無名金山,一鳴驚人（Nameless Jinshan, blockbuster）

1、無名金山,一鳴驚人（Nameless Jinshan, blockbuster）Urban brand planning of Jinshan District in ShanghaiCities are commodities, and they need marketing.In today's commercial period, any field is full of competition, between cities, between the countryside, scenic spots are no exception. As you can see in th

2、e supermarket, there is also a difference between the best selling and the slow selling in the city. Some city, investors willing to throw money business, sightseeing tourist source, this is the best-selling; while others this is a deserted house desolate, slow-moving.In addition to the reasons for

3、hardware resources, a large number of problems reflected in the marketing. Marketing is strong, performance is strong, marketing is weak, performance is weak.The secret of marketing.The essence of marketing is to show the unique value of "big difference" with competitors, and win the custo

4、mer's sympathy. When the competition in one area has been very famous and very powerful case as a laggard or later, with its strong rival Sike, is tantamount to losing egg stone. The wisdom of the practice should be to avoid its edge, attack its weakness.From the perspective of master Guozhao, i

5、n order to avoid the solid and strike the weak. We know that the powerful martial arts master, there will be a nirvana, but behind Nirvana often cannot withstand a single blow of life. You and your opponent Nirvana that it is asking for trouble, and identify the opponent's valve gently point you

6、 can easily put the opponent.From the perspective of the race, another way to rise head and shoulders above others can also be called, another way to change the existing runway, runway opponent has congenital advantage, how hard you can win, you can change a runway, even if it is a trail or single p

7、lank bridge, is the so-called "do not take the unusual way". Zheng Yuanjie was facing the college entrance examination, his mother suggested that he said everyone grab the entrance of the road, you might as well go their own single plank bridge, Zheng Yuanjie refused entrance self-taught,

8、he is now China famous fairy king, he only published one works "fairy tale king" magazine, from the publication has accumulated more than print no one can than global billion copies.Apple iPhone has received hundreds of millions of customers sought, Lenovo resistance to temptation followed

9、 by Le Phone, but ran has always been difficult to win customers, the fundamental reason is when you enter the others at the runway, or master the trick and the blows, as can be imagined.Yangzhou has a "Slender West Lake", the scenery is not lost in Hangzhou West Lake, especially the tingt

10、ailouxie is clueless, but for many years in terms of visibility or in tourism revenue, far behind West Lake in one hundred and eight thousand. The reason is that the problem is called "Slender West Lake". "Slender West Lake" the lazy, this strange name, no ambition, show the whit

11、e feather name, put itself into 18 layers of hell in the past doomed eternally, long-term customers formed a fixed cognitive "you are inferior to West Lake". Poor "Slender West Lake", "Slender West Lake" you put the hat off on the day when the light is again.Nameless Ji

12、nshan, no longer silent.Kingsoft is one of the 18 districts of Shanghai City, located in the southwest of the territory of Shanghai, far from the bustling downtown, Xuhui, Huangpu, Pudong, compared with Jingan, Putuo and other areas, it has long been unremarkable is unknown to the public, let alone

13、from afar to outsiders, even a native of the Shanghai local people, there are a lot of it is not absolutely ignorant of. This is called Jinshan lack of popularity. Nameless also just, in Shanghai folk even some of the bias and misunderstanding of Jinshan, "Jinshan no gold, Baoshan no treasure&q

14、uot; is a kind of popular.In the past, the concept of the traditional economic era is that wine is not afraid of the alley, and now the marketing concept in the new era of commerce is selling wine. It is a common commodity or city, unknown means did not enter the customer view and mind, can not ente

15、r the customer purchase list, long past, dilute cold front traveling, the formation of "unsalable" can hardly be avoided.Therefore,The primary task of modern marketing is to create, to name is Lee followed, fame is a pair of twins, the so-called fame and fortune. The ring will break the si

16、lence around Jinshan, competing in Shanghai this international arena together with other counties. It is planning to accept the Commission, immediately launched an extensive visit and "immersion" months of investigation.Marketing strategy of jinshan.Heavy traffic crowded, row upon row of e

17、difice. In the modern prosperity, this is definitely the salient features of Shanghai, Pudong, Huangpu District, Jingan District and other areas of Xuhui District, but also the consistent understanding of the outside world. God is fair, to a combination of advantages of a disadvantage, shortcomings

18、in their merits, have much advantages, disadvantages will have much. Xuhui District, Pudong District, Huangpu District and they are highly prosperous this advantage behind, is noisy, noisy, suffocating, reinforced cement and automobile exhaust, it is difficult to avoid their "weakness", wh

19、ich is outside of their general knowledge.Jinshan and their marketing competition, the wisdom of the practice is with their advantages "back to", and their weakness "against"".Jinshan is far away from bustling, far away from noise, away from pollution, has a rare pure and qu

20、iet. Jinshan Shanghai is the blue sea, the unique Golden Beach (Shanghai City Beach), green garden (gallery), ink Jiangnan Town (Feng Jing), a riot of colours, as well as the county famous overseas Jinshan peasant paintings in a lan. Whether near or far look, Jinshan is a slowly unfolding intoxicati

21、ng natural picture, a pure natural pastoral landscape change rapidly. Jinshan picturesque, Jinshan painting, which is the incomparable advantages of other districts and counties in Shanghai, is also surrounded by reinforced cement surrounded by a modern city crowd to release the soul of heaven.Jinsh

22、an picturesque, Jinshan painting. This is the gold in the 18 counties of Shanghai, the most unique and most natural and the most competitive nirvana. Stop in downtown extent on the length of winning, to open up a new road to natural and cultural features, in the way of Jinshan have lead others to fo

23、llow.The ladder of jinshan.Jinshan Jinshan Jinshan name unknown, need to establish the reputation, others can not be compared with the competitive advantage, that is "the golden hill", but if you want to be a unique positioning picturesque scenery, making rapid popularity, meaning that als

24、o need a good help. It is just like you to need on the wall with the help of a ladder, if your body is not strong enough that you need a crutch, his stature is not high enough that you have to stand on the shoulders of giants.Many foreigners don't know in Jinshan, even if the local people do not

25、 know much of Jinshan belongs to Shanghai, so the transfer based on the unique positioning of Jinshan, Shanghai must be associated in the world have wide popularity in Shanghai, Jinshan is walking stick, is climbing a ladder of Jinshan, Jinshan City brand the positioning slogan "world of Shangh

26、ai, in the Jinshan" - relationship between Jinshan and Shanghai is uniquely positioned to make the most appropriate the most awesome the most closely connected."The world of Shanghai, in the mountain, with a simple and succinct language, will be the one and only the most competitive advant

27、age with the Jinshan this" noble "Shanghai shoulders, make rich emboldened pride declared to the Shanghai, the country and the world, once Shanghai and other counties designated under a different way, quite distinct from each other the line, like an eagle in the silent sky, it never rains

28、but it pours.When will the Italian research institutions Jinshan City commissioned an independent brand slogan, in Xuhui District, the Bund, Hongqiao, Pudong, Lujiazui airport and other crowded places, do like to test 600 foreign tourists and 300 local residents in Shanghai, more than 70% of the for

29、eign respondents asked where the first reaction is how to Jinshan Shanghai, more than 50% of the residents believe that Kingsoft is worth a visit. Undoubtedly,This positioning slogan conveys the unique charm of Jinshan, and has strong appeal and attraction.Creative design for positioning assistance.

30、In order to change the unique positioning of "the world's Shanghai, the Jinshan in the painting" into a more powerful visual image, Italy also designed a series of advertising for Jinshan creative.Vivid, expressive brand logo.The logo is a colorful picture, the graphics part implied in

31、 the Jinshan gold land (golden background), ink Jiangnan Town (black), green garden (green) and blue (blue). Ink Jiangnan, green garden, blue sea three graphics, and cleverly constitute a "mountain" character modeling, it is a vivid portrayal of the colorful beautiful picture Jinshan, colo

32、rful and is also the most salient features of the Jinshan peasant paintings. Coincidentally, in the face of the Jinshan sea, there are three islands, is commonly known as Kimama Mishima, black, green, blue three and Kimama Mishima formed a highly coincide, it was like God.Contests and engaging brand

33、 image theme.As a unique visual image to convey Jinshan City brand, we plan to Jinshan City as the background, the three scenic spots of screen capture the most representative (Jinshan scenic town, porch new countryside and City Beach), with the frame mosaic form, enlarge eye-catching positioning sl

34、ogan, a vivid Jinshan brand image theme advertising. The Jinshan, Jinshan picturesque, fascinating, man in the middle picture, moved by sight, is fascinated with the infinite reverie unfold.In the unified Jinshan City brand positioning and visual image and meaning, also for the new rural area of Jin

35、shan, Jinshan Town, Fengjing town, porch to develop differentiated positioning and the creation of a find everything fresh and new advertising.Jinshan new town advertisingFengjing town advertisingNew rural advertising in the corridorTitle postscript.In the unique positioning and advertising psycholo

36、gical help, since the summer of 2010 after a short period of one year, no name unknown to the public in Jinshan, like into a best-selling strong power, the big stage in the internationalization of Shanghai is not only famous, more investors have not formed, sightseeing tourists constantly gratifying

37、 situation, including Feng Jing, the gallery, City Beach and other places tourists are an increase of exceeded 100%, the cumulative breakthrough 1 million 600 thousand passengers, tourism revenue is 1 billion yuan mark a breakthrough record, Jinshan regional economic development made great contribut

38、ions.Marketing is a science, in the right way and method to create Scientific Outlook on Development, selling or city tourism brand, to promote the healthy and sustainable development of local economy, it has become a required course for government departments in our country, weak marketing performa

39、nce is weak, strong, strong marketing performance has become a common consensus, Chinese city brand marketing of the road will become broader and broader.Performance (Performance)What is performance?The word "performance" comes from management, and different people have different understanding of performance. Some people think that performance refers to the efficiency and effectiveness of work; some people think that the performance is that after work behav