創(chuàng)意廣告英文PPT

1、 Adivertising CreativityAnn Page 2 Appreciation of some ads The feature and defination of ad ? What is advertising creativity ?Page 3 Simplicity Permeability Novelty Shock The features of advertisement ?Page 4處處添加文字添加文字shockpermeabilitysimplicity The defination of advertisement ?implicationnovelty A

2、dvertisement ia a form of marketingcommunication used to encourage or manipulate an audience (viewers, readers or listeners sometimes specific groups) to take or continue to take action.Page 5 In short, advertising creativity is to produce the extraordinary audio-visual effects through bold and also

3、novel technique, so as to attract their consumers to the utmost degree and achieve the purpose of the brand dissemination and product marketingWhat is advertising creativity?What is advertising creativity?Page 6convincing！If you really want to touch someone, send him a letter.Page 7The art of convin

4、cingnconvince yourself .nconvince your clients .nconvince your competitors .nconvince your partner .Page 81. Outside a mufflershop: No appointment necessary， we hear you coming.2. Outside a hotel: Help! We need inn- experienced people.3. In a veterinarians waiting room: Be back in 5 minutes， Sit! St

5、ay!4. At the electric company: We would be delighted if you send in your bill. However， if you dont you will be. Creative SlogansPage 9 Federal Express The fire trucks have to be delivered by the FedEx to the scene of fire,which is ironic to the fire department and meantime stress the high speed of

6、FedEx.Page 10 This ad is about a famous magazine which stresses the print effect. The mouse is so lifelike that it scares the lady off.Page 11 Gym You can see how strong you become after you work out !Page 12 The combination of the peoples body is very interesting and smartly express the spirit of unite and teamwork.TeamworkPage 13 Detergent Afraid of the detergent,the sp