哈林籃球英語訓(xùn)練營(yíng)進(jìn)社區(qū)活動(dòng)方案(1).doc

哈林英語籃球訓(xùn)練營(yíng)進(jìn)社區(qū)活動(dòng)方案一、活動(dòng)亮點(diǎn)：英語籃球、全民參與通過社區(qū)居民參與此次活動(dòng)，將有利于哈林英語籃球訓(xùn)練營(yíng)樹立健康的品牌形象，借助外教的光環(huán)效應(yīng)提升英語籃球品牌知名度和美譽(yù)度，并通過籃球游戲與外教現(xiàn)場(chǎng)上課，吸引廣泛社區(qū)群眾的參與熱情，使哈林英語籃球訓(xùn)練營(yíng)的傳播在更廣泛的群體中得到回報(bào)。健康社區(qū)、公益行為通過舉辦、參與這種活動(dòng)，有利于哈林英語籃球訓(xùn)練營(yíng)與附近各個(gè)社區(qū)建立更為密切的關(guān)系，創(chuàng)造出更有利于哈林英語籃球訓(xùn)練營(yíng)招生的環(huán)境，而這正是通過一般純粹性的商業(yè)性行為所難以實(shí)現(xiàn)的，并借助這樣的活動(dòng)增加哈林英語籃球訓(xùn)練營(yíng)與各個(gè)社區(qū)的親和力。新聞聯(lián)動(dòng)、超強(qiáng)效應(yīng)通過舉辦哈林英語籃球訓(xùn)練營(yíng)進(jìn)社區(qū)的活動(dòng)，與山東衛(wèi)視一起合作，必將得到廣泛的傳播。二、組織架構(gòu)主辦：哈林英語籃球訓(xùn)練營(yíng)媒體支持：山東衛(wèi)視活動(dòng)參與：哈林英語籃球訓(xùn)練營(yíng)與山師場(chǎng)館附近各個(gè)社區(qū)活動(dòng)組委會(huì)總指揮：吳昊策劃統(tǒng)籌：姜旭東策劃執(zhí)行：姜旭東、吳昊宣傳執(zhí)行：姜旭東、吳昊、茍良、王冕、邱盟、吳璇、韓志遠(yuǎn)三、活動(dòng)總述：1：活動(dòng)背景：山東賀瑞斯特體育文化傳播有限公司是一家專注于少兒培訓(xùn)，體育文化傳播的股份制企業(yè)，致力于推動(dòng)體育文化產(chǎn)業(yè)，提高業(yè)余聯(lián)賽的大眾參與性，讓專業(yè)賽事普及化，讓“草根體育”專業(yè)化。業(yè)務(wù)范圍涵蓋青少年體育運(yùn)動(dòng)高端培訓(xùn)，基于消費(fèi)者的體育場(chǎng)館運(yùn)營(yíng)，面向企業(yè)品牌傳播的體育整合營(yíng)銷服務(wù)。公司旗下主打產(chǎn)品哈林英語籃球訓(xùn)練營(yíng)，是全山東第一家英語籃球教學(xué)訓(xùn)練營(yíng)，主要面向中小學(xué)生舉辦以“打籃球，學(xué)英語”為主題的青少年籃球、英語培訓(xùn)活動(dòng)。是全國(guó)唯一擁有全職外教、全職中教的英語籃球訓(xùn)練營(yíng)，已獲得外專局頒發(fā)聘請(qǐng)外國(guó)專家資質(zhì)證書?，F(xiàn)有花園路星河工業(yè)園哈林籃球公園、山師北街山師附中體育館兩個(gè)教學(xué)點(diǎn)，在教學(xué)中使用統(tǒng)一的教學(xué)大綱，創(chuàng)建了完備的外教籃球教學(xué)標(biāo)準(zhǔn)化體系，結(jié)合創(chuàng)編的中國(guó)首部籃球情景英語漫畫教材，讓外教帶領(lǐng)孩子們?cè)谟?xùn)練中將英語融入進(jìn)去，使孩子們充分感受美國(guó)的快樂訓(xùn)練法，在英語與籃球完美融合的美式籃球氛圍中，引導(dǎo)孩子們大聲把英語說出來。 體會(huì)到英語與籃球完美融合的美式籃球氛圍，激發(fā)孩子潛能，系統(tǒng)加強(qiáng)孩子的籃球技法，提高實(shí)戰(zhàn)技能。哈林籃球訓(xùn)練營(yíng)引進(jìn)長(zhǎng)期從事青少年籃球訓(xùn)練的專業(yè)外教，采用美國(guó)成功的快樂籃球訓(xùn)練方法，滿足青少年籃球愛好者的需求。由國(guó)外專業(yè)籃球教練授課，根據(jù)每個(gè)學(xué)員的具體情況進(jìn)行個(gè)性化課程設(shè)置。讓學(xué)員在純英語的學(xué)習(xí)環(huán)境中，學(xué)習(xí)先進(jìn)的籃球教育；在籃球情境中提高英語水平，將英語學(xué)習(xí)變成一種娛樂。Shandong Heuristic sports culture dissemination limited company, is a company specializing in childrens training, the sports culture of the joint-stock enterprises, is committed to promoting the sports culture industry, improve public participation in the Amateur League, let professional sports popularization, let grassroots sports professional. Business scope covers high-end sports training for young people, sports operations based on consumers, and integrated sports marketing services for enterprise brand communication.Its flagship product, the Halinpark English Basketball Camp, Shandong is the first English basketball training camp mainly for middle school students held to play basketball, learn English as the theme of the activities of youth basketball, English training. Is the only full-time foreign teachers, full-time taught Englishbasketball training camp, has been issued by the bureau to hire foreign experts certificate. The use of a unified teaching syllabus in the teaching, to create a complete teacher basketball teaching standardization system, teaching materials Chinese first basketball situational English cartoon combines creation, let teachers lead the children in training into English, so that children feel fully happy training in the United States, in perfect English and American fusion basketball basketball atmosphere and guide the children to speak in english.Halinpark English Basketball Camp belonging to the Shandong Heuristic sports culture dissemination limited company, held for the students with I want to play basketball, but also to learn English as the theme of the activities of youth basketball, English training. The existing Huayuan Road Xinghe Industrial Park Halin basketball park, north mountain division two mountain division high school gym teaching, unified teaching syllabus, teaching American professional, with China first basketball situational English comic textbook, let the teacher led the children into to guide children in training English, speak in English, to perfect English and experience the fusion of American basketball atmosphere, stimulate their potential, strengthen the system of children basketball skills, improve combat skills.Harlin basketball training camp to introduce long-term professional training for young basketball teachers, the United States successfully adopted the happy basketball training methods to meet the needs of young basketball enthusiasts.The training courses are taught by foreign professional basketball coaches, and individualized courses are set according to the specific circumstances of each trainee. Let the students learn advanced basketball education in the pure English learning environment, improve their English in the basketball situation, and turn English learning into entertainment. The happy teaching mode which combines English learning with basketball training is a learning mode that children and parents like and identify with.2、時(shí)間：2017 年 9 月-12 月3、地點(diǎn)：哈林英語籃球訓(xùn)練營(yíng)與山師場(chǎng)館附近各個(gè)社區(qū)4、目的：通過本次哈林英語籃球訓(xùn)練營(yíng)進(jìn)社區(qū)的活動(dòng)，讓人們進(jìn)一步的了解哈林，建立哈林與各個(gè)社區(qū)群眾的親和氛圍，同時(shí)對(duì)哈林形象的塑造，品牌升華、美譽(yù)度、影響度的迅速提高起到重大的作用，通過對(duì)社區(qū)群眾的籃球展示，最終實(shí)現(xiàn)招生的目的。5、主題：哈林籃球，稱霸全球6、形式：籃球游戲，外教的示范課（1）籃球游戲：鯊魚吃小魚、一對(duì)一圈內(nèi)單挑、投籃比賽（以上三個(gè)游戲的參與對(duì)象是孩子）；輪胎