項目十六 營銷思政課堂訓(xùn)練Program Exercises on Marketing Theories and Policies

項目十六營銷思政課堂訓(xùn)練Program16ExercisesonMarketingTheoriesandPolicies行動力培養(yǎng)的主要方式，學(xué)會制定計劃，并進行有效的時間管理Mainwaystocultivateexecutiveability;learntomakeplansandmanagetimeeffectively壓力面試，并學(xué)會如何應(yīng)對Stressinterviewandlearnhowtodealwithit掌握ToMaster理解ToUnderstand學(xué)習(xí)目標(biāo)LearningObjectives逆商在創(chuàng)業(yè)中的重要性，并在未來有意識的提升逆商Importanceofadversityquotientinstartingabusiness,andconsciouslyimproveitinthefuture思維導(dǎo)圖MindMap任務(wù)二

逆商訓(xùn)練Task2AdversityQuotientTraining逆商(AQ)：來自英文AdversityQuotient，全稱逆境商數(shù)，一般被譯為挫折商或逆境商。它是指人們面對逆境時的反應(yīng)方式，即面對挫折、擺脫困境和超越困難的能力。AQ:ItmeansAdversityQuotient,oftentranslatedasNijingshangshu,CuozheshangorNijingshang

inChinese.Itreferstothewaypeoplerespondtoadversities,i.e.,theabilitytofacesetbacks,getoutofdifficultsituationsandovercomedifficulties.一、逆商的概念I(lǐng).ConceptofAdversityQuotient它是美國職業(yè)培訓(xùn)師保羅?斯托茨提出的概念。指人們面對逆境時的反應(yīng)方式，即面對挫折、擺脫困境和超越困難的能力

ItisaconceptdevelopedbyPaulStoltz,anAmericanProfessionalTrainingTrainer.Itreferstothewaypeoplerespondtoadversities,i.e.,theabilitytofacesetbacks,getoutofdifficultsituationsandovercomedifficulties.二、逆商的重要性II.ImportanceofAdversityQuotient心理學(xué)家認為，一個人事業(yè)成功必須具備高智商、高情商和高逆商這三個因素。Psychologistsbelievethatapersonwithsuccessfulcareermusthavethreeadvantages:highIQ,highEQandhighAQ.三、逆商的重要性III.ImportanceofAdversityQuotient保羅?史托茲教授將逆商劃分為四個部分，即：ProfessorPaulStoltzdividesAQintofourparts,namely:Endurance：持續(xù)時間Control：控制感Origin&Ownership：起因和責(zé)任歸屬Reach：影響范圍1、控制桿1.Control人們對周圍環(huán)境的信念控制能力。面對逆境或挫折時，控制感弱的人只會逆來順受，信天由命；而控制感強的人則會憑借一己之力能動地改變所處環(huán)境，相信人定勝天。One'sbeliefcontrolovertheirsurroundings.Inthefaceofadversitiesorsetbacks,onewithweaksenseofcontrolwillonlyrollwiththepunchesandresignhimselftohisfate;onewithastrongsenseofcontrolwillactivelychangehissituationshimself,believingthatmanwillconquernature.2．起因和責(zé)任歸屬2.Origin&Ownership“O&O”（起因和責(zé)任歸屬）：造成我們陷入逆境的起因大致可以分成兩類："O&O"(Origin&Ownership):Theoriginsthatcauseonetofallintoadversitiescanberoughlydividedintotwocategories:內(nèi)因：因為自己的疏忽、無能、未盡全力、亦或宿命論。往往表現(xiàn)為過度自責(zé)，意志消沉、自怨自艾、自暴自棄；Internal:One'snegligence,incompetence,failuretodoone'sbest,orfatalism.Thisisoftenmanifestedasexcessiveself-blame,depression,self-pityandself-abandonment;外因：合作伙伴配合不利、時機尚未成熟、或者外界不可抗力。External:Unfavorablecooperationofpartners,immaturetime,orexternalforcemajeure.3．影響范圍3.Reach“R”（影響范圍）：高逆商者，往往能夠?qū)⒃谀骋环秶鷥?nèi)陷入逆境所帶來的負面影響僅限于這一范圍，并能夠?qū)⑵湄撁嬗绊懗潭冉抵磷钚　！癛”(Reach):OnewithhighAQisoftenabletolimitandminimizethenegativeeffectsbroughtbyfallingintoanadversitywithinacertainrange.4．持續(xù)時間4.Endurance“E”（持續(xù)時間）：逆境所帶來的負面影響既有影響范圍問題，又有影響時間問題。“E”(Endurance)

:Thenegativeeffectsofanyadversitywillbringbothreachandenduranceproblems.5．逆境中的積極思考5.PositiveThinkinginAdversity

只有在逆境中，在遭受失敗和挫折后，才能真正發(fā)現(xiàn)自己的不足Onlyinanadversityandaftersufferingfailuresandsetbackscanonetrulyfindourhisownshortcomings.

6、挫折是一種警告6.Asetbackisawarning逆境，是一座警鐘，它警告人們，之所以遭遇逆境，肯定是在某方面出了問題。

Anadversityisawake-upcall,whichwarnsthattheremustbesomeaspectscauseonegetintosuchadversity.了解自己所面對的逆境，視困難為歷練，學(xué)會分析困難的關(guān)鍵、選擇解決困難的最佳方案。Understandtheadversitiesyouface,regarddifficultiesasexperience,learntoanalyzethekeystodifficultiesandchoosethebestsolutions.逆境行為反應(yīng)日記AdversityResponseDiary目的purpose自己面對挫折時的心理過程與行為措施。Thepsychologicalprocesses,behaviorsandmeasureswhenonefacessetbacks.分析Analyze逆境Adversities分析原因AnalyzeCauses已有應(yīng)對措施ExistingSolutions未來應(yīng)對措施FutureSolutions四、壓力型面試IV.StressInterview

（一）壓力型面試（stressinterview）概述(I)OverviewofStressInterview

指面試官司有意制造緊張，以了解求職者將如何面對工作壓力。如面試官會通過提出生硬的、不禮貌的問題故意使候選人感到不舒服的方式，針對某一事項或問題做一連串的發(fā)問，打破沙鍋問到底進行緊迫性追問，直至無法回答。Itmeansthattheinterviewersintentionallycreatestresstounderstandhowjobseekerswillfacesuchworkstress.Forexample,theinterviewerswillaskaseriesofquestionsaboutacertainmatterorprobleminawaythatdeliberatelymakesthecandidatefeeluncomfortablebyaskingbluntandimpolitequestions,andaskthemurgentlyuntiltheycannotmakeanyresponseanymore.（二）壓力型面試的常用方法(II)CommonMethodsofStressInterview

用激將法來挑釁面試者。這是面試官最常用的手法，在面試的時候，通常用質(zhì)疑、尖刻、咄咄逼人的語言，從面試者最薄弱的地方入手，往往是哪壺不開提哪壺，使面試者處于一種尷尬的境地試圖來挑釁對方，再加上面試官不友好的態(tài)度和銳利的眼神，使面試者頓感緊張和凝重。Provoketheinterviewee.Thisisthemostcommontechniqueusedbyinterviewers.Duringtheinterview,theinterviewersusuallyaskquestionsinasharpandaggressivelanguage,startingfromtheweakestpointofanintervieweeandtouchthetenderspotssoastoputtheintervieweeinanawkwardsituationtotrytoprovokehim.Inaddition,theinterviewers’unfriendlyattitudeandsharpeyeswillmaketheintervieweefeelnervousandsolemn.1、激將法1.Provocation（二）壓力型面試的常用方法(II)CommonMethodsofStressInterview2、誘導(dǎo)法2.Inducement

用誘導(dǎo)法來迷惑面試者。這類問題的特點是，面試官往往提供一個特定的選擇，誘導(dǎo)對方做出錯誤的回答，因為也許任何一種回答都不能讓對方滿意。Confusetheintervieweewithinducements.Thesequestionsarefeaturedthattheinterviewersoftenprovideaspecificchoiceandinducetheintervieweetomakewronganswers;however,perhapsnoanswerwillbesatisfying.在這種類型的壓力面試?yán)铮嬖嚪竭€有可能提供一系列背景資料，讓面試者順著他的問題和思路去思考，不知不覺中掉進事先設(shè)好的陷阱中。Inthiskindofstressinterview,theinterviewersmayalsoprovideaseriesofbackgroundinformation,leadingtheintervieweetothinkalongtheirquestionsandideas,andunconsciouslyfallintoapre-settrap.（1）引君入甕法(1)Trap在這類誘導(dǎo)性的壓力面試?yán)铮嬖嚬儆锌赡軙焖偬岢鲆幌盗袉栴}，但是面試者每次對上一個問題的回答都會成為下一個問題的把柄，面試官的連環(huán)問題讓面試者沒有喘氣的機會，故意打擊面試者的自信和還擊的勇氣。Inthiskindofinducingstressinterview,theinterviewersmayaskaseriesofquestionsquickly;however,everytimetheintervieweegiveananswerthepreviousquestion,itwillbecomeavulnerablepointwhenansweringthenextquestion.Theinterviewers’serialquestionswillmaketheintervieweehavenochancetohaveabreak,soastodeliberatelyattacktheinterviewee'sconfidenceandcouragetofightback.（2）快速提問法(2)QuickQuestioning（3）測試法(3)Test用測試法來考驗面試者。測試法壓力問題的特點是虛構(gòu)一種情況，然后讓求職者做出回答。Testtheinterviewee.Thetestquestionsarecharacterizedbymakingupasituationandthenaskingjobseekerstoanswerrelevantquestions.4．考察方向4.ExaminationDirection面試官主要會從如下幾個方面考察求職者：Interviewerswillmainlyexaminejobseekersfromthefollowingaspects:（1）關(guān)注應(yīng)聘者的表情展現(xiàn)，如面色的變化、僵硬的程度。(1)Payattentiontothejobseekers’expression,suchasthechangeofcomplexionandthedegreeofstiffness.（2）關(guān)注應(yīng)聘者情緒的控制過程及辦法。(2)Payattentiontothejobseekers’emotioncontrolprocessesandmethods.（3）關(guān)注應(yīng)聘者在壓力情況下的邏輯思維，展現(xiàn)出來的溝通內(nèi)容及內(nèi)容的表達方式。(3)Payattentiontothejobseekers’logicalthinking,communicationcontentandexpressionunderstress.5．常見問題

5.FrequentlyAskedQuestions（1）你最大的弱點是什么？(1)Whatisyourgreatestweakness?（2）你的哪項技能需要加強？(2)Whatskillsdoyouneedtoimprove?（3）你認為什么樣的決定是最難做的？(3)Whatkindofdecisiondoyouthinkisthehardesttomake?（4）你靠那點微薄的薪水是怎么過活的？一定欠債了吧！生活對你來說一定很艱難？(4)Howdoyougetbyonthatsmallsalary?Mustbeindebt!Itmustbehardforyou?（5）你與現(xiàn)老板相處很久了，為什么不繼續(xù)干下去了呢？(5)You'vebeenwithyourpresentbossforalongtime.Whydon'tyougoonwithit?（6）你不認為自己的年齡應(yīng)該早就升到更高的位置了嗎？(6)Don'tyouthinkyoushouldhaverisentoahigherpositionlongagolikesomeoneatyourage?（7）你為什么要辭掉現(xiàn)今的工作？(7)Whydidyouquityourpresentjob?（8）現(xiàn)在這份工作你最不喜歡的是哪一點？(8)Whatdoyouleastlikeaboutyourcurrentjob?（9）你認為在工作中曾遇到過的最艱難時刻是什么時候？(9)Whendoyouthinkisthemostdifficulttimeyouhaveeverencounteredatwork?（10）你覺得什么人在工作中難于相處？(10)Whatkindofpeopledoyouthinkisdifficulttoget