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1、大 連 理 工 大 學(xué) 本 科 畢 業(yè) 設(shè) 計(jì)(論 文)學(xué) 院(系): 專 業(yè): 學(xué) 生 姓 名: 學(xué) 號(hào): 指 導(dǎo) 教 師: 評(píng) 閱 教 師: 完 成 日 期: 大連理工大學(xué)Dalian University of Technology City Institute大連理工大學(xué)本科畢業(yè)設(shè)計(jì)(論文)題目名稱房地產(chǎn)項(xiàng)目的可行性研究報(bào)告幸福里總計(jì) 畢業(yè)設(shè)計(jì)(論文) 52 頁(yè) 表格 16 表 插圖 15 幅摘 要幸福里位于東航區(qū)東南人文生態(tài)區(qū)域。西傍中央商圈,南鄰東航老城旅游街區(qū)。東航首家坡地景觀社區(qū),獨(dú)享人文情懷文脈庭院。一流的物業(yè)管理模式,齊全的周邊配套設(shè)施為您提供安全舒適、現(xiàn)代溫馨的家園。本文

2、通過(guò)對(duì)輸次區(qū)東南人文生態(tài)區(qū)域125.59畝的一國(guó)有拍賣地塊的開發(fā)經(jīng)營(yíng)環(huán)境的市場(chǎng)調(diào)查分析,以及周邊主要同類競(jìng)爭(zhēng)物業(yè)的比較后,依據(jù)東航區(qū)東南人文生態(tài)區(qū)域當(dāng)?shù)氐哪壳笆袌?chǎng)狀況和對(duì)未來(lái)的預(yù)測(cè),對(duì)項(xiàng)目的可行性與開發(fā)經(jīng)營(yíng)策劃提出初步意見,并結(jié)合項(xiàng)目的特點(diǎn)優(yōu)勢(shì),對(duì)項(xiàng)目進(jìn)行了投資分析、財(cái)務(wù)評(píng)價(jià)和風(fēng)險(xiǎn)分析,以期探討該地塊進(jìn)行住宅開發(fā)經(jīng)營(yíng)的可能性。依據(jù)本文的方案,項(xiàng)目總建筑面積11.72萬(wàn)平方米,項(xiàng)目總投資15594.85萬(wàn)元。經(jīng)測(cè)算項(xiàng)目財(cái)務(wù)凈現(xiàn)值3620.11萬(wàn)元,項(xiàng)目財(cái)務(wù)內(nèi)部收益率27.1%,因此項(xiàng)目在經(jīng)濟(jì)上具有較強(qiáng)的可行性。太原市與東航區(qū)的一體化發(fā)展,實(shí)施“雙贏”策略,創(chuàng)新管理體制,盡快實(shí)現(xiàn)各領(lǐng)域的“同城化”

3、。一個(gè)全新的經(jīng)濟(jì)體即將誕生!大太原的概念已形成!依托各級(jí)城鎮(zhèn)發(fā)展軸,構(gòu)建成以太原東航為核心經(jīng)濟(jì)圈層,介孝汾、陽(yáng)泉、忻原、離柳中四個(gè)城鎮(zhèn)密集區(qū)為外圈層的空間布局結(jié)構(gòu)。加強(qiáng)城市功能的分工與協(xié)作,強(qiáng)化陽(yáng)泉、介休、忻州、呂梁四個(gè)城市的區(qū)域次中心地位,明確各類城市產(chǎn)業(yè)定位和職能定位。摘自山西省城鎮(zhèn)化發(fā)展綱要關(guān)鍵字:幸福里;項(xiàng)目投資;開發(fā)經(jīng)營(yíng)AbstractHappiness in human ecology in the Eastern District Southeast region. Near the West central business district, south China East

4、ern Old City tourism district. China Easterns first sloping landscape community, human feelings context exclusive courtyard. First-class property management, complete surrounding facilities for you to provide a safe comfortable, modern and warm homes. Based on the input sub-region southeast of human

5、 ecology auction 125.59 acres of a state-owned land development business environment, market research analysis, and surrounding the main comparison of competing properties, according to human ecological regions of Southeast China Eastern District of current market conditions and local predict the fu

6、ture, the project development and management planning feasibility and preliminary views, and advantages of combining the characteristics of the project, the project investment analysis, financial evaluation and risk analysis to explore the land for residential development and operation of the possib

7、ility of . This article based on programs, projects, total construction area of 117,200 square meters, total investment is 155.9485 million yuan. The calculated net present value of 36.2011 million yuan project finance, project financial internal rate of return 27.1%, the project has strong economic

8、 feasibility. Eastern District of Taiyuan City and the integration of development, the implementation of win-win strategy, innovation management system, as soon as possible in all areas of the same city. A new economy will be born! The concept of large Taiyuan Formation! Relying axis of urban develo

9、pment at all levels, constructed to Taiyuan - China Eastern Airlines as the core economic circle, referred Xiao Fen, Yangquan, Xin Yuan, from the willow in the four towns outside the circle concentrated area of space for the layout structure. Enhance urban functions of the division of labor and coop

10、eration, strengthen Yangquan, Jiexiu, Xinzhou, Luliang four regional sub-center of the city, clear positioning and functions of various types of urban industry positioning. Excerpt from Outline the development of urbanization in Shanxi Province Key words: Happiness Lane; project investment; Developm

11、ent and Management目 錄摘 要IAbstractII1 前言11.1報(bào)告編制目的11.2報(bào)告編制依據(jù)12 項(xiàng)目概況22.1建設(shè)地址及項(xiàng)目規(guī)模22.2總體規(guī)劃設(shè)計(jì)理念22.3總體規(guī)劃構(gòu)思33 項(xiàng)目開發(fā)經(jīng)營(yíng)環(huán)境分析與預(yù)測(cè)43.1 2009年國(guó)內(nèi)經(jīng)濟(jì)及房地產(chǎn)市場(chǎng)回眸43.2 2010年房地產(chǎn)市場(chǎng)運(yùn)行狀況預(yù)測(cè)93.3山西省東航市房地產(chǎn)市場(chǎng)分析104 項(xiàng)目開發(fā)經(jīng)營(yíng)優(yōu)勢(shì)點(diǎn)224.1房地產(chǎn)投資項(xiàng)目開發(fā)經(jīng)營(yíng)機(jī)會(huì)形成模式224.2項(xiàng)目開發(fā)經(jīng)營(yíng)優(yōu)勢(shì)點(diǎn)225 項(xiàng)目定位245.1目標(biāo)市場(chǎng)定位245.2產(chǎn)品定位246 項(xiàng)目規(guī)劃、建筑建設(shè)建議256.1項(xiàng)目總體規(guī)劃建議256.2住宅建筑設(shè)計(jì)建議256.3

12、小區(qū)配套設(shè)施建議267 項(xiàng)目開發(fā)經(jīng)營(yíng)策略287.1項(xiàng)目開發(fā)經(jīng)營(yíng)策略287.2營(yíng)銷方案297.3 項(xiàng)目投資估算317.4第一套方案317.4.1總投資估價(jià)表317.4.2項(xiàng)目實(shí)施進(jìn)度安排327.4.3項(xiàng)目投資與籌資計(jì)劃337.4.4項(xiàng)目的價(jià)格定位347.4.5項(xiàng)目銷售計(jì)劃347.4.6項(xiàng)目銷售收入估算357.4.7項(xiàng)目經(jīng)營(yíng)成本估算357.4.8項(xiàng)目利潤(rùn)估算367.4.9財(cái)務(wù)評(píng)價(jià)367.5第二套方案387.5.1總投資估價(jià)表387.5.2項(xiàng)目實(shí)施進(jìn)度安排397.5.3項(xiàng)目投資與籌資計(jì)劃407.5.4項(xiàng)目的價(jià)格定位417.5.5項(xiàng)目銷售計(jì)劃417.5.6項(xiàng)目銷售收入估算417.5.7項(xiàng)目經(jīng)營(yíng)成本估算427.5.8項(xiàng)目利潤(rùn)估算427.5.9財(cái)務(wù)評(píng)價(jià)437.6 盈利能力及清償能分析448 項(xiàng)目開發(fā)經(jīng)營(yíng)風(fēng)險(xiǎn)分析458.1項(xiàng)目盈虧平衡分析458.2項(xiàng)目敏感性分析458.3項(xiàng)目開發(fā)經(jīng)營(yíng)主要風(fēng)險(xiǎn)及對(duì)策分析47結(jié) 論49參考文獻(xiàn)50附 錄51 1 前言1.1報(bào)告編制目的1、在對(duì)項(xiàng)目開發(fā)經(jīng)營(yíng)環(huán)境進(jìn)行詳細(xì)分析的基礎(chǔ)上,結(jié)合項(xiàng)目所處的區(qū)位環(huán)境,對(duì)該地塊的市場(chǎng)價(jià)值進(jìn)行合理的評(píng)估。2、對(duì)項(xiàng)目的可行性與開發(fā)經(jīng)營(yíng)策劃提出初步意見,并對(duì)項(xiàng)目

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