海報(bào)招貼的平面設(shè)計(jì)畢業(yè)論文 外文翻譯

1、平面設(shè)計(jì)畢業(yè)論文有翻譯的設(shè)計(jì)論文海報(bào)招貼的平面設(shè)計(jì)我們都知道，做設(shè)計(jì)的基本是創(chuàng)意，創(chuàng)意的基本是特色，特色的基本是獨(dú)到，要想到獨(dú)特的創(chuàng)意并不是人人做的好，要做到每人都接受，我想那樣是不太可能的 。我認(rèn)為，設(shè)計(jì)并沒有成功，同樣沒有失敗，,因?yàn)樵O(shè)計(jì)是活的，很多東西是矛盾的，并不可以憑個(gè)人做出準(zhǔn)確的評(píng)價(jià)。 一個(gè)設(shè)計(jì)，關(guān)鍵部位的細(xì)節(jié)就要把誤差降到最低，否則差之百，失之千里。比如蘋果、西紅柿、桔子等在體量差不多，但實(shí)際上卻有很大不同，,這就要在處理中抓住它們各自不同特征準(zhǔn)確的描寫。 其實(shí)設(shè)計(jì)可以是很復(fù)雜也可以是很簡(jiǎn)單，在某種意義上來(lái)說(shuō)，設(shè)計(jì)是一種奇妙的搭配，如同調(diào)酒，我們經(jīng)常無(wú)法預(yù)測(cè)設(shè)計(jì)的最終效果，正因?yàn)?/p>

2、這樣，我們也會(huì)時(shí)常做出一些出乎意料的作品，設(shè)計(jì)是感性認(rèn)識(shí)，如果只是畫，我們可以簡(jiǎn)單的分析出優(yōu)劣，但是一個(gè)設(shè)計(jì)，可以發(fā)揮的想象太多，很難知道是作者刻意塑造或是你發(fā)現(xiàn)了一個(gè)奇妙的巧合。那到底設(shè)計(jì)是什么時(shí)候就出現(xiàn)的呢？讓我們一起來(lái)探索下吧！ 中國(guó)是最早有貨幣的國(guó)家之一，自“夏”代就開始，各樣的天然貨幣與人造貨幣相繼出現(xiàn)，商、周各類貨幣的設(shè)計(jì)足以向我們展現(xiàn)出那幾千年中高超而豐富、的設(shè)計(jì)水平。許多定型化的貨幣設(shè)計(jì)樣式一直影響到后來(lái)中華紋飾的發(fā)展與文化的形成。然而，這些豐富而復(fù)雜的設(shè)計(jì)沒有一件可與后來(lái)的銅錢設(shè)計(jì)相比。秦代的銅錢，選擇了最為簡(jiǎn)潔的里方外圓之圖形，完成了最完善的使用功能與最廣博的教化功能。可以

3、好不猶豫的說(shuō)，對(duì)于圓形與方形的掌握，是人類最初對(duì)抽象圖形認(rèn)識(shí)的最重要的升華階段之一，是由點(diǎn)、畫這種基本筆畫上升到由壁畫構(gòu)成的基本徒刑（由線性發(fā)展的平面）認(rèn)識(shí)的標(biāo)志。在中國(guó)原始社會(huì)的彩陶紋樣中，基本的紋樣除了點(diǎn)、畫曲線之外，陷于規(guī)整的便有三角形、方形與圓形紋樣。這些紋樣通過巧妙的組合，形成了豐富的紋飾。然而，要將方和圓作為設(shè)計(jì)元素與設(shè)計(jì)思想來(lái)運(yùn)用和表達(dá)，還有賴與更進(jìn)一步的對(duì)抽象設(shè)計(jì)元素的領(lǐng)悟與把握。當(dāng)人們明白了“不以規(guī)矩不能成方圓”的道理，明白了“圓使動(dòng)、方使靜”的規(guī)律，甚至能以“天圓地方”、“方正圓滑”等文化觀念與感受模式來(lái)量度“方”和“圓”時(shí)，這樣的設(shè)計(jì)才顯出了無(wú)比的高妙來(lái)。錢是要使用與流通

4、的，全世界后來(lái)所有的硬幣幾乎都?xì)w結(jié)到圓形的設(shè)計(jì)上，而只有中華民族選擇了有方孔的圓形作為硬幣的終極樣式。以繩索貫穿著的錢幣，自然便于計(jì)數(shù)與攜帶，而作為鉆孔術(shù)來(lái)講，鑄造方孔要比鉆圓孔容易得多。中國(guó)錢的這一設(shè)計(jì)，自然有著無(wú)比豐富的文化要求，而使得它要舍易求難了。 正是由于這種舍易求難的工藝設(shè)計(jì)，銅錢的設(shè)計(jì)也自然在使用功能與文化親和能力上才具有了更多發(fā)展的可能，穿孔的錢更利于攜帶與計(jì)數(shù)。而方形的孔與圓形的錢又可同時(shí)更多容納與圖形有關(guān)的其它社會(huì)文化觀念，例如流通與穩(wěn)定這種錢的基本功能、圓滑與方正這類人的社會(huì)品格、周邊與中心這類位置觀念正是如此，才會(huì)出現(xiàn)了孔方兄這樣的錢之稱謂，使得錢也隨孔夫子般地姓起孔來(lái)

5、，適應(yīng)了儒家倡導(dǎo)的文化精神。隨之，中國(guó)的財(cái)神爺才有可能得了個(gè)公明元帥的名字。而錢方正，財(cái)神公明這類的聯(lián)語(yǔ)才可以從更廣的文化觀念上寄托著人們的希望，造就著人們的品格。 如果我們?cè)龠M(jìn)一步考察中國(guó)老百姓對(duì)許多日常用具的設(shè)計(jì)，我們也會(huì)發(fā)現(xiàn)不少舍易求難而以應(yīng)方圓(規(guī)矩)之處。中國(guó)人須臾不離的筷子，老百姓生產(chǎn)生活最常用的籮筐簸箕之類用具，大抵作成一頭圓一頭方的形狀，都是最常見的例子，也都是在設(shè)計(jì)制造上舍易求難的典型，否則，那些被改造了的現(xiàn)代方便筐、衛(wèi)生筷之類就不會(huì)不繼續(xù)這種耳目能詳?shù)脑煨?。我們?cè)倏纯串?dāng)代無(wú)數(shù)的商標(biāo)等標(biāo)識(shí)的基本造型，大體上還遵循著以方圓等基本圖形的相互對(duì)比、穿插或包含的基本路數(shù)。而這些，正是

6、中國(guó)銅錢的基本設(shè)計(jì)思想。 可以毫不夸張的說(shuō)，中國(guó)銅錢的設(shè)計(jì)成功正是中國(guó)設(shè)計(jì)師們覺悟了平面設(shè)計(jì)的基本原理與法則的結(jié)果。這一設(shè)計(jì)原理是永恒的。 而現(xiàn)在，隨著我國(guó)市場(chǎng)經(jīng)濟(jì)的不斷發(fā)展和經(jīng)濟(jì)全球化進(jìn)程的提高，市場(chǎng)機(jī)制進(jìn)入精神生產(chǎn)領(lǐng)域，生產(chǎn)文化產(chǎn)品的企業(yè)大量涌現(xiàn)，文化產(chǎn)業(yè)迅猛崛起，在社會(huì)生活和國(guó)民經(jīng)濟(jì)中的地位正在迅猛上升。在許多國(guó)家，文化產(chǎn)業(yè)已成為重要的支柱產(chǎn)業(yè)和新的經(jīng)濟(jì)增長(zhǎng)點(diǎn)；在激烈的市場(chǎng)競(jìng)爭(zhēng)中，各種商品的文化含量以及由此帶來(lái)的文化附加值越來(lái)越成為經(jīng)濟(jì)的強(qiáng)大競(jìng)爭(zhēng)力；文化觀念的變化帶來(lái)了新產(chǎn)品開發(fā)、產(chǎn)品結(jié)構(gòu)調(diào)整以及經(jīng)濟(jì)結(jié)構(gòu)的變化。作為文化產(chǎn)業(yè)范疇的平面設(shè)計(jì)藝術(shù)正面臨著文化與經(jīng)濟(jì)相互交融的社會(huì)現(xiàn)實(shí)，不能不思

7、考這個(gè)行業(yè)的生存環(huán)境和如何抓住機(jī)遇在經(jīng)濟(jì)大潮中增強(qiáng)自身的發(fā)展實(shí)力，使平面設(shè)計(jì)藝術(shù)健康、有序、全面的發(fā)展。在激烈市場(chǎng)競(jìng)爭(zhēng)中，無(wú)論是國(guó)際還是國(guó)內(nèi)的企業(yè)，都把提高設(shè)計(jì)水平作為提升競(jìng)爭(zhēng)力的一種手段，從報(bào)紙到雜志、從電視到網(wǎng)絡(luò)、從品牌到包裝、從廣告到形象設(shè)計(jì)，平面設(shè)計(jì)的功能和作用不斷放大，其影響力涉及到社會(huì)生活的各個(gè)方面和各個(gè)行業(yè)。據(jù)不完全統(tǒng)計(jì)，目前從事平面設(shè)計(jì)的從業(yè)人員約30多萬(wàn)人，從事平面設(shè)計(jì)藝術(shù)類人才培訓(xùn)的高等院校和教學(xué)機(jī)構(gòu)近千家，而且還在不斷的增加之中。對(duì)這樣一支正在蓬勃興起的文化產(chǎn)業(yè)大軍，是發(fā)展市場(chǎng)經(jīng)濟(jì)不可缺失的重要力量。但是，長(zhǎng)期以來(lái)，從業(yè)人員分散在不同的行業(yè)和領(lǐng)域，處在被邊緣化的境地，沒有

8、明確的行業(yè)定位，沒有自己的行業(yè)組織和學(xué)術(shù)機(jī)構(gòu)。至于行業(yè)分工、行業(yè)標(biāo)準(zhǔn)，行業(yè)中介組織更無(wú)從談起。面對(duì)經(jīng)濟(jì)和高科技飛速發(fā)展和平面設(shè)計(jì)相對(duì)滯后的局面，許多平面設(shè)計(jì)藝術(shù)的研究人員和從業(yè)人員心急如焚，紛紛要求改變現(xiàn)狀，以求自身的發(fā)展空間。 我經(jīng)常會(huì)有一種想法，覺得世界最高的設(shè)計(jì)大獎(jiǎng)應(yīng)當(dāng)授與中國(guó)古代那位替秦國(guó)設(shè)計(jì)銅錢樣式的設(shè)計(jì)師。也許我的想法并不無(wú)道理。就單件設(shè)計(jì)所使用的長(zhǎng)久、所造就的產(chǎn)品數(shù)量之眾多，再?gòu)氖褂眠@些產(chǎn)品的數(shù)目與人次，以及這一設(shè)計(jì)遷延時(shí)間的長(zhǎng)久，這一設(shè)計(jì)思想的發(fā)掘與設(shè)計(jì)觀念的拓展，這一設(shè)計(jì)導(dǎo)致的豐富文化內(nèi)涵之發(fā)現(xiàn)與應(yīng)用等等用以衡量設(shè)計(jì)成就的諸方面來(lái)看，可以說(shuō)絕無(wú)出其右者。那么，如果要在世界范圍

9、內(nèi)評(píng)選某一設(shè)計(jì)大獎(jiǎng)的話，自然是非此莫屬了。 所以我想,我們?cè)撋僖稽c(diǎn)“專業(yè)”的眼光，不客氣的說(shuō)在設(shè)計(jì)這個(gè)概念里在座的各位(包括我)也許還正在學(xué)習(xí)怎么入門，記得某人說(shuō)過一句“人類總是用自己的小尺子去衡量整個(gè)世界，然后就以為世界是這樣或是那樣的”。雖然我們同樣會(huì)大聲的發(fā)表自己的看法和意見。但在這樣的時(shí)候我更愿意做一個(gè)沉默的學(xué)生，我并不是說(shuō)讓大家都閉上嘴，只是希望盡量避免絕對(duì)化的論調(diào)，指導(dǎo)式的發(fā)言，以及用帶有明顯的偏激的言語(yǔ)去評(píng)論一個(gè)設(shè)計(jì)，以探討的態(tài)度去對(duì)待每一個(gè)作品，哪怕您認(rèn)為它的確毫無(wú)價(jià)值。當(dāng)然這只是個(gè)人的修養(yǎng)問題，但我覺得還有必要復(fù)述。沒錯(cuò),在我們之中不少都是設(shè)計(jì)精英,但是擺正自己的位置才能進(jìn)步

10、，至少是保持，設(shè)計(jì)是思想的體現(xiàn)，人要有好的思想才有好的設(shè)計(jì)。我相信即使是新人也有值得我們學(xué)習(xí)的地方，設(shè)計(jì)人應(yīng)該是一個(gè)團(tuán)隊(duì),團(tuán)結(jié)如一才能互補(bǔ)而進(jìn)。 we all know, makes the design is basic is the creativity, the creativity is basic is the characteristic, the characteristic is basic is original, must think the unique creativity certainly is not good which everybody does, must

11、 achieve each person all accepts, i think such is not too possible. i think, the design certainly does not have the success, similarly does not have the defeat, because design is live, the very many things are contradictory, certainly may not depend on personally makes the accurate appraisal. one de

12、sign, essential spot detail must fall error to is lowest, otherwise hundred difference, loses the great distance. for instance the apple, the tomato, the orange and so on is similar in the amount of space occupied, but in fact actually has is very greatly different, this must hold their each one dif

13、ferent characteristic accurate description in processing. actually designs may be very complex also may be very simple, said in some kind of significance, the design is one kind of marvelous match, if the coherence liquor, we frequently are unable to forecast the design the final effect, because of

14、like this, we also can often make some unexpectedly work, the design is the perception knows, if only is the picture, we may the simple minute separate out the fit and unfit quality, but one design, may display the imagination are too many, is very difficult to know was the author sedulously portray

15、s perhaps you discovers one marvelous coincidence. that design when appears? lets under our together exploration! china is most early has one currency country, the generation starts from the summer , all kinds natural currency and the man-made currency one after another appears, business, week. each

16、 kind of currency design sufficiently unfolds in that several thousand years is excellent and is rich, the design level to us. many stereotypia currencies design style always affected afterwards the chinese decorative design in a utensil development and the cultural formation. however, these rich an

17、d complex design one had not been possible to compare with afterwards the copper cash design. qin dai copper cash, chose graph the most succinct inside side outer annulus, completed the most perfect use function and the vastest enlightened function. may good no say, regarding the circular and square

18、 shape grasp, be the humanity at first to one abstract graph understanding most important sublimation stage, is from the spot, picture this kind of basic stroke rises to by the mural constitution basic imprisonment the symbol which (by linear development plane) knows. in in the chinese primitive soc

19、iety painted pottery grain type, the basic grain type except besides the spot, the plot curve, sinks into neat then has the triangle, the square shape and the circular grain type. these grain types through the ingenious combination, formed the rich decorative design in a utensil. however, must and 圓

20、作 for designs side element and design thought utilizes and expression, but also depends on with further to the abstract design element comprehension and the assurance. when the people understood could not become the surrounding area by the custom the truth, understood the circle caused to move, the

21、side caused static the rule, even could by the day round place , upright be smooth when and so on the cultural idea and the feeling pattern measured the side and the circle , such design only then appears incomparably cleverly comes. the money is must use and circulate, world afterwards all coins ne

22、arly all summed up to in the circular design, but only had the chinese nation chooses has the square edged orifice the circular takes the coin the ultimate style. passes through the money by the rope, naturally is advantageous for counts with carries, but says as the drill hole technique, casting sq

23、uare edged orifice must drill is much easier than. the chinese money this design, naturally has the incomparably rich cultural request, but caused it to want the shed to be easy to ask difficult . is precisely because this kind of shed is easy to ask difficult technological design, the copper cash d

24、esign also nature kissed in the use function and the culture with the ability in the ability has the more development possibility, the perforation money favor carries with counts. but square shape hole and the circular money may simultaneously hold again with the graph related other society culture

25、ideas, for example the circulation with stabilized this kind of money basic function, is smooth and the upright this kind of persons social moral character, peripheral and the central this kind of position idea is precisely so, only then can appear name the money such money, caused the money also to

26、 get up along with the hole master surname hole comes, to adapt the cultural spirit which the confucianist initiated. along with it, chinas god of wealth only then has the possibility hushes the male ming marshal name. but the money is upright, god of wealth male bright this kind of joint language o

27、nly then may entrust peoples hope from the broader cultural idea, accomplishes peoples moral character. if we further inspect the chinese common people again to many daily apparatuses designs, we also can discover the many shed is easy to ask difficult but to meet surrounding area (custom) place. th

28、e chinese moment does not leave the chopsticks, the common people produce live the most commonly used wicker basket and so on apparatus, generally speaking does one circle one side the shape, all is the most common example, also all is in the design manufacture the shed yi qiu nan model, otherwise,

29、these were transformed by the modern convenience basket, the health 筷 and so on cannot not continue this kind of informer can the detailed modelling. we have a look marking the again and so on contemporary innumerable trademarks basic modelling, on roughly also follows the essential way which by the

30、 surrounding area and so on the basic graph mutual contrast, the alternation or contains. but these, are precisely the chinese copper cash basic design thought. may not exaggerate say, the chinese copper cash designs successful is precisely the chinese designers comes to understand the plane design

31、basic principle and the principle result. this principle of design is the eternal. but the now, along with the our country market economy unceasing development and the economical global advancement enhancement, the market mechanism enters the spiritual realm of production, the production culture pro

32、duct enterprise massively emerges, the cultural industry swiftly and violently rises suddenly, swiftly and violently is rising in the social life and the national economy status. in many countries, the cultural industry has become the important prop industry and the new economical growth spot; in th

33、e intense market competition, each kind of commodity cultural content as well as from this the cultural attachment value which brings more and more becomes the economical the formidable competitive ability; the cultural idea change brought the new product development, the product structure adjustmen

34、t as well as the economic structure change. directly is near as the cultural industry category plane design art the social reality which the culture and the economy mutually blends, has no alternative but to ponder how this profession the survival environment and does hold the opportunity strengthen

35、s own development strength in the economical big tide, enable the plane design art health, to have the foreword, the comprehensive development. in intense market competition, regardless of is international or the domestic enterprise, all the enhancement design horizontal achievement promotion compet

36、itive ability one method, from the newspaper to the magazine, from the television to the network, from the brand to the packing, from the advertisement to the image design, the plane design function and the function unceasingly enlarges, its influence strength involves to social life each aspect and

37、 each profession. according to the incomplete statistics, at present is engaged in the plane design is employed the personnel approximately more than 300000 people, is engaged in institutions of higher learning and teaching organization nearly thousand which the plane design art class talented perso

38、n trains, moreover also inside unceasing increase. to such one the cultural industry army which vigorously emerges, is develops the market economy may not the flaw important strength. but, since long ago, is employed the personnel disperses in the different profession and the domain, occupies by edg

39、e sine, does not have the explicit profession localization, does not have own profession organization and the academic organization. as for the profession division of labor, the profession standard, the profession intermediary organization without knowing where to begin mentions. facing is economica

40、l and the high tech rapid development and the plane design relative lag aspect, many planes designs art researcher and is employed the personnel burning with impatience, requests the change present situation in abundance, in order to own development space. i have one idea after the standing committe

41、e, thinks world highest design big prize must award china ancient times that for qin country design copper cash style designer. perhaps my idea certainly without truth. uses the product quantity on one the design which long-time, accomplishes is multitudinous, again from uses these products the numb

42、er with the people, as well as this design procrastinates the time long-time, this design thought excavates with the design idea development, this design causes discovery the rich cultural connotation with using and so on uses to weigh the design achievement the various aspects looks, may say certainly 無(wú)出其右. then, if