesticmarketshavebeenabletosustaintheircustomaryratesofgrowth.

B)Multinationalcompaniesaremakingmoreprofitsfromtheirdomesticoperationscomparedtotheirearningsfromtheforeignmarkets.

C)OnlymultinationalcompanieswithlargeproductionfacilitieshaveoutperformedtheirstrictlydomesticU.S.counterparts.

D)ThedomesticcompanieshavereducedtheirmanufacturingemploymentmorethanU.S.multinationals.

E)Multinationalmanufacturingcompaniesinallindustriesandsizeshaveoutperformedtheirdomesticcounterparts.

34)Whatisanessentialrequirementforexperienced,aswellasnew,firmstosucceedininternationalmarkets?

A)adheringstrictlytotheirtraditionalmethodsofproductionandoperations

B)focusingprimarilyontheirproductiontoexclusivelymeetdomesticdemand

C)venturingintomultiplemarketsbyinvestinginallofthematonce

D)committingthemselvescompletelytoforeignmarkets

E)havingbeneficialrelationswithlobbyistsofforeignmarkets

35)Jason'sdepartmentisresponsibleforthebusinessactivitiesdesignedtoplan,price,promote,anddirecttheflowofhiscompany'ssmallapplianceproductstoconsumersinvariousnationsaroundtheworldforaprofit.Whatishisdepartmentinchargeof?

A)internalmarketing

B)importing

C)performanceappraisal

D)internationalmarketing

E)domestictrade

36)Whatisconsideredthemostcriticaldifferencebetweendomesticmarketingandinternationalmarketing?

A)thedifferenceinmarketingprinciplesbeingfollowed

B)thedifferentconceptsofmarketing

C)thedifferenceinmarketingtheoriesbeingfollowed

D)theenvironmentinwhichmarketingplansmustbeimplemented

E)thebasicprocessesusedtomarketproductsandservices

37)Marketersmustbeespeciallycognizantof________forbothdomesticandinternationalmarketsbecauseofthedominantlyuncontrollablenatureofthisfactor.

A)price

B)promotion

C)researchactivities

D)political/legalforces

E)channelsofdistribution

38)________isacontrollableelementforaninternationalmarketer.

A)Leveloftechnology

B)Geographyandinfrastructure

C)Channels-of-distribution

D)Culturalforces

E)Competitiveforces

39)Whatisanuncontrollableelementforaninternationalmarketer?

A)firmcharacteristics

B)channels-of-distribution

C)price

D)research

E)leveloftechnology

40)Foraninternationalmarketer,the________canbealteredinthelongrunand,usually,intheshortruntoadjusttochangingmarketconditions,consumertastes,orcorporateobjectives.

A)competitivestructure

B)economicclimate

C)structureofdistribution

D)environmentalfactors

E)controllableelements

41)IanworksforasportsequipmentmanufacturerinBostonandisresponsibleforshippingproductsacrosstheUnitedStates.WhatisonefactorthatwouldbeuncontrollableforIan?

A)firmcharacteristics

B)competitivestructure

C)channelsofdistribution

D)priceoftheproduct

E)promotionalmeasures

42)Whichpoliticalactionismostlikelytofavorinternationalmarketing?

A)placingtradeembargoesonCubaowingtowidespreadpoliticalinstabilityinthecountry

B)theU.S.governmentplacingatradebanonLibyaowingtorampantterrorism

C)SouthAfricaabolishingapartheidandtheU.S.liftingtheembargo

D)tariffhikeforimportsestablishedbyChina

E)theU.S.governmentcouplinghumanrightsissueswithforeigntradepolicy

43)Whatisanaccuratedescriptionoftherelationshipbetweeninternationalbusinessanddomesticbusiness?

A)Thedomesticeconomicclimatehasnoeffectonacompany'scompetitivepositioninforeignmarkets.

B)Domesticbusinessesmustfocusoncapitalmobilitytowardinternationalbusinessesbeforecapitalgeneration.

C)Countriesmustnotrestrictforeigninvestmentevenifdomesticeconomicconditionsdeteriorate.

D)Theabilitytoinvestabroadistoalargeextentafunctionofdomesticeconomicvitality.

E)Domesticbusinessesaremoreviablethaninternationalbusinessesascapitaltendstomovetowardminimumuse.

44)Howcan"alienstatus"unfavorablyaffectacompany?

A)prejudicedtreatmentbythehostcountry'spoliticiansandlegalauthorities

B)aninflatedbalanceoftrade

C)asharpriseindomesticandinternationaldemand

D)lowertradetariffsinthehostcountry

E)aneconomicsituationofthemagnitudeoftheGreatDepression

45)Withrespecttotheenvironmentinwhichabusinessoperates,factorssuchascompetition,politicalandlegalforces,andeconomicclimatewouldallbeclassifiedas

A)controllableelements.

B)uncontrollableelements.

C)tractableelements.

D)demographicelements.

E)culturalelements.

46)________isacontrollableelementinbothdomesticandinternationalmarketingenvironments.

A)Economicclimate

B)Competitionwithinthehomecountry

C)Priceofproducts

D)Politicalforce

E)Foreignpolicy

47)Themarketingtasksofaninternationalmarketerdifferfromthatofadomesticmarketerasthe

A)internationalmarketerhasfeweruncontrollableelementstodealthanadomesticmarketer.

B)leveloftechnologyandculturalforcesarecontrollableelementsfortheinternationalmarketer.

C)structureofdistributionisanuncontrollableelementfortheinternationalmarketer.

D)competitivestructureisoneofthecontrollablefactorsforaninternationalmarketer.

E)internationalmarketerislessconcernedaboutgeographyandinfrastructurethanthedomesticmarketer.

48)KellyReevesisinchargeofanewmarketingeffortdirectedtowardPeru.InorderforhercompanytomarketeffectivelyanddistributetoallofPeru'smajorcities,KellymustdevisealogisticsplanforcrossingtheAndesMountainsonadailybasis.WhichoftheseforeignenvironmentuncontrollablevariableswouldbeachiefconcernasKellydevisesherfirm'slogisticsplan?

A)price

B)product

C)geographyandinfrastructure

D)promotionalstrategies

E)channelsofdistribution

49)Comparedtotheforeignenvironmentvariables,whichofthefollowinguncontrollablevariablesisleastlikelytoaffectadomesticmarketer?

A)politicalforces

B)competitivestructure

C)economicclimate

D)culturalforces

E)legalforces

50)AngelicaWuispreparingamarketingplanforhercompanyfortheupcomingyear'sbusinessactivities.Sheknowsthatsheshouldbeginherplanbyexaminingthevariablesshehassomecontrolover.Thesecontrollablevariableswouldincludeprice,product,channels-of-distribution,and

A)leveloftechnology.

B)politicalforces.

C)competition.

D)economicclimate.

E)promotion.

51)M&GInc.,acompanyproducingmusicalinstruments,haddominateditshomemarketforseveralyearsbeforeventuringintointernationalmarkets.ThecompanywasfocusingmoreoninternationaloperationsuntilBeigeN,aGermancompanyinthesamebusiness,entereditshomemarket.BeigeNstartedsellinggoodqualityproductsatpricesmuchlowerthanM&G'sandaffecteditssalesadversely.WhichofthefollowingelementsinthemarketingenvironmenthasaffectedthebusinessofM&GInc.withthemarketentryofBeigeN?

A)leveloftechnology

B)structureofdistribution

C)competitioninthedomesticmarket

D)culturalforces

E)promotionoftheproduct

52)ShondraMcDonald,amarketingmanageratahearingaidmanufacturingfirm,isaskedtoreviewthemarketingopportunitiesofhercompanyinaforeignmarket.Sheisawarethatshecanmodifycertainelementsofthemarketingenvironmenttosuittheforeignmarketneeds.Shefocusesherattentionontheuncontrollablefactorsthatmightaffectthefirm'sbusinessprospects.Whichofthefollowinguncontrollableelementsismostlikelytoaffectthecompany'sbusinessprospectsintheforeignmarket?

A)pricingpoliciesinthedomesticmarket

B)researchmethodologiesusedbyhercompany

C)promotionalactivitiesrequiredtomarkettheproduct

D)leveloftechnologyinthetargetedmarket

E)productdistributionchannelsadoptedbyhiscompany

53)Theuncontrollableissueof________facedbyacompanyabroadisoftenamplifiedbythe"alienstatus"ofthecompany,whichincreasesthedifficultyofproperlyassessingandforecastingthedynamicinternationalbusinessclimate.

A)research

B)channelofdistribution

C)productspecification

D)politics

E)productpromotion

54)Whichscenariobestillustratesthepoliticalandlegalissuesfacedbycompaniesbecauseoftheir"alienstatus"whentheyattempttodobusinessinforeigncountries?

A)acompanydoingmoderatebusinessininternationalmarketsbecauseofviolenthistoryofitshomecountry

B)acompanybeingforcedbythelocalgovernmenttoshareitscorecompetenciesinordertocontinuedoingbusiness

C)aproductnotbeingwidelyacceptedintheforeignmarketbecauseofitsirrelevancetothecustomers

D)acompanyutilizinganidenticalpromotionalcampaignitusedinthedomesticcountry

E)acompanynotsucceedinginaforeignmarketbecauseitsproductpricingisabovethepurchasingpowerofthelocalcustomers

55)Adaptationonthepartofaninternationalmarketerisbestdescribedas

A)aconsciousefforttomakethemselvesawareofthehomeculturalreferenceintheiranalysesanddecisionmaking.

B)aconsciousefforttoanticipatetheinfluencesofboththeforeignanddomesticuncontrollablefactorsonamarketingmixandthentoadjustthemarketingmixtominimizetheeffects.

C)thenotionthatpeopleinone'sowncompanyorcountryknowbesthowtodothings.

D)theprocessofidentifyingthesimilaritiesthatexistsbetweenthedomesticandforeignmarkets.

E)anunconsciousreferencetoone'sownculturalvalues,experiences,andknowledgeasabasisfordecisionsandthentoadjustthemarketingmixinordertocloselyreflectthesedecisions.

56)Anaturaloffshootofaperson'sself-referencecriterionis________thatalsocreatesaconcernfortheinternationalmarketer.

A)sympathy

B)self-actualization

C)ethnocentrism

D)empathy

E)collectivism

57)________isanunconsciousreferencetoone'sownculturalvalues,experiences,andknowledgeasabasisfordecisions.

A)Xenocentrism

B)Holism

C)Self-referencecriterion

D)Segregation

E)Orientalism

58)Peopleseldomstoptothinkaboutareaction;theysimplyreact.Thus,whenfacedwithaprobleminanotherculture,theirtendencyistoreactinstinctivelyandrefertotheir________forasolution.

A)self-spaceprinciple

B)segregationprinciple

C)integrationcriterion

D)spacecommandcriterion

E)self-referencecriterion

59)Parulbelievesthathercultureandcountryknowhowtodothingsbestandshelooksdownontheculturalhabitsofothercountries.WhatisParulexhibiting?

A)differentiation

B)marketingmyopia

C)ethnocentrism

D)multiculturalism

E)pluralism

60)Whatcharacteristicwouldimpedetheabilityofapersontoassessaforeignmarketinitstruelight?

A)polycentrism

B)pluralism

C)xenocentrism

D)ethnocentrism

E)relativism

61)Brett,whoisfromOhio,hastakenajobinThailand.Lastweek,hewasconfrontedwithapersonnelissueandresolveditbysayingthat"IntheU.S.,youwouldbegivenonewarningandthenfiredforthistypeofbehavior."BrettdidnottakeintoaccountthatcompanystandardsmightdifferinThailandandtheemployeewasactingappropriately.Whichobstacletointernationalmarketingdoesthisdemonstrate?

A)collectivism

B)self-referencecriterion

C)tragedyofthecommons

D)individualism

E)marketingmyopia

62)Themosteffectivewaytocontroltheinfluenceofethnocentrismandtheself-referencecriterionisto

A)reduceinteractionwithaculturallydiverseaudience.

B)designproductsandservicesinatraditionalmanner.

C)recognizetheireffectsonourbehavior.

D)learnatleasttwoforeignlanguagestounderstandtheculturaldifferences.

E)establishbeneficialrelationswiththehostcountry'sgovernment.

63)Toavoiderrorsinbusinessdecisions,itisnecessarytoconductacross-culturalanalysisthatisolatestheself-referencecriterion(SRC)influences.Whatisthefirststepinthisanalysis?

A)redefiningtheproblemwithouttheSRCinfluence

B)solvingtheproblemfortheoptimumbusinessgoalsituation

C)isolatingtheSRCinfluenceintheproblem

D)definingthebusinessproblemorgoalinhome-countryculturaltraits,habits,ornorms

E)examiningtheisolatedSRCinfluencetoseehowitcomplicatestheproblem

64)Whydoesunderstandingone'sownculturerequireadditionalstudy?

A)tofindoutwhyculturaltraitsinone'sowncountrydoesnotaffectmarketbehavior

B)becausemuchoftheculturalinfluenceonmarketbehaviorisatthesubconsciouslevel

C)sincewithoutwhich,understandingtheculturaltraitsofone'sowncountryisimpossible

D)becauseanaveragemanagermusthaveextensiveculturalknowledgeofallcountriesintheworld

E)becauseculturalinfluenceonone'sownmarketbehaviorisgenerallyminimal

65)Agloballyawaremanagerischaracterizedby

A)usingone'shomeculture'svaluesalonetomarketone'sproductsinforeigncountries

B)acceptingtheculturalwaysofanotherindividualashisorherown

C)toleratingculturaldifferencesandallowingotherstobedifferentandequal

D)discardingone'shomeculture'sstandardstoadopttheglobalculturalstandards

E)controllinganyinfluencesthattheglobalculturalstandardsmayhaveonthemarketingprocess

66)Tomasisamanageratafrozenfoodcompanyandwantstounderstandthewaypeopleindifferentcountriesthinkandactsothatthecompanycanrespondtotheirneedsappropriately.Whatisthebestaidhecanusetoaccomplishthis?

A)asoundfinancialbackground

B)betterpoliticalconnections

C)anunderstandingofforeigninvestmentopportunities

D)anunderstandingofmacroeconomics

E)knowledgeoftheforeigncountry'shistory

67)Whatisthemosteffectivewaytoachieveorganizationalglobalawareness?

A)hiringentry-levelemployeesbasedonthesolecriterionofglobalawareness

B)organizingfrequentemployeetripstoforeignculturestoincreasetheirsensitivity

C)increasingthediversitymixofthefront-levelemployeeprofile

D)havingaculturallydiverseseniorexecutivestafforboardofdirectors

E)promotingsocialnetworkingasameanstoimproveinter-culturalcommunication

68)Whichfirmseemsbetterequippedforinternationalization?

A)afirmthatsellsitsproductsonlytothoseforeigncustomerswhodirectlycontactthefirm

B)afirmthathasaproductioncapacitythatislargerthanhomemarketdemand

C)afirmthatfocusesitsproductionactivitiesonmeetingthedemandsinthehomemarket

D)afirmthathasaculturallydiverseemployeeprofilebutfewcompetitiveofferingsatthegloballevel

E)afirmthathaslittleintentionofmaintainingacontinuousmarketrepresentation

69)Whichfirmhasabetterchanceofacceleratingtheinternationalizationprocess?

A)Box-Cohaskeymanagerswell-networkedinternationally.

B)IronworksInternationalusesmoretraditionalmanufacturingpractices.

C)PianoPlusprimarilyfocusesallitsoperationsandproductioncapacitiestomeetthedomesticmarketneeds.

D)AnimalAwarenessandActionrefrainsfromusingtheInternetasitsmajorcommunicationplatform.

E)KenilworthKartshaslargerhomemarketsandsmallerproductioncapacities.

70)Whenconsideringthestagesofinternationalmarketinginvolvement,itisimportanttorememberthat

A)afirmessentiallyprogressesthroughthestagesinalinearorder.

B)theinternationalmarketingstageisadirectresultoftemporarysurplusescausedbyvariationsinproductionlevelsordemand.

C)alargerhomemarketwithasmallerproductionbasefavorsinternationalization.

D)afirmmaybeinmorethanonestagesimultaneously.

E)attheglobalmarketinglevel,afirmfocusesonmarketsegmentationbasedongeographicalborders.

71)Inthecontextofstagesofinternationalmarketinginvolvement,acompany'sproductreachesaforeignmarketwithoutanyconsciouseffortonthepartofamarketerduringwhichstageoftheprocess?

A)infrequentforeignmarketingstage

B)regularforeignmarketingstage

C)nodirectforeignmarketingstage

D)internationalmarketingstage

E)globalmarketingstage

72)Watson's,afirmthatspecializesindogfoodandgroomingproducts,hasaverywell-establisheddomesticmarket.ThecompanydoesnotactivelysellitsproductsoutsidenationalbordersbutprovidesgoodstocustomerswhocontactthemdirectlyorplaceorderswiththemthroughtheInternet.Watson'siscurrentlyinthe________stageofinternationalmarketinginvolvement.

A)frequentforeignmarketing

B)activeforeignmarketing

C)globalmarketing

D)regularforeignmarketing

E)nodirectforeignmarketing

73)WhileHeidi'scompanydoesnottypicallysellinternationally,theyhaveatemporarysurplusinthesmallappliancestheymanufactureanddecidetopromotetheminothercountries.Whichstageofinternationalmarketinginvolvementdoesthisrepresent?

A)infrequentforeignmarketingstage

B)regularforeignmarketingstage

C)nodirectforeignmarketingstage

D)internationalmarketingstage

E)globalmarketingstage

74)Natasha'scompanyseeksmarketsallovertheworldandattemptstosellproductsthatarearesultofplannedproductionformarketsinvariouscountries.WhichstagebestcharacterizesthestageofinternationalmarketinginvolvementforNatasha'scompany?

A)infrequentforeignmarketing

B)domesticmarketing

C)nodirectforeignmarketing

D)internationalmarketing

E)internalmarketing

75)Marta'scompanytreatstheworld,includingthehomemarketinSpain,asonemarket.Marketsegmentationdecisionsnolongerfocusonnationalborders.Instead,marketsegmentsaredefinedbyincomelevels,usagepatterns,andotherfactorsthatspancountriesandregions.WhichofthefollowingstagesbestcharacterizesthestageofinternationalmarketinginvolvementforMarta'scompany?

A)infrequentforeignmarketing

B)testmarketing

C)nodirectforeignmarketing

D)internalmarketing

E)globalmarketing

76)KentaxCorporationmakesindustrialcleaningproductsanddecidestoentertheinternationalmarketingarenabymarketingitsproductstoChina,Japan,andSouthKorea,withseparatemarketingstrategiesforeachcountry.WhichofthefollowingapproachesismostlikelyusedbyKentaxCorporationtoformulateitsinternationalpoliciesandstrategies?

A)domesticmarketextension

B)multidomesticmarket

C)massmarketing

D)regionalmarketing

E)standardizedmarketing

77)Whatfactorisfavorablewhendeterminingwhetherornotacompanyshouldconsiderinternationalizationefforts?

A)Acompanycurrentlyhaslargehomemarketsbutsmallerproductioncapacities.

B)Acompanyhashomecountrymanagerswhohaveneverworkedoutsideofthehomecountry.

C)Acompanywantstopairwithanexistinginternationalcompanytoaccesstechnology.

D)Acompanyhasminimalstorageandtransportationcapabilities.

E)Acompanyhashigh-technologyresourcesalreadyinplace.

78)Whatistrueoffirmsinthefirsttwostagesofinternationalmarketinginvolvement—nodirectforeignmarketingandinfrequentforeignmarketing?

A)Theydonotbegininternationalizationatthesestages.

B)Theytakeastrategicapproachtodecisionmakingregardinginternationalexpansion.

C)Theyaremorereactiveinnatureandembarkoninternationalizationwithoutplanning.

D)Theyintendtomaintainacontinuousmarketrepresentationinforeignmarkets.

E)Theyarearesultofdedicatedproductioncapacitymaintainedforforeignmarkets.

79)Inwhatstageofinternationalmarketinginvolvementdocompaniesprimarilyfocusalltheiroperationsandproductiontoservicedomesticmarketneeds,eventhoughtheyhaveapermanentproductivecapacitydevotedtotheproductionofgoodstobemarketedinforeignmarkets?

A)nodirectforeignmarketing

B)internalmarketing

C)regularforeignmarketing

D)internationalmarketing

E)financialmarketing

80)Intheinfrequentforeignmarketingstageofinternationalmarketinginvolvement,firms

A)sellproductsthatarearesultofplannedproductioninmarketsinvariouscountries.

B)nolongermakemarketsegmentationdecisionsonthebasisofnationalborders.

C)haveaglobalperspectiveandviewtheentireworldasonemarket.

D)havemorethanhalftheirsalesrevenuescomingfrominternationalmarkets.

E)havenointentionofmaintainingcontinuousmarketrepresentationinforeignmarkets.

81)Afirmthatisinvolvedwiththeinternationalmarketingstageofmarketinginvolvementwill

A)haveitsprimaryfocusofoperationsandproductiononservicingdomesticmarketneeds.

B)reduceforeignsalesactivity.

C)considerprofitexpectationsfromforeignmarketsasabonusinadditiontoregulardomesticprofits.

D)planbothmarketingandproductionofgoodsoutsidethehomemarket.

E)considerinternationalmarketingonlywhenthereisasurplusofgoods.

82)Whatisthemostprofoundchangeforfirmsattheglobalmarketingstageofinternationalization?

A)Morethanhalfofthemultinationalfirm'srevenueisgeneratedfromdomesticmarkets.

B)Salestoforeignmarketsaremadeasandwhengoodsbecomeavailable.

C)Temporarysurplusesmarketedinforeignmarketsistheonlyelementofinternationalization.

D)Companiestreattheworld,alongwithhomemarket,asonemarket.

E)Domesticdemandalwaysexceedsthefirm'sproductioncapacity.

83)