商務(wù)英語閱讀試題A

1、商務(wù)英語專業(yè)商務(wù)英語閱讀 試題APart I Multiple Choice (20 points)Complete the sentences by choosing from the words below each sentence.1. Technical skillsperforming specialized tasks within the organization.I1a. are associated with b. differ from c. are similar to2. Corporate culture is the shared experiences, sto

2、ries, beliefs, and norms.a. which creates a companyb. that characterize a companyc. whose company has got3. If a company is to get the most out of its workers, it mustthose workers.a. developb. selectc. promote4. In theory, a company's auditors are appointed independently by its shareholders, to

3、 whom they report. “Whom” represents.a. auditorsb. accountantsc. shareholders5. Over-capacity in the car business leads to a series of joint agreements and mergers between .1. car companies b. joints ventures c. capacity level6. Ford intended to Volvos and hoped to use Vlvo's technology to devel

4、op new cars.a. share b. focusc. distribute7. The principles in the Organizational Chaos Model can also be used to the company's competition.a. introduce b. overcome c. understand8. As a senior student, you are supposed to know better than just until the examination time.a. fooled aroundb. to foo

5、l around c. having fooled around9. Transnational companies will in China.a. continue locating b. continues to locate c. continue to locate10. E-business is about transforming business process and them with Internettechnologies.a. integratesb. integratingc. to integrate11. Other companies use Web tec

6、hnology to business electronically at the wholesale or retail level.a. supportb. exchangec. transact12. The funds needed to operate an enterprise are refereed to asa. labourb. capitalc. resources13. They also want to integrate these systems the rest of their businessprocess.c. forb. anda. with14. Ac

7、counting firms frequently their audit clients.a. buy management skills fromb. sell consulting services toc. provide audit assignment for15. I went to buy a new tie to this brown suit.a. go intob. go withc. go after16. The secretary entered with a pencil and paper, and every word themanager said.a. m

8、ade for b. took up c. took down17. The financing of international trade is more complex than that of domestic trade.'That' here means.a. financingb. international trade c. domestic trade18. The process of education, experience, more education, and then iscalled a cyclical process.a. less edu

9、cationb. more experiencec. education and experience19. Hardly the airport when he started for his destination.a. I had reachedb. had I reached c. I reached20. The climbers tried to find a new to the top of the mountain.a. approachb. routec. entrancePart II Match (20 points)Section AChoose the correc

10、t word or words from the box to complete the passage:the Industrial Revolutioncustomers' needsthe marketing conceptproduction and sellingthe selling of goodsbusiness focusBusiness people focused on the production of goods from 21 until the early twentieth century, and on 22 from the 1920s to the

11、 1950s. Marketing received little attention up to that point. After 1950, however, business people recognized that their enterprises involved not only 23 but also the satisfactionof 24. They began to implement 25, a business philosophy thatinvolvesthe entire business organization in the dual process

12、 of satisfying customer needs and achieving the organization's goals.Section BChoose the correct word or words from the box to complete the following sentences:marketing concept benefits discountmoderationlabour force27. Implementation of the26. China is now at the stage of development of buildi

13、ng a we-off society and accelerating socialist .begins and ends with the information aboutcustomers.28. Selling something at a reduced price is called giving a.29. Carrying out the business of such a huge company requires .30. Compensation programmes include wages and salaries, incentives, and for w

14、orkers.Part III Reading comprehension (40 points)Passage 1What makes money valuable? Why is a piece of paper marked $ 10 worth more than one marked $1? You could say there is no reason. It's true that a special kind of paper is used to make dollar bills, and they are pretty, but that's not w

15、hat makes them valuable. The real reason money is valuable is that everyone believes it is.Ancient economies had no paper money or coins. Some used barte- trading one thing for another. Others used all kinds of objects as money. Any object would do, as long as there was not an unlimited amount of it

16、. Animals or metals were popular, and so were manufactured products like jewelry or weapons. Wealth in ancient Greece wasmeasured in tools or cattle. This kind of money had two purposes. First, it was useful in itself. Tools and cattle can be used for farming. And second, it was a way to symbolize a

17、nd measure value. A house, for example, would be valued at a certain number of tools or cattle. This greatly simplified trade. Other societies used money thatwas totally symbolic. For instance, American Indians used wampum, which is made from seashells. And until recently on the pacific island of Ya

18、p, people use large stone discs as money.In most places these types of money died out because more practical forms of money were invented. People started using precious metals, such as gold and silver, that were easier to carry around than tools or stones. And in the eighteenth century, paper money

19、was introduced. At first people were suspicious of new currency, but they came to accept it because the government or bank issuing it would exchange an equal amount of gold for the paper. A $ 10 bill really was worth $ 10 for gold. But now, people are used to the idea that the government doesn't

20、 have to back its money with gold. Everyone believes that a $ 10 bill is worth $10 and that is good enough. But if, for some reason, people ever lost faith in paper money, ten dollars wouldn't be worth the paper it's printed on.Questions 31-35 are based on passage 131. According to the write

21、r the real reason money is valuable is that everyone believes.a. money is valuableb. gold is valuable c. money is gold32. The writer of this selection mentioned animals, metals and manufactured products like jewelry or weapons because. a. they were valuableb. they were used as money in ancient times

22、c. people liked them33. Paper money was invented .a. to take the place of other types of moneyb. to be replaced by other types of moneyc. in the nineteenth century34. At first people did not have trust in paper money because .a. it was not worth muchb. the paper was not of good qualityc. it looked l

23、ike an ordinary piece of paper35. People came to accept paper money when .a. the government began to issue it b. the bank began to issue itc. they could exchange it for the same amount of goldPassage 2Many private institutions of higher education around the country are in danger.Not all will be save

24、d, and perhaps not all deserve to be saved. There are loquality schools just as there are lowquality businesses. We have no obligation to save them simply because they exist. But many thriving institutions that deserve to continue are threatened. They are doing a fine job educationally, but they are

25、 caught in a financial difficulty, with no way to reduce rising costs or increase revenues significantly. Raising tuition doesn't bring in more revenue, for each time tuition goes up, the enrollment goes down, or the amount that must be given away in student aid goes up. Schools are bad business

26、es, whether public or private, not usually because of bad management but because of the nature of the enterprise. They lose money on every customer, and they can go bankrupt either from too few students or too many students. Even a very good college is a very bad business.It is such colleges, thrivi

27、ng but threatened, that I worry about. Low enrollment is not their chief problem. Even with full enrollments, they may go under. Efforts to savethem, and preferably to keep them private, are a national necessity. There is no basis for arguing that private schools are bound to be better than public s

28、chools. There are abundant examples to the contrary. Anyone can name state universities and colleges that rank as the finest in the nation and the world. It is now inevitable that public institutions will be dominant, and therefore diversity is a national necessity. Diversity in the way we support s

29、chools tends to give us a healthy diversity in the forms of education. In an imperfect society such as ours, uniformity of education throughout the nation could be dangerous. In an imperfect society, diversity is a positive good. Eager supporters of public higher education know the importance of sus

30、taining private higher education.Questions 36-40 are based on passage 2.36. In the passage, the author appeals to the public to support .a. private higher education in general b. public higher education in generalc. high-quality private universities and colleges37. According to the passage, schools

31、are bad businesses because of .a. the nature of schoolb. poor teachersc. bad management38. What does the phrase “go under' (Para. 2, sentence 3) probably mean? a. have low tuition b. get into difficultiesc. do a bad job educationally39. Which of the following statements is TRUE?a. There are many

32、 cases to indicate that private schools are superior to public schools.b. The author thinks diversity of education is preferable to uniformity of education. c. Each time tuition is raised, the enrollment goes up.40. In the author's opinion, the way that can save private schools lies in . a. full

33、 enrollmentb. raising tuitionc. national supportPassage 3A higher reading rate, with no loss of comprehension, will help you in other subjects as well as in English, and the general principles apply to any language. Naturally, you will not read every book at the same speed. You would expect to read

34、a newspaper, for example, much more rapidly than a physics or economics textbookbut you can raise your average reading speed over the whole range of materials you wish to cover so that the percentage gained will be the same whatever kind of reading you are concerned with.The reading passages which f

35、ollow are all of an average level of difficulty for your stage of instruction. They are all about five hundred words long. They are about topics of general interest which do not require a great deal of specialized knowledge. Thus they fall between the kind of reading you might find in your textbooks

36、 and the much less demanding kind you will find in a newspaper or light novel. If you read this kind of English, with understanding at, say, four hundred words per minute, you might skim through a newspaper at perhaps 650700, while with a difficult textbook you might drop to two hundred or two hundr

37、ed and fifty.Perhaps you would like to know what reading speeds are common among native English-speaking university students and how those speeds can be improved. Tests in Minnesota, U.S.A., for example, have shown that students without special training can read English of average difficulty, for ex

38、ample, Tolstoy's War and Peace in translation, at speeds of between 240 and 250 words per minute with about seventy percent the lessons, hal-hour twelve after that claim Minnesota in Students comprehension. reading speed can be increased, with no loss of comprehension, to around five hundred wor

39、ds per minute.Questions 41-45 are based on passage 341. According to the passage, the purpose of effective reading with higher speed is most likely to help you.a. only in your reading of a physics textbook.b. improve your understanding of an economics textbook.c. not only in your language study but

40、also in other subjects.42. Which of the following does not describe the types of reading materials mentioned in the second paragraph?a. Those beyond one's reading comprehension.b. Those concerning with common knowledge.c. Those without the demand for specialized knowledge.43. The average untrain

41、ed native speaker at the University of Minnesota reads ata. about three hundred words per minute.b. about two hundred and forty-five words per minute.c. about sixty words per minute.44. According to the passage, how fast can you expect to read after you have attended twelve half-hour lessons in the

42、University of Minnesota?a. You can increase your reading speed by three times.b. No real increase in reading speed can be achieved.c. You can double your reading speed.45. Where do you think the passage is taken from?a. The introduction to a book on fast reading.b. A local newspaper for young people

43、.c. A school newspaper run by students.Passage 4Cultural WarsFilms made in the United Stated have continued to sweep the globe. According tothe list of 1998's most successful movies put together byVariety magazine, U.S. filmstook the top 39 places; Britain'sThe Full Monty came in at number 4

44、0. As a consequence, British movie's market share fell to 14 percent of the home market, while the respective figures for French films were 27 percent in France and 10 percent for German films in Germany. The European Union's trade deficit with the United States in films and television is an

45、nually between $ 5 and $ 6 billion.Several of Hollywood's most successful movies have drawn from international resources.There men and a Baby was a remake of French comedyT. otal Recall wasmade partly by French money, was directed by a Dutch man and starred an Austrian. The English Patient was d

46、irected by a Briton, shot in Italy, and starred French andBritish talent. The quest for new ideas and fresh talent has lead studios to develop Warnerand Berlin, in Miramax London, in bridge s 'SonyEurope: in subsidiaries Brothers both in Berlin and Paris.Questions 46-50 are based on passage 446. American films have continued to the world.a. influenceb. winc. challenge47. British films share the 14 percent in itsin 1998.a. home market b. American market c. European market48. German