建平中學英語：高二第一學期unit4.

1、floatingUnit FourBig BusinessA. Reasons for the success of McDonaldsB. Some cooking recipesC. Some advice on how to start a business D. The history of McDonalds Where do you think this passage is taken from? What do you think the article might contain? Choose from the following or give your own idea

2、s.SkimmingFind the answers to these questions.What was Ray Kroc selling in 1954?3. When was the first McDonalds opened in Hong Kong?4. What do the letters Q.S.C&V stand for?2. What were the two McDonalds brothers called?milkshake machinesMac and Dick McDonaldin 1975Quality, Service, Cleanliness

3、and ValueScanning 1.“we use 100%Beef!”2.“Our employees are taught everything that can make our customers feel satisfied!”3. “Everything in our outlets is neat and tidy!” 4. “We provide you more and more valuable and healthy food!”QS CVMatch:He starts setting up his own outlets, and then buys the rig

4、hts. The business expands very rapidly.The present and future of the McDonalds.Ray Kroc sees the original McDonalds restaurant.Some reasons for the success for McDonalds.P1-P2P3-P5P6-8P9Details of the textnPara. 1-2nWhy did Ray Kroc decide to go and visit a small drive-in hamburger stand? In which y

5、ear did this happen?nWhat did he see there?Before it was opened:_ _After it was opened: _ _ immediately filled with customers staff: cheerful, fast and polite staff: in uniforms everything: neat and tidyPara.3-5nKroc suggested to the brothers that they _, but they didnt _.nHowever, they did allow Kr

6、oc _ _. should set up more outlets want to expand further to launch other branches of McDonaldsRapid developmentnIn 1955 _nIn 1959 _nIn 1961 _nIn 1972 _nIn 1975 _nIn 1990 _nIn 1992 _The first McDonalds was openedThe 100th McDonalds was openedKroc took over complete ownershipA McDonalds was being ope

7、ned every dayMcDonalds came to Hong KongMcDonalds came to ShenzhenMcDonalds came to Beijing.Para.6-8nReasons for success:nThe motto: _n _Q. S. C. & V pays great attention to detail:Example 1: to achieve the right quality, _._ Example 2: to achieve good service, _._Para. 9At present:_ _In the fut

8、ure:_ outlets in 119 countries100 hamburgers sold in one second set up a McDonalds on the moonThe writing plan of this text:nThe article starts with an important moment in the past.nThe article describes the history and growth of the company.nThe article explains the reasons for the success of the c

9、ompany.nThe article predicts what might happen in the future.P1 to P_P_ to P_P _ to P _P_235689Topic discussion:nWhy is McDonalds so popular in China?nWhat do you think of fast food?These are the reasons why McDonald is so popular in China.Language points:ndrive-in - a restaurant , a cinema, etc. wh

10、ere one can eat or watch a film without leaving ones car “免下車”餐館na. The first drive-in cinema was opened in New Jersey in 1933.nb. a drive-in restaurant 送菜到車上的餐館nc. a drive-in cinema n 可坐在車上觀看電影的露天電影院nd. a drive-in bank 服務到車上的銀行stand - - a table or small building in the street where goods are sold n

11、a. a newspapers stand / a news stand ; n a fruit stand; a hot dog standnb. a hat / coat stand 帽/衣架 n- 看臺na. A cheer rose from the south stand.nstand (v) - 坐落；忍受na. Shanghai stands in the east of China.nb. Mary couldnt stand the hot weather. stand for1.代表代表, 表示表示UN stands for the United Nations.UN是聯(lián)合

12、國的縮寫。是聯(lián)合國的縮寫。Dictatorship stands for the denial of individual freedom.獨裁意味著否定個人自由獨裁意味著否定個人自由2.為為而奮斗而奮斗; 擁護擁護 ;支持支持He stood for the cause of liberty and justice.他為自由和正義的事業(yè)而奮斗。他為自由和正義的事業(yè)而奮斗。John always stands for what is right.約翰一貫支持正確的事情。約翰一貫支持正確的事情。nMore phrases:nstand by, stand for, stand aside, st

13、and out ,stand backn1. How can you _stand by_ and do nothing to save the drowning boy?n2. “WTO”_stands for_ “World Trade Organization”.n3. _Stand aside_ and let us pass!n4. The policeman asked the spectators to _stand back_ .n5. The bold print _stands out_ very well. n6. _Stand out_!( he ordered the

14、 soldier to stand out. )n7. I cant stand_being treated_ (treat) as a child. ntidy - arranged neatly and with everything in orderna. My sister Jane always makes her room clean and tidy. 很整潔nb. My grandmas always neat and tidy. n 整齊又干凈n(v) Tidy yourself before you go out.nneat - in good order; showing

15、 care and appearance; tidy 整齊的；整潔的na. neat handwriting 工整的筆跡nb. He keeps his office neat and tidy.staffnIn BrE, staff(員工) can be singular:Eg. a staff of ten 職工十人Or plural:Eg. I have ten staff working for me.If it is the subject (主語) of a verb, this verb is plural.Eg. The staff in this shop are very

16、helpful.nIn AmE, staff can only be singular.na staff of ten ( but nThe staff in this store is very helpful.n(The plural form staffs is less frequent but is used in both BrE and AmE to refer to more than one group of people.)Similar words:naudiencenThe audience was/ were clapping for 10 minutes.nan a

17、udience of 10,000.nThe debate was televised in front of a live audience.nTV/ cinema/movie audiencesnpopulationnOne third of the worlds population consumes/ consume two thirds of the worlds resources.nNigeria has a population of nearly 100 million.ncountries with ageing populations impress1. 給給留下深刻的印

18、象；使欽佩；留下深刻的印象；使欽佩；We interviewed a number of candidates but none of them impressed us. VNHe impressed her with his sincerity.= His sincerity impressed her.I was impressed by him.The Grand Canyon never fails to impress. VIt impressed me that she remembered my name.nimpress sth on/ upon sb. (formal) 使

19、意識到（重使意識到（重要性）要性）He impressed on us the need for immediate action.3. 使使注意到注意到;給給留下印象留下印象If something impresses itself on your mind, you notice and remember it. But this change has not yet impressed itself on the minds of the British public. 但這一變化還沒有引起英國公眾的注意。但這一變化還沒有引起英國公眾的注意。4. 給給留下留下(的的)印象印象 nIf s

20、omeone or something impresses you as a particular thing, usually a good one, they gives you the impression of being that thing. Billy Sullivan had impressed me as a fine man. 比利比利沙利文給我留下的印象是他是個很不錯的人。沙利文給我留下的印象是他是個很不錯的人。 impressionnWhats your overall impression of our class?n to get a good/ bad impre

21、ssion of sb/ sthnShe gives the impression of being very busy.nHis trip to India made a strong impression on him.n他的印度之行對他的觸動很大。他的印度之行對他的觸動很大。nThe experience left a lasting impression on me.nservice - the giving of food and drink to customers; the help to people that a business providesna. He works i

22、n the after-sales service department for Volkswagen.nb. The hotel is noted for its fine service.nc. He died in the service of his country.n (服役) 為國捐軀nd.railway / postal service (機構)ne. at your service 愿為你效勞n(v) serve -beusedas;beusefulna.TheChannelTunnelserves to strengthen BritainslinkswiththeConti

23、nent.nb.Theroomserves asbothbedroomandliving-room.nc.Heserves asaguard.nd.Theseexperimentsserve nousefulpurpose.ne.serve the interests of / serve the needs ofn-workforna. serve the peopleheartandsoulnMoremeanings:nb.Hehasservedinthearmyformanyyears.服役nc.Heserved5yearsinprison.服刑nd.Therestaurantserve

24、snicefood.供應（飯菜）e.WhatmayIserveyouwith?你要些什么？ readnThe sign read “No Admittance”.nGenerally, the article reads very well.nWhat does the thermometer read?nThe thermometer reads 30 degrees.nA man came to read the gas meter.nShe read a nice story for the children. nHe can read lips. nread sbs mindnHer

25、letter is so full of implications that one has to read between the lines.(領悟領悟隱含的意義；看出言外之意隱含的意義；看出言外之意) nI know him so well that I can always read his mind. / read his thoughts from his face.nThe clock reads four-twenty now. nThe sentence reads smoothly. nGenerally, the article reads very well.nwrit

26、e / lock / wash / sell / weigh / measure expandnMetals expand when they are heated. V n( contract)nA childs vocabulary expands through reading. VnThe new system expanded the role of family doctors. VNnWeve expanded the business by opening two more stores. VNn expansion n. launch1.使使(船船)下水下水 nThey la

27、unched a new passenger liner.n他們使一艘新的客輪下水。他們使一艘新的客輪下水。2.發(fā)動發(fā)動; 發(fā)出發(fā)出; 發(fā)射發(fā)射 nThey have launched a spaceship.n他們發(fā)射了一艘宇宙飛船。他們發(fā)射了一艘宇宙飛船。3.開始從事，發(fā)起，發(fā)動（尤指有組織的活動）開始從事，發(fā)起，發(fā)動（尤指有組織的活動）n launch a new enterprisen創(chuàng)辦一個新企業(yè)創(chuàng)辦一個新企業(yè)nlaunch an attack (on sb)n開始攻擊開始攻擊nlaunch a mass production movementn開展群眾性生產運動開展群眾性生產運動

28、take over1.接管接管; 接替接替 The strikers took over the factories.罷工工人接管了工廠。罷工工人接管了工廠。She took over his work after his departure.他離開以后他離開以后, 她接替了他的工作。她接替了他的工作。2.帶帶, 領領到另一地到另一地 He took us over to the window.他帶我們到窗戶旁。他帶我們到窗戶旁。He took his son over this road.他帶他的兒子穿過這條馬路。他帶他的兒子穿過這條馬路。 detailn. 1.細目細目, 細節(jié)細節(jié); 小事

29、小事If youre interested in the job, Ill send you all the details.如果你對這工作感興趣如果你對這工作感興趣, 我將寄給你全部的說明。我將寄給你全部的說明。 2.各種細節(jié)各種細節(jié), 詳情詳情 He has a good eye for detail and notices almost everything.他他明察秋毫明察秋毫, 幾乎一切事情都注意到了幾乎一切事情都注意到了in detail 詳細地詳細地detail by detail 逐一逐一go into detail 詳述詳述, 逐一細說逐一細說vt.細說細說, 詳述詳述 Pl

30、ease detail how you caught the thief. establishnThe new treaty establishes a free trade zone. （VN ）n新條約設立了自由貿易區(qū)。新條約設立了自由貿易區(qū)。nThe school has established a successful relationship with the local community.（VN）n這所學校與當地社區(qū)建立了良好的關系。這所學校與當地社區(qū)建立了良好的關系。nestablish sb/ sth/ oneself (in sth) (as sth) n to hold

31、a position for long enough or succeed in sth well enough to make people accept and respect you 確立；使立足；使穩(wěn)固確立；使立足；使穩(wěn)固By then she was established as a star.那時她作為明星的地位已經確立。那時她作為明星的地位已經確立。He has just set up his own business but it will take him a while to get established.他剛建立自己的公司，但要站穩(wěn)腳跟還得花上一段時間。他剛建立自己的公

32、司，但要站穩(wěn)腳跟還得花上一段時間。It was this campaign that established the papers reputation.正是這場運動確立了這家報紙的聲譽。正是這場運動確立了這家報紙的聲譽。nimport - to bring a product into one country from anotherna. We import a large number of cars and TV sets from Japan every year.nb. imported cars / TV sets nc. Nowadays many kinds of fruit

33、 are imported from South Asia.n(n.)na. a ban on beef importsnb. cheap imports from AsianA export (v.)ncleanliness- the state of being clean or the habit of keeping things clean n 愛清潔（習慣），干凈，清潔na. Some people are obsessive about cleanliness. 有些人有潔癖。ncleanly - easily and smoothly in one movement 干凈利落的；利索的na. The boat moved cleanly through the water.nb. fuel that burns cleanly 環(huán)保型的燃料 whilenWhile I was waiting at the bus stop, three buses went by in the opposite direction.nWhile Toms very good at science, his brother is absolutely hopeless.n(Toms very good at scienc