雀巢公司介紹-(英語)說課材料

1、雀巢公司介紹-(英語) Nestl was founded by Henri Nestle in 1867.Its the worlds leading nutrition, health and wellness company. Their mission of Good Food, Good Life is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from

2、 morning to night. Henri Nestl, (10 August 1814 7 July 1890), was a German confectioner and founder of Nestl, the worlds largest food and beverage company, as well as one of the main creators of condensed milk. Nestl can trace its origins back to 1866, when the first European condensed milk factory

3、was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestl, a trained pharmacist, launched one of the worlds first prepared infant cereals Farine lacte in Vevey, Switzerland. The two companies merged in 1905 to become the Nestl you know, with headquarters

4、 still based in the Swiss town of Vevey. We employ around 280 000 people and have factories or operations in almost every country in the world. Nestl sales for 2010 were almost CHF 110 bn. DevelopmentDevelopmentThe Nestl logo was launched by Henri Nestl in 1868 on the basis of the meaning of his nam

5、e in German, i.e. little nest, and of his family emblem (that you can see here). Henri obtained a 15-year French patent for his logo in 1868. After he retired, it was registered in Vevey in 1875 by the new owners of his company.In 1938, the traditional nest design was combined with the Nestl name to

6、 form what is called the combined mark.In 1966 the design was simplified. In 1988, the worm in the mother birds beak was removed and the fledglings became two instead of three. Nestl has some 6,000 brands, with a wide range of products across a number of markets, including coffee (Nescaf, Nespresso,

7、 etc.), bottled water (Buxton, Perrier, etc.), milkshakes and other beverages (Nesquik, Milo, Carnation, etc.), chocolate (Milky Bar, After Eight, and many others), ice cream (Hagen-Dazs, Skinny Cow, etc.), breakfast cereals (Cheerios, Golden Nuggets, Shreddies, etc.), infant foods (now including Ge

8、rber products), performance and healthcare nutrition (Nesvita, PowerBar, etc.), seasonings, soups and sauces (Maggi, Buitoni, etc.), frozen and refrigerated foods (Findus, Lean Cuisine, etc.), confectionery (Rowntree products, Caramac, Wonka products, etc.), and pet food (Winalot, Felix).Main articl

9、e: List of Nestl brandsCoffeeCoffeeBerasBeras RiceRiceDrinksDrinksIce CreamIce CreamMilk PowderMilk PowderMineral WaterMineral Water1.Nescafe(雀巢咖啡) 2.Nestea(雀巢冰茶爽)3.Nestel Professional Catering(雀巢專業(yè)餐飲)4.Netren(雀巢佳膳營養(yǎng)品) 5.Klim(克寧奶粉)6.Carnation(三花淡奶) 7.Perrier(畢雷礦泉水)8.Maaggi(美極調(diào)味品) 9.Bai Fu Tofu(百福豆腐)

10、10.Kit Kat(奇巧巧克力) 11.Friskies(喜躍寵物食品)12.Polo(寶路糖果) 13.Milo(雀巢美祿)14.Yin Lu(銀鷺) 15.Xu Fu Ji(徐福記) http:/ a company dedicated to food from the beginning. 2.Nestle aim is to become global leader in Food and Nutrition Company in the world and sustain that position. 3.To achieve this vision Nestle has two

11、steps to follow, first is High quality and collaboration, which is integral part of any food business to flourish and second is Focus on e-business and websites. 4.Nestle is dedicated to providing 4.Nestle is dedicated to providing the best foods to people throughout the best foods to people through

12、out their day, throughout their lives, their day, throughout their lives, throughout the world.throughout the world. 5.Nestle has a rich working culture which motivates its employees to serve best to its customers with the help of the variety present in their product range. 6.Nestle has a strong top

13、 management team which runs on strong values and principles of the company. We believe that leadership is about behavior, and we recognize that trust is earned over a long period of time by consistently delivering on our promises. Nestl believes that it is only possible to create long-term sustainab

14、le value for our shareholders if our behavior, strategies and operations also create value for the communities where we operate, for our business partners and of course, for our consumers. We call this creating share value . As we all know, if a brand wants to be welcomed by the public and has its o

15、wn position in the world, its must own its characteristics and distinguish from others. Nestle just does them in point. In our perspective of view, the success of Nestle can be concluded to the following points. To start with, wed like to say that Nestle keeps in mind that satisfying the need of consumers is the priority.