公司媒體宣傳平臺工作方案

1、xxxxxxxxxxxxxxxx有限公司宣傳平臺建設(shè)工作方案工作目標（）xxxxxxxx網(wǎng)站上線（二）xxx微信服務(wù)號試運營上線（三）搭建公司自有宣傳渠道（四）組建公司通訊采編團隊工作計劃（一）本次公司信息化推進，時間進度如下：10.30 撰寫整體方案10.31 上午請公司領(lǐng)導(dǎo)審閱、修訂下午邀請電子商務(wù)公司，提由網(wǎng)站需求11.03-11.04電子商務(wù)公司給生效果圖和報價11.05領(lǐng)導(dǎo)定稿，撰寫比選報告1!cns""”.-hasbs-tby“,-.,.一一>ofcost.“ail-sein".vce".Ie.""",-n

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6、b-as-hilLepalmentownsthebus“veils,asho-a，i.-si.ten.FnanCaepennes-sperbuspeyarto211yuan,ainffat-y.s-tHIDlula.Simeunish"n.poray.esandeaenilLieon-agesa.suslNe，to"kepa-a",bUo、epenant*e”n.t,.epennes,il,.ii.he-n.beelliIhytenBsSomepeope、elthatno-smebusdiesenethid,onethilin.p,one-pl-osSomepUl

7、.seontsesei.ofialsmotoring-asfor.r-epupooesvillti.theL>»1nerrgu"n*a.eve1-ltotrfcaeits.A_rLi.tost-sfomeaeldepaimetssnceHZthe.rrctinv”tiniouCc.y<esneay.asforpivlepupilesmytheishalnths.-asnpi-epLipooesor11.06簽訂合同，工信部備案，開發(fā)推進11.06-11.16技術(shù)開發(fā)（此階段可能延長）11.16- 11.17第一期效果呈現(xiàn)11.17- 11.20根據(jù)我方意見調(diào)整1

8、1.23-11.24網(wǎng)站測試，完成11.27-11.30正式上線（工信部規(guī)定，備案21個工作日后，允許上線）（二）為加快上線速度，本次工作分為兩條主線，同時推進：1 .技術(shù)開發(fā)類工作框架：技術(shù)開發(fā)類工作框架I明確需求+目的III網(wǎng)站開發(fā)微信注冊工作安排開發(fā)進度1）明確網(wǎng)站上線的需求與目的（10.31前）iIdadsbith.haidlo-posiils,bthenieofthe-ikaidte-rkla.IreoimofmetodShan.appl<ed-visevasposiions-innumpinsandadto".unied,ad-aldiseled-luiabtami

9、sposiils-nnumpt-soulda-olidn.t|oIoypioviesiidsindaa,-nsieitanksandisandte-ilktakofdieaenessx,iinifsan.adsodhaselst-ofandiynami-ofm-lsr-insandunisinmpementaIoniidsaInaidShihism.soff-ieLsooali.tbutsin-eletofsa.anmistakifian-alanda_>se-orai.iappio'edHoutoimp-eaton."）aeormpa»-ePubl-mvat

10、s'dianesdivin.aveadet-u_dbyiona-iets,"pepekledandLire-eomi1110slsoutn.tmorethaK.an.，iLI.Iea-e-yandlstoftebusSuaeyssho-thattIeopeatn.-ssofsaUndimentaploriyoftheefm,isadifl-Ltpi"amtam.sbes-dinterfimpiooec-a.thepos-numptionave.estee.asbefeisabaeandIneUnedlitIebasisoftissn.e|rali-smsbeimpr

11、d.mpromeitstaLeetotrreprinnHesis,u.ete-istn.pokyprisinsappavdfr|Ul'dUy-nsptonsandais,laibaton,snot-ntayt|olySe-nd,a-.totel-lfiasatonandpepessis_naiHypul-sevats'd.ylonnum|tonsaIdadsapa.n-iria-,adpeipleppssn.throo.I.,iLa-rdin.totIeopeatonalinedsof-visevatsesonsbeforautiled|Lblsevas'dUylonn

12、um|tnsm|toneasiityoflonnum|tontolmilon>um|tin,tUliI.memintoa-hena-rdinner,flthe-ivlsevat-ita”toisepesonatteiubsidies,orhi-tomanaeapesonadUylonnumptoniseofsUbidiesTheefe,m.salsandpee-1pUl-se-ns'iy-nsptonmonetatonreormlU|ortofte-lesof.venan-esystmssi-hasthe-vimvieelmiainofresonnibiltysstm,l-ffu

13、lin'est.aion.sem,tereport-d.Wieithemesurstkepup.DBilneise-ionadsevsiono.asfiia-a,ludti.eametssoul.sen.teservsina.inspe-inofpUl-mans'iy-nsptiInmonetatonefimpl.eIs,tsen.teIterefmofpUl-slants'iy-nnumptionmonetaionsstm,mlasurstoopaidminititheimpemenatonofinspe-ion,notns0|tinasreLoireleensifi

14、.lonnumerbeiviortstp,seious10s-tdial-th.TheeiLiaspUl-mans'iy-nsptionmonetatonefmofpolt-s,tee-nomyadtIeidepeIin.ofterefm,，.，ielants'dUylonnum|tonIssome-heebeeareormasodimonsaitsmporanead.e-yFirsofal-vise-nsese-apayadGovenmeteaiesand|l1-ielvnts'dUylonnum|tonteeaebi.da-Inks-neutaadCPPC"

15、;mbesandthebroadmlsssaeloneneda1!cns""".-Ihasbs-tby“,-.,.一一>ofcost.“ail-sein".vceuHiiieaiel""",cr.""ailembelemen,一.""if"”,一-"heuil!nsofma"y"-ti_nte>>.Cvi-yepioasili-t""a.cubthe”s_entyamj"".bylut-n

16、k>if,I.“is,“inlbmnsme"”e.“thee“."."s'-ycnsu""hem"."sseenfnlie"e."aili_*"rnt-a*pulIIsevants'.y"""use"the一a.apm.of”.y,sneofliemjiprillemsin"payi"an"""i|»*iorrheaefec.tie.aryadG-eneto.a'.“

17、t.m-ofte.aa,ailteG-enmet,.""igte“、beee“ayailtemas,、”ng.an”."stuUion.Fumi"-yire."of.icesu.onse,”.ins"s"""”.of"一"""e"aMni>ideingIili”-一sas”."".”"as.-f”g"s."“*e*ailrg"s.r>tametIilofileiieninhig.11,

18、1si“os.ns-"""ceaObsda“min,l>r>*-".en""”,1-.”"instoiHimsulnilst,”.n.isome”s"r-stoposiiins.nnumptinfrn»ef,fmpesonltor,T"lofne-"cnLptionpheomeasuchaseruptina.Lipalices,fol-thes-aseulaiLloolcnsLmptins-eabolofsongLLIlpac."usl>bypUsevats

19、"utycnsptinofmay""pheomeoniiCpepee-Cthebg.spiobsareatheoli_1rpibl_sM>iliyithreeasecsonestheagebulescseaeIdiLieAccrdigtostaitiuntlNober=""Lntyto-nsiDpatmetPisIDcas-hilLepaHmentownsthebus“-ei_,andsho-ida-csi.ten.Fna-ilexennescsperbuspeyarto211yuan,ailinf"ycsutUli,lula.

20、Someuis“ngporla，di-esandeaenilLieon-agesa.sLsl_essayto"kepaca",bUo、epenant*e”ngt,.epennesSecnL,.in.hesiyn.beelliIhytenBsSomepeope、elthatno-smebusdiesuseonethid,onethilingpi-teonet-pluosSomepUl.seontseseigofialsmotoringcasfor.r-epupooes-illti.thedicilneirgUOlinsa.eve1-ltotrfcaeits.AccrLigto

21、stCsfomreldepaHmetssn.eHZthecrrctinesiatiniouCcuy<esneaycasforpivlepupooes，nytheishalofths.arcasfrpiepLipooesor2）功能開發(fā)模塊設(shè)計（11.2前）3）尋找開發(fā)商（11.3前）4）催效果圖并提供素材（11.6前）5）簽訂合同，開發(fā)進行（11.6前）6）開發(fā)過程中各類素材的搜集（11.6-11.16）7）階段性匯報進度（11.17）8）驗收調(diào)整（11.20前）9）測試上線（11.30前）2 .媒體運營類工作框架-nes.igavei>acCdetcu_dbyio-aciets,

22、IpepeHedan.-eCecnomi1100sls-outngtmoretn.Ti-high-costoftebusSuieyssho-that,theoperatingcostsofsau.d-entalprioritysa.ificUtprb-Litereormppiiecjeaytheposcnnumptionaveragesthreeyearsbefe-abaeandfneUnedonthebasisoftiss.gepraCicsm.sbeimpr.prentstoa-eetotrreprinClesfis,Udete-stingpolicyprovisionsapproveLf

23、orpublicservants'Lutyconsumpticond,accordingtothellocalfinancialsalsituatiandpeodpeople'ssustainability,publicservants'dutyconsumptio.saIdadsinanciaeac,adpeipleppssngth.oogh.Ti-accrdigtotheopeatonaln_dsofisevatsesonsbeforautoriedIublcsevas'dUyconnumptonsaIdadsbithighandlo-positons,bU

24、theoad.Igappi.dcvlsevaspostiinsl0nnumpt0n-.to"gunified,andsmalldispersed"suitable,thatmostpositionsconsumptisouldacor-ngtpoliyprovssi-uifedsaIdad,cnsiertraIksaId.itsaIdte-orktofdifferences,ui-ifsa.dadsoudhaselstcofandnynami11fml-rlginsandunitsinimplementationunifiedstaoff-iencalaida-itseco

25、rai-itappriedHoutoimp-eaton."）eormpa“ePublcservantconsumptionelasticityofconsumptiontolimitconsumptingme-intoaciena-rdinnepublicservants'dutyconsumonetiationreformsupportoftheseriesofgovernannesys-ssuchastieoi-vieeamiainofresonsbilty,system,lo-faultinvestigationsystem,therehemesu-tngthenthe

26、reformofpublicservants'dutyconsumptionmoietaionss,measurestodevelopandmonitortheimplementationofinspentsespeciallypartyandGovernmentleebigda-InksN-.neu-ad"PC"m-besandthebroadmassesareconcerneda!on，"Sto!poSIonradcnsptin,abu,erruptinandembzlement,crruptinSmpp-at.Ila,urpalices,fol-tl

27、eIslas-aSUland|o，cns-ptinbecmea-bol一-rtecndtonsofmanom.Io-t-rmte>Cvi.，cnsj""""-lofSongLL_-pact一b"U.SeS'-，nS|tinofma,""pleomeoniorsasouroatoprntadeubtlepoScns.ournt，amaoriefadb，lonS-ork-icpapa-ctleIggSprobsaraateo.iBlrprobl-sMa，n，itlrasCsoneStelag>»,I

28、un_UeLr_UontbLLescSeiLieA_rlisS-e,tlSprobondigtosastl.untlN-bersmelumbeFiS,tIeexsiglIlnts'.ycns-pintIemai1robss-3"Lnt，to-nSiIepmetbisIBs-liL-paimentownstIebus“veils,an.omtleiveSl-in.ndr_sn、inreent.aSpUlIl.nS'*cns-ptinLandslow-a.ic-sn.tendFnanLaepennescSperbuspe，arto211yuan,aIdnotap-snof

29、it.，,soneoftlemaorprHH,a.SomeuniSl，ngpora，oblemsitepa，iGvenment,isopeatonor-rleanngatveelecinteLivesandendtLreon-agesadsLSlNeessayto"kepaca",bUaSo-depar，adGaImatogas-.uS，d-lgigtleimaaoftepal，andteGoanmtundaminiIgteratonslipbet-a.pa，andtemasss,-letolainguandaenomiecnstuCion.FromIC.u，ireeaty

30、aasofgenaneeSUatonsa,poStInscnsptiniteprodicOLof"-no"plenomaonandingfouraf-auesaspoStionseon-mpton.smlostlisdupeiants",a”ngt,gpen-sS-end,gon.les，ngbadunlall，tLCSSomepeop、tlatno-smebisLiasisonetlid,onetlidlLingpr-teonetiLpurosesSmepUleSelantsesCal，lLigo.iialsmotoringcasfor.riaepupo-sil

31、atngtleslLSCplnerrguaton*adel-ltoitalcacidenS.AcerLngtoSaStCsIrsgrartametnveSiaBniouC.lodofpleomeonml，seosnaa，ealig'lt,IsiIpositonssforUtepupooesaaObseuaopaton,ig-ms,casIrprapurpo-sor-positonscns-pto11spesonaeonnumpton,-ilcrorapoististo,mapoStionseon-mpinisomempe-lasintpoSiionsa.，adsfiaisdriga_a

32、oeLdatcu_db，rodaoelats,IpapkledanddieCaenomieloouigtmoretcnsmptonil，ofeonnumptontoImieonnumptn.memintoliClena-rdinne媒體運營類工作框架微信運營網(wǎng)站運營其他宣傳渠道搭建內(nèi)容米編1)2)3)4)5)6)la,ar,Il-tlee-saat-an.，iLlgl-IC.-ousepesonattbsLLostoftebLSL-，s,orlo-tomanaapsslo-cSSSonadU，eonnum圖片美工內(nèi)容米編圖片美工自xx場xx建立媒體群庫開發(fā)自有渠道xxxx微信運營:搜集微信注冊

33、資料（10.31前）完成提交微信注冊資料（11.7前)微信日常發(fā)布內(nèi)容流程制定（11.9前）確認第一期推送內(nèi)容（11.10）采編搜集資料（11.14）后期圖片集中處理（11.14前）of-isSaUndepinofsUSLiesIlaIre,muSSalnta"ori，andpa-C-1itSaLiffcLtprpUSnS'，cnsb-tamuSbeslater.rmproos.Cleal，tlepoScnnumptionaergeste-asbIabandIneUnedontlebaSSoftisSngpraLicsmuSveLetotrrprind

34、lesIrS,Udate-iSigpole，proviionsapprvdIrpulese'anb'dUycnsptLsaatS'LL，eonnumptonSandadsinaneir-C,adpeiplppsSigtlro-l.TiLaeerdingtotleopeatonaln_dsof-isats-sonSb-forauto-dIublesaaS'dU，eon-mptonsandal.botlglandlo-posiins,buaisttstlenaueoadptonmonettonrormlupportofteladesofgenanos，S-ssucl

35、astleciiaimiainofresonSblt，ss,I-ffUlin-Stgainl，Sm,tereport-d.Wieotlamasurstpup.iieisCionadSUsiogasfinaCa,luLtigdamtsSouldSngtSUrsinadinspeCionofpUlCslanS'一，cnsptiin.etztIrmpageIS,tS-ngtenter.mofpUleseiants'，cnnumptionmonetzaionss,mlasurstodalopaidmontrtlempmenatonofinspeCion,notcnsptinasreq&

36、#187;elans.igeon-merbaiortStp,seiouseoSIStdial-il.IlreeiddaspUlCselanS'LUycnsptionmontzatononImomofpoltcs,teenomyadtxx公司Ir-ormofmetodSlaeLpeIngappr.dClsaaSpoStionseonnumpton-ndadto'gunid,ad-al"-aIb-tamispostionscnnumptCSouldacorLngtpoll，prosSILuiIdsanSsl，pa，adGoanmtlend,cnsiartanksandui

37、sandte-orktofLfanassx,uiiLifSandadSoUdlase-teofandLynamieo.m-lsrigionsandunitsinimpmnta“ui-Sa-muSoffi-nealanda_>sLora_iappr00adHoutoimplmaton.rormpalgPubleatebigda-Sks«.LuBsad"."mbesandtlebroadmlsssaeeonceneda1!cns""".-Ihasbs-tby“,-.,.一一>ofcost.“ail-sein".vce

38、uHiiieaiel""",cr.""ailembelemen,一.""if"”,一-"heuil!nsofma"y"-ti_nte>>.Cvi-yepioasili-t""a.cubthe”s_entyamj"".bylut-nkdels,I.“is",thsinlbmnsme"”e.“thee“."."s'-ycnsu""hem"."sseen

39、fnlie"e."aili_*"rnt-a*pulIIsevants'.y"""use"the一a-“apm.of”.y,sneofliemjiprillemsin"payi"an"""i|»*iorrheaefec.tie.aryadG-eneto.a'.“t.m-ofte.aa,ailteG-enmet,.""igte“、beee“aya-temas,、”ng.an”."stuUion.Fumi"-yire

40、."of.icesu.onse,”.ins"s"""”.of"一"""e"aMni>一ngIili”-一sas”.""一"".”"as.-f”g"s."“*e*ailrg"s.r>tametIilofileiieninhig.11,1si“os.ns-""""ceaObsda“min,l>r>*-".en"”".”,1-.”

41、"instoiHimsulnilst,”.n”“.isome”s"""”.n”,a.s.ofa>'"r-stopos.ins.nnumptinfrn»ef,fbpesonitor,T"lofne-"cHLptonpheomeasuchaseruptina.Lipalices,fol-thes-aseulaiLloolcnsLmptins-easmbolofsongLLIlpac."usl>bypUsevats"utycnsptinofmay""pheome

42、oniiCpepee-Cthebg.spiobsareatheoli_1rpibl_sM>iliyithreeasecsonestheagebulescseaeIdiLieAccrdigtostaitiuntlNober=""Lntyto-nsiDpatmetPisIDcas-hilLepaHmentownsthebus“veils,ailsho-ida-csi.ten.Fna-ilexennescsperbuspeyarto211yuan,ailinf"ycs-toUli,lula.Someuis“ngporla，LilesandeaenilLieon-a

43、gesa.sLsl_essayto"kepaca",bUo、epenant*e”ngt,.epennesSeciL,.on.hesiyn.beelliIhytenBsSomepeope、elthatno-smebusdiesuseonethid,onethilingpi-teonet-pluosSomepUl.seontseseigofialsmotoringcasfor.r-epupooes-illti.the.icilneirgUOlinsa.eve1-ltotrfcaeits.AccrLigtostCsfomreldepaHmetssn.eHZthecrrctines

44、iatiniouCcuy<esneaycasforpivlepupolesInytheishalofths.arcasfrpiepLipooesor7）內(nèi)容提交審核（11.15前）8）正式推送第一期信息（11.17前）網(wǎng)站運營：1）網(wǎng)站運營日常發(fā)布內(nèi)容流程制定（11.3前）2）確認xx通航、xx機場、xx、xx、xx部各公司通訊聯(lián)絡(luò)員（11.8前）3）制定各通訊員任務(wù)分工與考核指標（11.8前，納入季度考核）4）由各聯(lián)絡(luò)員負責各公司新聞搜集、供稿與圖片（11.17前）5）網(wǎng)站上線內(nèi)容審核（11.19前）6）網(wǎng)站圖片尺寸批量修改（11.20前）7）完成網(wǎng)站新聞欄目整體編輯，上傳（11.25

45、前）公司其他宣傳平臺搭建：1、建立媒體庫群：1）致電本次邀請xxx家媒體，致謝（11.3前）2）發(fā)送xxxxxxxx媒體輿論監(jiān)測匯報至本次邀請媒體（11.3前）3）搜集各大媒體聯(lián)絡(luò)方式（11.3前）ianes.igaveiBacCdetcu-lbyionadets,IIpepekleLandideCecnomi1100sls-outngtmoretha.an.，ii,highefilelyandl-costoftebusSuieyssho-that'heopeatngc-ofsafundimentapioriyoftheefm,iisadificUtpiiblmthatm.sbesov

46、editereormprooe"a.thepiscnnumptionavengestee.asbefoe-abaeandfineUnedonthebasisoftiss.gepraCicsm.sbeimprd.bprmentstaLeetotrreprinClesfis,Udete-stngpolcyprovsinsappi<edforpUlcse<ant'.Uycns-ptonsandais,calbaton,snotcntaytpolcySeCid,accr.gtotelIcalfinancasUatonandpepessanaltypublcsevats&#

47、39;d.ylonnumptonsaIdadsapi'einanciaeaC,adpeipleppssngthroogh.TidacrdigtotheopeatonalnnedsofCvilsevatsesonsbeforautoriedIublcsevas'.UylonnumptonsaIdadsbithighandlo-positons,bUthe.aueofthe-rkaidte-rkoa.ireormofmetodShangappi<edCvlsevaspostiinslonnumptonsandadto"igunifed,ad-aldisered-lu

48、iabletamispostionscnnumptCsouldacoridngtpolcyproviesuifedsaIda.,cnsiertanksanduitsandte-oiktakofiiffeiecessx,ui-ifsa.dadsoUdhaselstcofandiynami10fml>lsr.insandunitsinimpementa"nui-saniardShihism.soff-ieidsoialrightbutsiiceletofs.dmistaferfinancialanda-IseCorai.itapproedHoutoimplmeaton.C）neor

49、mpa».ePublc-vats'dUcnsmptoneasilyofconiumptontolmiconiumptin,tuiiigme-itoacienaferdinei,fl-thecivlsevat-ihaho-tousepesi.attelubsdes,orho-tomaiaeapesi.adUyconiumptoneofsUsLiesIheefe,m.sesalsandpeeC-IpUlcse-.s'iuycisimptonmonetatonreormluppoitofte-iesofgveiannesystmssuchastheCli-vieexmiai

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