商務英語初級Unit

1、Golden Tips of Global Leaders & CEOsIve always found success by having happiness in my life, and this applies as much to your personal life as it does to your professional life. If you go to work everyday and youre not enjoying it, then youd better find another career. I feel tremendously fortun

2、ate because for many yearsIve found happiness in both. Don Carty, American Airline (about happiness)Unit 2 Letters, faxes and memos 2.1 Communicating in writingA The different forms of correspondence shown areFax ; airmail（航空郵件） ; first class post（優(yōu)先投遞郵件） ; handwritten lettertyped letter ; internal

3、memo ; postcard（明信片） ; e-mail(on the computer screen)B:Post-It TM note（便簽） ; magazinedo preparation : make preparationThe size of each class will be limited to 12 participants. 每個班僅限12人。請盡量在10分鐘之內把話說完。 Try to limit your talk to ten minutes.start up 創(chuàng)辦，開始從事 ; 誤會 misunderstanding ; what if 如果將會怎么樣？如果這

4、是真的又怎么樣？ What if its true? ; how about? （你認為）怎么樣？How about putting off the meeting? 延期開會，怎么樣？ELS : English Language School ; 口試 oral test ; relative merits 相對的優(yōu)點lets say Wednesday? 咱們假定星期三怎么樣？say: 假定，比如說 我們假定他在撒謊。 Lets say he is lying.play it by ear （沒有預定計劃）根據具體情勢需要而行動 內部地 internally ; 外部地 externall

5、y ; job title 工作職務in-service 在職的，不脫產的 ; 工作時間以外outside working hours2聽錄音填空Well have English classes in_ the Training Centre_.Were getting _ Mr Roberts_ in again from ELS.Could you let me have _ a list of names_ by Wednesday?This time well _ provide books_.Therell be two classes-_ intermediate _ and _

6、 advanced _.There are about _ twelve_ people in each of the class.What if there are _ more people_ wanting to come?How about _ running another class_?B.1Who “HGW” is and what his or her job is?“HGW” seems to be in charge of staff training.B.2 the differences between the two ways of communicating the

7、 informationIn the memo a lot more information is given and its easier to follow and you have a permanent record. In the conversation there is an opportunity for discussion and for questions to be answered but the details would only be given if they were demanded.備忘錄發(fā)信人：HGW 致：各部門經理日期：年4月21日 事由：在職英語課

8、程英語課程將從5月8日星期一開始在培訓中心（3.17房間）開班。課程班分為兩個組：中級（8:30-10:00），高級（10:30-12:00）。請鼓勵員工參加。提供教材，但學生要做作業(yè)；業(yè)余時間要復習和預習課程。請在4月26日星期三中午之前，把有興趣參加的員工名單報給我。5月的第一個星期里要對報名人員進行一次非正式的口語測試，以便進行分班。每個班僅限12人。To succeed in life you need three things: a wishbone, a backbone, and a funny bone.2.2 Names and addresses英文信封的通常寫法寄信人的姓

9、名、地址 : 寫在左下角（英國式）或左上角（美國式）收信人的姓名、地址 : 寫在中間或稍靠右側英文地址的排列順序(p17) : 門牌號碼、街道名稱; 城市名; 州/省名、郵編; 國名 Incorrect spelling in a business letter gives a bad impression and can be confusing. British and American spelling:centre (center);labour (labor);licence (license) catalogue (catalog);travellers cheque (trave

10、lers check);instalment (installment) programme(program)Some alternative spellings, such as: enquire;inquire;despatch/dispatch ;realise/realize ;utilise/utilize2.3 Layout and style Mme法文Madame的縮寫 ; dictate聽寫；口授 ; 大寫的capital ; 破折號 dash書寫中撇號(')(表示省略或所有格) apostrophe ; 句號 full stop；periodFluffy 毛絨絨的,

11、 蓬松的, 空洞的 ; Pty proprietary私有的Ltd. Limited 有限公司 ; Inc. Incorporated 股份有限公司、法人（美國）plc or p.l.c. Public Limited Company公共股份有限公司A. 一般商業(yè)信函的組成1.Letterhead: Senders addressprinted at the top or in the top right-hand corner包括公司的名稱、地址、電話號碼、傳真號碼、網址等2.Receivers name, title and address寫在信紙的左上角，信頭的下方3.Date :1 英

12、國寫法 日、月、年：25(th) June, 20112美國寫法 : 月、日、年：June 25(th), 2011 月份要用英文名稱，不要用數字代替4.Salutation知道收信人的姓名Dear + Mr. or Ms.+姓不知道收信人的姓名或性別Dear Sir or Madam5.Body of letterIf there is line space between each paragraph, the new paragraph neednt be indented.（p20, p21）6.Complimentary close美國人一般習慣用 : Sincerely和Best

13、regards英國人習慣用 : Yours sincerely, Best wishes, Kind regards, Yours faithfullyYours most cordially, 或Yours respectfully在需要特別禮貌或帶有特殊的官方性質的信件中使用 7.Signature8.Name and title of sender有時信中還包括編號、抄送或附件等Plc public limited company 公共有限公司 ; Ref. Reference (number) 參考，編號enc. enclosures 附件 ; p.p. per pro (on beh

14、alf of) 代表一方c.c. carbon copy 復寫的副本 ; 訓練手冊,培訓手冊 training manual 段落, 節(jié) paragraph ; dot matrix 點陣 ; 郵編 post code/zip codeSome “golden rules” for writing letters, faxes and memos? “指導原則”撰寫信函（包括傳真、備忘錄）的指導原則如下¯ 為了讓收信人更好地理解你寫信的目的，可以給信件加上一個題目。¯ 開始寫信或口述一封信之前，要想好你要說的話。否則，在你想出好法子收尾前，句子可能會寫得很長。換句話說，你應

15、該事先構思一下。¯ 使用簡短句。¯ 一段表達一個完整的意思。為了讓閱信人更好地理解，可以給每個段落標上順序號。¯ 使用通俗易懂的簡短詞。2.4 Thinking about your reader為閱信人著想。閱信人.¯ 應當能夠充分理解你的意思：所以，你的信應寫得清楚明了¯ 必須得到所有必要的信息：所以，你的信應寫得完整無缺¯ 或許是個大忙人，時間很緊：所以，你的信應寫得簡明扼要¯ 一定要誠懇、客氣地對待：所以，你的信應寫得客氣禮貌¯ 不應該被語法、標點、拼寫等錯誤所分心：所以，你的信應寫得準確無誤如果信的卷面呆

16、板、體例混亂，這樣的信便很不好懂。¯ All of the tips apply to faxes and memosparticularly if youre talking the trouble to type or print them out nicely. ¯ But short note-style faxes, e-mails or memos can be dashed off more quickly, provided that you have established a suitably close working relationship wit

17、h your addressee.1. The need for a certain amount of white space on a page2. The use of headings and numbers3. The form and size of fonts (typefaces) used4. Its better if letters are attractive and clear, and not dull or confusing!5. Imagine that youre setting up your own business. Design your own l

18、etterhead and logo.S.A. 法語 Societe Anonyme的縮寫，相當于limited company（股份有限公司）in due course 在今后適當的時候Should you require further information, please do not hesitate to contact us.If you require further information,We do not utilize any artificial additives whatsoever.我們不使用任何人工添加劑。whatsoever用在否定句或含有any的句子中，放

19、在被修飾的名詞或代詞之后，意思相當于at all.潛在顧客 prospective customer 摘錄，選段，引文 extractEvery single one of our product is made from 100% natural ingredients.我們的每一個產品都是用百分之百的天然原料制成。Our range of well over 200 natural flavours and aromas is second to none and is outstanding value for money.我們200多種自然風味與天然香料首屈一指，物有所值。 Dont

20、judge a person until you have walked a mile in their shoes.Quote for today A. 信1翻譯親愛的夫人：有關貴方索函我公司產品目錄與價目表事宜按您來信要求，茲隨函附上我公司的價目表和產品目錄，請查收。我想借此機會提請您注意，我們的產品全部是用天然原料制成，沒有使用任何人工添加劑。產品目錄列有213種不同的產品，其價格合理，質量優(yōu)良。這是我們首次提供用ScratchnSniff包裝方式包裝的十種最受歡迎的香料樣品。如果您需要進一步了解情況，請隨時與我們聯系。如果本信的簽名人不在，則銷售經理的私人助理定會很樂意向您提供幫助。我

21、們期待著在適當的時候收到您的訂單。A. 信2翻譯親愛的夫人：您來信索取我們最新的價目表和產品目錄。我相信您能在里面找到足以使您感興趣的商品。您會注意到我們的每一個產品都是用百分之百的天然原料制成我們根本不使用人工添加劑。今年我們第一次提供采用ScratchnSniff包裝的十種最受歡迎的香料樣品。我們的200多種天然香料首屈一指，物有所值。我想您會同意我這么說。如果您需要進一步了解情況，請一定與我聯系。若您打電話，請找我或我的助理漢娜·羅塞，我們會很樂意向您提供幫助。我期待您的回復。附：產品目錄、價目表和訂貨單A 1.（P20）The first letter is rather o

22、ld-fashioned(過時的), fuddy-duddy(古板的) and dull(乏味的). A long , impersonal (沒有人情味的)letter may make you and your firm seem old-fashioned. Long sentences are difficult to read and difficult to write.Consider your reader at all times and adapt your style to suit the readerThis ideas apply to memos, short r

23、eports, e-mails and faxes too. 撰寫商務信函時，應避免使用生硬、過時的表達及冗長的句子A 2.Some rather dull or old-fashioned phrases in the first letter are:1.We enclose for your attention;2.Should you require further information3.your esteemed order Some rather effective phrases in the second letter are:1.I am sure you will fi

24、nd plenty to interest you2.This year, for the very first time,beer mat 啤酒墊子I make notes on a large sheet of scrap paper.我在一大張廢紙上記下要寫的話。scrap 廢料 ; sort out the details理清細節(jié) ; go along 進行，進展I edit the documents as I go along. 我邊寫邊改。 ; edit 編輯，校訂根據錄音選擇正確答案The first person uses_.A a letter paper to write

25、 a letter B the back of an envelope to write a letterC a beer mat to draft a letterThe second person usually _.A sits down and starts writing a letter at once.B sits back and thinks for some time before writingC sits back for some time to have a restThe third person writes a letter _.A on a computer

26、 without making notes ; B on a piece of paper after making notesC on a computer after making notesThe fourth person _ before the final draft of a letter.A makes notes ; B writes on outline ; C scrabbles down a few wordsThe fifth person makes notes on _.A a large piece of waste paper ; B the back of

27、a letter paper C a small piece of paper The sixth person _.A writes the letter himself ; B dictates the letter to his secretaryC asks his secretary to type the letterThe seventh person _ on the computer.A edits the letter ; B writes the letter C does both writing and editing of the letter on the com

28、puterThe eighth person _ before writing the letter.A thinks about the outline ; B thinks about the heading ; C makes notes 1. c 2. b 3. a 4. b 5. a 6. b 7. c 8. c撰寫信函的7個步驟寫下寫信的目的：你寫這封信的目的是什么？¯ 收集所有的相關信息和文字材料：以前的信函、報告、數據等。¯ 按照重要程度來安排要點或事項，刪掉不相關的事項。做個大概的筆記。¯ 以記錄要點的形式寫個大綱，同時考慮以下這些問題：

29、5; 是否遺漏了什么要點？¯ 敘述的順序可否更清楚一些？¯ 信中是否包含了不相干的內容？¯ 打草稿，為增減、修改預留下足夠的地方。思考下列這些問題，修改草稿：信息：信的內容是否包含所有的基本要點？傳達的信息是否是相關、正確和完整的？語言：語法、拼寫和標點符號是否正確？風格：格式是否引人注目？口氣是否自然、誠懇？是否寫得清楚、簡潔與禮貌？是否能給閱信人留下好的印象？倘若你是此信的閱信人，信這么寫你愛看嗎？書寫、打字，或者向別人口述信函的最終版本。D. The third one with shorter, clearer sentences:There are a

30、number of queries that I would like to raise about your products. I would be grateful if you could ask a representative to get in touch with me so that I can discuss these queries.Hopefully, I will be able to place an order if the queries are satisfactorily answered.2.5 Sending messages反饋feedback ;

31、提交, 遞交 submit ; 談判, 協商 negotiate ; 筆記本電腦 laptop (工廠、學校等的)餐廳canteen ; 達到預期水平 come up to expectationTransmit 傳送,傳達 ; merger (兩個或以上公司的)合并 ; jeopardize 危及，損害簽訂合同 sign the contract ; long-standing 長久的；經久不衰的A. What makes it difficult to follow?This memo is imprecise(不精確的) and consequently liable to(易于 . 的

32、) be misunderstood or, perhaps, disregarded.1 .What the purpose of KLJs memo is? 2 .What action are you supposed to take after reading it? 3 .What information is not given?A 3.(p167)The model memo is better because its more detailed, clear and precise. Its now absolutely clear what the reader is sup

33、posed to do as a result of reading it.memo目的: 主要用來提醒、督促對方，或就某個問題提出個人看法或建議使用范圍 :不同單位之間；本單位部門之間 ;上下級之間；同事之間寫法 : 1信箋一般使用空白紙，上端中間寫上或打上MEMO一詞2在左上端寫上收文人和發(fā)文人的姓名、發(fā)文日期，并用簡短的幾個詞（甚至是一個詞）敘述事由，使收文人一看即知文中的主要內容3為節(jié)省版面，使信箋美觀平衡，收文人和發(fā)文人的姓名可以寫在一行，日期和事由寫在后面一行(page 16 )2.1 C 1Communicating with someone face-to-faceAdvant

34、ages & pleasuresDisadvantages & difficultiesYou can see their reactions；More personal；more interaction and feedback possible；can make more impact；cheaper if no travel involved；you can smileYou have to think and react quickly；Once youve said something it cant be unsaid；Say something once may not sink in or be rememberedCommunicating with someone in writingAdvantages & pleasuresDisadvantages & difficultiesYou