國(guó)際市場(chǎng)營(yíng)銷(xiāo)雙語(yǔ)教學(xué)教案課堂PPT

1、1 international marketinglecture 10instructor li zhihongsept.20092chapter 10 export pricing3 2. the setting of export prices45出口定價(jià)對(duì)比生產(chǎn)成本生產(chǎn)成本標(biāo)準(zhǔn)定價(jià)標(biāo)準(zhǔn)定價(jià)成本加成成本加成邊際成本邊際成本原材料2.002.002.00固定成本1.001.000.00額外國(guó)外成本0.000.100.10生產(chǎn)雜費(fèi)0.500.500.00總生產(chǎn)成本總生產(chǎn)成本3.503.602.10國(guó)內(nèi)營(yíng)銷(xiāo)成本1.500.000.00管理成本0.750.750.00國(guó)外營(yíng)銷(xiāo)成本0.001.001

2、.00其他國(guó)外成本0.001.251.25小計(jì)小計(jì)5.756.604.35邊際利潤(rùn)（25%）1.441.651.09銷(xiāo)售價(jià)格7.198.255.446 (1) the cost of modifying the product for foreign markets; (2)operational costs of the export operation: personnel, market research, additional shipping and insurance costs, communications costs with foreign customers, and o

3、verseas promotional costs; (3) costs incurred in entering the foreign markets; tariffs and taxes; risks associated with a buyer in a different market; and risks from dealing in other than the exporters domestic currency, i.e., foreign exchange risk. 4. export-related costs75. strategies overcoming t

4、he price escalation l (1) reorganize the channel of distribution; l (2) adapt the product; l (3) use new or more economical tariff or tax classifications;l (4) assemble or produce overseasl l 86. terms of salel incoterms are the internationally accepted standard definitions for terms of sale set by

5、the international chamber of commerce since 1936. the incoterms 2000 went into effect on january 1, 2000. the terms are grouped into four categories:l (1) the “e” terms: starting with whereby the seller makes the goods available to the buyer only at the sellers own premises;l (2) the “f” terms: the

6、seller is called upon to deliver the goods to a carrier appointed by the buyer;9l (3) the “c” terms: the seller has to contract for carriage but without assuming the risk of loss or damage to the goods or additional costs after the dispatch; l (4) the “d” terms: the seller has to bear all costs and

7、risks to bring the goods to the destination determined by the buyer. 107. terms of paymentl (1) factors to be considered in negotiating terms of payment by exporterl - the amount of payment and the need for protection;l - terms offered by competitors;l - practices in the industry;l - capacity for financing international transactions;l - relative strength of the parties involved. l (2) methods of payment for exports: cash in advance, confirmed letter of credi