張裕解百納（chang yu charbernet red）

1、張裕解百納（chang yu charbernet red）Changyu.In 1892, the famous patriotic overseas Chinese Mr. Zhang Bishi in order to achieve the industrial prosperous dream, has invested 300 taels of silver founded Zhangyu wine company in Yantai, which opened the prelude to China Wine industrialization.After more than

2、100 years of development, Changyu has become China and Asias largest Wine production enterprises. In 1997 and 2000, Changyu A shares and B shares has successfully issued and listed in July 2002, Changyu by the United Chinese industrial economy will be rated as the most international competitiveness

3、to one of the 16 national brand into the world famous brand. In the United Chinese Academy of Social Sciences and other authorities of the 2004 annual monitoring of enterprise competitiveness, Changyu comprehensive competitiveness index ranks of listed companies ranked China food brewing industry ei

4、ghth, becoming the only one to enter the top ten enterprises Wine.In the face of the fierce market opportunities and challenges the industry Wine, Changyu identified the target strategy for the next three years to 2008, sales revenue of 5 billion yuan, profits of 1 billion 500 million yuan, Wine win

5、e into the world top 20, become the international famous enterprise group Wine.The authority of the global beverage research agency (Canadean) - British canadea day prior to the announcement of the 2008 Beverage Market Research Report shows that after the Changyu Group in 2007 following the first am

6、ong the worlds top ten enterprises Wine, again in 2008 rose to seventh sales of $890 million, and in a sustained high growth performance for the global ten list adds only a bright color.Brand originYantai Changyu Group Co. Ltd., formerly Yantai Changyu Wine Company, she was founded by Chinas modern

7、patriotic overseas Chinese Mr. Zhang Bishi China first industrial production Wine manufacturers.In 1892, Zhang Bishi invested 300 taels of silver was founded in Yantai Changyu Wine company. The Qing Dynasty Zhili governor, Beiyang minister Li Hongzhang and other officials Wang Wenshao personally sig

8、ned the company business license, the emperor teacher, when he was finance minister and military Minister Weng Tonghe wrote the name for the companys.Changyu two words, called Zhang, the Changyu, meaning prosperous. Create Changyu, Beijing China Millennium Monument records is one of the four major e

9、vents occurred in 1892 China. So far, she has developed into a diversified group of companies, is currently China and Asias largest Wine production manufacturersThere is a saying Changyu Zhi: although the grape growing and wine making history in China can be traced back to the Han Dynasty, but Wine

10、industrial production to start Changyu company. In Changyu before, Chinese table only borrowed Wine. Im afraid nobody can, when Zhang Bishi founded Changyu origin, from the French consul a gossip.Gold-lettered signboardA summer night in 1871, Zhang Bishi in Jakarta to attend the French Consulate in

11、Indonesia held reception, when the French consul with Wine Zhang Bishi approached, the Frenchman told his story: he had Suiying Xianfeng French troops came to Yantai, found all over the mountains and plains covered with wild grapes, camp during the soldiers after picking private brewed into wine act

12、ually, taste good. For the French soldiers suffering from even a dream, after staying here to start the company and do business Wine.Zhang Bishi after listen to such gossip is a concern. Since then, Zhang Bishi public service Yantai investigated the vineyards and soil hydrological conditions. In 189

13、2 he spent 300 taels of silver, two barren hill purchased Eastern and southwestern Yantai, employs two thousand workers opened up 1200 acres of vineyards, and offshore in the city to buy 61 acres of land, built a two storey building production work. At this point, the first China with modern industr

14、ial color wine company early pattern.Zhang Bishi fought at home and abroad for many years, have a pair of eye, he knew, to achieve a big industry, not by the court of the force is only on paper smoke. So, in honor of Ci Xi summoned the queen mother, Zhang Bishi took the opportunity to offer 30 taels

15、 of silver,This caused no small vibration in the government. Zhang Bishi has not only been doing Everything is going smoothly., letter of appreciation, and got popularity in the palace. The emperor teacher Weng Tonghe was famous, both learning calligraphy and his superior to others. Zhang Bishi plea

16、se he wrote the name to the idea of Weng Ming hole sophisticated, certainly know Zhang Bishifei common people, happy to send a human, a moment, Pu Maoning, Qiyun Tiancheng Zhangyu wine company sign written.Weng rengar calligraphy has always been prohibitive, this has broken every word lattice, recei

17、ved only 50 silver two, the meaning of meaning. 6 characters engraved gold inlaid on the top of the door, with extraordinary wealth and weather, both raise the Changyus identity, also make passers-by more of a conversation.Sell Zhuzai and Mei langZhang Bishi is a Hakka, born in poverty, the ancestra

18、l home of Guangdong Dapu county. He was still in the ignorant age, father is worried about his son after the family was poor, can not afford to marry a wife, for he adopted a Lang Mei (Tong Yangxi). Zhang Bishi was slightly larger, the workers in Shantou candidates, when people call these workers to

19、 sell zhuzai. During the work, Zhang Bishi heard that the hometown people have become rich in Nanyang, to Nanyang, when he was 18 years old.Nanyang before, parents in the numbers, such as Zhang Bishi and Lang Mei Chen married. After Zhang Bishi is boarding away, and a sister Chen Lang another etc. C

20、hen intelligent virtuous, diligent, after Zhang Bishi left, she does the housework, filial parents, year after year, day in and day out, only waiting for Zhang Bishi in the new years Eve to stay a few days. Every Zhang Bishi back, Chen always made two kind of food to eat. See Zhang Bishi, but not ac

21、id taro, table delicacies from land and sea, lees meal, Zhang Bishi understand the good intentions of Chen, former bitter he dare not forget, will always be the two kind of food and eat with tears.However, in Zhang Bishi Yu Nanyang, work hard be accomplished on the occasion, but Chens disease can no

22、t because of overwork, prematurely passed away. But Zhangs descendants in the mind of Zhang Bishis success, always remember Chen silently, they think that half of the credit here is chen.Cabernet is a high-end brand China Wine, it is also made of Changyu company registered Chinese the earliest red W

23、ine brand. In 1931, Changyu to cultivate their own grape varieties: Cabernet Gernischet grapes as the main brewing raw materials, brewing a new taste of Wine, when he was general manager at Mr. Xu Changyu from Changyu founder Zhang Bishi advocated the fusion and articles all rivers run into sea busi

24、ness philosophy inspired, named it cabernet.From the beginning, Changyu was determined to be red wine into the western compete with international brands. In April 7, 1939 Zhang Yuceng published brewing magazine published an article on the Wine analysis report, announced BOLD contrast analysis index

25、Changyu Cabernet dry red and European countries Wine, resulting in China for the first time in history, opened the prelude to Cabernet Sauvignon, destabilize the international brand of Wine.In 1987, the twenty-fifth Brussels world quality products Award will, won the gold medal Changyu Cabernet dry

26、red. In 1988, the Zhangyu Cabernet won the quality products title of Shandong province. In 2001, the Zhangyu Cabernet won the quality Chinese Food Industry Association Chinese Wine famous brand title.From the beginning of 2005, Changyu Cavernet became the Diaoyutai State Guest House and the Great Ha

27、ll of the people of the state banquet with wine. In 2008, Changyu Cavernet selected the top 30 global brands Wine.editor this paragraph two, the birth of CabernetThe head of Zhang Yu in 30s 1931, there was a big fire in the Zhang Yu company, the company will burn more than half, resulting in no prod

28、uction. Through research, to the Chinese Yantai branch of the bank loans, in order to meet. With the consent of the then president, Xu Wangzhi,Uneven quality. The material difference is Changyu Cavernet despite the counterfeit product problems, is one of the popular ones in the market.About 3. of ra

29、w materials three Cabernet beadGernischet and French Bordeaux area luxury Wine, Changyu Cavernet also belong to the mixed type Wine, and the deployment of several grape varieties. The left bank of Bordeaux to Cabernet Sauvignon, blending Melo, Cabernet Franc, small taste etc. The right to Melo, the

30、deployment of Cabernet Franc and Cabernet Sauvignon; while Changyu Cavernet Cabernet Gernischet, blending Cabernet Sauvignon etc. Different brands in different years, the proportion of each are not identical, the wine enterprises as the core secrets.As a piano solo and Concerto, single type and mixe

31、d type, the Wine points, but the latter process is complex, indispensable winemakers talent, can better reflect the charm of Wine be the most changeful.In early 1892, Changyu has introduced from abroad 124 grape varieties, after successful grafting, spawned a lot of new varieties, Cabernet Gernische

32、t is one of them. This new species is composed of Changyu unique in the world is unique, one of the main raw material which is Shelongzhu Cabernet Sauvignon, this expensive raw materials in Wine China also only in Yantai large-scale cultivation. Moreover, only at the end of 80s to Gernischet promoti

33、on in the nationwide planting. In order to construct the core technology of Changyu Cavernet, Changyu by modern biotechnology breeding of 4 different types from Cabernet Gernischt varieties, and the characteristics of flavor components of Changyu Cavernet was determined by liquid chromatography, gas

34、 chromatography, mass spectrometry and other modern analytical techniques.Changyu Cavernet Cabernet Sauvignon grape sugar content 230g/L, grape yield 600kg /L. Grape wine with deep ruby red currant, raspberry, pepper, coffee aroma, mellow taste, full-bodied wine, alcohol and tannin quality after sto

35、rage of oak, it will show a complete structure, unique style of typical.Similar to Cabernet Sauvignon and Cabernet Franc more cold, the Wine fragrance, planting area of not more. It is one of the main grape varieties in the Bordeaux region of france.4. Cabernet processThe international leading Chang

36、yu Cavernet production in more than 70 years ago, after the store and Zhang Zizhang botnick odd two generation winemaker Zhongyang efforts, Changyu Cavernet has formed their own formula. Based on the formula, the winemaker every year according to the changed taste when Gernischet wine, with barbecue

37、 and varying degrees of oak, and then into the deployment of links, after numerous subtle changes in the deployment of debugging, decided proportion, so as to make the taste more harmonious, more bright color.A Hongkong famous restaurant once said, if you really taste every year of Changyu Cavernet,

38、 in addition to the unique flavor of Yantai Cabernet Gernischet can find subtle consistent from beginning to end, the surprise in the color aroma and taste, this is where the winemakers talent and reiki.Changyu Cavernet to become China Wine upscale brands, the quality has been widely recognized by c

39、onsumers, and Zhang Yuji generation continuous technological innovation inseparable.For a long time, Changyu Cavernet has been in the grape varieties, brewing technology and equipment improvement and put a lot of energy and resources, so that the quality of Cabernet has been rising. In 80s, Changyu

40、established laboratory red wine center, in succession on the basis of perfecting the formulation process of the Wine Cabernet, greatly improving the stability of. In 90s, to enhance the quality of Changyu technology center around the Cabernet carried out from Gernischet varieties selected 4 excellen

41、t new strains using modern biological technology, by liquid chromatography, gas chromatography, mass spectrometry and other modern analytical techniques to determine the characteristics of flavor components of Changyu Cavernet.In recent years, Changyu also invested heavily in brewing equipment to co

42、nduct a comprehensive upgrade: Cabernet Changyu Wine Fermentation center built in 1998 30 thousand tons, mainly used in Changyu Cavernet wine fermentation and storage.In 2007 and built the Cabernet production center annually 30 thousand tons of production capacity, as well as 15000 bottles per hour

43、filling Wine international most advanced filling production line.In technology innovation, Changyu has also established a comprehensive set of strict quality grading system for vineyards and grapes, brewing process, oak, deployment and storage of the six bottles of Wine quality influence the link ca

44、rried out careful assessment, the layers of selection, will eventually be divided into master Changyu Cavernet class, class collection, selection and optimization of grade four level. With respect to the quality grading method of year, age and one-sided, this system realizes the full control of the

45、quality of Wine, the quality evaluation of each level is more comprehensive and objective.5. grade four CabernetPreferred: ruby red; pure aroma, elegant aroma, full-bodied, with oak taste coordination, shushun. Is typical of varieties.Selected: ruby red; pure aroma, elegant and fruity, with strong o

46、ak aroma, taste more mellow and smooth. It has a variety of typical structure.Collection: deep ruby red; pure aroma, elegant and pleasant, with ripe berry aroma, oak wine and harmonious, elegant, with aging aroma, mellow taste, the entrance is gentle, mellow, lasting fragrance. There is a skeleton,

47、is typical of varieties.Master: deep ruby red; pure aroma, full-bodied, with ripe fruit, with blackcurrant berry aromas, with rich oak, oak wine and coordination, with aging aroma, mellow taste, mellow entrance, plump, lasting fragrance. With a sense of structure, typical strong.editor this paragrap

48、h five, Cabernet honor listWine&Dine magazine in 2005 the best wine in Asia in 1987 by the Brussels twenty-fifth world quality product selection will award.In 1988 by the high quality product of Shandong province.1999 held in Paris of France Chinese Culture Week and held in Shanghai Fortune 500 foru

49、m was selected as the only designated red products.In January 2001 by the China Food Industry Association China quality Wine famous brand title.In 2005 by the Singapore Wine & Dine magazines best Asian wine (SAWA2005) selection will be named Asias best red Wine.2005-2007, for three consecutive years

50、 to become the Boao forum for Asia only designated wine.In 2006, Changyu Cavernet created five first in europe:For the first time in the more than 3000 European supermarkets, such as PLUS etc.,For the first time to enter the European Wine stores, including KARSTADT and the distribution in different

51、city monomer storesThe mail order system for the first time into, such as having 1 million family HAWESKO mailorder companyFor the first time to enter the European hotel, especially the five star hotels such as FOUR SEASONS, LOUIS, C, JACOBFor the first time into the first-class cabin Lufthansa of G

52、ermanyIn 2008, Changyu Cavernet selected the top 30 global brands Wine.editor this paragraph six, Changyu Cavernet WarsIn May 2001, Yantai Changyu Group Co., Ltd. for Cabernet trademark registered trademark to the State Administration of Industrial and Commercial Bureau. After preliminary examinatio

53、n and approval by the trademark office after the announcement, the legal objection period no objection, the Trademark Office in April 2002, the registration shall be approved, a certificate of trademark registration number 1748888th, designated for protection of goods including Wine, brandy, gin, sp

54、ecial period to April 2012.This caused the Wine manufacturers against COFCO the Great Wall etc. In July 10, 2002, the Trademark Office trademark make file withdrawal (2002) No. 187 on the revocation of the No. 1748888th Cabernet trademark, Cabernet is the name of the red Wine varieties of raw materi

55、als, to revoke the registered trademark. At the same time, the the Great Wall, the Veyron, Dynasty and several Wine production enterprises to Cabernet is the general name of the Wine,Is the main raw material for brewing Wine is combined to the Trademark Review and Adjudication Committee revoked the

56、registration application for revocation of Cabernet trademark.According to the decision made by the Trademark Office to revoke, Changyu company made a request for review to the Trademark Review and Adjudication Board, at the same time, the the Great Wall company disputes apply also in jury trial. In

57、 May 26, 2008, the Trademark Review and Adjudication Board after repeated demonstration and review, were made to revoke the Trademark Office No. 187th decision taking on the word (2008) No. 05143 in the decision and dismissed the the Great Wall and the request for revocation of Business Review words

58、 (2008) Article No. 05115 trademark dispute ruling, maintaining the Changyu company in thirty-third wine (drink) registered goods such as number 1748888th on the Cabernet trademark registration. One of the first 05143 decision has taken legal effect. At present, the Cabernet trademark registered trademark is still valid.Due to the Trademark Review and Adjudication Board ruled that in June 2008, COFCO, Weilong wine company (the company withdrew the prosecution in the case of the trial), dynasty company, Gr