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1、 Web Agency Service DomainWeb CIWeb DesignWeb applicatione-Business ConsultingMarket Analysise-MarketingE-CRMe-MarketplaceSCMSupplierCustomerSupplierCustomer , Order Fulfillment e-Business e-Business Value ChainValue ChainConsultingMarketingContentsFlashDesignCodingCTIUMSMailingServerD/BCreativeInte
2、ractionSystemebiz IntegrationStrategySoppingeCRMIRMVOC/RMSe- Learning Interactive Full Service ebiz, eSolution eBiz Sector & Solutionl l eSolution LIFESystemINFORMATIONCOMMUNICATIONTechnoVillage/ / / /Mail+SMS+Fax+ DB /qeBiz Total ServiceeBiz Total ServiceeBizStrategyeBizOperationeBizConsultingP
3、lanningContentsSolutionMarketingeBizBuildingeBiztotal serviceq eBusiness Transformation eBusiness TransformationSupplierSupplierSupplierstockholderEmployeesOn-lineOff-lineSCMERPIPSEIP/KMS/GWIRM/RMS/PRMWebSiteCRM/CPPartnersPACSERPCRMEIPMailingB2EmallIntegrationDevelopersWeb ServiceEnterpriseSolutionB
4、usiness Fields : SI Development & Solutionsq eCompany SCM/IPSDW/CRMCustomerStockholderSuppliereCompanyIRM/RISGW/KMSERP/EIP Data IntegrationEnterprise CRMeCRMData Warehousing/IntegrationWeb LogDataData BaseTransactionData CustomerProfileSM MUSI MUNI MUR&D MUeBizeBizTotal ServiceTotal Serviceq
5、 eBiz Total Service eBiz Total Serviceq e-CRMService Sales CRMCRMData Warehousing/IntegrationSMSChannelWeb FAXChanneleMailChannelWeb SiteChannelPost channelConsumerInvestorPurchaser AnalystThe pressClubMarketing Customer Interaction PlatformsInteraction Management InfrastructureE-MailEDMSGWKMS2( )ER
6、P1 ( )CRMSCME-Planningq Office Management SystemCustomer ACustomer BCustomer CSupplier A Supplier BSupplier C55%15%20%10%q eBiz Solutions & ServiceInternet AreaBSP AreaSI AreaNI Area55%15%20%10%eCRMWCMSIRM/PRMMailingMESCTIPABXIBS Network Integration Automation System Enterprise NetworkCRM/DWEIP/
7、EKPERP/SCMGW/KMS SI consulting SI development SI management Web consulting Web development Web managementq eBiz Solutions & ServiceWeb SI AreaSI AreaNI AreaSystem AreaDW/E-CRM / CRM E-MarketplaceSCMElSGW/KMSERPCMSManagement& BusinessB2BMarketplaceIPSEIP/EKPPMSPartner & SupplierCustomerB2
8、EB2CB2Mq eBiz Sector & Solutions2004 ConsultingeSolution2004Web Building Web integration Publishing DB generationWeb DesignInnovationOperationOptimizationBusiness & IT StrategySupply Chain Executionq eBiz Enterprise Management eBiz Enterprise ManagementSI AreaNI AreaSolution AreaSM AreaInter
9、net AreaR&D AreaConsulting Areaq SI Business Areaq SI consultingq SI development q SI managementq N/W managementq New technologyqNetwork Integration - Network Consulting - Network Integration - Network ManagementCRMForecasting, Opportunity Management,Configuration,Generation Forecasting, Custome
10、r CareSpare ManagementForecastingPersonalizationCampaign ManagementMarketing EncyclopediaERPCMSSCMEIPeStrategyq Solution & Service Solution & Service - SI Development & SolutionsMarketingSalesServicesOne-Stop Service10%10%5%5%BSP IT consulting IT development IT management N/W management
11、New technologyWireless InternetWeb ContentsWeb MailingWeb SIq eBiz Solutions & ServiceBSP AreaInternet AreaSI AreaNI AreaConsulting AreaBSP MU :BSP MU :(Business Service Provider Management Unit)Internet AreaBSP AreaSI AreaNI Area55%15%20%10%q eBiz Solutions & ServiceConsulting for eBizeStra
12、tegy Consulting.eManagement ConsultingeBusiness Restructure Consultinge-CRM,e-Marketing Consultinge-Solution/ e-Infra/ e-InfraSI consulting & managementNetwork Integration /Automation SystemIT development & management e-Supply chain Managemente-Customer Relationship ManagementE-biz transform
13、ationSystem- , - - - Supply Chain q e-Business Perspective e-Business Perspective eBiz Consulting e-Marketing & Promotion eCreative & Contents eBiz SI & Solutionsq eBiz Service DomaineBizeBizTotal Total ServiceServicee-CRM functione-CRM functione-Customer Relationship Management Adaptati
14、on AnalysisData Gatheringq eBiz Solution eBiz Solution analysisanalysis _ _e-CRM e-CRM / , 46%22%19%Source:Executive Issues Survey CEO Global Business StudyThe Alexander Group, Incorporated, 7%6%q Summaryl ?1 2 3 4 / 5 Restructuring6 7 (Globalization) 8 9 (Geopolitical) 1 2 3 4 5 6 7 Restructuring8
15、(Globalization) 9 (Value-Added Supplier Relationships) 1. ( ) ? ? Site ? Site Site ( , ) ? / ? ? ? ?q q q q q q q q e-CRM q 2123 l 90 l : 60% ( 80 90% )l l : 40%q 2 2 () / : 100 / : 10 / () - : StrategyContentsSolution() Ebiz q Summary- Integration Branding & IdentitySupplierCustomereCompanyPart
16、nerStockholderEmployeeIPSSCMIRMPRMe-MarketingGW+KMSEDMSBuy SideSell SideERPEIPe-Business Sector & SolutionsCustomerPartnerShareholderEmployee service sell production supplyMaterial q e-Business SolutionsSCMe-PMSKMS/GWEDMSCRM/e-CRMe-MarketplaceCMSERPEIPe-marketingSales TeamSystem TeamConsultingTe
17、amSI MU NetworkTeamAutomationSystemTeamEnterpriseNetworkTeamNI MUeBizCRMEIPR&Dq eBiz Collaboration Networkq Website Strategy Website StrategySite ESite BSite HSite FSite ASite GE-biz TransformationAS ISTO BESite CSite DStrategy and Implementatione-ShoppingInformationeBusinessBusiness Function &a
18、mp; StrategyHimart2. . ,v ?PublishInteractTransactIntegrate Customer Information Access HSE Communication Customer and Technical Support Supplier Relationship Management Electronic Order to Cash Electronic Procurement Supplier Bidding & Selection Integrated Planning and Forecasting Integrated Pl
19、ant Management: q e-Business _Fulfill Demandq Proposal Proposal- Web Site System Value2003200420052006q / q q q e-Branding q B2B / B2E q Web (EIP)q personalization(e-CRM / DM )E-Biz 1 12 23 3q Branding & Identity (Web CI)q Business q / (Site Concept)q System & Solutions Web Site Web Site 200
20、3 2004EIPe-Biz SIWeb SIWeb 2005 eBiz Planning eBiz Integration e-Package/Solution e-learning Solution e-Total Marketing Web Identity Web Contents Web Promotion Web Applications Web SI Planning Web System Integration SMS / eFax / Mailing eCRM / IRM / CMS e-Marketing(PRM) Web SI & eSolution Web SI
21、 & eSolution e-biz Total Solutione-biz Total SolutioneBiz Value q eBiz Transformation q e-Business ConvergenceIndustry TransformationValue ChainIntegration Channel EnhancementDevelopmentImplementationEvaluationDesignAnalysis : PwCeBiz Transformation Solution Development30%60%30%60%CustomerCustom
22、erSupplierSupplierLoyaltySystem Integration eCRM IRM PRM Solution DevelopmenteOffice eConsultingeVentureeSolutioneCompanyq Business Domain Business Domain eBiz Strategy Consulting. eBiz Management Consulting eBiz Restructure Consulting eCRM(Web call center) eCommunity eFAX(Dial Fax) eIRM WCMS Real e
23、state portal Network swap service Internet Fax Tour portal Internet broadcasting Community portal EDMS GroupWare Enterprise Knowledge Internet Purchasing SystemeOffice eConsultingeVentureeSolution eBiz Strategy Consulting. eBiz Management Consulting eBiz Restructure Consulting eCRM(Web call center)
24、eCommunity eFAX(Dial Fax) eIRM WCMS Real estate portal Network swap service Internet Fax Tour portal Internet broadcasting Community portal EDMS GroupWare Enterprise Knowledge Internet Purchasing SystemeCompanyq Business Domain Business DomainApplication Web DB Integration Mobile Application Custome
25、r IntegratedHome PageSystemSolution e-branding Web Style Guide On-line Marketing DB/Web Server Multimedia Server Wireless/Security e-CRM e-Marketing WCMS .q e-Business Transformation q eOffice Solution Planning eOffice Solution Planning q q q q .q ()q q / q .q q q q q q q q .45%15%5%35% .KMSEISEDMSS
26、CMCRMSolution & Service - SI Development & SolutionsGWERPHow convenient would it be, if we can view all the numerous information scattered on the internet,such as Intranet, GroupWare,(ERP),(CRM),(SCM) gathered in single screen?q eBiz Solution eCRM200320042002SMSCMSPMS EIPERPSCMElectronic Dec
27、ision Making E-mailE-boardSchedule ManagementMISName Card ManagementCareerManagementHumanRelationship ManagementSurveymessengerGWeagleOfficeq Solution & Service - Solution & Service - eagleOfficeSI MU Business FieldsBusiness Fields : SI MU Company OrganizationCompanyOrganizationeBizSolutionC
28、onsultingInternetBizSystemq OrganizationPlanning & PublicSupporting TeamPresident & CEO CS team Biz 1 team Biz 2 team Biz 3 team Sales 1 team Sales 2 team SI System team SI Develop team Sales 1 team Sales 2 team Automation team Network team Consulting 1 team Consulting 2 team Consulting 3 te
29、am eBiz team Solution teamSI MUINFRA MUConsulting MUR&D MUBSP MUq Organization INFRA MU sales 1 team Sales 2 team Automation team Network team Consulting MU Consulting 1 team Consulting 2 team Consulting 3 team R&D eBiz team Mbiz team SI MU Sales 1 team Sales 2 team SI System team SI Develop
30、 team BSP MU CS team Biz 1 team Biz 2 team Biz 3 teamHow to reach online user and provide Customised In-depth product information?How to sell products and process ordersOver the Web?What are new offerings, unique to the Web?How to revolutionise business models andshift value creation?Product/Service
31、 InnovationBusiness Model InnovationMarketing InnovationChannel InnovationSource : Arthur D.Littleq eBusiness Perspective eBusiness Perspective( e-Business )Channel EnhancementValue Chain IntegrationConvergenceIndustry Transformation Win-Win (: ) , : PwCqq eBusiness Business Value 100250300l l 12040
32、0700Degree of Innovationl q 44.9%2.3%9.4%15.9%15.4%12.3% q : q eBiz Service & Solutions10%15%20%55%2004Web Service & Solution eBiz ConsultingSI Service & Solution Network Integrationq eBiz Service & Solutions10%15%20%55%2004Web Service & Solution eBiz ConsultingSI Service & S
33、olution Network Integration50%15%10%10%15%30%20%30%7%10%5%SCMCMSERMERPKMSHRM SCM (Supply Chain Management)20042003 ERM (Enterprise Resource Management)q SI Development & SolutionsSI Development & Solutionsq IT. : IT IT 10 20 50 100 100 43%24%22%6%4%100 (845 )20%34%40%10 (4,159 )5 10 100 200
34、200 30%30%40%50%( : %)CMSGW/KMSPMSSCM100806040200q Solution 1234v 9469739891,0781,1101,1951997199819992000200120024,0003,0002,0001,000()(/): q 199619971998199920002001450400350300250200150100500(:) : q 2004 1 10,00020,000Solution(21,626)(18,122)(9,807)(7,984)(7,467)(10,266)(14,073)(7,810)ERPCRM/DWKM
35、S/GWEDMSWCMSMailingCommunityB2B FAX(: ) 50%100%SolutionERPCRM/DWKMS/GWEDMSWCMSMailingCommunityB2B FAX97%87%75%52%55%75%65%100%q 20022003200420052006( : )5,0006,8005,5008,0006,5005,500ExtensionFront endBack end B2C / e-Community / Cyber IR Web Business / e-Marketing System (HW) / Network(LAN,WAN) Sol
36、utions / Applications9,0005,0004,5007,500q 2004 Product:199920002001200220032004200520062007(: ):924:7426116619523836961192413373505515385435616457428621,007q _ 1,3001,2001,1001,000900800700600500400300200100 IT 22824204159674052134174731372283101622610117166 :16% :16.6%: KISDI4001,0009 IT S/W, SoC
37、TVPost-PC,S/W,2002200720022007q 2004 (:) 2003 2004 20051,000500 1,50020%12%6004003005001,00015%q IT IT1009080706050403020100240200160120804001431234567891011133154157147157154153171190186IT(:): 34.727.720.812.916.210.018.227.426.731.324.72001200220034007001,500250ValueProfit350500q Solution 2,000(:)
38、2004700CMSGW/KMSERPCRM/DWUMSEIPSCMPMSCMSq _ :8007006005004003002001000-100-200-300-400199920002001200220032004200520062007182475730-34-192-305-343-385-289:924:742(: )SuppliersCustomersq e-Business Perspective e-Business Perspective: IBMTechnology & Communications InfrastructureeBiz SolutionseBiz
39、 IntegrationeBiz StrategyB2EB2BB2CB2MProduct LeadershipRelationship managemente-Business Transformationq e-Business planning e-Business planningBusinessSCMe-AutomationPABXe-MarketERPMESIBSEDMSGroup DGWHRMKMSEIPERMe-IPSEmployeeCustomerq eBiz Solution eBiz Solution analysisanalysis _ _CRM CRM CRM : Cu
40、stomer Relationship Managementq eBiz Solution eBiz Solution analysisanalysis _ _CRM CRM AnalyticalCRMCollaborativeCRMOperationalCRMData WarehousingIntegrationCRM q e-CRM q q q CustomerCustomerCustomerCustomerCustomerCustomerq CRM : : InformationPortaleGSTransactionInformationeGSeGSTransactionPortale-Gov. ServiceIntegrationq e-Government Service Networkq e- Company System NetworkSCMSystemEKP/EIPSystemCRMSystem Suppl
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